Perry Homes
Perry Homes is a privately held Utah homebuilder founded in 1972, constructing single-family homes and townhomes across five Utah counties and, as of December 2024, in Florida via its acquisition of MasterCraft Builder Group.
- Company typePrivate
- Founded1970
- HeadquartersMurray, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Perry Homes firmographics
Firmographics- Name
- Perry Homes
- Legal name
- Perry Homes, Inc.
- Website
- https://perryhomesutah.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Perry Homes is a privately held Utah homebuilder founded in 1972, constructing single-family homes and townhomes across five Utah counties and, as of December 2024, in Florida via its acquisition of MasterCraft Builder Group.
- Ownership category
- akta.pro rank
Perry Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
Keywords
Where Perry Homes is headquartered
LocationHeadquarters
- HQ city
- Murray
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Perry Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: Perry Homes generates revenue primarily through the sale of newly constructed single-family homes and townhomes. The company builds homes across multiple price points in Utah, from entry-level homes priced from the $400s to luxury homes exceeding $1 million. Sales occur through direct buyer interaction at model homes and community sales offices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level townhomes in Southern Utah (Hurricane) |
| One time/ perpetual license | Pay-as-you-go | Mid-range single-family homes across multiple Utah counties |
| One time/ perpetual license | Pay-as-you-go | Premium/luxury homes in high-demand communities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Perry Homes product offering
Product offeringCore offering
Perry Homes designs, builds, and sells newly constructed single-family homes and townhomes in master-planned communities across Utah, offering more than 50 floor plan designs (rambler and two-story) ranging from approximately 1,200 to over 6,000 square feet and priced from the $400s to above $1 million. Sales are conducted directly to consumers at model homes and community sales offices in five Utah counties, supplemented by quick move-in inventory and post-closing home warranty services.
Product overview
Perry Homes is a home building company offering single-family homes and townhomes across Utah through multiple communities in Davis County, Salt Lake County, Tooele County, Utah County, and Washington County (Southern Utah). The company provides over 50 distinct floor plan models ranging from approximately 1,200 to 6,000+ square feet, available as either single-story (rambler) or two-story designs. Perry Homes also offers townhome products, quick move-in homes, and home warranty services. The company has built homes in Utah for over 50 years and operates a debt-free business model, passing savings to customers through competitive pricing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Many first-time customers return as second and third-time customers, indicating high satisfaction and repeat purchase rate
Companies that use Perry Homes
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Perry Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Perry Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MasterCraft Builder GroupcorePerry Homes acquired MasterCraft Builder Group, a homebuilder based in Jacksonville, Florida. This acquisition represents Perry Homes' strategic expansion into the Florida housing market. The acquisition is part of Perry Homes' broader growth strategy to increase its geographic presence beyond Utah. The acquisition aligns with Perry Homes' values of quality and customer service, as stated by the company.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Perry Homes competitors and assessment
Company assessmentDirect peers
- Ivory Homes: Utah's largest privately-held homebuilder, operating across Salt Lake, Utah, Davis, and other counties with comparable price tiers from entry-level to luxury. Direct competitor in the same geography with a similarly broad product portfolio and community-based sales model.
- Woodside Homes: Regional homebuilder with active operations in Utah (Salt Lake City metro) and several other Western states. Competes head-to-head in Utah master-planned communities and offers comparable single-family and townhome product at similar price points.
Broad incumbents
- D.R. Horton: Largest U.S. homebuilder by volume, with deep operations across Utah (D.R. Horton Express, Freedom, and Emerald series) and across Florida including Jacksonville. Provides a major competitive benchmark on pricing, community count, and product breadth.
- Lennar Corporation: Top-three U.S. homebuilder with active operations in Jacksonville and across Florida, plus Western U.S. exposure. A direct competitive threat in Perry Homes' newly acquired Florida market through its extensive community count.
- PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland) operating across Florida including Jacksonville and Tampa. Comparable move-up and active-adult product offering provides a benchmark for Perry Homes' Florida expansion strategy.
- Toll Brothers: Leading U.S. luxury homebuilder with significant Florida operations (Naples, Tampa, Orlando, Jacksonville). Relevant as the upper-bound benchmark for Perry Homes' Copper Valley West and other premium Utah communities.
- Dream Finders Homes: Jacksonville-headquartered national homebuilder with major Florida presence and expansion into other Sun Belt markets. Most geographically comparable incumbent to Perry Homes' newly acquired MasterCraft Builder Group operation.
- Taylor Morrison: Top-five U.S. homebuilder (Taylor Morrison, William Lyon, Darling) with major Florida operations including Jacksonville. Competes across move-up and luxury price points analogous to Perry Homes' product range.
- M/I Homes: Mid-to-large cap national homebuilder with operations in Florida (Tampa, Orlando, Jacksonville) and select Western markets. Comparable on size, debt-conservative profile, and community-based sales model.
- Century Communities: Top-ten U.S. homebuilder with operations across the West, Southeast, and Texas. Comparable entry-level through move-up product positioning and similarly broad price tier coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perry Homes social profiles
Digital presencePerry Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perry Homes leadership team
Management profileNumber of profiles
Perry Homes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Perry Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perry Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perry Homes
What does Perry Homes do?
Perry Homes designs, builds, and sells newly constructed single-family homes and townhomes in master-planned communities across Utah, offering more than 50 floor plan designs (rambler and two-story) ranging from approximately 1,200 to over 6,000 square feet and priced from the $400s to above $1 million. Sales are conducted directly to consumers at model homes and community sales offices in five Utah counties, supplemented by quick move-in inventory and post-closing home warranty services.
Is Perry Homes a public or private company?
Perry Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perry Homes founded?
Perry Homes was founded in 1970. It employs 101 to 250 people.
Where is Perry Homes based?
Perry Homes is headquartered in Murray, United States, in the North America region.
How does Perry Homes make money?
One revenue line is on record: new Home Sales.
Who are Perry Homes's main competitors?
Direct peers on record are Ivory Homes and Woodside Homes. Broad incumbents are D.R. Horton, Lennar Corporation, PulteGroup, Toll Brothers, Dream Finders Homes, Taylor Morrison, M/I Homes and Century Communities.
Does Perry Homes have an API?
No public API is recorded for Perry Homes.
What industry is Perry Homes in?
Perry Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6552.