What VerStandig Media does

VerStandig Media is a privately held, full-service marketing agency and multi-station radio broadcasting company headquartered at 10960 John Wayne Drive in Greencastle, Pennsylvania. The company owns and operates three local radio stations — 101.5 WAYZ (country), 92.1 Bob Rocks/WBHB (active rock), and 100.9 Next FM/WIKG (current hits) — collectively reaching over 112,000 weekly listeners across the Pennsylvania, Maryland, and West Virginia tristate area as measured by Nielsen Fall 2025–Spring 2025 TSA 12+. Blake Truman serves as General Manager and Vice President.

The company monetizes its audience and platform across four integrated revenue streams: radio advertising airtime, digital marketing services (Google Display, Google Search, and Facebook/YouTube video campaigns), print publications (Best of the Tristate, Tristate Bridal, and Tristate Home & Outdoor magazines), and event/engagement marketing (including the recurring Boobs Rock breast cancer awareness campaign and Home Run Derby fundraiser). It also offers website design and development. The underlying technology stack is standard radio broadcasting infrastructure plus third-party digital ad platforms; no proprietary AI, software products, or technology IP is disclosed.

VerStandig Media operates a direct-sales go-to-market through a local marketing team that sells custom, quote-based advertising packages to small and mid-sized businesses, healthcare providers, automotive dealers, and regional banks and credit unions in the tristate footprint. Named clients include WellSpan Health, M&S Harley-Davidson, F&M Trust, Middletown Valley Bank, Patriot Federal Bank, Forrester Lincoln, Manitowoc Company, Shoe's On 2nd, Rain Tunnel Car Wash, Mann Plumbing & HVAC, Williamsport Health & Retirement, Custom Wholesale Products, and Keystone Health. The firm is privately held, with no disclosed institutional investors, parent company, funding history, or financial filings.

Name

VerStandig Media

Legal name

VerStandig Media

Website

https://verstandig.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VerStandig Media is a private, full-service marketing agency operating three local radio stations (101.5 WAYZ, 92.1 Bob Rocks, 100.9 Next FM) in south central Pennsylvania, serving small and mid-sized businesses across the PA/MD/WV tristate region with radio, digital, print, event, and website marketing services.

Ownership category

akta.pro rank

Product category

Radio Broadcasting & Multi-Channel Marketing Services

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Advertising, Public Relations, and Related Services (5418)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Independent Local Radio Stations (MPABACAD)

Keywords

• Radio broadcasting
• Digital marketing services
• Print advertising
• Event marketing
• Website development

Headquarters

HQ city

Greencastle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Radio airtime sales across three major stations: 101.5 WAYZ (country), 92.1 Bob Rocks (active rock), and 100.9 Next FM (current hits), reaching over 112,000 weekly listeners.
2. Digital Marketing Services: Online advertising services including Google Display, Google Search, Facebook and YouTube video campaigns, and website development for local businesses.
3. Print Publications: Magazine and publication sales including Best of the Tristate, Tristate Bridal, and Tristate Home & Outdoor magazines.
4. Event Marketing: Live and local event creation and promotion services, including community events and engagement campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

VerStandig Media operates three regional radio stations and sells integrated multi-channel marketing services — radio advertising, digital advertising (Google Display/Search, Facebook and YouTube video), print publications, live events, engagement campaigns, and website development — to local and regional businesses in the Pennsylvania, Maryland, and West Virginia tristate area.

Product overview

VerStandig Media is a full-service marketing agency that operates as a multi-station radio broadcasting company. The company offers an integrated portfolio of marketing services built around its core radio stations (101.5 WAYZ, 92.1 Bob Rocks, and 100.9 Next FM) and extends into digital marketing (Google Display, Google Search, Facebook and YouTube video campaigns), print publications (Best of the Tristate, Tristate Bridal, Tristate Home & Outdoor magazines), live events, engagement campaigns, and website development services. The company serves local businesses in the tri-state region of Pennsylvania, Maryland, and West Virginia.

Differentiator

Problem solved

Functional benefit

Brands

• 101.5 WAYZ: Country music radio station
• 92.1 Bob Rocks (WBHB)
• 100.9 Next FM (WIKG)
• Tristate Magazines
• Boobs Rock

Products and services

• 101.5 WAYZ
• 92.1 Bob Rocks (WBHB)
• 100.9 Next FM (WIKG/1380 AM)
• Radio Advertising
• Digital Marketing
• Print Publications
• Events
• Engagement Campaigns
• Website Services

Quantifiable outcome

• 112,000+ weekly listeners reached across three radio stations
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Breast Cancer Awareness, Inc.coreStrategic or Co-development Partner · 1 January 2025Annual Boobs Rock campaign partnership with 92.1 Bob Rocks radio station. 12th anniversary campaign in 2025 raised over $10,000 for breast cancer awareness through golf tournaments and t-shirt sales.
• United Way of Franklin CountycoreStrategic or Co-development Partner · 1 January 2025Partnership to promote United Way's 365 Small Business Circle program. VerStandig Media donated a $10,000 marketing campaign as a prize for program members, supporting small businesses in the Tristate community.
• Noah's HousecoreStrategic or Co-development Partner · 1 January 2025Annual Home Run Derby partnership with Gracie's Place and Noah's House to fight drug addiction. 2025 event raised over $43,000 for Noah's House, a recovery home for men in Franklin County.
• Humane Society of Washington CountyminorStrategic or Co-development PartnerCommunity partnership supporting animal welfare initiatives in the Tristate area through Paws & Pours events at local breweries.
• Interchange Tiki Bar & BreweryminorStrategic or Co-development PartnerPaws & Pours event partnership where local breweries host events with proceeds supporting local animal shelters.
• Thick n' Thin Brewing Co.minorStrategic or Co-development PartnerPaws & Pours event partnership supporting local animal shelters through brewery events.
• Gracie's PlacecoreStrategic or Co-development PartnerCo-organizer of annual Home Run Derby event to support addiction recovery efforts in the community.
• Cumberland Valley Business Alliance (CVBA)coreStrategic or Co-development PartnerOngoing community partnership supporting economic development events including the CVBA Economic Development Breakfast, Leadership Franklin County, and various business initiatives.
• Girls Inc.minorStrategic or Co-development PartnerCommunity partner supporting youth development programs in the Franklin County area.
• Habitat for Humanity of Franklin CountyminorStrategic or Co-development PartnerCommunity partner supporting affordable housing initiatives through various fundraising and promotional activities.
• American Red CrossminorStrategic or Co-development PartnerBlood drive partnership through the Washington County Public Safety Training Center, helping ensure adequate blood supply for the regional community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iHeartMedia: Largest U.S. radio operator with ~860 stations plus iHeartRadio digital platform, podcasts, and live events. Competes for the same local advertiser dollars and digital audio audiences, but at vastly greater scale and with proprietary technology.
• Emmis Communications: Operates local radio stations in select U.S. markets (notably Indianapolis and New York) alongside regional magazines and digital assets. Comparable as an integrated local media company combining radio, print, and digital.
• Salem Communications: Operates radio stations and digital platforms primarily targeting talk, news, and Christian formats. Comparable as a station-group owner serving defined audience niches, though format and scale differ.
• Cumulus Media: One of the largest U.S. radio broadcasters with hundreds of stations plus Westwood One syndication and digital marketing arms. Overlaps in radio broadcasting and agency services, but at a national scale that dwarfs VerStandig's tristate footprint.
• Audacy: Major U.S. radio broadcaster with extensive station portfolio, digital streaming via the Audacy app, and podcast networks. Overlaps with VerStandig on terrestrial broadcasting and digital audio monetization at a national scale.

Direct peers

• Alpha Media: Operates a portfolio of local FM/AM radio stations across mid-sized U.S. markets, complemented by digital and live event offerings. Comparable as a multi-station owner-operator serving regional audiences with bundled advertising services.
• Townsquare Media: Owns and operates dozens of local radio stations across small and mid-sized U.S. markets, many with attached digital marketing and event services. Closely comparable as a station-group operator with an integrated local marketing agency model, though at significantly larger scale.
• Beasley Media Group: Owns and operates local radio stations across multiple U.S. markets, offering both broadcast advertising and digital agency services. Directly comparable as a station-group operator with diversified ad revenue streams.

Others

• Lamar Advertising Company: One of the largest U.S. outdoor advertising operators. Not a direct radio competitor, but competes for the same local advertiser budgets and represents an adjacent local-media investment thesis.

Emerging players

• HubSpot (partner agencies): While not a direct competitor, the HubSpot partner agency ecosystem represents the digital-first SMB marketing agencies increasingly competing for the same local business marketing dollars. Relevant as a competing delivery model for clients' digital budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VerStandigMedia
• LinkedInlinkedin.com/company/verstandig-broadcasting
• Xx.com/VerStandigMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VerStandig Media