Livingo.de
Livingo.de is a German online furniture and home goods aggregation portal that consolidates 1,000,000+ products from 100+ partner online shops into a single browsable catalog, then routes shoppers to partner sites to complete purchases, operating localized portals in Germany, France, Spain, and Italy.
- Company typePrivate
- Founded2009
- HeadquartersGrünwald, Germany
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Livingo.de does
Livingo.de is a German online furniture and home goods aggregation portal that consolidates product listings from more than 100 partner online shops into a single browsable catalog. Per its header tagline it offers more than 1,000,000 products (body copy cites 600,000+), spanning furniture, home accessories, decoration, home textiles, household goods, lighting, garden supplies, and DIY/home improvement across 14+ room-and-goods verticals. The platform supports faceted filtering by brand, material, color, price, and style direction (Klassik, Modern, Landhaus, Natur, Trend), a personal wishlist ('Merkzettel'), a SALE/Schnäppchen discount section, and editorial buying guides for each product category. Operated since 2009 from Grünwald, Germany, Livingo runs localized sister portals in France (Livingo.fr), Spain (Livingo.es), and Italy (Livingo.it).
Underlying the portal is a feed-driven aggregation model: partner shops (including Amazon.de as the dominant supply source alongside Slewo.com, Miamoebel, Creoven.de, and others) push product data into Livingo, which exposes a unified catalog and routes shoppers to the partner shop for transaction completion and fulfillment. A 'Partner werden' onboarding program and team-led vetting of partner shops for customer satisfaction govern the supply side. Livingo does not sell products directly, charge consumers, or maintain a public mobile app or developer API.
Livingo monetizes via referral commissions on click-throughs to partner shops (marketplace/affiliate model) and implicitly through partner onboarding arrangements. End consumers use the site free of charge. Marketing is conducted through the portal itself (SEO-optimized category and brand landing pages, editorial buying guides), a promotional email newsletter, and an organic Facebook presence. There are no tiered subscription plans, seat-based pricing, or direct consumer fees disclosed.
Livingo.de firmographics
Firmographics- Name
- Livingo.de
- Legal name
- Livingo.de
- Website
- https://livingo.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Livingo.de is a German online furniture and home goods aggregation portal that consolidates 1,000,000+ products from 100+ partner online shops into a single browsable catalog, then routes shoppers to partner sites to complete purchases, operating localized portals in Germany, France, Spain, and Italy.
- Ownership category
- akta.pro rank
Livingo.de industry classification
Industry- Product category
- Online Furniture Marketplace
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Home, Furniture & Decor Marketplaces (CRAFABAC)
- akta.pro secondary industries
- Home, Furniture & Decor DTC (CRAFACAE), Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
Keywords
Where Livingo.de is headquartered
LocationHeadquarters
- HQ city
- Grünwald
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Livingo.de business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Marketplace/affiliate referral commission: Livingo does not sell products directly; instead it refers traffic to partner online shops (Amazon.de, Slewo.com, Miamoebel, Creoven.de, and 100+ others). Revenue is generated via referral commissions / affiliate fees when referred users complete purchases on partner shop sites.
- Partner onboarding / listing fees: Livingo operates a "Partner werden" program where additional online furniture and decoration shops can apply to join the portal, creating a supply-side revenue stream (onboarding or listing arrangements with partner shops).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Free end-consumer use; revenue is generated via partner referral commissions rather than consumer fees |
| Other | — | SALE % / Schnäppchen — discounted offers from partners surfaced via a dedicated filter and category |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Livingo.de product offering
Product offeringCore offering
Livingo.de operates an online furniture and home decor aggregation portal that consolidates more than 1,000,000 product listings from over 100 partner online shops into a single filterable catalog spanning furniture, lighting, textiles, decoration, household, garden, and DIY categories. End consumers browse, filter by brand/material/color/price/style, save items to a Merkzettel (wishlist), and are then redirected to the partner shop where the item is fulfilled.
Differentiator
Problem solved
Functional benefit
Products and services
- Livingo.de Furniture & Home Decor Portal Core Livingo.de portal aggregating more than 1,000,000 products (600,000+ per body copy) from over 100 partner online shops across furniture, lighting, home textiles, decoration, household, garden, and DIY categories; consumers browse, filter by brand/material/color/price/style, save items to a wishlist (Merkzettel), and are redirected to the partner shop for purchase.
- Roomscape Brand Landing Dedicated Livingo landing page for the Roomscape partner brand, presenting modern, lightweight, flexibly-placeable furniture (rustic-modern wood tables, glass/wood coffee tables, boards, ottomans, bar stools, the 'Laptray') with editorial framing as design inspiration.
Quantifiable outcome
- Over 1,000,000 products aggregated under one portal (per header tagline)
- +2 more outcomes
Companies that use Livingo.de
Customer profileIdeal customer profiles1 record
Livingo.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Livingo.de partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Amazon.deflagshipAmazon.de is the single largest partner shop on Livingo, supplying the bulk of products across most categories. In the 'Tische' category alone, Amazon.de accounts for 1,809 of 2,272 products; in 'Esstische', Amazon.de accounts for 1,052 of 1,553 products; in 'Designertische', 169 of 190; and in 'Glastische', 113 of 133. Livingo aggregates Amazon.de's catalog and routes customers to Amazon.de to complete purchases.
- Slewo.comcoreSlewo.com is the second-largest partner shop on Livingo. In the 'Tische' category it supplies 388 of 2,272 products; in 'Esstische', 490 of 1,553; in 'Designertische', 10 of 190; in 'Glastische', 15 of 133. Slewo.com provides higher-end designer and solid-wood furniture items catalogued on Livingo.
- MiamoebelcoreMiamoebel is a partner shop on Livingo specializing in solid-wood Indian-style designer dining tables (Sheesham, Mango, Teak). In the 'Designertische' category it contributes 9 of 190 products (e.g., 'Esstisch Masala', 'Esstisch Mumba', 'Esstisch Vanaja').
- Creoven.deminorCreoven.de appears in the Livingo 'Tische' category as a minor partner shop with a single listed product, illustrating the breadth of the small-shop integration.
- Sit & MorecoreSit & More is a major partner brand contributing 134 of 1,553 Esstische products on Livingo (the leading brand in the Esstische category), supplying higher-end sit-living furniture across the platform.
- 3S Frankenmöbelcore3S Frankenmöbel is a major partner brand contributing 126 of 1,553 Esstische products on Livingo, supplying solid-wood German dining tables (models like 'Allrounder', 'Bern', 'Albero', 'Graz', 'Cosma').
- BodahlcoreBodahl contributes 61 of 1,553 Esstische products on Livingo, including the configurable 'Nottingham' solid-wood dining table with up to 180 variants (function, color, extension plates).
- SchösswendercoreSchösswender contributes 45 of 1,553 Esstische products on Livingo (and 104 of 2,272 products in the broader 'Tische' category), supplying premium European dining tables such as 'Porto', 'Vigo', 'Deven', 'Lorenzo'.
- Kare DesigncoreKare Design is featured as a featured brand ("KARE Design") on Livingo and supplies designer furniture and home accessories, including 'Comb Silber', 'Wire White', 'Etagere Deko Leaf' pieces visible in the Designertische category.
- RoomscapecoreRoomscape is a brand carried on Livingo (with a dedicated landing page at livingo.de/roomscape) offering modern, lightweight, flexibly-placeable furniture in many colors — including rustic-modern wood tables, glass/wood coffee tables, boards, ottomans, bar stools, and the 'Laptray'. Livingo highlights Roomscape as a design inspiration partner and editorial reference ("Beliebt ist es außerdem, dem Glastisch von Roomscape mit warmen Farben zu kombinieren").
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Livingo.de competitors and assessment
Company assessmentDirect peers
- Idealo: Germany's leading price-comparison portal, owned by Axel Springer. Directly comparable business model to Livingo (product-feed aggregation, redirect-to-merchant on purchase) but spans a much broader set of categories (electronics, travel, fashion) with furniture/home as a sub-vertical.
- Ladenzeile.de: German shopping portal aggregating sale items across fashion, home, and lifestyle. Same affiliate/redirect model as Livingo, with overlapping partner retailers and a similar editorial-buying-guide content layer. Closer in scale and operator type to Livingo than the broader Idealo.
- moebel.de: German online furniture portal in the same niche as Livingo — aggregates furniture and home-decor offerings with editorial content, brand showcases, and a comparison layer. Direct same-category competitor for the German furniture shopper.
- Westwing: German-founded, European-wide home & living e-commerce player. Same target customer (furniture/home-decor buyer in DE) but operates as a first-party retailer with its own inventory and private-label brands, giving it a different but adjacent business model to Livingo's pure aggregator play.
- Home24: Berlin-based furniture and home-accessory e-retailer active in DE, FR, IT, ES, and other EU markets. Direct country-portfolio overlap with Livingo (DE/FR/ES/IT) and same category focus, but operates owned inventory and has its own last-mile logistics.
- Allnatura: German specialist retailer for sustainable, natural-material furniture and home goods. Narrower category positioning (massivholz, natural materials) than Livingo but a comparable target shopper and an established DE brand in the same furniture space.
Broad incumbents
- Wayfair: Global furniture and home-goods marketplace with millions of SKUs. Far larger scale, owned inventory and supply chain, and operates in 7+ countries including the US, UK, and Germany. Represents the upper-end incumbent that Livingo is a much smaller, regional aggregator of, with Wayfair itself a potential partner or competitor.
- Google Shopping: The dominant free-listing price-comparison destination globally. Captures the same high-intent furniture search queries that Livingo's SEO targets, and benefits from first-party Google search placement — a structural threat to any independent comparison portal.
Regional players
- Maisons du Monde: French home & living furniture retailer with a strong multi-country presence including France, Italy, Spain, and Germany. Geographic-portfolio overlap (FR/IT/ES/DE) with Livingo International portals, though Maisons du Monde is a vertically integrated retailer rather than an aggregator.
Others
- Pinterest: Visual-discovery platform heavily used for home and furniture inspiration. Increasingly captures top-of-funnel furniture demand that previously went to portals like Livingo. Adjacent/thematic competitor for shopper attention and affiliate-revenue opportunities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Livingo.de social profiles
Digital presenceLivingo.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livingo.de leadership team
Management profileNumber of profiles
Livingo.de subsidiaries and ownership
Company hierarchySubsidiaries3 records
Livingo.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livingo.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livingo.de
What does Livingo.de do?
Livingo.de operates an online furniture and home decor aggregation portal that consolidates more than 1,000,000 product listings from over 100 partner online shops into a single filterable catalog spanning furniture, lighting, textiles, decoration, household, garden, and DIY categories. End consumers browse, filter by brand/material/color/price/style, save items to a Merkzettel (wishlist), and are then redirected to the partner shop where the item is fulfilled.
Is Livingo.de a public or private company?
Livingo.de is a private company. It is classified as unknown and is currently operating.
When was Livingo.de founded?
Livingo.de was founded in 2009.
Where is Livingo.de based?
Livingo.de is headquartered in Grünwald, Germany, in the Europe region.
How does Livingo.de make money?
Two revenue lines are on record. Marketplace/affiliate referral commission is the primary driver. The others are partner onboarding / listing fees.
Who are Livingo.de's main competitors?
Direct peers on record are Idealo, Ladenzeile.de, moebel.de, Westwing, Home24 and Allnatura. Broad incumbents are Wayfair and Google Shopping. Maisons du Monde is listed as a regional player. Pinterest is listed as an others.
Does Livingo.de have an API?
No public API is recorded for Livingo.de.
What industry is Livingo.de in?
Livingo.de's product category is Online Furniture Marketplace. Its primary akta.pro industry code is CRAFABAC, Home, Furniture & Decor Marketplaces, with a secondary code of CRAFACAE, Home, Furniture & Decor DTC. Its NAICS code is 4491 and its SIC code is 5700.