Mobijob

What Mobijob does

Mobijob is a Colombian mobile-first gig economy platform that crowdsources market research data from individual users, branded as "Mobijobbers," who earn small payments for completing tasks in retail locations and from their homes. The platform operates exclusively through an Android application distributed via the Google Play Store and has been live since December 2019. Jobbers complete two categories of tasks: "Jobs in Commerce," which require visiting supermarkets, neighborhood stores, and experience centers to photograph products, report prices, and capture promotional information, and "Jobs at Home," which are surveys about consumption habits and brand preferences. Approved jobs accumulate in the user's profile and are paid out via Daviplata (Davivienda) every Friday once a $30,000 COP threshold is reached.

The platform is a two-sided marketplace connecting brands and companies seeking market intelligence with a distributed workforce of mobile users. The enterprise-facing arm, Mobimetrics, is positioned as the B2B channel through which brands pay for aggregated retail pricing, promotional, and consumer survey data. Underlying technology is a mobile application with geolocation-based job assignment, photo and audio capture, survey tools, and an in-app payment integration with Daviplata. Backend systems manage job verification and approval, rejecting submissions with issues such as blurry photos, incorrect locations, or incoherent responses. Pricing is unit-based and unstandardized: in-store jobs pay COP $10,000–$20,000 depending on complexity, while at-home survey jobs pay less.

Mobijob is privately held, bootstrapped, and operates exclusively in Colombia with no disclosed funding rounds, headcount, or enterprise customer logos. The company has no disclosed management team, no patents, no certifications, and no public revenue figures. Its go-to-market is primarily product-led through Google Play and a community- and referral-driven network of jobbers, with content marketing via a blog and light social media presence. Revenue mechanics rely on transaction fees and data monetization via Mobimetrics, charging brands and research buyers per task or campaign.

Name

Mobijob

Legal name

Mobijob

Website

https://mobijob.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobijob is a Colombian mobile gig platform that crowdsources market research data from individual users completing in-store and at-home tasks for brands. The bootstrapped firm operates via an Android app and a B2B arm called Mobimetrics.

Ownership category

akta.pro rank

Product category

Crowdsourced Market Research Platform

NAICS

Office Administrative Services (5611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Office & Administrative Temp Staffing (BPACACAA)

Keywords

• Crowdsourced market research
• Mobile gig platform
• Retail data collection
• Consumer survey app
• Field marketing intelligence

Headquarters

HQ city

Manizales

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Data Collection Services: Mobijob charges brands and companies a fee to collect market research data through their network of mobile jobbers. Companies submit job requests for tasks like price reporting, product photography, and consumer surveys, and pay Mobijob for the aggregated data gathered.
2. Jobber Network Aggregation: The platform aggregates a network of mobile users nationwide who perform tasks in commerce locations and homes, monetizing the data collection capacity of the crowd.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Mobijob operates a mobile application platform that connects brands and companies seeking market research data with a community of mobile users (Mobijobbers) in Colombia who complete tasks for monetary compensation. Jobbers perform two types of Jobs: in-store retail visits (photographing products, reporting prices and promotions) and at-home surveys on consumption habits and brand preferences. Approved jobs accumulate in the user's profile and are paid out weekly via Daviplata (Davivienda) once a minimum of $30,000 COP is reached.

Product overview

Mobijob operates as a single mobile app platform that connects brands and market research companies with a community of mobile users (Mobijobbers) who earn money by completing data collection tasks. The core product is the Mobijob App, which allows users to perform two types of Jobs: in-store tasks involving visiting retail locations to photograph products, report prices and promotions; and at-home tasks involving completing surveys about consumption habits and brand preferences. Earnings are accumulated and paid out via Daviplata every Friday.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobijob App A free Android mobile application for individual users in Colombia (Mobijobbers) that enables them to earn money by completing simple tasks — 'Jobs' — in two categories: Jobs in Commerce (visiting supermarkets, neighborhood stores, and experience centers to photograph products, report prices, and capture promotional activity) and Jobs at Home (completing surveys on consumption habits, brand preferences, and product opinions). Approved jobs accumulate in the user's profile and are paid out weekly via Daviplata once the user reaches the minimum $30,000 COP threshold.
• Mobimetrics (Mobijob Enterprise Solutions) The B2B arm of Mobijob, offered to brands and companies in Colombia seeking market intelligence. Mobimetrics delivers crowdsourced retail pricing data, promotional activity data, product visibility reports, and consumer habit surveys collected through the Mobijob national jobber network, enabling enterprise clients to make informed pricing, promotional, and product positioning decisions.

Quantifiable outcome

• Jobs can earn up to $20,000 COP per task
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Daviplata (Davivienda)coreTechnology or IntegrationDaviplata is a mobile wallet application by Davivienda bank that enables users to receive, transfer, and withdraw cash electronically. Mobijob integrates with Daviplata to process weekly payments to jobbers every Friday. Users must link their Daviplata account registered with the same name, ID number, and phone number as their Mobijob account to receive payments.
• Mobimetrics (Mobijob Enterprise Solutions)coreStrategic or Co-development PartnerMobimetrics is the enterprise-facing brand providing market research solutions to brands and companies. While listed as a separate domain (mobimetrics.co), it appears to be the B2B arm of Mobijob offering solutions to corporate clients seeking market intelligence data.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Roamler: Roamler operates a mobile crowdsourced workforce that executes in-store audits, price checks, and merchandising tasks for brands; directly comparable to Mobijob's commerce-jobs offering at scale across Europe and other markets.
• BeMyEye: BeMyEye runs a crowdsourced shopper-marketing platform where users complete in-store tasks (photos, audits, surveys) for brands; same value proposition as Mobijob's commerce-jobs and at-home surveys, just at a larger European scale.
• Premise Data: Premise crowdsources real-time retail and economic data from a global network of mobile contributors, very similar to Mobijob's model of collecting pricing and product data from physical retail locations.
• Field Agent: Field Agent pays consumers to complete in-store audits, price checks, and surveys via a mobile app, with a near-identical two-sided marketplace structure for retail data collection.
• Gigwalk: Gigwalk connects brands with a mobile workforce that performs in-store audits, shelf photos, and merchandising tasks; shares the same app-based gig-meets-market-research model as Mobijob.

Emerging players

• Mobaro: Mobaro provides retail execution and field data tools for in-store audits and merchandising; relevant as a more software-focused alternative adjacent to Mobijob's crowdsourced data collection.

Broad incumbents

• Shopkick: Shopkick is a larger, established mobile platform that rewards consumers for in-store engagement and shopping behaviors; overlaps with Mobijob's in-store data collection but serves broader marketing/fraud-prevention use cases.

Regional players

• Premise (LatAm competitors): NuMu and similar regional crowdsourced market-research apps in LatAm target the same enterprise market intelligence opportunity in Spanish-speaking markets, competing with Mobijob in Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobijob

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobijob