Arctica

What Arctica does

Arctica is a privately held manufacturer and direct-to-consumer retailer of ski racing and winter apparel, headquartered in Mount Horeb, Wisconsin, and operating since 2010. The company designs and produces FIS-approved race suits, training shorts, side zip pants, down jackets, ski jackets, vests, capes, and accessories for men, women, and children. Its product line is anchored by a portfolio of proprietary fabric technologies — including NEXGEN 3-layer stretch polyester, RACEFLEX, DURA10 10k-rated waterproof nylon, DURALITE shell/liner, HEAT40 synthetic insulation, and FLEXSHELL — with premium construction details such as 650-fill power goose down and Cordura scuff guards. Arctica sells primarily through its own e-commerce storefront at arctica.com, supported by a dealer login portal for wholesale/B2B orders to ski shops, race teams, and clubs, and ships across the United States and internationally.

The company's revenue model is a one-time product purchase model with no subscription component. Pricing is structured by category: adult race suits at $435-$460, kids' race suits at $155-$435, side zip pants at $225-$300, training shorts at $155-$175, down jackets ranging from $99 (entry-level vests and hoodies) to $575 (premium goose down parkas), and digital gift cards from $50 to $1,000. Customer segments include competitive ski racers (youth, amateur, professional), recreational ski enthusiasts, and ski race teams/clubs. Marketing is conducted through a content-led blog with ski racing tips and lifestyle stories, an email newsletter (VIP Access) for top-of-funnel engagement, and SEO-optimized e-commerce pages with sizing guides and customer reviews for bottom-of-funnel conversion.

Arctica employs between 11 and 50 people, maintains a catalog of approximately 70 products, and reports no outside investors, parent company, or institutional funding in the available data. The company holds FIS equipment certification for its race suits and ships from a single U.S. base, with North America listed as its primary market.

Name

Arctica

Legal name

Arctica

Website

https://arctica.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Arctica is a privately held U.S. apparel company (founded 2010, Mount Horeb, WI) that designs and sells proprietary FIS-approved ski race suits, training gear, side zip pants, and down jackets direct-to-consumer via arctica.com and through a dealer/wholesale channel, serving competitive ski racers, recreational skiers, and race teams.

Ownership category

akta.pro rank

Product category

Ski Apparel & Winter Sports Outerwear

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industries

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Ski race apparel
• Performance outerwear
• FIS race suits
• Goose down jackets
• Ski racing pants

Headquarters

HQ city

Mount Horeb

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Arctica generates revenue through direct-to-consumer sales via its e-commerce website arctica.com, selling ski race suits, ski jackets, ski pants, down jackets, vests, accessories, and gift cards. This is a one-time product purchase model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Arctica designs, manufactures, and sells FIS-approved ski race suits and a full line of ski apparel and winter outerwear, including men's, women's, and kids' race suits, training shorts, side zip pants, goose-down jackets, ski jackets, vests, bib overalls, capes, and supporting accessories. Products are sold primarily direct-to-consumer via arctica.com, with a supplemental dealer/wholesale channel serving ski shops and ski race teams. The brand emphasizes proprietary fabric platforms (NEXGEN, RACEFLEX, DURA10, DURALITE) and race-specific construction for competitive and recreational skiing.

Product overview

Arctica is a specialized ski race clothing company offering a comprehensive portfolio of high-performance winter sports apparel. The product line centers on competitive ski racing gear including adult and kids' ski race suits (Gamma, Pinnacle, Apex, Black Kat, Vortex, Shadow, Iconic models) crafted from proprietary NEXGEN and RACEFLEX fabrics with FIS compliance. The portfolio extends to training shorts (2.0 Training Shorts, A Team Black Kat), side zip pants (Side Zip Pants 2.0 in multiple inseams, Speed Demon, Speedster), and outerwear including down jackets (Gate Master series, Classic Down Packet 2.0, Duo Down Packet, Super Parka), ski jackets (Sonic, Viper, Speed Demon), and down vests (Alpine Envoy, A-Line). Supporting products include ski capes (Rain Poncho, A Team Warm Up Coat), bib overalls, and accessories (Race Suit Carry Bag, Reversible Belt, Ski Straps). The brand serves men, women, and children across ski racing and recreational skiing segments with products positioned from entry-level to elite competition grade.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Ski Race Suits FIS-approved high-performance ski racing suits for adults, including Gamma, Pinnacle, Apex, Black Kat, Vortex, Shadow, and Iconic models, crafted from NEXGEN three-layer stretch polyester and RACEFLEX flexible fabric for competitive GS and SL racing.
• Kids' Ski Race Suits Ski race suits designed for young athletes, using NEXGEN fabric with high elasticity and FIS 30ml air porosity compliance, available in Gamma, Pinnacle, Apex, Iconic, Shadow, and Black Kat models.
• Training Shorts Ski race training shorts for adults and youth, including the 2.0 Training Shorts made from DURA10 waterproof/breathable nylon with HEAT40 synthetic insulation, and the A Team Black Kat Training Short featuring FLEXSHELL three-layer fabric with moisture-wicking stretch and waterproof/breathable laminate.
• Side Zip Pants 2.0 Premium ski pants featuring DURA10 nylon shell with 10k waterproof/breathable rating, HEAT40 synthetic insulation, full side zips, fleece-lined adjustable waistband, articulated knees, and Cordura scuff guards, available in regular, short, and tall inseams for adults and youth.
• Gate Master Down Jackets High-fill-power goose down jackets including Gate Master 5.0, Gate Master VI, Gate Master Down Coat XT, and Super Parka, featuring 650-fill power goose down insulation with DURALITE shell and lining for race-day and casual wear.
• Classic Down Packet 2.0 Jacket Versatile men's goose down jacket with 650-fill power goose down insulation, featuring a large pocket that can transform into a pillow, designed for both on and off the race course.
• Duo Down Packet Jackets Lightweight down jackets designed for warmth in arctic conditions, featuring premium 650-fill power down in a lightweight construction.
• Ski Jackets Men's ski jackets including Sonic, Viper, Speed Demon, Speed Freak Hoodie 2.0, and A Team Black Kat Training Jacket, featuring waterproof materials, premium goose down insulation, and stretch technology for freedom of movement.
• Down Vests Men's and women's down vests including Alpine Envoy Down Vest and A-Line Vest, packed with premium goose down and featuring waterproof stretch fabrics.
• Bib Overall Adult side zip bib overalls with full side zippers for easy on/off, providing coverage and warmth for ski racing and training.
• Ski Capes Ski capes including the Rain Poncho and A Team Warm Up Coat, designed for warmth and style at the race venue and casual use on the mountain.
• Ski Accessories Ski accessories including the Race Suit Carry Bag, Reversible Belt, and Ski Straps, designed to complete ski outfits and support winter adventures.
• Gift Cards Digital e-gift cards available in denominations of $50, $100, $200, $300, $500, and $1000, redeemable online at arctica.com, with periodic promotional discounts (e.g., 25% off).

Quantifiable outcome

• FIS 30ml air porosity requirement compliance
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alpina Sports: Alpina is a German winter sports specialist producing ski helmets, goggles, and ski apparel. While best known for protective gear, it overlaps with Arctica in winter ski apparel and accessories targeting alpine and racing consumers.
• POC Sports: POC is a Swedish safety-first ski and cycling brand with FIS-aligned ski race suits, protective layers, and race helmets. It is a direct competitor in the high-performance ski racing apparel and protection niche.
• Descente: Descente is a Japanese-founded ski apparel brand with deep roots in alpine and ski racing, producing race suits, technical shells, and insulation. It is a direct competitor in FIS-level ski race apparel and premium ski outerwear.
• Toni Sailer: Toni Sailer is a premium ski racing fashion and performance apparel brand offering race suits and luxury ski outerwear. It competes with Arctica in the higher end of ski race apparel and on style-forward race-wear positioning.
• Phenix: Phenix is a Japanese ski apparel maker with a long history in ski racing outerwear and competition suits, including FIS-aligned products. It competes with Arctica for ski racing customers globally, particularly in technical race suits.
• Spyder Active Sports: Spyder is a long-established U.S. ski racing and alpine performance apparel brand with FIS-aligned race suits, outerwear, and a strong pro-team sponsorship presence. It is the closest large-scale direct competitor to Arctica in the ski racing apparel category.
• Löffler: Löffler is an Austrian ski and cycling apparel manufacturer known for technical ski racing apparel, base layers, and cross-country gear. It is a direct competitor in the European ski racing apparel segment.
• Dare2b: Dare2b is a U.K.-based performance ski and outdoor apparel brand offering race suits, ski jackets, and pants. It is a direct competitor in mid-range to performance ski racing apparel and outerwear.

Broad incumbents

• Helly Hansen: Helly Hansen is a large, established Scandinavian outdoor and sailing brand with a significant alpine/ski racing apparel line, including race suits and baselayers. It overlaps with Arctica in ski racing and resort outerwear but competes across a much broader portfolio.
• Arc'teryx: Arc'teryx is a premium technical outdoor apparel brand with strong presence in ski shells, insulation, and high-end winter outerwear. It overlaps with Arctica in premium ski and winter apparel but operates across a much broader technical outerwear portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/arcticarace
• Facebookfacebook.com/ArcticaRace
• LinkedInlinkedin.com/company/arcticaskiraceclothing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arctica