Dagbladet

What Dagbladet does

Dagbladet is one of Norway's largest tabloid newspapers, founded in 1869 and headquartered in Oslo, operating as a digital-first multi-platform news media business. It is the flagship property of the Aller Media conglomerate, alongside sister brands Sol, DinSide, KK, and Se og Hør. Dagbladet publishes 24/7 breaking news, sports coverage, celebrity and entertainment reporting, and opinion content across sections including nyheter, sport, kjendis, and meninger, with a 251–500 employee headcount.

The company's core technology is built on Labrador CMS and serves web, mobile, and video through dagbladet.no, supported by the Dagbladet TV video platform, a live sports hub (Fotball LIVE / Fotballstudio), and an eAvis digital newspaper archive. Dagbladet operates a diversified product portfolio: the Dagbladet Pluss subscription paywall, eAvis digital archive access, the DinSide.no consumer/finance vertical, the Børsen.no business and markets vertical, Dagbladet bok book publishing, and betting content verticals (Oddstips, Tipping, Travtips). Corporate subscriptions (Bedriftsabonnement) extend the paid offering to B2B accounts.

Dagbladet monetizes through four primary revenue streams: Pluss recurring subscriptions (with ad-free reading and archive access), digital display and native advertising (the largest disclosed stream), affiliate and lead generation commissions from financial services, gambling (Norsk Tipping), insurance, and telecom partners, and legacy print and weekend edition subscriptions. The go-to-market is primarily product-led through the dagbladet.no digital platform, with direct sales for corporate subscriptions and retail distribution for print. Editorial leadership is headed by Sjefredaktør (Editor-in-Chief) Gunnar Stavrum, with departmental editors overseeing news, Pluss, political, development, and staff functions.

Name

Dagbladet

Legal name

Dagbladet

Website

https://dagbladet.no

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

251–500 employees

Short description

Dagbladet is one of Norway's largest national tabloid newspapers, operating as a digital-first multi-platform news media business under Aller Media, serving Norwegian readers with 24/7 news, sport, entertainment, and premium Pluss subscriptions.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516), Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Online news publishing
• Digital newspaper
• News media platform
• Premium content subscription
• Sports media coverage

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dagbladet Pluss Subscription: Premium digital subscription offering exclusive content, enhanced article access, eAvis (digital newspaper edition), and ad-free reading experiences. Revenue is recurring (subscription) and represents a core paid reader revenue stream.
2. Digital Advertising: Display advertising, sponsored content (annonsørinnhold), and native ad formats placed across dagbladet.no and associated Aller Media sites (Sol, DinSide, KK, Se og Hør). The site is predominantly financed by ad revenues.
3. Affiliate / Lead Generation: Affiliate partnerships driving referral traffic to financial services (refinancing, consumer loans, credit cards), insurance, gambling (Norsk Tipping, odds tips), e-commerce, and telecommunications. Commission-based revenue from partner offers promoted on the platform.
4. Print / Helg & Print Subscription: Weekend and print edition subscriptions, serviced through kundeservice and the broader Aller Media distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dagbladet is a Norwegian online newspaper and multi-platform digital media company that publishes 24/7 breaking news, sports, celebrity/entertainment, opinion, and lifestyle content across dagbladet.no, mobile web, Dagbladet TV video, and weekend print editions. Its commercial core is a freemium model: advertising-funded free content plus the Dagbladet Pluss premium subscription that unlocks exclusive editorial, ad-free reading, and eAvis digital archive access.

Product overview

Dagbladet is a Norwegian national news media company operating as part of Aller Media. Its core offering is a multi-platform news and entertainment media business comprising a primary editorial news site (dagbladet.no) delivering general news, sport, opinion, and celebrity coverage, alongside several subsidiary verticals (DinSide.no for consumer/lifestyle/finance, Børsen.no for business markets), a book publishing imprint (Dagbladet bok), and a live sports streaming product (Sport LIVE). The portfolio also includes premium subscription products (Dagbladet Pluss for ad-free and exclusive content, eAvis for digital archive access), a video-on-demand platform (Dagbladet TV), and sports betting tip products (Oddstips, Tipping, Travtips). These products are distributed across web, mobile, and video channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Dagbladet Pluss Premium digital subscription providing ad-free reading, exclusive in-depth editorial content, investigations, opinion pieces, and feature reporting for Norwegian readers.
• eAvis Digital newspaper edition with searchable archive access to Dagbladet's complete historical content, available to subscribers.
• Dagbladet TV Proprietary video streaming and on-demand platform hosting Dagbladet's original video content including news programmes, sports coverage, entertainment shows, and live event coverage.
• Sport LIVE (Fotball LIVE) Live sports streaming and real-time coverage product delivering match updates, scores, commentary, and live event coverage primarily for football (soccer) events for Norwegian sports fans.
• Dagbladet bok Book publishing imprint under the Dagbladet brand producing authored books including biographies and reported nonfiction titles for Norwegian readers.
• Oddstips Sports betting tips and odds analysis content covering football and other sports betting markets, monetized via affiliate partnerships with Norsk Tipping and gambling operators.
• Tipping Football pool and tipping product enabling users to submit predictions on match outcomes, integrated within Dagbladet's sports coverage and affiliate monetization flow.
• Travtips Horse racing tips and analysis content within Dagbladet's sports and gambling section, monetized via affiliate partnerships.

Quantifiable outcome

• 24/7 continuous news publishing covering Norwegian and international events

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aller MediacoreStrategic or Co-development PartnerAller Media is the parent company and owner of Dagbladet. Aller Media owns a portfolio of Norwegian digital media brands including Sol, DinSide, KK, and Se og Hør. Dagbladet operates as the flagship digital brand within the Aller Media group, benefiting from shared infrastructure, advertising sales, and cross-promotional distribution.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Stavanger Aftenblad: Regional Norwegian newspaper with subscription+advertising digital model, analogue to Bergens Tidende. Comparable in publishing operations (newsroom + digital subscription + local affiliate content) but serves a southwestern regional audience.
• Bergens Tidende: Schibsted-owned regional Norwegian newspaper with national digital reach and a digital subscription model. Compares on editorial structure and subscription mechanics, although it serves a regional Western Norway core rather than competing nationwide.
• Adresseavisen: Trondheim-based regional Norwegian newspaper with a paywalled digital edition and mixed subscription/advertising model. Shares editorial workflow and revenue mechanics with Dagbladet but competes in the regional Central Norway market.

Direct peers

• Aftenposten: Schibsted-owned national Norwegian broadsheet with a strong digital subscription product (Aftenposten+) covering news, opinion, and sport. Comparable in operating model — paid digital subscriptions alongside advertising — and in serving broad Norwegian national readership.
• Nettavisen: Norwegian online-first news outlet running on a similar subscription + advertising + sports/betting affiliate revenue mix. Competes directly for the same sports and consumer-news traffic.
• VG (Verdens Gang): Norway's largest online tabloid, owned by Schibsted, with the same digital-first subscription-plus-advertising model covering breaking news, sport, and entertainment. Direct head-to-head competitor for Norwegian news consumers and Pluss-equivalent subscribers.
• E24: Schibsted-owned Norwegian financial/business news outlet directly comparable to Dagbladet's Børsen sub-vertical. Same sub-segment (markets, business news), same digital subscription model, same Norwegian enterprise and retail investor audience.
• Klassekampen: Independently owned Norwegian daily with a digital subscription model and opinion-driven editorial identity. Comparable in paywalled Norwegian news publishing, political-editor tradition, and target demographic mix.

Broad incumbents

• NRK: Norway's state-funded public broadcaster with a major free digital news, sport, and entertainment platform. Substitutes directly for Dagbladet's editorial offering without paywall friction, anchoring audience expectations for free Norwegian-language news.
• TV2 Norge: Norway's largest commercial broadcaster with parallel TV, online news, and live-sport streaming products that overlap with Dagbladet TV and Sport LIVE. A broader incumbent with diversified video and ad inventory, but overlapping digital news audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dagbladet
• Facebookfacebook.com/dagbladet
• LinkedInlinkedin.com/company/dagbladet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagbladet