Central Illinois

What Central Illinois does

Central Illinois AG is a family-owned farm equipment dealership founded in 1881 by Richard Schmidt in Atlanta, Illinois, now operating across four full-service locations in Atlanta, Clinton, Farmer City, and Mason City after 128+ years and five generations of continuous family ownership under President Michael Schmidt. The company is a multi-brand authorized dealer carrying Case IH as its primary line alongside John Deere and 13 other equipment manufacturers (Brent, Bush Hog, Degelman, Geringhoff, J&M, Kinze, Kuhn Krause, Landoll, MacDon, Takeuchi, Thunder Creek, Toro, Unverferth), with inventory spanning new and used tractors (300+ HP high-horsepower units up to $695,000), combines ($515K–$650K), planters, headers, tillage equipment, grain carts, fuel trailers, rotary mowers, and lawn mowers.

The business operates a traditional dealership model with four physical showrooms, a parts department, a service department staffed by certified technicians with continuing manufacturer education, equipment financing through Currency Finance (NMLS 1857954), and a precision agriculture support offering covering GPS guidance, RTK positioning, yield monitoring, and automated combine controls sourced from manufacturer platforms. Distribution channels include the centralilag.com website with detailed equipment listings, the Bailey's Barnyard e-commerce store (shop.centralilag.com) for toys, hobby items, and merchandise, and AuctionTime.com for online equipment auctions.

Revenue mechanics are predominantly transactional equipment sales (one-time unit pricing) supplemented by parts sales, service labor, financing referral arrangements, and online retail; the customer base is distributed across Midwest row crop farmers (primary), construction/land management contractors (secondary), and small farm/hobbyist buyers (tertiary), with no public revenue disclosure given its private, family-owned status.

Name

Central Illinois

Legal name

Central Illinois AG

Website

https://centralilag.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Illinois AG is a 128-year-old, family-owned farm equipment dealership operating four full-service locations in Central Illinois, selling new and used equipment from Case IH, John Deere, and 13 other manufacturers to Midwest row crop farmers, alongside parts, service, financing, and precision agriculture support.

Ownership category

akta.pro rank

Product category

Farm Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Farm Supply Retail (Independent Dealers) (AFABAJAA)

akta.pro secondary industry

Agricultural Equipment (Agri-Mechanics) Service & Repair (EDAOAEAI)

Keywords

• Farm equipment dealership
• Agricultural machinery sales
• Tractor and combine sales
• Farm equipment service
• Agricultural parts supply

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Equipment Sales: Sales of new and used farm equipment including tractors, combines, headers, planters, tillage equipment, and attachments. Equipment prices range from approximately $40 (toy vehicles) to over $695,000 for high-horsepower tractors and combines.
2. Parts Department: Parts sales through dedicated Parts Department for equipment maintenance and repairs.
3. Service Department: Full-service department with knowledgeable technicians providing equipment service and maintenance.
4. Financing Services: Equipment financing and special offers provided through partnerships with financing providers.
5. Online Store Sales: E-commerce sales of toys, hobby items, and smaller equipment through shop.centralilag.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Central Illinois AG is a multi-generation family-owned farm equipment dealership that sells new and used agricultural equipment (tractors, combines, planters, headers, tillage, grain carts, fuel trailers, mowers) from manufacturers such as Case IH, John Deere, Kinze, MacDon, Geringhoff, and others. The company operates four full-service locations in central Illinois, providing parts, certified technician service and repair, equipment financing through Currency Finance, precision agriculture technology support, and a small online retail store for hobby items and merchandise.

Product overview

Central Illinois AG is a family-owned full-line Case IH agricultural equipment dealership operating four locations in central Illinois (Atlanta, Clinton, Farmer City, and Mason City). Founded in 1881, the company sells new and used farm equipment across multiple brands including Case IH, John Deere, Brent, Bush Hog, Degelman, Geringhoff, J&M, Kinze, Kuhn Krause, Landoll, MacDon, Takeuchi, Thunder Creek, Toro, and Unverferth. Their product portfolio spans tractors (300+ HP tractors, row trac), combines (Case IH 7000/8000 series, John Deere S-series, X9), headers (Geringhoff row crop headers), planters (Case IH, John Deere DB, Kinze), tillage equipment, grain carts, seed tenders, and lawn/grounds care equipment. Beyond equipment sales, the company provides parts, service, precision agriculture support, equipment financing, and operates an online retail store (Bailey's Barnyard) for toys and merchandise. The three full-service dealerships maintain teams of certified technicians who receive ongoing training through Case IH, MacDon, Geringhoff, Kinze, and precision farming manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• CIA Outdoor: Outdoor lifestyle brand mentioned under Whitetail Freaks section
• Live. Work. Grow.

Products and services

• New Equipment Sales

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Case IHcoreChannel Partner/ Reseller/ DistributorPrimary brand partnership as an authorized Case IH dealer. The company features Case IH prominently on their website and offers full Case IH equipment lines including tractors, combines, and planting equipment. Team receives continuing education through Case IH training programs.
• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for John Deere equipment featured prominently in inventory including high-horsepower tractors (9RX series) and combines (X9 and S700 series).
• MacDoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for MacDon equipment including headers and attachments. Team receives continuing education through MacDon training programs.
• GeringhoffcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Geringhoff row crop headers. Team receives continuing education through Geringhoff training programs.
• KinzecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kinze planters and grain carts. Team receives continuing education through Kinze training programs.
• Brent EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Brent grain carts and gravity wagons sold through inventory.
• Bush HogminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Bush Hog rotary mowers and blades/box scrapers.
• DegelmanminorChannel Partner/ Reseller/ DistributorPartner brand for tillage and ground engagement equipment.
• J&MminorChannel Partner/ Reseller/ DistributorAuthorized dealer for J&M grain carts and seed tenders.
• Kuhn KrauseminorChannel Partner/ Reseller/ DistributorPartner brand for tillage and hay/forage equipment.
• LandollminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Landoll mulch finishers and tillage equipment.
• TakeuchiminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Takeuchi construction equipment.
• Thunder CreekminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Thunder Creek fuel trailers and equipment.
• TorominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Toro lawn mowers and grounds care equipment.
• UnverferthminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Unverferth agricultural equipment.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Others

• Ziegler CAT: Ziegler CAT is a multi-location Caterpillar dealer in the upper Midwest selling construction equipment, power systems, and ag equipment. Adjacent peer to Central Illinois AG given overlap in ag equipment distribution and shared Midwest footprint, though its core brand is construction rather than row crop.

Broad incumbents

• RDO Equipment Co. RDO Equipment is one of the largest John Deere dealer networks in North America, operating across multiple states. It is directly comparable to Central Illinois AG as a multi-location farm equipment dealer with full parts, service, and precision agriculture offerings, though at far greater scale.
• Brandt Agricultural Products (formerly Cervus Equipment): Brandt is a large Canadian-based agricultural and construction equipment dealer network (formerly Cervus Equipment). Comparable to Central Illinois AG as a multi-brand, multi-location farm equipment dealer with full-service capabilities, though at much larger scale and primarily Canadian geography.

Direct peers

• Plains AG Holdings: Plains AG Holdings operates a network of farm equipment dealerships across the Midwest. Comparable to Central Illinois AG as a multi-location ag equipment dealer serving row crop farmers with full sales/service/parts capabilities.
• Kibble Equipment: Kibble Equipment is a multi-brand agricultural dealer in the upper Midwest (Minnesota, Iowa, South Dakota). Comparable to Central Illinois AG as a regional Case IH/other-brand dealer with parts, service, and precision farming support.
• PrairieLand Partners: PrairieLand Partners is a John Deere dealer group operating across Kansas and surrounding Midwest states. Comparable as a regional multi-location farm equipment dealer serving similar row crop farmers with sales, parts, service, and precision agriculture.
• Heritage Tractor: Heritage Tractor is a multi-location John Deere dealership group in the Midwest. Highly comparable to Central Illinois AG in target customer (Midwest row crop farmers), product lineup (high-horsepower tractors, combines, planters), and full-service dealership model.
• Stotz Equipment: Stotz Equipment is a family-owned multi-brand agriculture and lawn equipment dealer with 25+ locations across the Western US. Comparable to Central Illinois AG as a similarly structured family-owned dealer emphasizing full-line equipment, parts, service, and precision ag.
• Sloan Implement: Sloan Implement is a family-owned John Deere dealer group with locations across Illinois, Wisconsin, and surrounding states. Direct peer to Central Illinois AG given overlapping Illinois territory, same OEM brand, and similar full-service dealership model.
• Greenmark Equipment: Greenmark Equipment is a multi-location John Deere dealer group in Michigan and Indiana. Comparable to Central Illinois AG as a Midwest-focused multi-store farm equipment dealer with parts, service, and precision agriculture offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liveworkgrowcia
• LinkedInlinkedin.com/company/central-illinois-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Illinois