Central Illinois
Central Illinois AG is a 128-year-old, family-owned farm equipment dealership operating four full-service locations in Central Illinois, selling new and used equipment from Case IH, John Deere, and 13 other manufacturers to Midwest row crop farmers, alongside parts, service, financing, and precision agriculture support.
- Company typePrivate
- Founded1881
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Central Illinois does
Central Illinois AG is a family-owned farm equipment dealership founded in 1881 by Richard Schmidt in Atlanta, Illinois, now operating across four full-service locations in Atlanta, Clinton, Farmer City, and Mason City after 128+ years and five generations of continuous family ownership under President Michael Schmidt. The company is a multi-brand authorized dealer carrying Case IH as its primary line alongside John Deere and 13 other equipment manufacturers (Brent, Bush Hog, Degelman, Geringhoff, J&M, Kinze, Kuhn Krause, Landoll, MacDon, Takeuchi, Thunder Creek, Toro, Unverferth), with inventory spanning new and used tractors (300+ HP high-horsepower units up to $695,000), combines ($515K–$650K), planters, headers, tillage equipment, grain carts, fuel trailers, rotary mowers, and lawn mowers.
The business operates a traditional dealership model with four physical showrooms, a parts department, a service department staffed by certified technicians with continuing manufacturer education, equipment financing through Currency Finance (NMLS 1857954), and a precision agriculture support offering covering GPS guidance, RTK positioning, yield monitoring, and automated combine controls sourced from manufacturer platforms. Distribution channels include the centralilag.com website with detailed equipment listings, the Bailey's Barnyard e-commerce store (shop.centralilag.com) for toys, hobby items, and merchandise, and AuctionTime.com for online equipment auctions.
Revenue mechanics are predominantly transactional equipment sales (one-time unit pricing) supplemented by parts sales, service labor, financing referral arrangements, and online retail; the customer base is distributed across Midwest row crop farmers (primary), construction/land management contractors (secondary), and small farm/hobbyist buyers (tertiary), with no public revenue disclosure given its private, family-owned status.
Central Illinois firmographics
Firmographics- Name
- Central Illinois
- Legal name
- Central Illinois AG
- Website
- https://centralilag.com
- Company type
- Private
- Founded year
- 1881
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Central Illinois AG is a 128-year-old, family-owned farm equipment dealership operating four full-service locations in Central Illinois, selling new and used equipment from Case IH, John Deere, and 13 other manufacturers to Midwest row crop farmers, alongside parts, service, financing, and precision agriculture support.
- Ownership category
- akta.pro rank
Central Illinois industry classification
Industry- Product category
- Farm Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Farm Supply Retail (Independent Dealers) (AFABAJAA)
- akta.pro secondary industry
- Agricultural Equipment (Agri-Mechanics) Service & Repair (EDAOAEAI)
Keywords
Where Central Illinois is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Central Illinois business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Equipment Sales: Sales of new and used farm equipment including tractors, combines, headers, planters, tillage equipment, and attachments. Equipment prices range from approximately $40 (toy vehicles) to over $695,000 for high-horsepower tractors and combines.
- Parts Department: Parts sales through dedicated Parts Department for equipment maintenance and repairs.
- Service Department: Full-service department with knowledgeable technicians providing equipment service and maintenance.
- Financing Services: Equipment financing and special offers provided through partnerships with financing providers.
- Online Store Sales: E-commerce sales of toys, hobby items, and smaller equipment through shop.centralilag.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | High-horsepower tractors (300+ HP) |
| Unit Pricing | Pay-as-you-go | Combines/Harvesters |
| Unit Pricing | Pay-as-you-go | Planters |
| Unit Pricing | Pay-as-you-go | Grain Carts and Wagons |
| Unit Pricing | Pay-as-you-go | Toy/Hobby Items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Central Illinois product offering
Product offeringCore offering
Central Illinois AG is a multi-generation family-owned farm equipment dealership that sells new and used agricultural equipment (tractors, combines, planters, headers, tillage, grain carts, fuel trailers, mowers) from manufacturers such as Case IH, John Deere, Kinze, MacDon, Geringhoff, and others. The company operates four full-service locations in central Illinois, providing parts, certified technician service and repair, equipment financing through Currency Finance, precision agriculture technology support, and a small online retail store for hobby items and merchandise.
Product overview
Central Illinois AG is a family-owned full-line Case IH agricultural equipment dealership operating four locations in central Illinois (Atlanta, Clinton, Farmer City, and Mason City). Founded in 1881, the company sells new and used farm equipment across multiple brands including Case IH, John Deere, Brent, Bush Hog, Degelman, Geringhoff, J&M, Kinze, Kuhn Krause, Landoll, MacDon, Takeuchi, Thunder Creek, Toro, and Unverferth. Their product portfolio spans tractors (300+ HP tractors, row trac), combines (Case IH 7000/8000 series, John Deere S-series, X9), headers (Geringhoff row crop headers), planters (Case IH, John Deere DB, Kinze), tillage equipment, grain carts, seed tenders, and lawn/grounds care equipment. Beyond equipment sales, the company provides parts, service, precision agriculture support, equipment financing, and operates an online retail store (Bailey's Barnyard) for toys and merchandise. The three full-service dealerships maintain teams of certified technicians who receive ongoing training through Case IH, MacDon, Geringhoff, Kinze, and precision farming manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- CIA Outdoor: Outdoor lifestyle brand mentioned under Whitetail Freaks section
- Live. Work. Grow.
Products and services
- New Equipment Sales
Companies that use Central Illinois
Customer profileSegments3 records
Ideal customer profiles3 records
Central Illinois technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Central Illinois partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Case IHcorePrimary brand partnership as an authorized Case IH dealer. The company features Case IH prominently on their website and offers full Case IH equipment lines including tractors, combines, and planting equipment. Team receives continuing education through Case IH training programs.
- John DeerecoreAuthorized dealer for John Deere equipment featured prominently in inventory including high-horsepower tractors (9RX series) and combines (X9 and S700 series).
- MacDoncoreAuthorized dealer for MacDon equipment including headers and attachments. Team receives continuing education through MacDon training programs.
- GeringhoffcoreAuthorized dealer for Geringhoff row crop headers. Team receives continuing education through Geringhoff training programs.
- KinzecoreAuthorized dealer for Kinze planters and grain carts. Team receives continuing education through Kinze training programs.
- Brent EquipmentminorAuthorized dealer for Brent grain carts and gravity wagons sold through inventory.
- Bush HogminorAuthorized dealer for Bush Hog rotary mowers and blades/box scrapers.
- DegelmanminorPartner brand for tillage and ground engagement equipment.
- J&MminorAuthorized dealer for J&M grain carts and seed tenders.
- Kuhn KrauseminorPartner brand for tillage and hay/forage equipment.
- LandollminorAuthorized dealer for Landoll mulch finishers and tillage equipment.
- TakeuchiminorAuthorized dealer for Takeuchi construction equipment.
- Thunder CreekminorAuthorized dealer for Thunder Creek fuel trailers and equipment.
- TorominorAuthorized dealer for Toro lawn mowers and grounds care equipment.
- UnverferthminorAuthorized dealer for Unverferth agricultural equipment.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Central Illinois competitors and assessment
Company assessmentOthers
- Ziegler CAT: Ziegler CAT is a multi-location Caterpillar dealer in the upper Midwest selling construction equipment, power systems, and ag equipment. Adjacent peer to Central Illinois AG given overlap in ag equipment distribution and shared Midwest footprint, though its core brand is construction rather than row crop.
Broad incumbents
- RDO Equipment Co. RDO Equipment is one of the largest John Deere dealer networks in North America, operating across multiple states. It is directly comparable to Central Illinois AG as a multi-location farm equipment dealer with full parts, service, and precision agriculture offerings, though at far greater scale.
- Brandt Agricultural Products (formerly Cervus Equipment): Brandt is a large Canadian-based agricultural and construction equipment dealer network (formerly Cervus Equipment). Comparable to Central Illinois AG as a multi-brand, multi-location farm equipment dealer with full-service capabilities, though at much larger scale and primarily Canadian geography.
Direct peers
- Plains AG Holdings: Plains AG Holdings operates a network of farm equipment dealerships across the Midwest. Comparable to Central Illinois AG as a multi-location ag equipment dealer serving row crop farmers with full sales/service/parts capabilities.
- Kibble Equipment: Kibble Equipment is a multi-brand agricultural dealer in the upper Midwest (Minnesota, Iowa, South Dakota). Comparable to Central Illinois AG as a regional Case IH/other-brand dealer with parts, service, and precision farming support.
- PrairieLand Partners: PrairieLand Partners is a John Deere dealer group operating across Kansas and surrounding Midwest states. Comparable as a regional multi-location farm equipment dealer serving similar row crop farmers with sales, parts, service, and precision agriculture.
- Heritage Tractor: Heritage Tractor is a multi-location John Deere dealership group in the Midwest. Highly comparable to Central Illinois AG in target customer (Midwest row crop farmers), product lineup (high-horsepower tractors, combines, planters), and full-service dealership model.
- Stotz Equipment: Stotz Equipment is a family-owned multi-brand agriculture and lawn equipment dealer with 25+ locations across the Western US. Comparable to Central Illinois AG as a similarly structured family-owned dealer emphasizing full-line equipment, parts, service, and precision ag.
- Sloan Implement: Sloan Implement is a family-owned John Deere dealer group with locations across Illinois, Wisconsin, and surrounding states. Direct peer to Central Illinois AG given overlapping Illinois territory, same OEM brand, and similar full-service dealership model.
- Greenmark Equipment: Greenmark Equipment is a multi-location John Deere dealer group in Michigan and Indiana. Comparable to Central Illinois AG as a Midwest-focused multi-store farm equipment dealer with parts, service, and precision agriculture offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Central Illinois social profiles
Digital presenceCentral Illinois financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Illinois leadership team
Management profileNumber of profiles
Profiles1 record
Central Illinois funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Illinois M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Illinois
What does Central Illinois do?
Central Illinois AG is a multi-generation family-owned farm equipment dealership that sells new and used agricultural equipment (tractors, combines, planters, headers, tillage, grain carts, fuel trailers, mowers) from manufacturers such as Case IH, John Deere, Kinze, MacDon, Geringhoff, and others. The company operates four full-service locations in central Illinois, providing parts, certified technician service and repair, equipment financing through Currency Finance, precision agriculture technology support, and a small online retail store for hobby items and merchandise.
Is Central Illinois a public or private company?
Central Illinois is a private company. It is classified as family owned and is currently operating.
When was Central Illinois founded?
Central Illinois was founded in 1881. It employs 11 to 50 people.
Where is Central Illinois based?
Central Illinois is headquartered in Atlanta, United States, in the North America region.
How does Central Illinois make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are parts Department, service Department, financing Services and online Store Sales.
Who are Central Illinois's main competitors?
Ziegler CAT is listed as an others. Broad incumbents are RDO Equipment Co. and Brandt Agricultural Products (formerly Cervus Equipment). Direct peers are Plains AG Holdings, Kibble Equipment, PrairieLand Partners, Heritage Tractor, Stotz Equipment, Sloan Implement and Greenmark Equipment.
Does Central Illinois have an API?
No public API is recorded for Central Illinois.
What industry is Central Illinois in?
Central Illinois's product category is Farm Equipment Dealership. Its primary akta.pro industry code is AFABAJAA, Farm Supply Retail (Independent Dealers), with a secondary code of EDAOAEAI, Agricultural Equipment (Agri-Mechanics) Service & Repair. Its NAICS code is 42382 and its SIC code is 3523.