What SIRIUS Insight does

SIRIUS Insight is a Belgian geomarketing consultancy that has operated for over 30 years from its headquarters in Louvain-la-Neuve, Belgium. The company provides location intelligence, customer behavior analysis, and consumer data services to enterprise clients across ten vertical sectors including banking, insurance, retail, automotive, healthcare, hospitals, pharmacies, mutual associations, media, telecom/energy, FMCG, and real estate. Its flagship product, Dividuals®, is a consumer segmentation tool covering more than 2,000 characteristics of Belgian households at street-level geographic precision, continuously updated with socio-demographic, socio-economic, behavioral, and media preference data.

The company combines this proprietary data asset with geostatistical modeling and methods incorporating artificial intelligence to deliver predictive analytics on market potential, competitive pressure, customer churn, and optimal network location. It operates a technical data platform called SIRIUS EXPLORE for specialized users and produces annual whitepaper reports on Belgian market segments (notably pharmacy landscape analyses and organic market studies). Technology partners include Alteryx for analytical process automation and IQVIA for complementary pharmacy market data. The company holds a registered trademark on Dividuals® and is GDPR-compliant in its handling of consumer data.

SIRIUS Insight generates revenue through three streams: custom geomarketing consulting engagements sold as project-based or annual contracts with fees indexed to the Agoria labor cost formula; subscription licensing of Dividuals® and other geolocated consumer datasets; and one-time market research report purchases (e.g., €950 per Bio Market report). Distribution is entirely direct, with enterprise sales initiated through website contact forms. The company has no disclosed external funding, operates with 1-10 employees, and maintains long-tenured client relationships including a 15+ year engagement with D'Ieteren Auto and 70+ regulatory dossiers in the pharmacy sector.

Name

SIRIUS Insight

Legal name

SIRIUS Insight SRL/BV

Website

https://siriusinsight.be

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

SIRIUS Insight is a Belgian geomarketing consultancy providing location intelligence, consumer segmentation (Dividuals®), and predictive analytics to enterprise clients across banking, retail, automotive, healthcare, and pharmacy sectors throughout Belgium.

Ownership category

akta.pro rank

Product category

Geomarketing Analytics & Consulting

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Geomarketing consulting
• Consumer segmentation data
• Location intelligence
• Market potential analysis
• Retail network optimization

Headquarters

HQ city

Mont-saint-guibert

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Geomarketing Consulting Services: Custom consulting engagements providing strategic geomarketing analysis, location planning, customer behavior analysis, and market research. Services are sold as project-based engagements or annual contracts with fees reviewed annually based on Agoria labor cost index.
2. Consumer Data Licensing: License-based access to Dividuals® consumer segmentation data and other geolocated consumer datasets. Clients purchase licenses to use data internally for their own analyses. Data is updated continuously.
3. Market Research Reports: Pre-produced whitepapers and market analysis reports sold for one-time purchase. Examples include bio market analysis at €950 excl. VAT and pharmacy landscape reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

SIRIUS Insight is a Belgian geomarketing consultancy that delivers strategic location intelligence, customer behavior analysis, and consumer data to help businesses optimize physical networks and market positioning. Its flagship offering is the Dividuals® consumer segmentation product covering 2,000+ characteristics of Belgian households at street-level precision, combined with custom consulting engagements for retail network optimization, dealer network planning, branch network strategy, and predictive market analytics. The firm also produces annual market research reports on Belgian sectors such as pharmacies, banking, automotive, and organic retail.

Product overview

SIRIUS Insight is a Belgian geomarketing consultancy offering a unified portfolio of services centered on geographic and consumer intelligence. The core offering consists of strategic geomarketing consulting, with flagship products including Dividuals® (consumer segmentation covering 2,000+ characteristics of Belgian households) and SIRIUS EXPLORE (technical data platform). The company provides specialized services in retail network optimization, customer behavior analysis, and consumer data analytics across sectors including banking, retail, automotive, healthcare, and FMCG. Whitepaper reports on specific markets (pharmacies, organic food) complement the service portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Dividuals®: Advanced consumer segmentation product that identifies, quantifies and locates target groups among Belgian households, based on more than 2,000 characteristics including age, income, residence type, consumption habits, behavior, and media consulted.

Products and services

• Dividuals® Advanced consumer segmentation product that identifies, quantifies, and locates target groups among Belgian households using more than 2,000 characteristics including demographics, consumption habits, behaviors, and media preferences. Licensed to enterprise clients for internal analytics.
• Strategic Geomarketing Services Custom consulting service providing location insight, customer insight, and data analyses to help enterprises make optimal decisions on market positioning, store location, and physical network strategy across Belgium.
• Retail Network Analysis Service for developing retail networks including expansion zone identification, ideal network definition, and market potential determination for retail chains and consumer-facing businesses.
• Customer Behaviour Analysis Service to identify and locate target groups, predict customer behavior, and personalize marketing actions based on consumer profiling using Dividuals® and Mosaic Belgium.
• Consumer Data Licensing Geolocated consumer and market data covering Belgian households with socio-demographic, income/spending, socio-economic, and behavioral/interest attributes. Licensed on a subscription basis for client internal analyses.
• Paysage d'officines (Pharmacy Landscape) Reports Annual market analysis reports tracking Belgian pharmacy numbers, distribution, density, customer potential, and online purchases, including 48-hour regulatory transfer evaluations.
• Bio Market Analysis Reports Market research reports on the organic/bio market in Belgium covering consumer behavior, store locations, and growth opportunities, sold for €950 excl. VAT per report.
• SIRIUS EXPLORE Technical data platform providing detailed documentation and analytics overview for specialized users seeking deeper market insights on Belgian consumer and location data.
• Mosaic Belgium Sociological, demographic, and economic data segmentation tool providing detailed views of local Belgian populations for various business applications such as real estate buyer profiling.

Quantifiable outcome

• 41% of Belgian pharmacies have customer potential below 2,100 patients; 58% in Wallonia
• +2 more outcomes

Named customers17 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Sales4BiominorStrategic or Co-development PartnerCollaboration for organic market research in Belgium. SIRIUS Insight combined its geomarketing expertise with Sales4Bio's organic market knowledge to produce joint market analysis reports on the Belgian organic sector.
• IQVIAminorStrategic or Co-development PartnerMarket expertise collaboration for pharmacy sector reports. IQVIA provides complementary data on product category evolutions within pharmacy market analysis reports, specifically for the annual pharmacy landscape whitepaper series.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Geoblink: Spanish location intelligence platform providing retailers and consumer-facing businesses with geomarketing dashboards, market potential scoring, and expansion analytics — closely comparable to SIRIUS Insight's site-selection and network-optimization consulting, with a similar vertical-specialist positioning in a single European geography.
• CARTO: Cloud-native location intelligence and spatial analytics platform serving B2B customers with geospatial data, demographic overlays, and market analysis tooling — overlapping with SIRIUS Insight's geomarketing analytics, consumer data, and location-intelligence services.

Broad incumbents

• Pitney Bowes: Global incumbent offering Spectrum Location Intelligence and customer-data solutions covering geocoding, demographic data, and site selection — a much larger vendor operating in the same location intelligence and consumer-data category as SIRIUS Insight.
• Esri: Global leader in GIS and mapping software (ArcGIS) with extensive demographic, consumer, and business datasets used for geomarketing, retail site selection, and trade area analysis — covering the same upstream capability stack SIRIUS Insight relies on for its analyses.
• HERE Technologies: Global location-data and mapping platform providing geospatial content, mobility data, and location services to enterprises across retail, automotive, and financial services — overlapping with SIRIUS Insight's location-intelligence offerings at much greater scale.
• TomTom: European-headquartered location technology vendor offering maps, traffic, and geospatial APIs — adjacent to SIRIUS Insight's geomarketing stack and a potential upstream data source for European retail and mobility analytics.
• Nielsen (NielsenIQ): Global consumer research and consumer-data incumbent serving retail, FMCG, and pharma with shopper insights and market measurement — comparable to SIRIUS Insight's market research whitepapers and consumer behavior analyses, but at vastly greater global scale.
• Kantar: Global market research and consumer data consultancy offering audience targeting, brand research, and shopper insights for retail, FMCG, and financial services — directly comparable in market-research service category to SIRIUS Insight's whitepapers and consulting.
• Experian: Global consumer data and analytics firm providing demographic, marketing, and credit-bureau derived audience products to enterprises for targeting, segmentation, and risk — adjacent to SIRIUS Insight's Dividuals® consumer segmentation product.
• Dun & Bradstreet: Global business and consumer data provider with European coverage through the legacy Bisnode footprint, offering firmographic and demographic datasets for B2B and B2C analytics — a comparable large-scale data-licensing model to Dividuals®.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1TmH7faQZ7d36JwWpMfqYg
• Facebookfacebook.com/SiriusInsight
• LinkedInlinkedin.com/company/sirius-insight

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIRIUS Insight