Whitehaus Collection
- Company typePrivate
- Founded1995
- HeadquartersWest Haven, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Whitehaus Collection firmographics
Firmographics- Name
- Whitehaus Collection
- Legal name
- Whitehaus Collection
- Website
- https://whitehauscollection.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Whitehaus Collection industry classification
Industry- Product category
- Kitchen and Bathroom Fixtures
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industries
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
Keywords
Where Whitehaus Collection is headquartered
LocationHeadquarters
- HQ city
- West Haven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whitehaus Collection business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Bathroom Fixture Sales: One-time sales of bathroom sinks, faucets, showers, bathtubs, toilets, and bathroom accessories through dealer network and direct e-commerce.
- Kitchen Fixture Sales: One-time sales of kitchen sinks, kitchen faucets, and kitchen accessories through dealer network and direct e-commerce.
- Utility Fixture Sales: Sales of utility sinks and utility faucets for laundry, garage, and commercial applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kitchen Sinks - Entry Level |
| Unit Pricing | Pay-as-you-go | Kitchen Sinks - Premium |
| Unit Pricing | Pay-as-you-go | Kitchen Faucets |
| Unit Pricing | Pay-as-you-go | Kitchen Accessories |
| Unit Pricing | Pay-as-you-go | Bathroom Fixtures |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Whitehaus Collection product offering
Product offeringCore offering
Whitehaus Collection manufactures and distributes premium kitchen, bathroom, and utility fixtures, including fireclay and stainless steel sinks, solid brass and stainless steel faucets, vitreous china bathroom basins, bathtubs, WaterSense-certified toilets, LED medicine cabinets, and complementary accessories such as sensor soap dispensers and instant hot water dispensers. The company sells these products through a nationwide network of 900+ dealer/retailer partner stores, through its own e-commerce storefront, and via third-party online retailers.
Product overview
Whitehaus Collection is a manufacturer of premium kitchen, bathroom, and utility fixtures with a portfolio spanning multiple product categories and sub-brands. Core offerings include fireclay and stainless steel kitchen sinks (from 12" to 52") under the main brand and Noah's Collection commercial line, along with solid brass and stainless steel kitchen faucets featuring sub-brands Waterhaus, Metrohaus, Jem Collection, and Luxe+. Bathroom products encompass vitreous, porcelain, glass, and copper sinks through the Isabella and Britannia Collections, plus bathroom faucets and showers. The company also produces utility sinks, bathtubs, toilets, medicine cabinets with LED mirrors, and various accessories including soap dispensers (Soaphaus), instant hot water dispensers (Forever Hot), garbage disposal tools (Cyclonehaus), knobs, handles, and decorative hardware. Products are distributed through a network of over 900 partner stores nationwide and available via online retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Noah's Collection: Brushed stainless steel commercial sinks including Chefhaus, Winehaus, and commercial single/reversible undermount variants
- Vintage III Plus
- Twisthaus Plus
- Waterhaus
- Metrohaus
- Jem Collection
- Luxe / Luxe+
- Isabella Collection / Isabella Plus
- Britannia
- Soaphaus
- Discovery
- Beluga
- Wavehaus
- Galleryhaus
- Q-Haus
Products and services
- Fireclay Kitchen Sinks Reversible and single/double bowl fireclay sinks available in sizes from 30" to 42" with beveled, fluted, and decorative front apron styles. Finishes include White, Biscuit, Black, Matte White, Matte Black, Matte Cement, Matte Light Cement, and Sapphire Blue. Designed for residential kitchen renovations.
- Stainless Steel Kitchen Sinks Commercial-grade stainless steel sinks including workstation, undermount, drop-in, and front apron styles ranging from 12" to 52", in 16 gauge standard with 6 gauge frame options. Includes Noah's Collection and Chefhaus Series variants for residential and commercial applications.
- Kitchen Faucets Solid brass and stainless steel kitchen faucets in bridge, gooseneck, single lever, and pull-out spray configurations. Available in Antique Brass, Brushed Nickel, Oil Rubbed Bronze, Polished Nickel, Polished Chrome, Copper, and Gunmetal finishes. Includes Waterhaus, Metrohaus, Jem Collection, and Luxe+ lines priced from $390 utility to $980 premium bridge/pot filler.
- Kitchen Accessories Kitchen accessories including basket strainers, colanders, disposer trim, drains, faucet aerators (including touchless smart-sensor aerator), soap dispensers, roll mats, and heating tanks. Available in brass, stainless steel, copper, and gunmetal finishes.
- Knobs & Handles Decorative metal pull handles and knobs in solid brass, stainless steel, and crystal with gold posts in curved, straight, decorative patterned, and solid brass with wood center options. Sizes range from 6 1/4" to 26".
- Bathroom Sinks Vitreous china, porcelain, glass, copper, stainless steel, and wood bathroom sinks in wall mount, pedestal, console, above mount, freestanding, and undermount configurations. Includes Isabella Collection, Britannia Collection, and Aeri line in sizes from 13" to 49".
- Bathroom Faucets & Showers Bathroom faucets in single hole, widespread, and deck mount configurations in brass and stainless steel, alongside body sprays, hand showers, shower arms, shower heads, shower sets, and tub fillers. Includes Waterhaus, Wavehaus, Galleryhaus, Venus, Vintage III, and Jem Collection sub-brands.
- Utility Sinks Heavy-duty utility and commercial stainless steel sinks with front apron styles and integral drain boards, including Noah's Collection commercial series for laundry, garage, and commercial applications.
- Bathtubs & Toilets Alcove soaking bathtubs with drain hole options and eco-friendly one-piece toilets with siphonic dual flush systems (1.3/0.9 GPF) that are WaterSense certified.
- Medicine Cabinets & Mirrors LED magnified mirrors with anodized aluminum bodies including 7X magnification wall mount options in Polished Chrome and Brushed Nickel finishes, from $420.
- Soaphaus Sensor Soap Dispensers Hands-free multi-function soap dispensers with smart sensor technology available in white and stainless steel finishes, from $210.
- Forever Hot Instant Hot Water Dispensers Stainless steel under-counter Forever Hot heating tanks (including WH-TANK2 model) for instant hot/cold water dispensing in residential kitchens.
- Cyclonehaus Garbage Disposal Tools Multi-purpose garbage disposal tools for kitchen use.
- Aeri Bathroom Vanities Laminated black floating countertop and shelf units with built-in towel rails combined with above-mount white porcelain basins.
Companies that use Whitehaus Collection
Customer profileSegments4 records
Ideal customer profiles4 records
Whitehaus Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Whitehaus Collection partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Whitehaus Collection competitors and assessment
Company assessmentBroad incumbents
- Kohler: One of the largest global manufacturers of kitchen and bath fixtures — kitchen sinks, faucets, bathtubs, toilets, and showers — operating across virtually every price tier Whitehaus plays in, but at vastly greater scale and brand reach.
- Moen (Fortune Brands Innovations): A leading US kitchen and bath faucet, sink and shower brand under Fortune Brands, directly comparable on faucets and accessories and competing for the same plumbing showroom and builder channels as Whitehaus.
- Delta Faucet (Masco): Major US kitchen and bath faucet and shower brand owned by Masco, competing head-to-head with Whitehaus's Metrohaus, Vintage III and Waterhaus faucet lines across showrooms, dealers and online retail.
- American Standard (LIXIL): Global kitchen and bath fixture manufacturer under LIXIL, offering sinks, faucets, bathtubs and toilets in overlapping price tiers with Whitehaus, including the WaterSense-certified toilets segment where Whitehaus also competes.
Direct peers
- Kraus: US-based kitchen and bath fixtures company offering stainless steel, granite composite and fireclay sinks plus faucets, with a comparable multi-channel distribution model through dealers and e-commerce — likely the closest size and channel match to Whitehaus.
- Rohl (House of Rohl): Premium imported kitchen and bath faucet, sink and fixture brand under House of Rohl (Fortune Brands), competing in the same designer/specifier-driven, finish-rich premium segment as Whitehaus's Vintage III, Waterhaus and Luxe+ lines.
- Newport Brass (House of Rohl): Premium solid-brass kitchen and bath faucet brand distributed through designer showrooms — directly overlapping with Whitehaus's designer-targeted brass faucet sub-brands (Vintage III Plus, Twisthaus Plus, Luxe/Luxe+).
- Waterworks: Luxury kitchen and bath fixtures retailer and brand with deep showroom presence and a designer/specifier customer base that mirrors Whitehaus's go-to-market approach at a higher-end price band.
- Elkay Manufacturing: Long-established US manufacturer of stainless steel kitchen sinks (including quartz and fireclay lines) sold through kitchen/bath dealers and home centers — directly comparable to Whitehaus's Noah's Collection and stainless-steel sink range.
- Brizo (Delta): Designer-tier kitchen and bath faucet brand from Delta, sold through showrooms and targeting the same high-end residential and designer segment that Whitehaus's Waterhaus, Luxe+ and Metrohaus lines address.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Whitehaus Collection social profiles
Digital presenceWhitehaus Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitehaus Collection leadership team
Management profileNumber of profiles
Whitehaus Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitehaus Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitehaus Collection
What does Whitehaus Collection do?
Whitehaus Collection manufactures and distributes premium kitchen, bathroom, and utility fixtures, including fireclay and stainless steel sinks, solid brass and stainless steel faucets, vitreous china bathroom basins, bathtubs, WaterSense-certified toilets, LED medicine cabinets, and complementary accessories such as sensor soap dispensers and instant hot water dispensers. The company sells these products through a nationwide network of 900+ dealer/retailer partner stores, through its own e-commerce storefront, and via third-party online retailers.
Is Whitehaus Collection a public or private company?
Whitehaus Collection is a private company. It is classified as unknown and is currently operating.
When was Whitehaus Collection founded?
Whitehaus Collection was founded in 1995. It employs 51 to 100 people.
Where is Whitehaus Collection based?
Whitehaus Collection is headquartered in West Haven, United States, in the North America region.
How does Whitehaus Collection make money?
Three revenue lines are on record. Bathroom Fixture Sales are the primary driver. The others are kitchen Fixture Sales and utility Fixture Sales.
Who are Whitehaus Collection's main competitors?
Broad incumbents on record are Kohler, Moen (Fortune Brands Innovations), Delta Faucet (Masco) and American Standard (LIXIL). Direct peers are Kraus, Rohl (House of Rohl), Newport Brass (House of Rohl), Waterworks, Elkay Manufacturing and Brizo (Delta).
Does Whitehaus Collection have an API?
No public API is recorded for Whitehaus Collection.
What industry is Whitehaus Collection in?
Whitehaus Collection's product category is Kitchen and Bathroom Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 335210 and its SIC code is 3430.