Hermelinen
Hermelinen is a private, integrated healthcare and wellness provider in Norrbotten, Sweden, operating primary care, specialist surgery, physiotherapy, plastic surgery, fitness, and corporate occupational health across multiple Luleå and Sävast facilities, and since May 2025 part of the Kry digital health platform.
- Company typePrivate
- Founded1991
- HeadquartersLuleå, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Hermelinen does
Hermelinen is a privately held, integrated healthcare and wellness provider headquartered in Luleå, Norrbotten, Sweden, operating as Hermelinengruppen Holding AB. The company runs an integrated multi-disciplinary campus model combining primary care (Hermelinen Vårdcentral in Luleå and Sävast), specialist medical services and in-house surgery (Hermelinen Specialistvård), plastic surgery and dermatology (Hermelinen Plastikkirurgi), physiotherapy (Hermelinen Fysioterapi), fitness facilities (Hermelinen Träning across City, Ålgatan, Sävast, and Hermelinen24), and corporate occupational health (Hermelinen Företagshälsa, with locations in Luleå, Sävast, and Kiruna). The company self-describes as Norrbottens största privata läkarmottagning (Norrbotten's largest private medical clinic) and reports a 96.8% patient recommendation rate at its Vårdcentral.
The technology backbone is the physical co-location of services across the campus, complemented by digital access through the Kry application following the May 2025 merger with Kry — patients can book same-day appointments, manage prescriptions, and access virtual care through the Kry app, with daily slot releases at 7:00 AM. Additional technical capabilities include an in-house operating room eliminating external hospital referrals, the goActive e-commerce platform for fitness memberships, and listing on the Swedish national 1177.se vårdval (care choice) portal. Hermelinen also operates the Hermelinenfonden charitable foundation, which awards grants to youth sports and child welfare organizations including a partnership with BRIS.
The business model is hybrid B2C/B2B with multiple revenue streams. Public healthcare services are funded through region agreements with Region Norrbotten (capitation and per-visit reimbursements) plus private co-pays. Consumer revenue is generated via gym and training subscriptions (monthly billing via goActive), one-time private-pay procedures in plastic surgery, and fee-for-service lab and diagnostic packages. Corporate occupational health (Företagshälsa) is sold via direct B2B sales to regional employers through a dedicated corporate sales channel. Pricing is not publicly disclosed and requires direct inquiry, and revenue figures are not reported. Distribution runs across phone booking, walk-in, the Kry app, the 1177.se portal, and the goActive e-commerce platform for fitness.
Hermelinen firmographics
Firmographics- Name
- Hermelinen
- Legal name
- Hermelinengruppen Holding AB
- Website
- https://hermelinen.se
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hermelinen is a private, integrated healthcare and wellness provider in Norrbotten, Sweden, operating primary care, specialist surgery, physiotherapy, plastic surgery, fitness, and corporate occupational health across multiple Luleå and Sävast facilities, and since May 2025 part of the Kry digital health platform.
- Ownership category
- akta.pro rank
Hermelinen industry classification
Industry- Product category
- Private Healthcare and Integrated Wellness Services
- NAICS
- Offices of Physicians (6211), Ambulatory Health Care Services (621)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- Chronic Care & Complex Care Management (HSABAIAD), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)
Keywords
Where Hermelinen is headquartered
LocationHeadquarters
- HQ city
- Luleå
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Hermelinen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Healthcare Services: Revenue from primary care, specialist consultations, surgeries, and diagnostic services. Services are funded through the Swedish public healthcare system (region agreements with Region Norrbotten) and private patient payments.
- Fitness Memberships: Gym and training memberships sold to individuals, including various membership tiers at facilities in Luleå (City, Ålgatan) and Sävast.
- Corporate Health Services (Företagshälsa): B2B occupational health and corporate wellness services sold to employers, including health examinations, rehabilitation, ergonomic assessments, and training programs.
- Private Medical Treatments: Out-of-pocket plastic surgery and dermatology procedures offered as private-pay treatments.
- Lab and Diagnostic Services: Laboratory testing packages and diagnostic services offered to other healthcare providers and private individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gym/ Training Memberships |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Hermelinen product offering
Product offeringCore offering
Hermelinen delivers integrated healthcare and wellness services in Norrbotten, Sweden, through primary care centers (Vårdcentral), specialist medical care with an in-house operating room (Specialistvård), physiotherapy (Fysioterapi), plastic surgery (Plastikkirurgi), fitness facilities (Träning), and corporate occupational health (Företagshälsa). It serves both individual consumers and corporate clients, with digital care access via integration with the Kry app.
Product overview
Hermelinen operates as a comprehensive healthcare and wellness provider in Norrbotten, Sweden, offering an integrated platform of services. The core portfolio includes Hermelinen Specialistvård (specialist healthcare - Norrbottens largest private medical clinic), Hermelinen Vårdcentral (primary care health centers), Hermelinen Träning (fitness/gym facilities), Hermelinen Företagshälsa (corporate occupational health), Hermelinen Fysioterapi (physiotherapy), and Hermelinen Plastikkirurgi (plastic surgery). Services are delivered at facilities in Luleå and Sävast, with digital access via the Kry-app following Hermelinen's integration with Kry in 2025. The company also operates Hermelinenfonden, a charitable foundation supporting youth health. This unified ecosystem enables coordinated care from primary prevention through specialist treatment and rehabilitation.
Differentiator
Problem solved
Functional benefit
Brands
- Hermelinenfonden: A charitable foundation established by Hermelinen to support youth health and sports activities in Norrbotten.
Products and services
- Hermelinen Specialistvård Specialist medical clinic described as the largest private medical clinic in Norrbotten, offering specialist consultations, diagnostics, and surgery supported by an in-house operating room (egen operationssal). Services are available to both publicly funded patients via Region Norrbotten and private-pay patients, including plastic surgery and dermatology treatments.
- Hermelinen Vårdcentral Primary healthcare centres in Luleå and Såvast delivering general practitioner services, child health care (BVC), maternal health care (MVC), physiotherapy, occupational therapy, diabetes care, blood pressure monitoring, and laboratory services. Patients may register via the 1177.se care choice system and book appointments through the Kry app.
- Hermelinen Träning Fitness facilities and training services operating gyms at City (Ålgatan) and Såvast, plus Hermelinen24, offering personal training, group classes, swimming lessons, Biocircuit, Performance Lab, and post-rehabilitation training. Memberships are billed monthly via the goActive platform.
- Hermelinen Företagshälsa (Corporate Occupational Health) B2B occupational health and corporate wellness services including health examinations, mental health support, rehabilitation, work environment and ergonomic assessments, first aid training, alcohol and drug testing, and organisational development programmes. Sold to companies in Norrbotten through dedicated offices in Luleå, Såvast, and Kiruna.
- Hermelinen Fysioterapi Physiotherapy services treating pain, sports injuries, joint and neurological conditions, and post-operative rehabilitation, including aquatic training, medical exercise therapy (MTT), orthotics, and other rehabilitation modalities.
- Hermelinen Plastikkirurgi Plastic surgery and skin care treatments including breast procedures, liposuction, facelifts, rhinoplasty, eyelid surgery, and reconstructive procedures, offered on a private out-of-pocket basis.
- Kry App Integration Digital healthcare service delivered via the Kry mobile app, enabling Hermelinen patients in Norrbotten to book same-day appointments, manage prescriptions, and access virtual care integrated with Hermelinen's physical clinics.
Quantifiable outcome
- 96.8% of patients would recommend Hermelinen Vårdcentral to others
Companies that use Hermelinen
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hermelinen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hermelinen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- BRIS (Barnens Rätt i Samhället)minorBoth Hermelinenfonden and Hermelinen individually entered partnerships with BRIS, Sweden's leading child welfare organization. These partnerships extend Hermelinen's community engagement and social impact beyond healthcare into child welfare advocacy. The Hermelinenfonden specifically awards grants to support BRIS initiatives.
- KrycoreHermelinen became part of Kry (a leading Swedish digital healthcare platform) effective May 1, 2025. This integration enables Hermelinen patients to access care scheduling and digital health services through Kry's app, expanding Hermelinen's digital reach and accessibility within the Kry ecosystem. The partnership aims to improve healthcare accessibility in Norrbotten through combined digital and physical care delivery.
- HermelinenfondencoreHermelinenfonden is Hermelinen's own health foundation established in 2020 to support youth health initiatives. The foundation awards grants to youth sports organizations and child welfare causes, including recipients like VRAGEN Basket and BUFFF Norrbotten. It represents Hermelinen's social impact strategy and community investment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hermelinen competitors and assessment
Company assessmentBroad incumbents
- Min Doktor: Swedish digital primary care provider now owned by a larger group. Comparable to Hermelinen's primary care services, particularly the digital booking and virtual consultation layer.
- Doktor.se: Swedish digital primary care and physical clinic operator. Comparable to Hermelinen's primary care offering, especially given Kry app integration enabling virtual-physical hybrid care.
- Kry: Parent company of Hermelinen and Sweden's leading digital primary care platform. Comparable as a direct-to-consumer virtual primary care provider that has been expanding into physical clinics via acquisition.
Direct peers
- Aleris: Swedish private healthcare group providing primary care, specialist care, and diagnostics under contract with regions. Overlaps directly with Hermelinen's primary and specialist care delivery.
- GHP Specialty Care: Swedish specialist care clinic operator focused on high-volume specialty services including orthopedics and surgery. Comparable to Hermelinen Specialistvård's in-house operating room and specialist consultation model.
- Praktikertjänst: Sweden's largest private dental and healthcare provider, operating a decentralized network of clinics in primary and specialist care. Highly comparable operating model and patient-facing primary care focus.
- Nordic Wellness: Large Swedish gym and fitness chain with multi-site presence and membership-based subscription model. Comparable to Hermelinen Träning's fitness facilities in Luleå and Sävast.
- Feelgood: Swedish corporate health and occupational health services provider, directly comparable to Hermelinen Företagshälsa in B2B occupational health, ergonomics, and workplace rehabilitation.
- Capio: One of Sweden's largest private multi-specialty healthcare operators, offering primary care, specialist care, and emergency/urgent care across multiple regions. Directly comparable to Hermelinen's integrated clinic model at national scale.
- Avonova: Leading Nordic occupational health and corporate wellness provider serving Swedish employers. Closely comparable to Hermelinen Företagshälsa's B2B workplace health offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hermelinen social profiles
Digital presenceHermelinen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hermelinen leadership team
Management profileNumber of profiles
Hermelinen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hermelinen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hermelinen
What does Hermelinen do?
Hermelinen delivers integrated healthcare and wellness services in Norrbotten, Sweden, through primary care centers (Vårdcentral), specialist medical care with an in-house operating room (Specialistvård), physiotherapy (Fysioterapi), plastic surgery (Plastikkirurgi), fitness facilities (Träning), and corporate occupational health (Företagshälsa). It serves both individual consumers and corporate clients, with digital care access via integration with the Kry app.
Is Hermelinen a public or private company?
Hermelinen is a private company. It is classified as corporate owned and is currently operating.
When was Hermelinen founded?
Hermelinen was founded in 1991. It employs 1 to 10 people.
Where is Hermelinen based?
Hermelinen is headquartered in Luleå, Sweden, in the Europe region.
How does Hermelinen make money?
Five revenue lines are on record. Healthcare Services are the primary driver. The others are fitness Memberships, corporate Health Services (Företagshälsa), private Medical Treatments and lab and Diagnostic Services.
Who are Hermelinen's main competitors?
Broad incumbents on record are Min Doktor, Doktor.se and Kry. Direct peers are Aleris, GHP Specialty Care, Praktikertjänst, Nordic Wellness, Feelgood, Capio and Avonova.
Does Hermelinen have an API?
No public API is recorded for Hermelinen.
What industry is Hermelinen in?
Hermelinen's product category is Private Healthcare and Integrated Wellness Services. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HSABAIAD, Chronic Care & Complex Care Management. Its NAICS code is 6211 and its SIC code is 8011.