Hermelinen

What Hermelinen does

Hermelinen is a privately held, integrated healthcare and wellness provider headquartered in Luleå, Norrbotten, Sweden, operating as Hermelinengruppen Holding AB. The company runs an integrated multi-disciplinary campus model combining primary care (Hermelinen Vårdcentral in Luleå and Sävast), specialist medical services and in-house surgery (Hermelinen Specialistvård), plastic surgery and dermatology (Hermelinen Plastikkirurgi), physiotherapy (Hermelinen Fysioterapi), fitness facilities (Hermelinen Träning across City, Ålgatan, Sävast, and Hermelinen24), and corporate occupational health (Hermelinen Företagshälsa, with locations in Luleå, Sävast, and Kiruna). The company self-describes as Norrbottens största privata läkarmottagning (Norrbotten's largest private medical clinic) and reports a 96.8% patient recommendation rate at its Vårdcentral.

The technology backbone is the physical co-location of services across the campus, complemented by digital access through the Kry application following the May 2025 merger with Kry — patients can book same-day appointments, manage prescriptions, and access virtual care through the Kry app, with daily slot releases at 7:00 AM. Additional technical capabilities include an in-house operating room eliminating external hospital referrals, the goActive e-commerce platform for fitness memberships, and listing on the Swedish national 1177.se vårdval (care choice) portal. Hermelinen also operates the Hermelinenfonden charitable foundation, which awards grants to youth sports and child welfare organizations including a partnership with BRIS.

The business model is hybrid B2C/B2B with multiple revenue streams. Public healthcare services are funded through region agreements with Region Norrbotten (capitation and per-visit reimbursements) plus private co-pays. Consumer revenue is generated via gym and training subscriptions (monthly billing via goActive), one-time private-pay procedures in plastic surgery, and fee-for-service lab and diagnostic packages. Corporate occupational health (Företagshälsa) is sold via direct B2B sales to regional employers through a dedicated corporate sales channel. Pricing is not publicly disclosed and requires direct inquiry, and revenue figures are not reported. Distribution runs across phone booking, walk-in, the Kry app, the 1177.se portal, and the goActive e-commerce platform for fitness.

Name

Hermelinen

Legal name

Hermelinengruppen Holding AB

Website

https://hermelinen.se

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Hermelinen is a private, integrated healthcare and wellness provider in Norrbotten, Sweden, operating primary care, specialist surgery, physiotherapy, plastic surgery, fitness, and corporate occupational health across multiple Luleå and Sävast facilities, and since May 2025 part of the Kry digital health platform.

Ownership category

akta.pro rank

Product category

Private Healthcare and Integrated Wellness Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)

Keywords

• Private healthcare services
• Primary care clinics
• Occupational health services
• Physiotherapy and rehabilitation
• Fitness and wellness facilities

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Services: Revenue from primary care, specialist consultations, surgeries, and diagnostic services. Services are funded through the Swedish public healthcare system (region agreements with Region Norrbotten) and private patient payments.
2. Fitness Memberships: Gym and training memberships sold to individuals, including various membership tiers at facilities in Luleå (City, Ålgatan) and Sävast.
3. Corporate Health Services (Företagshälsa): B2B occupational health and corporate wellness services sold to employers, including health examinations, rehabilitation, ergonomic assessments, and training programs.
4. Private Medical Treatments: Out-of-pocket plastic surgery and dermatology procedures offered as private-pay treatments.
5. Lab and Diagnostic Services: Laboratory testing packages and diagnostic services offered to other healthcare providers and private individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hermelinen delivers integrated healthcare and wellness services in Norrbotten, Sweden, through primary care centers (Vårdcentral), specialist medical care with an in-house operating room (Specialistvård), physiotherapy (Fysioterapi), plastic surgery (Plastikkirurgi), fitness facilities (Träning), and corporate occupational health (Företagshälsa). It serves both individual consumers and corporate clients, with digital care access via integration with the Kry app.

Product overview

Hermelinen operates as a comprehensive healthcare and wellness provider in Norrbotten, Sweden, offering an integrated platform of services. The core portfolio includes Hermelinen Specialistvård (specialist healthcare - Norrbottens largest private medical clinic), Hermelinen Vårdcentral (primary care health centers), Hermelinen Träning (fitness/gym facilities), Hermelinen Företagshälsa (corporate occupational health), Hermelinen Fysioterapi (physiotherapy), and Hermelinen Plastikkirurgi (plastic surgery). Services are delivered at facilities in Luleå and Sävast, with digital access via the Kry-app following Hermelinen's integration with Kry in 2025. The company also operates Hermelinenfonden, a charitable foundation supporting youth health. This unified ecosystem enables coordinated care from primary prevention through specialist treatment and rehabilitation.

Differentiator

Problem solved

Functional benefit

Brands

• Hermelinenfonden: A charitable foundation established by Hermelinen to support youth health and sports activities in Norrbotten.

Products and services

• Hermelinen Specialistvård Specialist medical clinic described as the largest private medical clinic in Norrbotten, offering specialist consultations, diagnostics, and surgery supported by an in-house operating room (egen operationssal). Services are available to both publicly funded patients via Region Norrbotten and private-pay patients, including plastic surgery and dermatology treatments.
• Hermelinen Vårdcentral Primary healthcare centres in Luleå and Såvast delivering general practitioner services, child health care (BVC), maternal health care (MVC), physiotherapy, occupational therapy, diabetes care, blood pressure monitoring, and laboratory services. Patients may register via the 1177.se care choice system and book appointments through the Kry app.
• Hermelinen Träning Fitness facilities and training services operating gyms at City (Ålgatan) and Såvast, plus Hermelinen24, offering personal training, group classes, swimming lessons, Biocircuit, Performance Lab, and post-rehabilitation training. Memberships are billed monthly via the goActive platform.
• Hermelinen Företagshälsa (Corporate Occupational Health) B2B occupational health and corporate wellness services including health examinations, mental health support, rehabilitation, work environment and ergonomic assessments, first aid training, alcohol and drug testing, and organisational development programmes. Sold to companies in Norrbotten through dedicated offices in Luleå, Såvast, and Kiruna.
• Hermelinen Fysioterapi Physiotherapy services treating pain, sports injuries, joint and neurological conditions, and post-operative rehabilitation, including aquatic training, medical exercise therapy (MTT), orthotics, and other rehabilitation modalities.
• Hermelinen Plastikkirurgi Plastic surgery and skin care treatments including breast procedures, liposuction, facelifts, rhinoplasty, eyelid surgery, and reconstructive procedures, offered on a private out-of-pocket basis.
• Kry App Integration Digital healthcare service delivered via the Kry mobile app, enabling Hermelinen patients in Norrbotten to book same-day appointments, manage prescriptions, and access virtual care integrated with Hermelinen's physical clinics.

Quantifiable outcome

• 96.8% of patients would recommend Hermelinen Vårdcentral to others

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BRIS (Barnens Rätt i Samhället)minorStrategic or Co-development Partner · 16 March 2026Both Hermelinenfonden and Hermelinen individually entered partnerships with BRIS, Sweden's leading child welfare organization. These partnerships extend Hermelinen's community engagement and social impact beyond healthcare into child welfare advocacy. The Hermelinenfonden specifically awards grants to support BRIS initiatives.
• KrycoreStrategic or Co-development Partner · 1 May 2025Hermelinen became part of Kry (a leading Swedish digital healthcare platform) effective May 1, 2025. This integration enables Hermelinen patients to access care scheduling and digital health services through Kry's app, expanding Hermelinen's digital reach and accessibility within the Kry ecosystem. The partnership aims to improve healthcare accessibility in Norrbotten through combined digital and physical care delivery.
• HermelinenfondencoreOthers · 20 January 2020Hermelinenfonden is Hermelinen's own health foundation established in 2020 to support youth health initiatives. The foundation awards grants to youth sports organizations and child welfare causes, including recipients like VRAGEN Basket and BUFFF Norrbotten. It represents Hermelinen's social impact strategy and community investment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Min Doktor: Swedish digital primary care provider now owned by a larger group. Comparable to Hermelinen's primary care services, particularly the digital booking and virtual consultation layer.
• Doktor.se: Swedish digital primary care and physical clinic operator. Comparable to Hermelinen's primary care offering, especially given Kry app integration enabling virtual-physical hybrid care.
• Kry: Parent company of Hermelinen and Sweden's leading digital primary care platform. Comparable as a direct-to-consumer virtual primary care provider that has been expanding into physical clinics via acquisition.

Direct peers

• Aleris: Swedish private healthcare group providing primary care, specialist care, and diagnostics under contract with regions. Overlaps directly with Hermelinen's primary and specialist care delivery.
• GHP Specialty Care: Swedish specialist care clinic operator focused on high-volume specialty services including orthopedics and surgery. Comparable to Hermelinen Specialistvård's in-house operating room and specialist consultation model.
• Praktikertjänst: Sweden's largest private dental and healthcare provider, operating a decentralized network of clinics in primary and specialist care. Highly comparable operating model and patient-facing primary care focus.
• Nordic Wellness: Large Swedish gym and fitness chain with multi-site presence and membership-based subscription model. Comparable to Hermelinen Träning's fitness facilities in Luleå and Sävast.
• Feelgood: Swedish corporate health and occupational health services provider, directly comparable to Hermelinen Företagshälsa in B2B occupational health, ergonomics, and workplace rehabilitation.
• Capio: One of Sweden's largest private multi-specialty healthcare operators, offering primary care, specialist care, and emergency/urgent care across multiple regions. Directly comparable to Hermelinen's integrated clinic model at national scale.
• Avonova: Leading Nordic occupational health and corporate wellness provider serving Swedish employers. Closely comparable to Hermelinen Företagshälsa's B2B workplace health offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCExample
• Facebookfacebook.com/HermelinenSavast
• LinkedInlinkedin.com/company/30729306
• Instagraminstagram.com/hermelinentraning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hermelinen