What Athletix does

Athletix (operating as Athletix Testing, legal entity Athletix s.r.o.) is a Czech Republic-based sports performance testing and analytics company headquartered in Pardubice. It delivers sport-specific physical testing and data analysis, anchored by the proprietary Athletix Score—a 0–100 scale derived from in-person testing—combined with age-specific normative data and a global benchmarking engine. Core testing protocols cover ice hockey (with distinct OFF-ICE, ON-ICE, and SMAT variants), football, basketball, and floorball, and the platform is exposed through three web-based portals (Individual Athlete, Team, and Industry Trend Review) that aggregate anonymized results for longitudinal comparison. The portfolio is supported by an owned Athletix Testing Center (ATC) in Hradec Králové and traveling on-site testing teams, with active delivery confirmed across 13 European countries (Czechia, Slovakia, Germany, Austria, Poland, Switzerland, Belgium, Denmark, France, Italy, Luxembourg, Netherlands, Slovenia) and a US corporate entity (Athletix Testing LLC). Notable enterprise customers span NHL's Minnesota Wild, Vienna Capitals, multiple Czech Extraliga ice hockey clubs (HC Oceláři Třinec, HC Škoda Plzeň, HC Olomouc, HC Dynamo Pardubice, Rytíři Kladno, Pilsen Wolves), and Czech football clubs FK Teplice and FC Hradec Králové, alongside an IIHF association.

The company monetizes through three revenue streams: (1) a recurring monthly individual membership ("Athletix Členství") that bundles regular testing with structured development in strength conditioning, nutrition, mental preparation, cognitive skills, and game intelligence; (2) one-time ("Jednorázové testování") on-site testing engagements for professional clubs and adult categories, including 30-minute coach consultations, billed via monthly club invoicing; and (3) custom testing development for organizations requiring bespoke Athletix Scores, protocols, and reports globally. Pricing is quote-based and not publicly disclosed, with all sales conducted direct—either via website inquiry for memberships or field sales for club contracts. Go-to-market is direct-to-consumer and direct-to-organization with no intermediaries, leaning on Instagram organic presence, club word-of-mouth, and existing testing partnerships as primary acquisition channels. The firm is bootstrapped with no external VC backing evidenced for the Czech entity, operating with 11–50 employees from a single-sport heritage that has recently broadened across multiple sports and a new B2B data-monetization surface.

(Note: a separately named "Athlitix" entity co-founded by NYU students and awarded $75K at the 2024–2025 NYU Entrepreneurs Challenge is described in source material as focused on figure skating and swimming analytics and is treated here as a distinct organization from Czech-based Athletix Testing, despite the similar name.)

Name

Athletix

Legal name

Athletix s.r.o

Website

https://athletixtesting.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Athletix is a Czech sports performance testing and analytics company delivering sport-specific physical assessments—primarily for ice hockey, football, basketball, and floorball—via its proprietary Athletix Score, individual memberships, on-site club testing, and benchmarking portals serving professional clubs, athletes, coaches, and parents across 13 European countries.

Ownership category

akta.pro rank

Product category

Sports Performance Testing & Analytics

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

akta.pro secondary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Athletic performance testing
• Sports performance analytics
• Athlete benchmarking
• Sport-specific fitness assessment
• Youth athlete development

Headquarters

HQ city

Pardubice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Athletix Membership (Individual): Monthly membership subscription paid directly by athletes/parents, providing access to the individual athlete data portal, regular sport-specific testing, and systematic development resources including strength conditioning, nutrition, mental preparation, and cognitive skill development
2. One-Time Testing (Professional/Club): One-time testing services for professional clubs and adult categories or sports camps. Includes complete service at club facilities, results analysis, and 30-minute consultation for coaches. Billed monthly through club invoicing
3. Custom Testing Development: Custom testing processes developed for specific team or club needs, including custom Athletix Scores, age-specific normative data, global comparison and benchmarking, and custom individual and team reports. Available globally for all sports

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Athletix delivers sport-specific physical performance testing and data analytics for athletes, supported by a proprietary Athletix Score (0-100), age-specific normative data, and global benchmarking tools. The company operates two main service tiers: a monthly individual membership (Athletix Členství) covering regular testing plus structured development in strength, nutrition, mental preparation, and cognitive skills; and a one-time testing service (Jednorázové testování) for professional clubs and adult categories delivered on-site at club facilities with analysis and coach consultation. Testing is conducted for ice hockey (OFF-ICE, ON-ICE, SMAT), football, basketball, and floorball.

Product overview

Athletix is a sports testing and analytics platform that provides sport-specific performance data collection and analysis. The core offering consists of two main service tiers: (1) Jednorázové testování (One-Time Testing) for professional clubs and adult categories, providing in-person testing with complete reporting and coach consultation; and (2) Athletix Členství (Membership) for ongoing individual athlete development with regular testing and systematic training in strength, nutrition, mental preparation, and game intelligence. These services are supported by three web-based portals: the Individual Athlete Data Review Portal for personal performance tracking, the Team Data Review Portal for coaches and organizations to manage their athletes, and the Industry Trend Review Portal for aggregated market data. Sport-specific testing packages are available for Ice Hockey (OFF-ICE, ON-ICE, SMAT), Football, Basketball, and Floorball.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletix Členství (Membership) A monthly individual subscription for athletes and parents that provides regular sport-specific testing, access to the Individual Athlete Data Review Portal, and structured development resources covering strength conditioning, nutrition, mental preparation, cognitive skills, game intelligence, and parent education.
• Jednorázové testování (One-Time Testing) A one-time on-site testing service for professional sports clubs, adult categories, and sports camps that delivers complete testing at the club facility, results analysis, reporting, and a 30-minute coach consultation. Available in sport-specific packages for ice hockey (OFF-ICE, ON-ICE, SMAT), football, basketball, and floorball.
• Industry Trend Review Portal A data portal providing anonymized and aggregated performance trend data from Athletix's testing database to industry partners for tracking performance trends across the sports sector.

Quantifiable outcome

• Players and entire teams can develop efficiently, systematically, and long-term
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• International Ice Hockey Federation (IIHF)minorOthersIIHF logo appears on Athletix website indicating some form of collaboration or endorsement for ice hockey testing standards. Specific partnership details not detailed in available sources.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Catapult Sports: Catapult provides athlete performance monitoring hardware and analytics software (GPS, inertial sensors, video) for elite sports teams globally. It is the closest scaled competitor to Athletix in sport-specific athlete testing and data analytics.
• STATSports: STATSports builds GPS-based athlete tracking and performance analytics used by professional football, hockey, and rugby clubs. Its combination of wearable hardware and team-facing dashboards directly parallels Athletix's testing-plus-portal offering.
• KinaTrax: KinaTrax delivers markerless 3D motion-capture analytics for professional sports teams, with deep penetration in MLB and NHL. Its sport-specific biomechanical testing approach competes with Athletix in the professional athlete benchmarking space.
• Hudl: Hudl provides video analysis and performance tools widely used by amateur and professional sports teams. Its team-facing data portal and benchmarking features overlap with Athletix's Team Data Review Portal.
• Kinduct: Kinduct offers an athlete performance management platform combining testing data, video, and health information for professional sports organizations. It is comparable to Athletix as an integrated testing-and-portal solution.
• PlaySight Interactive: PlaySight offers connected camera and analytics systems for sports training and performance, used by college and professional teams. Its sport-specific data capture and benchmarking tools are comparable to Athletix's testing and portal offering.

Emerging players

• Zone7: Zone7 applies AI to predict injury risk and optimize athlete workloads, selling into professional clubs and leagues. Its analytics-only model targets similar buyers as Athletix but with a narrower focus on injury prevention rather than general performance testing.
• Sportlogiq: Sportlogiq provides AI-driven sports analytics, primarily for ice hockey and soccer, including player tracking and performance insights. Its hockey focus overlaps with Athletix's strongest vertical.

Broad incumbents

• Polar Electro: Polar produces heart-rate monitors, GPS watches, and team-sport performance tracking solutions used by athletes across many sports. As a broad wearable incumbent, it overlaps with Athletix on consumer performance tracking rather than sport-specific lab-style testing.
• WHOOP: WHOOP is a subscription wearable platform delivering recovery, strain, and sleep analytics to consumers and professional sports teams. It competes with Athletix in individual performance tracking but lacks Athletix's sport-specific on-site testing methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/athletixtesting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletix