Shaka Laka

Name

Shaka Laka

Legal name

Shaka Laka LLC

Website

https://shakalaka.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Shaka Laka LLC, founded in 2004 and based in Kaysville, Utah, is a privately held direct-to-consumer lip care brand selling reef-safe and natural Lip Blaka formulations globally through its own Shopify storefront, supported by long-standing cause-marketing partnerships with surf and health-related foundations.

Ownership category

akta.pro rank

Product category

Lip Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN)

Keywords

• Lip care products
• Reef-safe lip balm
• Zinc oxide lip balm
• Natural lip moisturizer
• Flavored lip balm

Headquarters

HQ city

Kaysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Lip Care Products: Direct sales of lip balm products including Lip Blaka (SPF 15 chemical formula), Zinc Oxide versions, and Flavah (cleaner formulation). Products sold in 4-pack units at various price points ranging from $7 to $13.
2. Accessories and Merchandise: Sale of branded merchandise including sticker packs (Small Kine Stickah pack, Biggah Small Kine Stickah pack).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shaka Laka designs, manufactures, and sells lip balm products under the Lip Blaka brand via direct-to-consumer e-commerce. The product line offers three base formulations: SPF 15 chemical sunscreen, reef-safe zinc oxide natural protection, and the vintage-inspired Flavah moisturizer free of chemical sunscreens. Products are sold in 4-packs with tropical-inspired flavors, and the company also offers branded sticker packs and accessories.

Product overview

Shaka Laka is a lip care product company founded in 2004, based in Utah but inspired by island lifestyle. The core product line is Lip Blaka, offered in three base formulations: SPF 15 chemical sunscreen (restricted in some regions), zinc oxide natural protection, and the vintage-inspired Flavah moisturizer (free of chemical sunscreens). Products are sold primarily in 4-packs. The More Shaka line includes sticker packs and accessories. Some products are collaborative foundation flavors supporting causes like Surfers Healing, Young & Brave Foundation, and breast cancer awareness. The company emphasizes cleaner, natural formulations and has been supporting charitable foundations for over a decade. The brand recently celebrated 20 years in business with reformulated products.

Differentiator

Problem solved

Functional benefit

Brands

• Lip Blaka: The main lip care product line of Shaka Laka, available in various flavors and formulations including SPF 15 chemical sunscreen, zinc oxide natural, and Flavah vintage versions.
• Flavah
• Stickah Pack

Products and services

• Lip Blaka The main lip care product line offering SPF 15 chemical sunscreen formula, zinc oxide natural protection formula, and the vintage Flavah moisturizer line, available in multiple flavors and sold in 4-packs since 2004.
• Pineapple Express Flavah Lip Blaka (4pk) Locals Vintage SE Cleaner formulation lip balm free of chemical sunscreens, delivering hydration with pineapple taste, sold in 4-pack units.
• Maui Mint Flavah Lip Blaka (4pk) Locals Vintage SE Cleaner formulation lip balm free of chemical sunscreens with sweet mint taste, sold in 4-pack units.
• Island Ice Flavah Lip Blaka (4pk) Locals Vintage SE Cleaner formulation lip balm with a cooling sensation and sweetness, free of chemical sunscreens, sold in 4-pack units.
• Classic Coconut Flavah Lip Blaka (4pk) Locals Vintage SE Cleaner formulation lip balm with classic coconut taste, free of chemical sunscreens, sold in 4-pack units.
• Exotic Berry Flavah Lip Blaka (4pk) Locals Vintage SE Cleaner formulation lip balm with sweet berry and a kiss of nectar taste, free of chemical sunscreens, sold in 4-pack units.
• Island Breeze Lip Blaka with Zinc Oxide (4pk) One of the first foundation flavors, formerly known as Hula-La, supporting breast cancer awareness with zinc oxide formulation, sold in 4-pack units.
• Surfers Healing - Smooove Lip Blaka with Zinc Oxide (4pk) Foundation flavor inspired by the Surfers Healing Foundation, capturing the essence of riding waves with zinc oxide formulation; proceeds support children with autism through surfing therapy, sold in 4-pack units.
• Young & Brave - Tropical Tsunami Lip Blaka with Zinc Oxide (4pk) Foundation flavor curated by surfing legend Nathaniel Curran supporting The Young and Brave Foundation for cancer awareness, with zinc oxide formulation, sold in 4-pack units.
• Red, White & Blueberry Lip Blaka with Zinc Oxide (4pk) Patriotic-themed flavor created to encourage voting, featuring a blueberry blend with zinc oxide protection, sold in 4-pack units.
• BABO GUM Limited Edition Lip Blaka with Zinc Oxide (4pk) Limited edition bubble gum flavor with exotic island vibes and reef-safe zinc oxide protection, sold in 4-pack units.
• Small Kine Stickah Pack Pack of 5 small two-inch triangle logo stickers in matte and gloss, plus 1 medium glitter holograph sticker, priced at $7.00.
• Biggah Small Kine Stickah Pack Pack containing 3 medium matte triangle logo stickers, 1 medium glitter holograph sticker, and 1 large matte triangle logo sticker, priced at $8.00.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Life Rolls On FoundationcoreStrategic or Co-development PartnerLife Rolls On, a subsidiary of the Christopher & Dana Reeve Foundation, is dedicated to improving quality of life for young people affected by spinal cord injury using action sports as a platform. Shaka Laka has supported this foundation for over a decade through product sales and donations.
• Surfers HealingcoreStrategic or Co-development PartnerFounded by Israel and Danielle Paskowitz to share therapeutic surfing experiences with autistic children. Shaka Laka has supported this foundation for over a decade. The Surfers Healing - Smooove Lip Blaka is a special edition product where a portion of proceeds supports the foundation.
• The Young and Brave FoundationcoreStrategic or Co-development PartnerFoundation dedicated to spreading love and providing assistance to those facing challenges of cancer. Shaka Laka has supported this foundation for over a decade. The Young & Brave - Tropical Tsunami Lip Blaka was created in collaboration with surfer Nathaniel Curran to support this cause.
• American Cancer SocietyminorStrategic or Co-development PartnerNationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Included among Shaka Laka's supported foundations.
• Heart for AfricaminorStrategic or Co-development PartnerChristian non-profit 501(c)(3) public charity providing care and hope for children in Swaziland through short term service trips, child sponsorship, and fundraising programs.
• Keep A Breast FoundationminorStrategic or Co-development Partner501(c)(3) non-profit organization focused on exposing young people to breast cancer prevention, early detection, and support through art events, educational programs, and fundraising efforts.
• Leukemia & Lymphoma Society (Pineapple Classic 5K)minorStrategic or Co-development PartnerWorld's largest voluntary health organization dedicated to funding blood cancer research and providing education and patient services. Shaka Laka supports the Pineapple Classic 5K event.
• Living the Dream FoundationminorStrategic or Co-development PartnerFoundation that makes dreams come true for children with life-threatening afflictions while enriching their lives with positive messages and family experiences.
• Mauli Ola FoundationminorStrategic or Co-development PartnerFoundation introducing surfing as a natural treatment for people with genetic disorders, particularly focused on Cystic Fibrosis patients. Has taken nearly 400 CF patients surfing at over 40 MOF Surf Experience Days.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sun Bum: Sun Bum is a sun-care brand built around surf/beach lifestyle, offering reef-conscious SPF products including lip balm with similar target consumer (beachgoers, surfers) and clean-formulation positioning.
• EOS (Evolution of Smooth): EOS is a mass-market lip balm brand offering flavored, sphere-shaped lip balms with broad retail distribution; directly comparable in core product category (lip care) and lifestyle flavor branding strategy.
• Jack Black Lip Balm: Jack Black specializes in men's grooming with an SPF lip balm line (Auto-Balm, Lip Guard) using natural ingredients; directly comparable in premium, simple-ingredient lip care with sun protection.

Broad incumbents

• Burt's Bees: Burt's Bees is an established natural personal care brand with a strong lip balm franchise; overlaps with Shaka Laka on natural-ingredient positioning and lip-care SKU, but operates at much larger scale across many categories.
• Hawaiian Tropic: Hawaiian Tropic is an established sun-care brand rooted in beach/tropical lifestyle, with overlapping target demographic and SPF positioning, though it primarily spans sunscreen and tanning products.

Emerging players

• Badger Balm: Badger Balm is a small, natural/organic-focused brand offering mineral-based SPF lip balm and sunscreen; overlaps on reef-safe, clean-ingredient lip/sun care with smaller-scale distribution.
• Raw Elements: Raw Elements is a niche, reef-safe/EWG-verified sunscreen and lip balm brand targeting active outdoor and surf consumers; closely aligned on reef-safe, eco-conscious lip/sun care positioning.
• Stream2Sea: Stream2Sea makes reef-safe, mineral-based sunscreen and lip balm products tested for aquatic toxicity; directly comparable on reef-safe, surf/outdoor positioning and natural ingredient ethos.
• Coola Suncare: Coola is a clean, premium sun-care brand offering mineral-based SPF products including lip balms; comparable on natural, lifestyle-positioned SPF personal care with similar price points.
• Kopari Beauty: Kopari is a clean-beauty brand with tropical/coconut-themed products including lip treatments; overlaps with Shaka Laka on natural-positioning, tropical flavor profile, and DTC-first marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shakalakaco
• Facebookfacebook.com/shakalakaco
• Instagraminstagram/shakalakaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaka Laka