Cit-E Cycles
Cit-E Cycles is a privately held Canadian specialty retailer operating six brick-and-mortar e-bike stores across British Columbia, plus a Shopify e-commerce storefront shipping to six provinces. It stocks 300+ models from 20+ premium brands and serves individual consumer commuters, recreational riders, and e-MTB enthusiasts.
- Company typePrivate
- Founded2011
- HeadquartersLangley, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cit-E Cycles does
Cit-E Cycles is a privately held Canadian specialty retailer of electric bicycles, operating as Cit-E Cycles Inc. out of Langley, British Columbia since 2011. The company runs six brick-and-mortar stores across BC — Langley (headquarters), Vancouver Kitsilano, North Vancouver, Port Moody, Victoria Hillside, and Victoria Bridge Street — and serves as a multi-brand e-bike showroom stocking 300+ models from 20+ premium brands including Cube, Specialized, Riese & Müller, Orbea, Aventon, Amflow, OHM, Tern, Norco, Moustache, Bulls, NCM, Electra, and Surface 604. Product categories span urban/commuter, mountain (e-MTB), touring, cargo, cruiser, compact/folding, and trike, with prices ranging from approximately $1,599 (entry-level Electra Cruiser Go!) to $15,999+ (premium Orbea Rise M-Team).
The business operates an omnichannel model: in-store retail with test rides, expert matching, professional assembly, and warranty-backed service, complemented by a Shopify-powered e-commerce storefront that ships to six Canadian provinces (BC, AB, SK, MB, ON, QC) and supports in-store pickup. Core technology is limited to Shopify e-commerce infrastructure plus email newsletter marketing — no proprietary platform or AI/ML capabilities are evident. Revenue is generated almost entirely through one-time hardware sales, with accessories (returnable within 30 days minus a 20% restocking fee) and financing referrals to LMG Finance (12–60 month terms) as ancillary streams. Marketing relies on local store presence, SEO, email newsletter, customer testimonials, and a strong Google review rating of 4.9.
Cit-E Cycles targets a horizontal segmentation of individual consumers across five use-case segments — urban commuters, adventure/sport riders, cargo/utility users, cruiser/recreational riders, and touring/exploration riders — with no enterprise or B2B customers identified. The company is founder/owner-operated under Mark Moore (Owner, Founder, Director, and CEO), has 11–50 employees, no subsidiaries, no parent company, no disclosed funding rounds, and no institutional investors identified in source material. The operation has grown entirely organically from a single Langley shop to six BC retail locations over 15+ years.
Cit-E Cycles firmographics
Firmographics- Name
- Cit-E Cycles
- Legal name
- Cit-E Cycles Inc
- Website
- https://citecycles.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cit-E Cycles is a privately held Canadian specialty retailer operating six brick-and-mortar e-bike stores across British Columbia, plus a Shopify e-commerce storefront shipping to six provinces. It stocks 300+ models from 20+ premium brands and serves individual consumer commuters, recreational riders, and e-MTB enthusiasts.
- Ownership category
- akta.pro rank
Cit-E Cycles industry classification
Industry- Product category
- E-Bike Retail
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, Bicycle, and Parts Manufacturing (336991)
- akta.pro industry
- E-Bike RetailBicycle Retail (New Bikes)Bike Service, Repair & Maintenance ShopsBike Accessories Retail (Lights, Locks, Racks, Bags)
Keywords
Where Cit-E Cycles is headquartered
LocationHeadquarters
- HQ city
- Langley
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Cit-E Cycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- E-Bike Sales: Primary revenue stream from selling e-bikes across multiple categories (urban, mountain, cargo, cruiser, touring, folding, trike). Products range from entry-level ($1,599) to premium ($15,999+). One-time transaction model with financing options through LMG Finance.
- Accessory Sales: Sales of e-bike accessories and components. Accessories eligible for return within 30 days minus 20% restocking fee.
- Financing Services: Financing offered through LMG Finance partner with terms from 12-60 months, enabling higher-value purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level e-bikes under $3,000 |
| One time/ perpetual license | Pay-as-you-go | Mid-range e-bikes $3,000-$7,000 |
| One time/ perpetual license | Pay-as-you-go | Premium e-bikes $7,000+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Cit-E Cycles product offering
Product offeringCore offering
Cit-E Cycles is British Columbia's largest e-bike retailer, operating 6 brick-and-mortar locations across BC and a Shopify-powered e-commerce store. The company sells 300+ e-bike models from 20+ premium brands spanning urban, mountain, cargo, cruiser, touring, folding, and trike categories. Core services include in-store test rides, expert matching, professional assembly, financing through LMG Finance (12-60 month terms), and post-sale service and repairs.
Product overview
Cit-E Cycles is Canada's largest e-bike retailer, operating as a multi-location brick-and-mortar retail chain with 6 BC locations (Vancouver Kitsilano, North Vancouver, Port Moody, Langley HQ, Victoria Hillside, Victoria Bridge St). The company offers a curated portfolio of 300+ e-bike models from 20+ premium brands including CUBE, Aventon, Tern, OHM, Riese & Müller, Specialized, Bulls, NCM, Norco, Moustache, Amflow, Orbea, Electra, and Surface 604. Products span multiple categories: Urban/Commuter, Mountain (e-MTB), Touring, Cargo, Cruiser, Compact/Folding, and Trikes. The retail offering is complemented by services including test rides (walk-ins welcome), expert assembly, financing (through LMG Finance, 12-60 month terms), and service/repairs. The company positions itself as e-bike specialists with 15 years of experience since founding in 2011, offering warranty support and matching riders to appropriate models.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Bike Retail Sales Curated portfolio of 300+ e-bike models from 20+ premium brands (Cube, Aventon, Tern, OHM, Riese & Müller, Specialized, Bulls, NCM, Norco, Moustache, Amflow, Orbea, Electra, Surface 604, Husqvarna) across urban, mountain, cargo, cruiser, touring, compact/folding, and trike categories. Prices range from approximately $1,599 (entry-level) to $15,999+ (premium). Sold to individual consumers through retail locations and online.
- E-Bike Accessories
- In-Store Test Ride Service
- Financing Service
- Expert Assembly Service
- Service & Repairs
Quantifiable outcome
- Largest e-bike selection in Canada with 300+ models
- +2 more outcomes
Companies that use Cit-E Cycles
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Cit-E Cycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cit-E Cycles partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- ShopifycoreE-commerce platform powering their online store. Enables product listings, shopping cart, checkout, and order management. Provides infrastructure for online sales operations.
- CubecorePremium German e-bike brand sold through Cit-E Cycles. Products include touring, mountain, and urban e-bikes.
- AventoncorePopular US e-bike brand available at all 6 locations. Known for commuter and cargo e-bikes including Abound LR, Abound SR, Level series, and Soltera.
- TerncoreTaiwanese e-bike brand specializing in compact and folding e-bikes. Available at Cit-E Cycles locations.
- OHMcoreCanadian e-bike brand with premium urban and commuter models. OHM Journey EP6 is a best-seller.
- Riese & MüllercoreGerman premium e-bike manufacturer known for high-end urban and cargo e-bikes.
- SpecializedcorePremium global cycling brand with e-bike lineup including Turbo series.
- BullsmajorGerman e-bike brand offering wide range of models from urban to mountain.
- NCMmajorPopular e-bike brand with affordable entry-level to mid-range models including NCM Milano Plus.
- NorcomajorCanadian mountain bike heritage since 1964. VLT e-MTBs on Shimano drive systems including Range VLT C2 and Scene VLT.
- MoustachecoreFrench premium e-bike brand with award-winning designs across road, urban, mountain, and touring categories on Bosch systems. Includes unique tandem model (Samedi 27 X2 TRK).
- AmflowcoreDJI-engineered e-MTB brand featuring carbon-frame trail and enduro bikes powered by Avinox M2S drive unit (150 Nm torque, 1,500W peak power). Premium carbon models including PL Carbon and PX Carbon Pro.
- OrbeacoreSpanish engineering brand known for lightweight performance e-bikes. Rise series among lightest full-power e-MTBs. Kemen urban series and Wild enduro models available.
- ElectramajorComfort-first cruisers and townies with Go! line featuring patented Flat Foot Technology on Bosch drive systems. Includes Townie Go!, Cruiser Go!, and Shibori Go! models.
- Surface 604majorCanadian accessible urban e-bikes delivering everyday commuter and utility models at entry-level price points.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cit-E Cycles competitors and assessment
Company assessmentDirect peers
- Pedego Electric Bikes: US-based e-bike retailer and franchise network selling premium e-bikes across multiple brick-and-mortar locations. Directly comparable to Cit-E Cycles as a multi-store e-bike specialist retailer with similar service, test ride, and brand-portfolio-led business model.
- Biktrix: Canadian e-bike brand and online retailer headquartered in Saskatchewan, selling direct-to-consumer and through select dealers. Comparable to Cit-E Cycles as a Canadian e-bike specialist operating in the same regulatory and consumer market.
- Rad Power Bikes: Leading North American direct-to-consumer e-bike brand that also operates company-owned retail stores in select markets. Comparable to Cit-E Cycles as a multi-channel e-bike specialist, though Rad is D2C-led versus Cit-E's retail-first model.
- Aventon: US e-bike brand selling direct-to-consumer online and through an authorized dealer network including Cit-E Cycles' 6 BC stores. Comparable as both a brand Cit-E carries and a competing sales channel that affects Cit-E's pricing and traffic dynamics.
Broad incumbents
- Trek Bicycle: One of the world's largest cycling brands with an extensive network of company-owned and independent retail stores selling bikes and e-bikes. Comparable as a multi-location bicycle retailer with premium-brand positioning and full-service capabilities, though at far greater scale and with proprietary brand equity.
- Specialized Bicycle Components: Premium global cycling brand operating branded retail stores (Specialized Retailers) and selling e-bikes including the Turbo line. Comparable to Cit-E Cycles as a premium-brand e-bike seller with a service- and experience-led retail model.
- Riese & Müller: German premium e-bike manufacturer selling exclusively through select specialist dealers worldwide, including Cit-E Cycles. Comparable as a key supply partner whose dealer economics and direct-sales posture materially affect Cit-E's assortment and margin structure.
- REI Co-op: US outdoor retail co-op carrying e-bikes, cycling accessories, and repair services across many store locations. Comparable to Cit-E Cycles as a multi-store specialty retailer with premium-brand curation, service, and accessories revenue, though at far greater scale and breadth.
Emerging players
- ENVO Drive Systems: Canadian e-bike brand and retailer based in British Columbia selling e-bikes, e-cargo bikes, and conversion kits. Comparable to Cit-E Cycles as a BC-based e-bike specialist with overlapping product categories and target customer.
Regional players
- Pedalheads: Canadian cycling-focused children's education and recreation company, primarily BC-based, that overlaps with the cycling category in British Columbia. Comparable as a BC cycling brand with category expertise and a regional customer base, though positioned in children's cycling rather than e-bike retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cit-E Cycles social profiles
Digital presenceCit-E Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cit-E Cycles leadership team
Management profileNumber of profiles
Profiles1 record
Cit-E Cycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cit-E Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cit-E Cycles
What does Cit-E Cycles do?
Cit-E Cycles is British Columbia's largest e-bike retailer, operating 6 brick-and-mortar locations across BC and a Shopify-powered e-commerce store. The company sells 300+ e-bike models from 20+ premium brands spanning urban, mountain, cargo, cruiser, touring, folding, and trike categories. Core services include in-store test rides, expert matching, professional assembly, financing through LMG Finance (12-60 month terms), and post-sale service and repairs.
Is Cit-E Cycles a public or private company?
Cit-E Cycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cit-E Cycles founded?
Cit-E Cycles was founded in 2011. It employs 11 to 50 people.
Where is Cit-E Cycles based?
Cit-E Cycles is headquartered in Langley, Canada, in the North America region.
How does Cit-E Cycles make money?
Three revenue lines are on record. E-Bike Sales are the primary driver. The others are accessory Sales and financing Services.
Who are Cit-E Cycles's main competitors?
Direct peers on record are Pedego Electric Bikes, Biktrix, Rad Power Bikes and Aventon. Broad incumbents are Trek Bicycle, Specialized Bicycle Components, Riese & Müller and REI Co-op. ENVO Drive Systems is listed as an emerging player. Pedalheads is listed as a regional player.
Does Cit-E Cycles have an API?
No public API is recorded for Cit-E Cycles.
What industry is Cit-E Cycles in?
Cit-E Cycles's product category is E-Bike Retail. Its primary akta.pro industry code is CRAMAHAE, E-Bike Retail, with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 44122.