Red Computer

What Red Computer does

Red Computer (legal entity Clonic Informatica S.L.) is a Barcelona-based Spanish specialty retailer of gaming PCs, computer components, peripherals, laptops, and consumer electronics. The company operates a dual-channel distribution model: a nationwide e-commerce storefront at redcomputer.es offering 24-48 hour shipping across Spain, complemented by a single physical retail store at Sepúlveda 172 in Barcelona's established PC hardware shopping district. Founded in May 2016, the firm employs 1-10 people and operates as an independent, privately held company with no disclosed external investors or funding rounds.

The core offering is split between third-party branded components and peripherals (reselling AMD, Intel, NVIDIA, ASUS, Gigabyte, MSI, Corsair, and others) and a proprietary line of pre-built RED gaming desktops — Niffty, Warzone, Toplaner, Halberd, Nexus, and Grand Master — spanning entry-level (€699.99) to flagship (€2,869.99) configurations, each backed by a 3-year warranty. A web-based PC Configurator allows customers to build and share custom configurations for expert review. The company has expanded its catalog to include AI-enabled laptops, workstation-class desktops for professional workloads, smartphones, tablets, networking gear, and point-of-sale systems, broadening the addressable customer base beyond pure consumer gaming.

Red Computer monetizes entirely through unit-priced hardware sales and ancillary services (custom PC assembly, repairs). Customer acquisition relies on SEO-optimized e-commerce, third-party reviews (Google, Facebook, Trustpilot), email newsletters, and co-marketing with major hardware brands. The customer mix is primarily Spanish gaming enthusiasts and SMBs/professionals purchasing workstations, with no disclosed enterprise anchors or recurring revenue contracts.

Name

Red Computer

Legal name

Clonic Informatica S.L.

Website

https://tienda.redcomputer.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Computer is a Barcelona-based Spanish e-commerce and retail retailer of gaming PCs, components, peripherals, and laptops, serving individual gaming enthusiasts and SMB/professional buyers across Spain via its website and a single physical store.

Ownership category

akta.pro rank

Product category

Gaming PC and Computer Hardware Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

akta.pro secondary industries

PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD), PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)

Keywords

• Gaming PC retail
• Computer components
• Custom PC builds
• Gaming peripherals
• PC hardware sales

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Pre-built Gaming PCs: Sale of pre-configured gaming desktop computers under the RED Gaming brand, including models ranging from entry-level (PC Gaming RED Niffty at €699.99) to high-end enthusiast builds (PC Gaming RED Grand Master at €2,869.99). Revenue is generated through one-time hardware sales with a 3-year warranty included.
2. Hardware Sales - PC Components: Sale of individual computer components including processors (AMD, Intel), graphics cards (NVIDIA, AMD), motherboards, memory (RAM DDR3/DDR4/DDR5), storage (HDD, SSD), cooling solutions, power supplies, and cases. Revenue generated from one-time product sales.
3. Peripherals and Accessories Sales: Sale of gaming peripherals including keyboards, mice, monitors, headsets, webcams, microphones, gaming chairs, gaming tables, LED lighting kits, and other accessories. Also includes networking equipment, external storage, and smartphones/tablets.
4. Laptop Sales: Sale of gaming laptops and professional laptops from brands including MSI, Asus, Gigabyte, Lenovo, HP, Acer, Apple, Samsung, and Dell.
5. Professional Services: Computer repair services and custom PC assembly/mounting services for customers who purchase components or bring existing hardware.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Red Computer is a Spanish retailer selling own-branded pre-built gaming PCs (the RED line, from entry-level to high-end), individual PC components (processors, graphics cards, motherboards, memory, storage, cooling), gaming peripherals, laptops, and consumer electronics. The company also operates a web-based PC configurator for custom builds and offers computer repair and assembly services, distributed via e-commerce and a physical store in Barcelona.

Product overview

Red Computer is a Spanish e-commerce retailer specializing in gaming PCs and computer components. The company operates both as a hardware reseller of third-party brands (MSI, ASUS, Gigabyte, Corsair, AMD, NVIDIA, Intel) and as a manufacturer of its own branded pre-built gaming desktops under the RED product line. The core offering consists of six pre-configured gaming PC tiers (RED Niffty, RED Warzone, RED Toplaner, RED Halberd, RED Nexus, and RED Grand Master) spanning entry-level to enthusiast performance, complemented by a web-based PC Configurator tool that allows customers to build custom systems from individual components. Additional product categories include processors, graphics cards, motherboards, memory, storage, cooling solutions, peripherals, laptops, and smartphones. The company also offers specialized gaming PCs optimized for specific game titles (Minecraft, Valorant, Cyberpunk 2077, etc.) and branded partnerships with ASUS, Gigabyte, and MSI. All pre-built RED PCs come with a 3-year warranty, and the company provides technical support via WhatsApp, telephone, and in-store assistance at their Barcelona location.

Differentiator

Problem solved

Functional benefit

Products and services

• RED Niffty Gaming PC Entry-level pre-built gaming desktop featuring AMD Ryzen 5 5500, NVIDIA GeForce RTX 3050 6GB, 16GB RAM, and 1TB SSD, priced at €699.99, designed for Full HD eSports and competitive gaming with a 3-year warranty.
• RED Warzone Gaming PC Mid-range pre-built gaming desktop featuring AMD Ryzen 5 5500 and NVIDIA GeForce RTX 5060 8GB, priced at €829.99, optimized for Full HD gaming with a 3-year warranty.
• RED Toplaner Gaming PC High-performance pre-built gaming desktop with AMD Ryzen 5 9600X, NVIDIA GeForce RTX 5060Ti, 32GB DDR5 RAM, and 1TB SSD, priced at €1,359.99, designed for demanding gaming and productivity with a 3-year warranty.
• RED Halberd Gaming PC High-end pre-built gaming desktop powered by Intel Core i5-14400F (10 cores) and NVIDIA GeForce RTX 5070 12GB, with 32GB RAM and 1TB SSD, priced at €1,429.99, designed for 1440p gaming with a 3-year warranty.
• RED Nexus Gaming PC Premium pre-built gaming desktop with AMD Ryzen 7 7800X3D (3D V-Cache) and NVIDIA GeForce RTX 5070 12GB, with 32GB RAM and 1TB SSD, priced at €1,909.99, optimized for current and upcoming game titles with a 3-year warranty.
• RED Grand Master Gaming PC Flagship pre-built gaming desktop with AMD Ryzen 7 9800X3D and NVIDIA GeForce RTX 5080 16GB, with 32GB RAM and 2TB SSD, priced at €2,869.99, designed for 1440p and 4K gaming without compromise, with a 3-year warranty.
• Custom PC Build Service Service that allows customers to select individual components (processors, graphics cards, RAM, storage, cooling, cases, power supplies) via a web configurator, share the configuration for expert review, and have Red Computer assemble the system; typical delivery within 3 business days.
• Gaming and Professional Laptops Retail sale of gaming, professional, AI-enabled, and domestic laptops from brands including MSI, ASUS, Gigabyte, Lenovo, HP, Acer, Apple, Samsung, and Dell.
• PC Components (Processors, Graphics Cards, Motherboards, RAM, Storage, Cooling, Cases, Power Supplies) Individual retail sale of PC components including AMD and Intel processors, NVIDIA and AMD graphics cards (RTX 50 series, GTX series, Intel discrete GPUs), motherboards for AMD and Intel platforms, DDR3/DDR4/DDR5/CUDIMM RAM, HDD and SSD storage, CPU air and liquid cooling, PC cases, and power supplies.
• Gaming Peripherals and Accessories Retail sale of gaming peripherals including keyboards, mice, mousepads, monitors, webcams, gaming microphones, headsets, speakers, gamepads, gaming chairs, gaming desks, LED lighting kits, printer UPS and power strips, scanners, and monitor mounts.
• Networking Equipment and External Storage Retail sale of Wi-Fi and Bluetooth devices, Wi-Fi repeaters, routers, switches, cables, access points, external hard drives, USB drives, SD and microSD cards, card readers, NAS servers, and dockstations/hubs.
• Smartphones, Tablets, and Consumer Electronics Retail sale of smartphones, smartwatches, tablets, digitalizer tablets, projectors, security cameras, and point-of-sale systems.
• Workstation PCs Workstation-class desktop computers configured for professional workloads such as video editing, 3D rendering, engineering calculations, and demanding productivity applications.
• Computer Repair and Assembly Service Fee-based computer repair services and custom PC assembly/mounting for customers who purchase components or bring existing hardware.

Quantifiable outcome

• 3-year warranty on all gaming PCs
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, minor and supporting.

• MSI (Micro-Star International)coreChannel Partner/ Reseller/ DistributorMSI is a key brand partner for Red Computer, offering gaming laptops, monitors, gaming chairs, and PC components. Red Computer features extensive MSI product catalog including gaming laptops, monitors, and branded gaming chairs. They maintain a dedicated MSI laptop catalog page and host promotional banners for MSI products.
• ASUScoreChannel Partner/ Reseller/ DistributorASUS is a major brand partner providing motherboards, graphics cards, laptops, and other PC components. Red Computer features ASUS monitors, laptops, and 'PC Powered By ASUS' configurations. They have dedicated ASUS monitor and laptop category pages.
• CorsaircoreChannel Partner/ Reseller/ DistributorCorsair is a prominent brand partner specializing in gaming peripherals, memory, power supplies, and cooling solutions. Red Computer runs Corsair promotional campaigns (up to 30% discount) and maintains a dedicated Corsair store section on their website.
• GigabytecoreChannel Partner/ Reseller/ DistributorGigabyte is a key brand partner for motherboards, graphics cards, and power supplies. Red Computer features Gigabyte products prominently including motherboards (B650 Eagle AX), graphics cards (RTX 5070, RTX 5080), and power supplies. They offer 'PC Powered By Gigabyte' configurations.
• NVIDIAcoreChannel Partner/ Reseller/ DistributorNVIDIA provides graphics card technology through their GeForce RTX series products sold by Red Computer. Featured products include RTX 5060, RTX 5060 Ti, RTX 5070, and RTX 5080 graphics cards. NVIDIA branding and promotional banners feature prominently on the website.
• AMD (Advanced Micro Devices)coreChannel Partner/ Reseller/ DistributorAMD provides processor technology (Ryzen series) and graphics cards sold through Red Computer. Featured AMD products include Ryzen 5 5500, Ryzen 5 9600X, Ryzen 7 7800X3D, and Ryzen 7 9800X3D processors, prominently featured in gaming PC configurations.
• IntelminorChannel Partner/ Reseller/ DistributorIntel provides processor technology for some gaming PC configurations, including Intel Core i5-14400F featured in the RED Halberd gaming PC build.
• Google ReviewssupportingGTM or Marketing PartnerThird-party review platform where Red Computer accumulates customer reviews and testimonials that serve as social proof for potential customers researching the company.
• TrustpilotsupportingGTM or Marketing PartnerThird-party review platform where Red Computer accumulates customer reviews and testimonials that serve as social proof for potential customers researching the company.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Neobyte: Spanish retailer specializing in custom-configured gaming PCs, components, and peripherals. Direct competitor targeting the same gaming enthusiast segment in Spain.
• Life Informática: Spanish e-commerce retailer of PC components, gaming hardware, peripherals, and laptops. Overlapping assortment and customer base with Red Computer.
• Aussar: Spanish PC gaming retailer offering custom-configured gaming PCs, components, and peripherals, often with a configurator-led sales flow similar to Red Computer's.
• PCComponentes: Spain's leading online computer and gaming hardware retailer. Direct peer selling PC components, pre-built gaming PCs, laptops, and peripherals nationwide with comparable customer segments.
• Coolmod: Spanish gaming-focused e-commerce retailer of PC components, peripherals, and pre-built gaming PCs. Closely comparable in product mix and target customer to Red Computer.
• Ibertrónica: Long-standing Madrid-based Spanish IT retailer selling components, workstations, and gaming PCs to consumers and professionals, with comparable dual B2C/B2B positioning.

Regional players

• Alternate.es: Spanish arm of German IT retailer Alternate, selling PC components, peripherals, and systems. Comparable assortment but operates as a pan-European brand entering Spain.

Broad incumbents

• MediaMarkt (Spain): Large Spain-wide consumer electronics and appliance retailer carrying gaming PCs, laptops, and peripherals. Overlaps in product but is a much broader, mass-market player.
• Amazon Spain: Dominant Spanish e-commerce marketplace selling PC components, peripherals, and pre-built systems. Sets baseline pricing and shipping expectations that pressure niche retailers like Red Computer.

Emerging players

• Caseking (Spain/Europe): European gaming hardware specialist selling components, pre-built systems, and peripherals with strong enthusiast branding. Comparable niche positioning though primarily German-rooted and operating across multiple European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redcomputerbcn
• Facebookfacebook.com/redcomputerbcn
• LinkedInlinkedin.com/company/red-computer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Computer