What OBHAI Solutions does

OBHAI Solutions Limited is a Bangladesh-based ride-hailing and mobility platform operating as a subsidiary of MGH Group, a diversified Bangladeshi conglomerate headquartered in Banani, Dhaka. The company was founded in 2016 and provides consumer transportation and logistics services across 23+ cities in Bangladesh, accessible via a mobile app (Android/iOS), web portal, call center (16633), and WhatsApp. Its platform is reported as the first fully digital ride-hailing service in Bangladesh following its October 2021 transition, with 131,512+ onboarded drivers, 26,413,910+ completed rides, and 81% stated customer satisfaction.

The company's product portfolio spans six service lines unified under a single platform: OBHAI G (premium car rides), OBHAI CNG (affordable auto-rickshaw rides), OBHAI Intercity G (outstation car travel requiring advance booking), OBHAI Truck (cargo transportation with security seals and real-time monitoring), OBHAI Express (parcel and last-mile delivery with API integration for enterprise order management), and ObhaiVTS (a subscription-based 360-degree vehicle tracking system with monthly and yearly prepaid tiers). The underlying technology stack includes GPS-based real-time ride tracking, an in-app communication system with recorded calls for safety and dispute resolution, a split-payment engine for instant driver payouts, an SOS button integrated with the 999 emergency line, and Google Traffic Analytics for ETA and routing.

OBHAI generates revenue through a transaction-fee model by taking commission on each ride, supplemented by subscription fees from ObhaiVTS, transaction fees from OBHAI Express parcel and OBHAI Truck cargo services, and corporate account contracts with advance payment terms and 10-day credit periods. Distribution is product-led and self-serve via the mobile app, supported by inside sales through the call center and field sales for driver recruitment and enterprise accounts. Co-marketing partnerships with all three major Bangladeshi telcos (Robi, Grameenphone, Banglalink) and integration with the dominant mobile wallets (bKash, Nagad) plus Visa provide both top-of-funnel user acquisition and default digital payment infrastructure.

Name

OBHAI Solutions

Legal name

Obhai Solutions Limited

Website

https://obhai.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OBHAI Solutions is a Bangladesh-based ride-hailing and mobility platform offering car, CNG, intercity, parcel, cargo, and fleet-tracking services across 23+ cities, operating as a subsidiary of MGH Group with 131,512+ onboarded drivers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Ride-hailing Commission: OBHAI charges commission from each ride completed by drivers. Drivers receive ride requests with estimated earnings and can track earnings. Commission is deducted from ride fare.
2. VTS Subscription: Vehicle Tracking System subscription with prepaid monthly or yearly rental fees. Subscribers pay within 7 days of invoice. Service includes 24/7 support and maintenance.
3. Express Delivery Charges: Last-mile parcel delivery service charging service fees based on delivery distance and weight. Cash on delivery collection with weekly settlements to merchants.
4. Truck Service Fares: Cargo transportation service with booking through website or customer service. Payment terms include 10-day credit period for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

OBHAI Solutions operates a multi-modal ride-hailing and logistics platform in Bangladesh, enabling passengers to book Cars (OBHAI G), CNG auto-rickshaws, Motorbikes, and intercity vehicles via mobile app, web, call center, and WhatsApp. Beyond passenger transport, the company runs parcel delivery (OBHAI Express), cargo trucking (OBHAI Truck), and a subscription-based vehicle tracking system (ObhaiVTS) for fleet owners, charging commissions on rides and subscription/transaction fees for logistics and tracking.

Product overview

OBHAI Solutions operates a unified ride-hailing and logistics platform under the MGH Group, encompassing five distinct service lines: OBHAI G (premium car rides), OBHAI CNG (affordable auto-rickshaw rides), OBHAI Intercity G (outstation car travel), OBHAI Express (parcel and last-mile delivery), and OBHAI Truck (cargo transportation), all supported by a proprietary Vehicle Tracking System (ObhaiVTS) for fleet monitoring. The platform is accessible via mobile app (Android/iOS), web portal, call center, and WhatsApp, and integrates with mobile wallets (bKash, Nagad), payment cards (Visa), and Google Traffic Analytics for routing and ETA calculations. OBHAI operates across 23+ cities in Bangladesh and maintains 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Brands

• OBHAI G: Premium, comfortable and safe car services
• OBHAI CNG
• OBHAI Intercity G
• OBHAI Truck
• OBHAI Express
• ObhaiVTS

Products and services

• OBHAI G
• OBHAI CNG
• OBHAI Intercity G
• OBHAI Express
• OBHAI Truck
• ObhaiVTS (Vehicle Tracking System)

Quantifiable outcome

• 26,413,910+ completed rides demonstrating platform scale and reliability
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Robi (Axiata Bangladesh)coreGTM or Marketing PartnerTelecom partnership offering Robi Elite customers exclusive discounts (Tk.135) on OBHAI services. Joint promotional campaigns targeting Robi's subscriber base with special ride offers.
• GrameenphonecoreGTM or Marketing PartnerPartnership offering GP Star customers up to Tk.250 discount on 5 rides during Ramadan. Promo code 'OBHAISTAR' required for redemption.
• BanglalinkcoreGTM or Marketing PartnerOrange Club member partnership offering 20% discount on OBHAI G and CNG rides, including airport services with up to Tk.75 discount.
• bKashcoreTechnology or IntegrationDigital payment integration allowing bKash users to pay for OBHAI rides directly through the app. Joint promotional campaigns offering discounts to bKash users.
• NagadcoreTechnology or IntegrationDigital payment platform integration for ride payments. Ramadan campaign offering 20% discount (up to Tk.50) on 4 rides for Nagad users.
• Accident Research Institute (ARI), BUETminorStrategic or Co-development PartnerAcademic partnership for driver training and certification. OBHAI drivers are trained and certified by ARI of Bangladesh University of Engineering and Technology.
• MGH GroupcoreOthersParent conglomerate providing strategic direction and corporate support. OBHAI Solutions is a subsidiary of MGH Group. Contact address: Autograph Tower, 67 Kemal Ataturk Ave, Dhaka.

Scale indicators5 records

Recent moves3 records

Expansion highlights7 records

Broad incumbents

• Grab: Southeast Asian super-app offering ride-hailing, parcel, food, and financial services; a structural comparable for OBHAI's multi-vertical (ride + parcel + payments) strategy in an emerging market.
• Uber: Global ride-hailing incumbent operating in Dhaka; competes with OBHAI on the premium car segment and brings deep capital reserves and global brand to the Bangladesh market.
• Didi Chuxing: Global ride-hailing platform operating across Latin America and other emerging markets; relevant comparable for fleet management technology, driver certification programs, and large-scale operations.
• Gojek: Indonesia-based multi-service platform combining ride-hailing, logistics, and payments; relevant benchmark for OBHAI's expansion from a single ride-hailing vertical into parcel (Express), cargo (Truck), and digital payments.
• Ola: India-based ride-hailing incumbent with comparable multi-tier offerings (auto-rickshaws, cars, intercity) and similar focus on digital payments — a relevant regional comparable for OBHAI's CNG, car, and Intercity G services.
• Careem: Super-app ride-hailing and delivery platform originally from the Middle East and expanding across emerging markets; comparable multi-service model (rides, delivery, payments) operating in similar emerging-market contexts.

Direct peers

• Pathao: Bangladesh's leading ride-hailing, food, parcel and financial services super-app and OBHAI's most direct domestic competitor, targeting the same rider and driver base across Dhaka and other major cities.
• inDrive: International ride-hailing app with a strong presence across emerging markets including South Asia; uses a reverse-bidding pricing model that directly competes with OBHAI's commission-based model in Bangladesh.
• Bolt: European-origin ride-hailing platform aggressively expanding across Africa and other emerging markets; competes on commission pricing and driver supply in similar regulatory and mobility contexts.

Regional players

• Shohoz: Bangladesh-focused super-app offering ride, bus, ticketing, and food delivery; directly comparable for its multi-vertical mobility model in the same domestic market as OBHAI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM8VIzB4ZtNcopJCqAt-yIg
• Facebookfacebook.com/ObhaiSolutions
• Instagraminstagram.com/obhai.bd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBHAI Solutions