Maskit
Maskit provides Qless, a unified mobile ticketing SaaS for South Korean performing-arts venues, MICE events, tourism transport, and government clients, combining booking, issuance, offline QR validation, and audience analytics in a single platform.
- Company typePrivate
- Founded2024
- HeadquartersMapo, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Maskit does
Maskit operates a mobile ticketing SaaS platform branded Qless (큐리스) that unifies reservation, issuance, validation, and audience-data analytics into a single workflow for event organizers in South Korea. The QR-based platform supports both free and reserved seating, offers same-day ticketing page deployment (contrasted with the two-week industry build cycle), provides offline QR validation for network-challenged venues, and delivers post-event KPI reports (dwell time, booth visits, follow-up meetings, revenue) that replace manual Excel aggregation. It integrates with KakaoTalk for consumer-facing ticket delivery and with Kakao BizTalk for CRM-linked re-engagement, and includes an anti-scalping detection module ('Ticket Court Judge') covering macro bots and account-transfer fraud. Maskit is headquartered in the Seoul Startup Hub in Mapo-gu, was founded in 2024 as an internal venture spinout from LG Electronics R&D, and operates with 1–10 employees under CEO Bae Ho-yeon.
The company targets six primary verticals: performing arts venues and cultural foundations, MICE exhibitions and conventions, transport and tourism (ports, ferries, tourism buses), independent promoters and artists, outdoor events and open-air cinemas, and government and municipal bodies seeking structured cultural-data collection. Its revenue model combines per-ticket transaction fees, a stated 4.4% payment-gateway commission (claimed as industry lowest), subscription/full-stack platform pricing, and tailored enterprise contracts for large performing arts venues and government clients — with zero upfront build cost across tiers. Named enterprise and government customers include Kumho Cultural Foundation, Busan Cultural Foundation (BPAM), Gyeonggi Art Center, Gangdong Art Center, LG Electronics, Yonsei University, Daybreak, Daejeon City Tour, and port authorities in Ulsan and Incheon. Maskit raised approximately $36,028 in a 2024 seed round from Bluepoint and LG Electronics, participates in the Korean Ministry of SMEs and Startups TIPS program, and won first place at KOCCA's 2024 Demo Day.
Maskit firmographics
Firmographics- Name
- Maskit
- Legal name
- 마스킷 (Maskit)
- Website
- https://home.maskit.co.kr
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maskit provides Qless, a unified mobile ticketing SaaS for South Korean performing-arts venues, MICE events, tourism transport, and government clients, combining booking, issuance, offline QR validation, and audience analytics in a single platform.
- Ownership category
- akta.pro rank
Maskit industry classification
Industry- Product category
- Mobile Ticketing SaaS
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Box Office & Access Control (MPAGAAAD), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Maskit is headquartered
LocationHeadquarters
- HQ city
- Mapo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Maskit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-Ticket Transaction Fee: Primary revenue stream from per-ticket fees charged to event organizers. The company charges a per-ticket rate with zero upfront build cost, appealing to small-scale promoters, university festivals, and corporate events.
- Payment Gateway Commission: PG (payment gateway) commission at 4.4%, positioned as industry-lowest, charged on ticket transactions processed through the platform.
- Full-Stack Ticketing Platform Subscription: End-to-end booking page creation, ticketing, and validation service for event organizers needing complete ticketing infrastructure, with same-day deployment capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ticket-Only (발권만 필요) — Zero build cost, per-ticket pricing |
| Transaction based/ take rate | Pay-as-you-go | Full Ticketing Platform — Same-day booking page, PG, issuance, validation |
| Hybrid | Annual | Enterprise/Venue — Tailored pricing for cultural venues and government |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Maskit product offering
Product offeringCore offering
Maskit develops and operates Qless (큐리스), a mobile ticketing SaaS platform that integrates ticket booking, issuance, QR-based validation, and audience data analytics into a single system. The platform enables event organizers to launch ticketing pages on the same day as decisions, with zero upfront build cost, an industry-low 4.4% payment gateway commission, and offline-capable ticket validation, while capturing audience identity, dwell-time, and consumption data that clients own and use for CRM-linked re-visit marketing.
Product overview
Maskit offers Qless (큐리스), a unified mobile ticket SaaS platform that connects the complete ticketing lifecycle—reservation, issuance, validation, and data analytics—in a single solution. The platform enables same-day event deployment with zero build cost and provides audience data utilization services. Qless serves diverse segments including exhibitions/trade shows, concert halls/performance venues, small planning agencies/independent artists, ticketing-only needs, transportation (ports/tourism buses), outdoor festivals/cinema, and government/municipalities, with tailored features for each use case.
Differentiator
Problem solved
Functional benefit
Brands
- 큐리스 (Qless): 모바일 티켓 SaaS 플랫폼 — 예매, 발권, 검표, 데이터 인사이트까지 하나의 솔루션으로 연결하는 이벤트·공연·관광 모바일 티켓 플랫폼
- 암표재판관
Products and services
- Qless (큐리스) Mobile Ticketing Platform Unified mobile ticket SaaS platform that connects reservation, issuance, validation, and data analytics into a single solution with zero upfront build cost and same-day deployment. Designed for performing arts venues, MICE organizers, transport/tourism operators, government agencies, outdoor events, and SMB promoters.
- Anti-Scalping Detection Solution (암표재판관 / Ticket Court Judge) Standalone ticket-scalping detection solution that comprehensively covers macro bot usage and account transfer fraud in concert and event ticketing. Designed for performing arts venues and ticket operators facing ticket black market activity.
- Universal Kiosk (무인 발권·검표 통합) Platform-agnostic unmanned kiosk solution for on-site ticket issuance and validation that integrates with any ticketing platform. Designed for venues needing on-site ticket operations without dedicated hardware dependencies.
Quantifiable outcome
- Same-day ticketing page deployment vs. 2-week industry standard
- +3 more outcomes
Companies that use Maskit
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Maskit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
Maskit partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- 대전광역시 (Daejeon City)coreDaejeon City Tour fully transitioned from on-site to mobile ticketing using Maskit's Qless platform. QR code tickets delivered via KakaoTalk. Represents expansion of mobile ticketing into the tourism bus sector.
- 부산문화재단 (Busan Cultural Foundation)coreMaskit signed a mobile ticket service contract with Busan Cultural Foundation for the Busan International Performing Arts Market (BPAM), providing end-to-end mobile ticketing for the regional cultural event.
- 금호문화재단 (Kumho Cultural Foundation)coreKey reference customer and partner. Gold Lotus Art Hall uses Qless for audience RFM analysis and re-visit promotion. Listed prominently as a logo partner, indicating a long-standing commercial relationship.
- BPAM (Busan International Performing Arts Market)coreBPAM uses Maskit's Qless platform for mobile ticketing at the annual international performing arts market in Busan, South Korea.
- LG전자 (LG Electronics)coreMaskit was founded as an LG Electronics internal venture (사내벤처). LG Electronics R&D researchers founded the company. LG Electronics is both a technology parent and a reference customer. Listed as a logo partner.
- 울산항만공사 (Ulsan Port Authority)minorAgreement signed with Ulsan Port Authority for passenger ticket technology development, covering boarding pass systems for port and ferry operations.
- 인천항만공사 (Incheon Port Authority)minorParticipated in Incheon Port Authority's Open Innovation Meetup for passenger ticketing technology development.
- 경기아트센터 (Gyeonggi Art Center)minorListed as a logo partner, indicating a commercial relationship where Qless mobile ticketing is used for venue operations.
- 강동아트센터 (Gangdong Art Center)minorListed as a logo partner, indicating use of Qless mobile ticketing platform for venue operations.
- 카카오 (Kakao)coreKakaoTalk integration for QR code ticket delivery enables consumers to receive and use mobile tickets directly within South Korea's dominant messaging platform without requiring app installation.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Maskit competitors and assessment
Company assessmentDirect peers
- Bizzabo: B2B event experience platform offering registration, ticketing, and event analytics for corporate conferences and trade shows. Comparable to Maskit's MICE/exhibitions segment, with stronger global enterprise footprint but similar analytics-first positioning.
- Stova (Aventri): Event management software for in-person, virtual, and hybrid events covering registration, ticketing, and attendee engagement. Comparable to Maskit's MICE and government vertical offerings in event registration and data analytics.
- Eventbrite: Global self-serve event ticketing and registration platform serving SMBs, festivals, and community events. Highly comparable to Maskit's self-serve, per-ticket pricing model and event-organizer customer base, with similar mobile-ticket and analytics capabilities.
- Cvent: Enterprise event management platform covering registration, ticketing, attendee management, and post-event analytics for MICE/corporate events. Directly comparable to Maskit's MICE vertical on KPI reporting, attendee tracking, and booth-level data collection.
Emerging players
- Hopin / RingCentral Events: Hybrid/virtual event platform now under RingCentral covering registration, ticketing, and virtual access controls. Adjacent to Maskit's MICE vertical and to its anti-scalping/access-management feature set.
- Tessera: Emerging Korean events and ticketing platform targeting local promoters and small venues. Closest emerging Korean peer to Maskit's SMB/indie-promoter segment with similar self-serve and mobile-first approach.
Broad incumbents
- Ticketlink: SK Telecom-affiliated Korean ticketing platform handling concerts, musicals, sports, and exhibitions. Directly comparable as a primary ticketing incumbent, though at much larger scale and with telecom-distribution advantages.
- Kakao Entertainment (Kakao Page / Melon Ticket): Kakao group entertainment arm covering content, ticketing, and live-event promotion in Korea. Strategic peer and channel partner; represents both the largest adjacent incumbent and the most likely platform-partner dependency for Maskit's KakaoTalk-integrated ticket delivery.
- Yes24: Major Korean ticketing and e-commerce incumbent with strong performing-arts and cultural-event ticketing share. Competes head-to-head with Maskit in the Korean ticketing market while also offering books, concerts, and broader content commerce.
- Interpark: South Korea's dominant online ticketing and event-commerce platform with exclusive rights for many major concerts and cultural events. Directly comparable as a Korean primary ticketing platform, but operates at vastly greater scale with a much broader lifestyle-commerce portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Maskit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maskit leadership team
Management profileNumber of profiles
Profiles2 records
Maskit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maskit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maskit
What does Maskit do?
Maskit develops and operates Qless (큐리스), a mobile ticketing SaaS platform that integrates ticket booking, issuance, QR-based validation, and audience data analytics into a single system. The platform enables event organizers to launch ticketing pages on the same day as decisions, with zero upfront build cost, an industry-low 4.4% payment gateway commission, and offline-capable ticket validation, while capturing audience identity, dwell-time, and consumption data that clients own and use for CRM-linked re-visit marketing.
Is Maskit a public or private company?
Maskit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maskit founded?
Maskit was founded in 2024. It employs 1 to 10 people.
Where is Maskit based?
Maskit is headquartered in Mapo, South Korea, in the Asia region.
How does Maskit make money?
Three revenue lines are on record. Per-Ticket Transaction Fee is the primary driver. The others are payment Gateway Commission and full-Stack Ticketing Platform Subscription.
Who are Maskit's main competitors?
Direct peers on record are Bizzabo, Stova (Aventri), Eventbrite and Cvent. Emerging players are Hopin / RingCentral Events and Tessera. Broad incumbents are Ticketlink, Kakao Entertainment (Kakao Page / Melon Ticket), Yes24 and Interpark.
Does Maskit have an API?
No public API is recorded for Maskit.
What industry is Maskit in?
Maskit's product category is Mobile Ticketing SaaS. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAAAD, Ticketing, Box Office & Access Control. Its NAICS code is 711320 and its SIC code is 7900.