BackStreet Surveillance

What BackStreet Surveillance does

Backstreet Surveillance is a privately held, U.S.-based provider of professional-grade surveillance camera systems founded in 2012 and headquartered in Salt Lake City, Utah. The company designs, sources, and sells CCTV, IP, and Power-over-Ethernet (PoE) security cameras, NVR/DVR recording systems, license plate recognition cameras, video doorbells, and solar-powered mobile surveillance trailers, serving residential, commercial, government, education, and worship customers nationwide. It positions itself simultaneously as a direct-to-consumer DIY brand and as a SAM/GSA-registered federal security provider, with an NDAA-compliant "Cyber-Secure" product line that distinguishes federal and high-security accounts from consumer DIY kits.

The product portfolio is organized around proprietary sub-brands — ProVue (IP/4K), ArmorPro (video-over-coax), Cyber-Secure (NDAA-compliant), Chime Plus (wireless video doorbell, launched July 2025), Sentry (wireless CCTV), and The Guard-Box (security services) — integrated with the ProVue mobile app and backed by a 5-year warranty, lifetime U.S.-based technical support, and optional professional installation. Revenue is generated primarily through one-time hardware sales via the company website (backstreet-surveillance.com) and dealer/installer partner channels, supplemented by four ancillary streams: rent-to-own financing (recurring), 24/7 remote monitoring and uptime/dispatch services with unlimited cellular data for trailers (managed services), professional installation (professional services), and government procurement via SAM and GSA contract vehicles.

Distribution combines e-commerce, a dealer and installer partner program, corporate multi-location accounts, and direct enterprise/government sales. Marketing relies heavily on content — a YouTube channel (29,000 subscribers, 10.4 million views, 300,000+ watch hours of DIY and security content), a 40+ article blog, a podcast ("Beyond the Demo: Ground Truth"), and a free DIY system designer tool — to drive top-of-funnel demand, while mid-funnel conversion is supported by a free 30-minute expert system design consultation and quote process. The customer base spans approximately 40 named enterprise and government logos including NASA, the U.S. Air Force, U.S. Marines, Disney, Home Depot, McDonald's, FedEx, BMW, Mercedes-Benz, and Delta Air Lines, alongside an unspecified long tail of residential and SMB DIY purchases.

Name

BackStreet Surveillance

Legal name

Backstreet Surveillance

Website

https://backstreet-surveillance.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Backstreet Surveillance is a privately held, Utah-based provider of professional-grade DIY and installed security camera systems, serving residential, commercial, government (SAM/GSA-registered), and educational customers across the U.S.

Ownership category

akta.pro rank

Product category

Video Surveillance Equipment

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Measuring & Controlling Devices, Nec (3829), Optical Instruments & Lenses (3827)

akta.pro primary industry

Commercial & Multi-Site CCTV Deployment Services (HSAHACAG)

akta.pro secondary industries

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Video Surveillance (CCTV) Monitoring Services (HSAHAAAE), Video Surveillance System Design & Site Assessment (HSAHACAD), Security & Surveillance Monitors (HDACADAM)

Keywords

• Surveillance camera systems
• CCTV security equipment
• IP security cameras
• Mobile surveillance trailers
• Remote video monitoring

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales — Security Cameras & Systems: Sale of CCTV cameras, IP cameras, PoE cameras, dome/bullet/PTZ cameras, NVRs, DVRs, wireless doorbells, and bundled camera systems. Revenue is primarily one-time hardware purchase with optional accessories.
2. Professional Installation Services: On-site professional installation services for business and residential customers who prefer expert setup over DIY.
3. Rent-to-Own Program: Equipment rental program allowing customers to pay over time, with ownership potential at end of term.
4. Remote Monitoring & Uptime Services: 24/7 monitoring services, uptime guarantees, and unlimited cellular data for mobile/trailer surveillance systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

BackStreet Surveillance designs, sources, and sells professional-grade surveillance camera systems — including IP, PoE, coax, wireless, and solar-powered cameras — paired with NVR/DVR recorders and the ProVue mobile app, targeting residential, commercial, and government buyers across the USA. The company offers both DIY kits and full-service installation, backed by a 5-year warranty, lifetime technical support, SAM/GSA federal procurement eligibility, NDAA-compliant Cyber-Secure product lines, and specialized offerings such as mobile solar surveillance trailers, license plate recognition cameras, and 24/7 remote monitoring with dispatch.

Product overview

Backstreet Surveillance is a U.S.-based wholesaler and provider of professional-grade surveillance camera systems for business and residential use. The product portfolio centers on two main camera platform brands: ProVue (IP/network-based cameras with 4K capability) and ArmorPro (coax-based systems for legacy upgrades). Both platforms integrate with the company's Network Video Recorders (NVR) for local storage and remote viewing via the ProVue mobile app. The offering spans multiple camera form factors (dome, turret, bullet, PTZ, wireless/solar), specialized solutions (license plate recognition, active deterrence cameras, video doorbells including the Chime Plus), and complete DIY kits. Beyond cameras, Backstreet provides mobile surveillance trailers, professional installation services, 24/7 remote monitoring, rent-to-own financing, and a full catalog of CCTV parts and accessories. The company positions itself as a SAM/GSA-registered federal security provider with a 5-year warranty (industry's longest) and lifetime technical support.

Differentiator

Problem solved

Functional benefit

Brands

• ProVue: Product line of cameras and video recorders
• ArmorPro
• Cyber-Secure
• Chime Plus
• Sentry
• The Guard-Box

Products and services

• ProVue IP Security Camera System Professional-grade 4K HD IP security camera system with advanced AI features, remote viewing via the ProVue app, and integration with NVRs for continuous recording and remote management; designed for residential and commercial use.
• ArmorPro Coax-based Security Camera Series Coax-based security camera systems and DVRs for upgrading existing coaxial infrastructure without requiring new cable runs.
• Cyber-Secure NDAA-Compliant Cameras NDAA-compliant security cameras meeting National Defense Authorization Act cybersecurity requirements, designed for government and federal facility procurement.
• Network Video Recorders (NVR) Digital video recording systems for IP cameras that store footage locally and enable remote access and playback.
• Dome & Turret Security Cameras Discreet dome and turret style security cameras suitable for indoor and outdoor use with vandal-resistant designs.
• PTZ / Long-Range Security Cameras Pan-tilt-zoom cameras that can rotate and zoom to cover large areas, ideal for monitoring expansive outdoor spaces, parking lots, and perimeters.
• Active Deterrence Cameras Security cameras with built-in deterrence features including sirens, flashing lights, and two-way audio to actively discourage intruders in real time.
• Chime Plus Wireless Video Doorbell Wireless video doorbell with 2MP HD resolution, person/loitering/package detection, two-way audio, event-activated nightlight, local microSD storage up to 512GB, and optional NVR compatibility, requiring no monthly fees.
• Mobile Surveillance Trailers Portable solar-powered surveillance trailers with cameras and masts for rapid deployment at construction sites, events, parking lots, and temporary security needs.
• Sentry Wireless / Solar-Powered Cameras Wireless and solar-powered security camera systems for locations without wired connectivity, featuring easy DIY installation.
• License Plate Recognition (LPR) Cameras Specialized IP cameras designed to capture and recognize vehicle license plates for parking lot, gate, and access control applications.
• DIY Security Camera System Kits (2/4/8/16+ Cameras) Pre-configured security camera kits available in 2, 4, 8, and 16+ camera configurations, designed for do-it-yourself installation with free remote viewing setup, lifetime technical support, and 5-year extended warranty options.
• Law Enforcement Interrogation Room Kits Specialized security camera systems designed for law enforcement interview and interrogation rooms.
• Remote Monitoring & Dispatch Services 24/7 live remote monitoring services with professional dispatch capabilities and uptime monitoring for surveillance systems.
• Professional Installation Services Nationwide on-site professional installation services for business and residential security camera systems.
• Rent-to-Own Program Flexible monthly financing program allowing customers to rent security camera systems with the option to purchase at end of term.
• CCTV Parts & Accessories Components and accessories for surveillance systems including mounts, transmitters, monitors, hard drives, connectors, PoE switches, power supplies, and cables.

Quantifiable outcome

• 5-year warranty — the industry's longest warranty for security camera systems
• +4 more outcomes

Named customers45 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• SAM (System for Award Management) — U.S. GovernmentcoreChannel Partner/ Reseller/ DistributorBackstreet Surveillance is registered in SAM (sam.gov), the official U.S. government portal required for eligibility to bid on federal contracts, receive grants, and process government payments. SAM registration is mandatory for all government vendors and must be renewed annually.
• GSA (General Services Administration) — Federal Supply SchedulescoreChannel Partner/ Reseller/ DistributorGSA Schedule contract eligibility enables federal buyers to directly purchase Backstreet Surveillance security equipment through pre-negotiated government contract vehicles, streamlining procurement for agencies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amcrest: Direct peer — Amcrest distributes IP cameras, NVRs, and doorbells via e-commerce to home and SMB buyers. Their direct-to-consumer, tech-spec-driven sales motion closely mirrors BackStreet's positioning.
• Swann Communications: Direct peer — Swann sells wired and wireless DIY security camera systems, NVRs/DVRs, and video doorbells across home and small-business channels, with a comparable product range and DIY support model.
• Ring (Amazon): Direct peer — Ring sells video doorbells and home/security cameras direct-to-consumer with strong brand recognition and Alexa ecosystem integration; competes most directly with BackStreet's residential/Chime Plus product line.
• Lorex Technology: Direct peer — Lorex is a long-established DIY CCTV/security camera brand selling packaged 4–16 camera systems, NVRs/DVRs, and doorbells direct-to-consumer and through retailers, overlapping directly with BackStreet's ProVue and ArmorPro lines.
• Reolink: Direct peer — Reolink sells DIY and SMB-grade PoE/Wi-Fi security camera systems and NVRs through its own e-commerce site with a comparable product mix (IP cameras, doorbells, solar cameras). Highly comparable business model and target customer.
• Annke: Direct peer — Annke markets security camera systems, DVRs, and NVRs to residential and small-business DIY buyers online with comparable price-competitive positioning to BackStreet.
• Arlo Technologies: Direct peer — Arlo is a publicly traded smart security camera company selling wireless and doorbell cameras to consumers and small businesses, with a premium smart-camera positioning that competes with BackStreet's residential DIY line.

Broad incumbents

• Hikvision: Broad incumbent — Hikvision is the world's largest commercial CCTV manufacturer with extensive IP camera, NVR, and AI-video-analytics offerings. Restriction under NDAA at the federal level actually channels some displaced share toward BackStreet's Cyber-Secure NDAA-compliant line.
• Dahua Technology: Broad incumbent — Dahua is a global CCTV manufacturer offering IP cameras, recorders, and analytic-enabled systems broadly across commercial and residential markets, setting the pricing baseline BackStreet competes against.
• Honeywell Commercial Security: Broad incumbent — Honeywell provides enterprise-grade video surveillance as part of a broader building security portfolio, including cameras, access control, and integrated management platforms — an enterprise competitor for BackStreet's largest multi-site commercial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/backstreet_surv
• YouTubeyoutube.com/@BackstreetCameras
• Facebookfacebook.com/Backstreetsecure
• LinkedInlinkedin.com/company/backstreet-surveillance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BackStreet Surveillance