Formunauts
Formunauts provides face-to-face fundraising software (FormunautsAPP) and a managed marketplace service (FormunautsONE) that connect non-profit organizations with vetted fundraising agencies for street, event, and door-to-door campaigns across European and global markets.
- Company typePrivate
- Founded2014
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Formunauts does
Formunauts is a Vienna-headquartered software and services company that builds technology and operational infrastructure for face-to-face (F2F) fundraising campaigns run by non-profit organizations. The company operates two co-branded products: FormunautsAPP, an award-winning mobile SaaS application available on iOS and Android that equips fundraisers with customizable donation forms, integrated payment processing (SEPA Direct Debit, credit cards, Google Pay, Apple Pay, PayPal), real-time data validation, workflow automation, gamification, a training center, photo verification, and API integrations with CRMs and call centers; and FormunautsONE, a fully managed F2F campaign service and marketplace that connects vetted fundraising agencies with non-profit clients and handles end-to-end campaign setup, agency matching, and ongoing management.
Underlying technology is a cloud-based SaaS platform hosted on ISO 27001-certified European servers (data center in Frankfurt) with SSL SHA256 encryption and GDPR-compliant data anonymization. The product surfaces a 98% positive donor-feedback rate and a sub-7-day campaign launch target as headline performance metrics. Operational entities are Formunauts GmbH (Austria, Vienna, FN 412806 v) and Formunauts ONE Ltd. (UK, Fareham, Reg. no. 13106464), structured as parallel sister entities rather than a parent-subsidiary relationship.
The business model combines three revenue streams: subscription-based software licensing (annual billing, quote-based for non-profits and agencies), managed-services fees for end-to-end F2F campaign execution through FormunautsONE, and marketplace facilitation between agencies and charities. Go-to-market is multi-motion: direct enterprise sales for managed campaign services, self-serve app-store distribution for the software, and a marketplace listing model for the ONE service. Primary customer segments are non-profit/charity organizations (humanitarian, environmental, child welfare, human rights, refugee support, disability) and F2F fundraising agencies; individual donors are a downstream persona engaged through campaigns rather than paying customers. The named client roster includes World Vision, WWF, Amnesty International, UNHCR, SOS Children's Villages International, IRC, Barnardo's, Contact, and NDCS, with marketing presence across German, English, Italian, and Spanish markets.
Formunauts firmographics
Firmographics- Name
- Formunauts
- Legal name
- Formunauts GmbH
- Website
- https://formunauts.at
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Formunauts provides face-to-face fundraising software (FormunautsAPP) and a managed marketplace service (FormunautsONE) that connect non-profit organizations with vetted fundraising agencies for street, event, and door-to-door campaigns across European and global markets.
- Ownership category
- akta.pro rank
Formunauts industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
- akta.pro secondary industries
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Formunauts is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Formunauts business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed F2F Campaign Services: Fully managed face-to-face campaign services for non-profit organizations. Formunauts ONE provides end-to-end campaign management including consultation, development, agency matching, and ongoing support. Revenue generated through service fees for campaign management and agency facilitation.
- Face-to-Face Software Subscription: Award-winning face-to-face software available via subscription model. Software includes customizable forms, payment processing, insights, API integration, workflow automation, and training tools. Revenue generated through software licensing to charities and fundraising organizations.
- Marketplace Platform: ONE Marketplace connecting face-to-face agencies with non-profit organizations. Platform facilitates campaign discovery, agency vetting, and partnership formation. Revenue model facilitates connections between fundraising partners and charitable organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Contact-based pricing for non-profit organizations and agencies |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Formunauts product offering
Product offeringCore offering
Formunauts provides face-to-face fundraising software (FormunautsAPP) for managing street, event, and door-to-door campaigns, including customizable donation forms, integrated payments (SEPA, credit cards, Google Pay, Apple Pay), real-time data validation, API integration, and campaign analytics. Complementing the software, FormunautsONE is a managed marketplace service that connects vetted face-to-face fundraising agencies with non-profit organizations, delivering end-to-end campaign management from consultation through agency matching and ongoing support.
Product overview
Formunauts is a dual-product platform offering face-to-face fundraising solutions. The core portfolio consists of FormunautsAPP, an award-winning software for managing street, event, and door-to-door fundraising campaigns, and FormunautsONE, a fully managed marketplace service connecting fundraising agencies with non-profit organizations. These products work together to provide a comprehensive solution: APP handles the operational software needs (donor data management, payments, analytics), while ONE provides strategic campaign management and agency coordination services.
Differentiator
Problem solved
Functional benefit
Brands
- Formunauts App: Award-winning face-to-face fundraising software for street, event, and door-to-door campaigns. Features include customizable forms, payment solutions (SEPA, credit cards, Google Pay, Apple Pay), advanced insights, API integration, customer care, messaging, fundraiser management, donor feedback, gamification, pitch decks, referral marketing, training center, workflow automation, photo verification, and data validation.
- Formunauts ONE (Marketplace)
Products and services
- FormunautsAPP Award-winning face-to-face fundraising software designed for street, event, and door-to-door campaigns. Features include customizable donation forms, integrated payment processing (SEPA Direct Debit, credit cards, Google Pay, Apple Pay), advanced business-intelligence insights, API integration with CRMs and call centers, real-time data validation, workflow automation, training center, gamification, pitch decks, referral marketing, donor feedback system, and photo verification. Built by fundraisers for fundraisers and used by non-profit organizations and fundraising agencies.
- FormunautsONE Fully managed face-to-face campaign service and marketplace that connects vetted fundraising agencies with non-profit organizations. Provides end-to-end campaign management including consultation, campaign development, agency matching, vetting, and ongoing campaign support. Campaigns can be launched in less than 7 days with seamless dataflow and improved donor retention.
Quantifiable outcome
- 98% of donor feedback receives 4 or 5 star ratings
- +2 more outcomes
Companies that use Formunauts
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Formunauts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature12 records
Formunauts partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ContactcoreNon-profit organization using Formunauts ONE for regular giving campaigns. Testimonial from Mark Davies, Director of Income Generation, praising the quality and passion of fundraisers and innovative approach.
- World VisioncoreGlobal non-profit humanitarian organization. Testimonial from Michael Rihar, Head of F2F Campaigns & Product Management, highlighting Formunauts as professional, inspiring partner for reshaping face-to-face fundraising future.
- IRC (International Rescue Committee)coreMajor humanitarian organization client using Formunauts platform for face-to-face fundraising campaigns.
- Barnardo'scoreUK-based child welfare charity client using Formunauts for face-to-face fundraising.
- SOS Children's Villages InternationalcoreGlobal child welfare organization client using Formunauts platform for campaigns.
- WWFcoreInternational environmental conservation organization client using Formunauts for face-to-face fundraising.
- Amnesty InternationalcoreGlobal human rights organization client using Formunauts for fundraising campaigns.
- UNHCRcoreUN Refugee Agency client using Formunauts for face-to-face fundraising supporting refugees.
- NDCS (National Deaf Children's Society)minorUK-based charity client using Formunauts for face-to-face fundraising.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Formunauts competitors and assessment
Company assessmentDirect peers
- BetterNow: BetterNow is a Danish face-to-face fundraising software platform built specifically for nonprofits running street, door-to-door, and event-based donor acquisition — the most direct functional competitor to FormunautsAPP.
- Funnely: Funnely offers a face-to-face fundraising management platform aimed at agencies and charities, closely matching Formunauts' core software-plus-agency workflow.
- Fundraising Brick: Fundraising Brick provides face-to-face and door-to-door fundraising software for nonprofits and agencies, competing head-to-head with Formunauts in the European F2F technology market.
Broad incumbents
- Funraise: Funraise is a broader online nonprofit fundraising platform that increasingly covers offline and event workflows, making it an overlapping incumbent for nonprofits evaluating FormunautsAPP alongside a full-stack solution.
- Donorbox: Donorbox is an established online donation and recurring-giving platform for nonprofits with workflow tools that overlap with Formunauts' digital donation, payment-processing, and analytics capabilities.
- Givebutter: Givebutter is a fast-growing nonprofit fundraising platform covering online giving, events, and donor management — a broader competitor for the same nonprofit software wallet.
- Salesforce.org (Nonprofit Cloud): Salesforce.org provides nonprofit CRM and fundraising automation at scale, used by many of the same large humanitarian and advocacy organizations that Formunauts serves as customers.
- Bloomerang: Bloomerang offers donor management and fundraising CRM software for nonprofits, overlapping with Formunauts on the analytics, retention, and donor-management dimensions.
Emerging players
- iWave: iWave provides nonprofit fundraising intelligence and donor-prospecting tools, adjacent to Formunauts' use case of helping charities identify, validate, and convert donors.
- Qgiv: Qgiv offers online donation forms, event registration, and fundraising tools for nonprofits, with adjacent offline/in-person event features that intersect Formunauts' event-campaign workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Formunauts social profiles
Digital presenceFormunauts compliance and trust
Trust signalCompliance3 records
Formunauts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formunauts leadership team
Management profileNumber of profiles
Profiles3 records
Formunauts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formunauts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formunauts
What does Formunauts do?
Formunauts provides face-to-face fundraising software (FormunautsAPP) for managing street, event, and door-to-door campaigns, including customizable donation forms, integrated payments (SEPA, credit cards, Google Pay, Apple Pay), real-time data validation, API integration, and campaign analytics. Complementing the software, FormunautsONE is a managed marketplace service that connects vetted face-to-face fundraising agencies with non-profit organizations, delivering end-to-end campaign management from consultation through agency matching and ongoing support.
Is Formunauts a public or private company?
Formunauts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Formunauts founded?
Formunauts was founded in 2014. It employs 11 to 50 people.
Where is Formunauts based?
Formunauts is headquartered in Vienna, Austria, in the Europe region.
How does Formunauts make money?
Three revenue lines are on record. Managed F2F Campaign Services are the primary driver. The others are face-to-Face Software Subscription and marketplace Platform.
Who are Formunauts's main competitors?
Direct peers on record are BetterNow, Funnely and Fundraising Brick. Broad incumbents are Funraise, Donorbox, Givebutter, Salesforce.org (Nonprofit Cloud) and Bloomerang. Emerging players are iWave and Qgiv.
Does Formunauts have an API?
Yes. Advanced API integration allowing users to connect and synchronize data in various formats. Supports automated exports and imports via APIs, XLS and more for seamless integration with call centers and CRMs. The API enables workflow automation and efficient data management.
What industry is Formunauts in?
Formunauts's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit), with a secondary code of HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 561422 and its SIC code is 7372.