Mad 4 Digitizing

What Mad 4 Digitizing does

Mad 4 Digitizing is a privately held digital marketing and IT services agency operating from Indore, India, with additional offices in Seattle, USA, and Dubai, UAE. The company delivers a broad portfolio of services spanning digital marketing (SEO, social media marketing, lead generation, advertising, branding), web and mobile application development (Java, PHP, C++, .NET, iOS, Android), CGI and graphic design, UI/UX design, IT consultancy, and QA/testing. Its flagship offering is a "Dedicated Digital Marketing Team" (DDMT) model providing 24/7 support, flexible month-to-month engagements, and customized packaging targeted at Healthcare, Education, Manufacturing, Finance, Real Estate, and Fashion verticals.

The underlying technology stack covers full-stack web development across multiple languages and frameworks, mobile development for iOS and Android, and DevOps/DevSecOps methodology for project delivery. Beyond agency services, the company has productized several SaaS-style offerings including EngitechDesk (a help-desk / customer-service platform with LiveChat integration, tiered $0-$129/month) and a Data Science subscription ($19.99-$59.99/month), indicating a partial shift toward recurring-revenue software products. Portfolio projects span e-commerce, corporate websites, mobile apps (social media, cryptocurrency, healthcare, virtual reality), and responsive design, dated primarily 2018-2020.

The business model combines professional services revenue (custom web/app development, branding, IT consulting) with subscription/recurring revenue (monthly web development plans, SaaS products). Go-to-market is sales-led and direct, with multi-channel inbound marketing (SEO, content, social, email) and remote service delivery across 15+ claimed countries. Founded by Divya Garg (CEO) and Piyush Garg (Co-Founder, Direct Marketing), the company is founder-owned with no disclosed external funding, and reports a firmographic headcount of 11-50 employees — a figure inconsistent with marketing claims of "1400+ software experts" that should be treated as inflated promotional language rather than operational reality.

Name

Mad 4 Digitizing

Legal name

Mad 4 Digitizing

Website

https://mad4digitizing.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mad 4 Digitizing is a privately held India-based digital marketing and IT services agency with offices in Seattle and Dubai, offering SEO, web/app development, branding, and SaaS products to SMB and enterprise clients across healthcare, education, manufacturing, finance, real estate, and fashion verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

Keywords

• Digital marketing services
• Search engine optimization
• Web development services
• Mobile app development
• Brand identity design

Headquarters

HQ city

Ratlam

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Ongoing digital marketing services including SEO, social media marketing, lead generation, and advertising with flexible month-to-month agreements
2. Web & App Development: Custom web and mobile application development services, e-commerce solutions, and software development
3. Web Development Pricing Plans: Monthly subscription tiers for web development services: Basic ($129.99), Economy ($159.99), Premium ($189.99)
4. Branding Services: Brand identity creation, graphic design, and customized packaging services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mad 4 Digitizing is a full-service digital marketing and software development agency that designs, builds, and markets digital products and brand experiences for business clients. It sells services spanning search engine optimization, web and mobile app development, social media marketing, branding and graphic design, CGI/3D animation, advertising, lead generation, UI/UX design, IT consulting, and quality assurance, delivered under project-based, subscription, and profit-share commercial models.

Product overview

Mad 4 Digitizing is a digital marketing and technology services agency offering a unified portfolio of services including dedicated digital marketing teams (DDMT), branding, SEO, social media marketing, graphic design, web development, app development, CGI, lead generation, and advertising. The company provides end-to-end solutions across Healthcare, Education, Manufacturing, Finance, Real Estate, and Fashion industries. Their service offerings include specialized development services (Java, PHP, C++, .NET), QA & Testing, IT Consultancy, and UI/UX Design. The company has delivered multiple portfolio projects including eCommerce websites, corporate websites, mobile applications (social media, cryptocurrency, healthcare, virtual reality), and responsive design solutions. They serve clients across India (Indore), USA (Seattle), and UAE (Dubai) with a team of over 100+ professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO)

Quantifiable outcome

• INR 50 Cr revenue achieved for manufacturing client through digital campaigns
• +1 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FoxyMoron: India-headquartered digital marketing and content agency with multi-region presence. Comparable as an India-rooted, cross-border digital services peer.
• WebFX: Full-service digital marketing agency offering SEO, web development, and content marketing to mid-market and enterprise clients. Closely comparable in service breadth and SMB-to-enterprise positioning.
• Thrive Internet Marketing Agency: US-based digital marketing agency providing SEO, web design, social media, and PPC across multiple verticals. Comparable in offering mix and small-to-mid-market customer focus.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and CRO with a strong mid-market positioning. Similar service mix and reliance on subscription-style retainers.
• Lounge Lizard: Digital marketing and web design agency offering branding, SEO, web development, and creative services. Highly comparable in combined marketing-plus-development offering and SMB/enterprise mix.
• Social Beat: India-based full-service digital marketing agency offering performance marketing, SEO, social, video, and web development. Most direct India-region peer in scale, verticals served, and service breadth.
• WatConsult: Indian digital agency providing social media, content, media planning, and digital transformation. Comparable in offering mix and Indian-headquartered service delivery model.
• SmartSites: US digital agency offering web design, SEO, PPC, and web development to SMBs and mid-market. Directly comparable service mix and subscription-style retainers.
• Digital Silk: Digital agency offering branding, web design, and digital marketing. Comparable in combining creative/branding with development and performance marketing.

Broad incumbents

• Infosys Digital (Experience & Marketing Services): Large Indian IT services incumbent offering digital marketing, experience design, and application development as part of a broader enterprise IT portfolio. Relevant as a scaled competitor in the same customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mad4digitizing
• LinkedInlinkedin.com/company/mad-4-digitizing
• Instagraminstagram.com/mad4digitizing
• Xx.com/mad4digitizing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad 4 Digitizing