Small Details

What Small Details does

Small Details, LLC is a privately held, founder-owned web design and development agency founded in 2003 and headquartered in Elkton, Maryland. The firm delivers turnkey WordPress-based websites, WooCommerce e-commerce builds, search engine optimization, social media marketing, and ongoing technical maintenance to small and mid-sized businesses, with stated service reach along the U.S. Eastern Seaboard (Massachusetts to North Carolina, with strong Maryland concentration), California, and Texas.

The company's core product portfolio centers on responsive website design and development, supported by an ecosystem of third-party plugins including Elementor for visual page building, Gravity Forms and WP Forms for lead capture and HIPAA-compliant intake, WooCommerce for online stores and event booking, Smart Slider 3 for content sliders, and HIPAA Forms Online by Code Monkeys for encrypted patient data handling. Specialized add-on offerings include HIPAA-compliant website features for medical clients and ADA/WCAG 2.1 accessibility compliance (UserWay widget, color contrast, alt tags). The team consists of four named professionals covering design, programming, operations/project management, and online marketing strategy, supplemented by additional unstated staff to support the 11-50 employee range.

Small Details operates a consultative, sales-led go-to-market motion, acquiring clients through direct outreach, its own portfolio-driven website, a Service Information Request form, phone and email contact, and portfolio referrals across healthcare, education, non-profit, government, corporate, and local SMB segments. Revenue is generated primarily through project-based professional services for website builds, with a recurring subscription line from technical maintenance plans offered at quarterly, monthly, or twice-monthly cadences, supplemented by one-off SEO, social media, graphic design, domain, and compliance engagements. Pricing is custom and quote-based and is not publicly disclosed.

Name

Small Details

Legal name

Small Details, LLC

Website

https://small-details.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Small Details is a founder-owned WordPress web design and development agency in Elkton, Maryland, delivering responsive websites, e-commerce, SEO, social media marketing, and HIPAA/ADA compliance services to SMB and mid-market clients primarily across the U.S. Eastern Seaboard.

Ownership category

akta.pro rank

Headquarters

HQ city

Elkton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development Services: Custom website design, development, and programming services including responsive/mobile-friendly layouts, WordPress development, and theme customization
2. Technical Support & Maintenance Plans: Ongoing website maintenance services including WordPress updates, plugin updates, backups, and technical support. Plans available at quarterly or monthly intervals.
3. Search Engine Optimization (SEO): SEO services to optimize website content for search engine visibility and rankings
4. Social Media & Marketing Services: Social media strategy, content creation, Facebook ads, and online marketing services
5. E-Commerce Solutions: Online store setup using WooCommerce, product management, bookable products, and payment gateway integration
6. Domain & Hosting Services: Domain name registration, renewal, transfer assistance, and hosting recommendations through partner providers
7. Graphic & Print Design: Visual design services for websites and printed materials
8. Compliance Services: HIPAA-compliant website features, ADA/WCAG compliance implementation, and accessibility solutions

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Small Details is a web design and development agency that delivers turnkey, fully customized responsive websites built primarily on the WordPress platform with WooCommerce e-commerce integration. Their core offerings include responsive website design and development, recurring technical support and maintenance plans, search engine optimization, social media marketing, and specialized regulatory compliance (HIPAA and ADA/WCAG) for healthcare, education, non-profit, and small business clients across the United States.

Product overview

Small Details is a website design and development agency offering turnkey business solutions primarily built on the WordPress platform. Their core product portfolio centers on Responsive Website Design & Development combined with Website Technical Support & Maintenance, Search Engine Optimization (SEO), and Social Media & Marketing services. E-Commerce functionality is delivered through WooCommerce integration, while compliance features (HIPAA-Compliant Website Features and ADA/WCAG Compliance) serve specialized sectors like healthcare. Additional services include Domain Name Services and Graphic & Print Design. The company operates from Elkton, Maryland serving clients along the U.S. eastern seaboard with over 20 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Responsive Website Design & Development Full-service responsive website design and development creating customized websites that adapt to PC, mobile, and tablet devices. Includes theme design, styles, slide development, and programming for businesses and organizations.
• Website Technical Support & Maintenance Recurring technical support and maintenance plans to keep websites functioning smoothly, including WordPress updates, plugin updates, backups, and technical support. Plans available at quarterly, monthly, and bi-monthly service intervals.
• Search Engine Optimization (SEO) Search engine optimization services to optimize website content for best search engine exposure. Includes strategy development, implementation, research, analytics, and content creation for businesses and organizations.
• Social Media & Marketing Social media strategy and marketing services for businesses, including content creation, Facebook ad development for targeted markets, and social media promotion integration tied to the website.
• E-Commerce Websites E-commerce website implementation including WooCommerce integration, product sales setup, event registration, and booking functionality. Supports both physical and digital product sales with payment gateway integration.
• HIPAA-Compliant Website Features HIPAA-compliant website features for medical clients including secure online patient communication, encrypted form handling, SSL certificate implementation, and integration with HIPAA Forms Online to process patient data without storing it on the hosting server.
• ADA Compliance - WCAG Compliance Web accessibility implementation ensuring ADA and WCAG 2.1 compliance, including accessibility widgets (UserWay), color contrast optimization, and alt tag implementation for commercial websites qualifying as places of public accommodation.
• Domain Name Services Domain name registration, renewal, and transfer assistance, including domain extension alternatives and bulk discount pricing passed to customers. Recommendations include GoDaddy and partner registrars.
• Graphic & Print Design Graphic and print design services complementing website projects, providing visual branding elements for online and printed materials.

Named customers24 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• WordPress.orgcoreTechnology or IntegrationWordPress is the primary content management system used for all website design and development projects. Small Details leverages WordPress themes, plugins, and the extensive WordPress ecosystem for building client websites.
• WooCommercecoreTechnology or IntegrationWooCommerce e-commerce plugin is the primary solution for online store implementations, supporting product sales, bookable products, inventory management, and payment processing.
• Gravity FormscoreTechnology or IntegrationPrimary contact form plugin for client websites with drag-and-drop builder, survey capabilities, and HIPAA Forms Online integration for medical clients.
• Smart Slider 3coreTechnology or IntegrationPrimary slider plugin used for homepage and content sliders with animations, special effects, and fast-loading results.
• HIPAA Forms OnlinecoreTechnology or IntegrationHIPAA-compliant form management system by Code Monkeys integrated with WordPress and Gravity Forms for secure patient data handling. Plans from $55/month or $600/year.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coalition Technologies: Web design and SEO agency targeting SMB and e-commerce clients. Similar service portfolio (custom design, SEO, WooCommerce/marketing) and target customer base as Small Details.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, and maintenance services. Direct competitor to Small Details in the SMB/mid-market web services space, though larger and broader geographically.
• SmartSites: U.S.-based web design, SEO, and digital marketing agency serving SMBs. Closely comparable business model, service mix (web design + SEO + social media), and customer profile to Small Details, though at materially larger scale.

Emerging players

• Webflow: Modern visual website development platform gaining traction with agencies and designers. Threatens traditional WordPress-based agency workflows like Small Details' by enabling more sophisticated sites without custom code.
• Duda: White-label website builder platform built specifically for agencies and SaaS providers. Comparable as an alternative to Small Details' custom WordPress delivery model for agencies serving SMB clients.

Broad incumbents

• Squarespace: Premium website builder widely adopted by SMBs, creatives, and local businesses. Competes for the same custom-website-for-small-business category that Small Details serves.
• Web.com: Established SMB-focused web design, hosting, and digital marketing provider. Comparable as a turnkey website services competitor to Small Details, though Web.com operates at significantly larger scale with a national footprint.
• GoDaddy: Domain registrar and SMB website builder/marketing platform that Small Details itself recommends to clients. Direct overlap on domain services, hosting, and SMB website building, though at a vastly larger scale.
• Wix: DIY website builder platform serving SMBs and individuals. A competitive substitute for Small Details' custom WordPress design work among price-sensitive small business customers.

Others

• WP Engine: Premium managed WordPress hosting provider. While not a direct agency competitor, WP Engine is an ecosystem partner/alternative to Small Details' recommended hosting providers (InMotion, DreamHost, GreenGeeks) and underpins many agency-built WordPress sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smalldetails
• Facebookfacebook.com/smalldetailsweb
• LinkedInlinkedin.com/company/small-details-website-design-development

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small Details