Bloomington Transit
Bloomington Transit is a municipal public transportation corporation serving Bloomington and Monroe County, Indiana, operating 15 fixed-route buses, BLink microtransit, BTaccess paratransit, and a subsidized Uber/Lyft late-night service for the general public and Indiana University affiliates.
- Company typePrivate
- Founded1982
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bloomington Transit does
Bloomington Transit, legally the Bloomington Public Transportation Corporation (BPTC), is a municipal public transportation authority serving the City of Bloomington, Indiana and parts of Monroe County. Founded in 1982, the organization operates 15 fixed-route bus lines seven days a week, supplemented by BLink microtransit for first/last-mile gaps, BTaccess ADA paratransit, and BT Late Nite on Demand (a subsidized rideshare partnership with Uber and Lyft operating Monday-Friday 9pm-11:59pm). The customer base spans the general public, Indiana University Bloomington students/faculty/staff (who ride fare-free via Crimson Card or Umo app benefit codes, representing 50,000+ captive riders), K-12 students, seniors aged 60+, and persons with disabilities.
The technology stack is built entirely on third-party vendor integrations rather than in-house development. ETA Spot (ETA Transit) provides real-time bus tracking via mobile app and web; Umo (Cubic Transportation) is the fare collection platform implemented November 18, 2024 (replacing Token Transit), offering mobile QR tickets, reloadable fare cards, fare capping at $30/month regular and $15/month reduced, 60-minute transfers, and Tap To Pay support launching June 8, 2026. RideCo powers the BloomingtonLink booking platform for BLink Microtransit and BTaccess, available via app and Book.BLink.RideCo.com. Trip planning is integrated with Google Maps, Apple Maps, and Bing Maps.
Revenue mechanics combine per-ride fares ($1.00 regular / $0.50 reduced on fixed-route; $2.00 on microtransit and paratransit), semi-annual passes ($150 regular / $75 reduced), 10-pack tickets, the Summer Fun Pass ($12 for K-12 students), and Late Nite cost-sharing where riders pay the first $3 of a trip and BT subsidizes up to $11. As a municipal corporation with no parent company, no private equity or venture capital ownership, and no disclosed funding rounds, BT is funded through a combination of farebox revenue, local government appropriations, federal transit grants, and partnership contributions. The June 2026 'BT For Everyone' initiative unified the brand and consolidated booking onto the BloomingtonLink platform, marking the most significant product/marketing restructuring in recent years.
Bloomington Transit firmographics
Firmographics- Name
- Bloomington Transit
- Legal name
- Bloomington Public Transportation Corporation
- Website
- https://bloomingtontransit.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bloomington Transit is a municipal public transportation corporation serving Bloomington and Monroe County, Indiana, operating 15 fixed-route buses, BLink microtransit, BTaccess paratransit, and a subsidized Uber/Lyft late-night service for the general public and Indiana University affiliates.
- Ownership category
- akta.pro rank
Bloomington Transit industry classification
Industry- Product category
- Public Transportation Services
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991), Mixed Mode Transit Systems (485111)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- Public Transit Agencies (Bus, Rail, Metro, Paratransit) (BPAIALAB)
- akta.pro secondary industries
- On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB), Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI)
Keywords
Where Bloomington Transit is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bloomington Transit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Fixed-Route Bus Fares: Revenue from per-ride fares on fixed-route bus services. Regular fare is $1.00 per ride, reduced fare is $0.50 for seniors 60+, K-12 students, and persons with disabilities. IU students/faculty/staff ride fare-free. Revenue also comes from semi-annual passes ($150 regular, $75 reduced), 10-pack tickets ($10 regular, $5 reduced), and Summer Fun Passes ($12 for K-12 students). Fare capping ensures riders pay max $30/month (regular) or $15/month (reduced).
- BLink Microtransit Fares: Revenue from microtransit service at $2 per one-way trip per person. No reduced fare option for microtransit. Paid via BloomingtonLink app at booking time, or cash/Tap To Pay at pickup, or Umo.
- BTaccess Paratransit Fares: Revenue from ADA paratransit service at $2 per ride. Companions pay same fare; Personal Care Attendants ride free. Same-day trips offered as available with two-hour pickup window.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular Fixed-Route Bus Fare |
| Unit Pricing | Pay-as-you-go | Reduced Fare (Fixed-Route) |
| Freemium | Pay-as-you-go | IU Bloomington Students/Faculty/Staff (Fare-Free) |
| Subscription | Multi-year contract | Semi-Annual Pass (Fixed-Route) |
| Unit Pricing | Pay-as-you-go | 10-Pack One-Way Tickets |
| Subscription | Multi-year contract | Summer Fun Pass 2026 |
| Unit Pricing | Pay-as-you-go | BLink Microtransit |
| Unit Pricing | Pay-as-you-go | BTaccess Paratransit |
| Usage-based | Pay-as-you-go | Late Nite on Demand (Uber/Lyft) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Bloomington Transit product offering
Product offeringCore offering
Bloomington Transit operates a municipal public transportation system serving Bloomington, Indiana and surrounding Monroe County. It provides fixed-route bus service across 15 routes seven days a week, demand-responsive BLink Microtransit, ADA-compliant BTaccess paratransit, and a late-night rideshare partnership with Uber and Lyft.
Product overview
Bloomington Transit operates as a comprehensive public transportation system offering fixed-route bus service, demand-responsive microtransit, paratransit for persons with disabilities, and rideshare partnerships. The core offering is 15 fixed bus routes operating seven days a week, supplemented by BLink Microtransit for areas not within walking distance of routes, BTaccess paratransit for riders unable to use fixed routes, and BT Late Nite on Demand (Uber/Lyft partnership) for evening hours. The company implemented the Umo fare payment system in November 2024, replacing Token Transit, with features including fare capping and Tap To Pay. Services are bookable through the unified BloomingtonLink platform. IU Bloomington students, faculty, and staff receive fare-free rides using Crimson Cards or the Umo app with benefit codes.
Differentiator
Problem solved
Functional benefit
Brands
- BLink: Microtransit service providing direct routes within Bloomington city limits for riders whose origin/destination are not within walkable distance of a bus route
- BTaccess
- BT Late Nite on Demand
Products and services
- Fixed-Route Bus Service Traditional bus service operating 15 fixed routes seven days a week throughout Bloomington, Indiana. Routes include local service, campus shuttles, express routes, limited-stop service, and combined West Side service. Fares are $1.00 regular / $0.50 reduced, with fare capping at $30/month regular and $15/month reduced.
- BLink Microtransit Demand-responsive transportation service for riders within Bloomington city limits whose origin or destination are not within walkable distance of a bus route. Operates Monday-Friday 6am-9pm, with rides booked via BloomingtonLink app or website. $2 per one-way trip, no eligibility required.
- BTaccess Paratransit ADA-compliant door-to-door paratransit service for persons with disabilities who cannot use fixed-route bus service. Available seven days a week with same-day trips as available and scheduled trips up to 14 days in advance. $2 per ride, with Personal Care Attendants riding free.
- BT Late Nite on Demand Rideshare partnership with Uber and Lyft providing discounted evening transportation Monday-Friday 9pm-11:59pm. Users pay first $3 of trip cost, BT subsidizes up to $11, users pay remainder over $14. Maximum 2 trips per account per night. Service area excludes IU campus.
Quantifiable outcome
- Fare capping ensures no rider pays more than $30/month for unlimited fixed-route bus rides
- +2 more outcomes
Companies that use Bloomington Transit
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Bloomington Transit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature4 records
Bloomington Transit partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- UbercoreBT Late Nite on Demand partnership with Uber provides discounted rideshare trips for passengers traveling within Bloomington city limits (excl. IU campus) Monday-Friday 9pm-11:59pm. Users pay first $3 of trip cost, BT covers up to $11, user pays remainder over $14. Administered through the BloomingtonLink app and website.
- LyftcoreBT Late Nite on Demand partnership with Lyft provides discounted rideshare trips for passengers traveling within Bloomington city limits (excl. IU campus) Monday-Friday 9pm-11:59pm. Users pay first $3 of trip cost, BT covers up to $11, user pays remainder over $14. Administered through the BloomingtonLink app and website.
- RideCocoreRideCo provides the booking platform technology powering BLink Microtransit and BTaccess services. Available via BloomingtonLink mobile app and Book.BLink.RideCo.com website. Enables ride booking, scheduling, real-time dispatch, and payment processing for on-demand transit services.
- Umo (Cubic Transportation)coreUmo is the fare collection system provider, delivering mobile app (QR code tickets), reloadable fare cards, one-way tickets, fare capping, and transfer management. Implemented November 18, 2024. Supports Tap To Pay starting June 8, 2026. Replaced Token Transit.
- Indiana University BloomingtoncoreIU Bloomington students, faculty, and staff receive unlimited fare-free rides on all BT fixed-route buses. IU provides benefit codes via IU Card Management portal. Students use Crimson Cards or Umo app to board. This partnership serves IU's transportation demand management goals while providing BT with a large captive ridership base.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bloomington Transit competitors and assessment
Company assessmentDirect peers
- IndyGo: Indianapolis's public transit agency operating fixed-route buses, paratransit, and microtransit in Indiana's largest city. Most direct comparable in terms of operating model, ADA paratransit, and Indiana municipal context.
- Champaign-Urbana Mass Transit District (MTD): Illinois-based public transit district serving a university town (University of Illinois) with fixed-route buses, ADA paratransit, and microtransit. Directly comparable to BT given the similar university-anchored small-city ridership model.
- Greater Lafayette Public Transportation Corporation (CityBus): Indiana municipal transit agency serving Lafayette and West Lafayette (Purdue University). Comparable in scale, university-anchored ridership, and Indiana regulatory context.
- Transit Authority of River City (TARC): Louisville, Kentucky's public transit authority operating fixed-route buses and paratransit. Comparable regional municipal transit peer serving a similar mid-sized metro area adjacent to Indiana.
Emerging players
- RideCo: On-demand microtransit software platform powering BT's BloomingtonLink booking system. A technology partner and partial peer — BT is a customer, but RideCo's microtransit SaaS model competes in adjacent transit modernization budgets.
- Via Transportation: Microtransit and on-demand transit software platform competing with RideCo in similar municipal procurement deals. An adjacent competitor whose clients include university towns similar to Bloomington.
- ETA Transit: Real-time bus tracking and passenger information platform whose ETA Spot product powers BT's rider-facing tracking app. A specialized niche peer with similar small-agency customer base.
- Spare (Spare Platform): Microtransit and paratransit platform serving North American transit agencies. Competes with RideCo for on-demand transit contracts and serves comparable agency profiles including university communities.
Broad incumbents
- Cubic Transportation Systems (Umo): Major fare collection and mobility platform vendor whose Umo system powers BT's fare payment. A large incumbent supplier across North American transit; relevant as the tech backbone of BT's modern fare stack.
Others
- Token Transit: Mobile fare payment platform previously used by BT before being replaced by Umo in November 2024. A former vendor and adjacent peer in the small-agency mobile fare space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bloomington Transit social profiles
Digital presenceBloomington Transit compliance and trust
Trust signalCompliance1 record
Bloomington Transit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomington Transit leadership team
Management profileNumber of profiles
Bloomington Transit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomington Transit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomington Transit
What does Bloomington Transit do?
Bloomington Transit operates a municipal public transportation system serving Bloomington, Indiana and surrounding Monroe County. It provides fixed-route bus service across 15 routes seven days a week, demand-responsive BLink Microtransit, ADA-compliant BTaccess paratransit, and a late-night rideshare partnership with Uber and Lyft.
Is Bloomington Transit a public or private company?
Bloomington Transit is a private company. It is classified as state government owned and is currently operating.
When was Bloomington Transit founded?
Bloomington Transit was founded in 1982. It employs 11 to 50 people.
Where is Bloomington Transit based?
Bloomington Transit is headquartered in Bloomington, United States, in the North America region.
How does Bloomington Transit make money?
Three revenue lines are on record. Fixed-Route Bus Fares are the primary driver. The others are BLink Microtransit Fares and BTaccess Paratransit Fares.
Who are Bloomington Transit's main competitors?
Direct peers on record are IndyGo, Champaign-Urbana Mass Transit District (MTD), Greater Lafayette Public Transportation Corporation (CityBus) and Transit Authority of River City (TARC). Emerging players are RideCo, Via Transportation, ETA Transit and Spare (Spare Platform). Cubic Transportation Systems (Umo) is listed as a broad incumbent. Token Transit is listed as an others.
Does Bloomington Transit have an API?
No public API is recorded for Bloomington Transit.
What industry is Bloomington Transit in?
Bloomington Transit's product category is Public Transportation Services. Its primary akta.pro industry code is BPAIALAB, Public Transit Agencies (Bus, Rail, Metro, Paratransit), with a secondary code of TLAFAJAB, On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door). Its NAICS code is 485113 and its SIC code is 4100.