What Enolytics does

Enolytics, founded in 2016 and headquartered in Atlanta, Georgia, is a vertical SaaS analytics platform built exclusively for the wine industry. The product unifies direct-to-consumer (DTC) and wholesale (depletion) data streams from wineries' POS, ecommerce, and wine-club systems into a single dashboard, with native integrations to Commerce7, WineDirect, vinSUITE, eCellar, OrderPort, Shopify, Klaviyo, Mailchimp, RedChirp and Tock. Under the hood, the platform applies ML models trained on more than 200 million DTC records across 1,300+ wineries (aggregated via the WineDirect partnership) to deliver RFM and RFV customer segmentation, wine-club churn prediction, and persona-based targeting, supplemented by an industry benchmarking ticker.

The product portfolio is organized around two paid cores (Enolytics DTC and Enolytics Depletion), a free lead-generation layer (ENO Insights, SNAPSHOT), and add-on modules for data migration (99.95% success rate on Commerce7 projects), consultation services, Master Classes, and an ROI guarantee. Go-to-market is multi-motion: PLG via freemium daily reports, enterprise field sales targeting winery owners in Napa, Sonoma, Oregon, and Willamette, inside sales for onboarding, and event-driven demand generation across DTC Symposium and other wine industry conferences. Customers span premium tier-one names (Caymus, Far Niente, Peju, Wagner Family, Frank Family, Brooks, Domaine Drouhin Oregon) through mid-market and smaller DTC wineries, with 'hundreds' of wineries subscribing.

Revenue is generated through tiered annual subscriptions priced against the winery's prior-year DTC Net Sales (Small <$1M through X-Large $4M+), recurring annually with a 30-day money-back clause, plus professional services billed at $150-$200 per hour. The firm operates as Enolytics LLC with a stated employee count of 1-10 and discloses no funding rounds.

Name

Enolytics

Legal name

Enolytics LLC

Website

https://enolytics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Enolytics is a SaaS analytics platform serving the wine industry, unifying direct-to-consumer and wholesale data for wineries. It delivers ML-powered customer segmentation, peer benchmarking across 1,300+ wineries, and two-way marketing automation integrations.

Ownership category

akta.pro rank

Product category

Wine Industry Analytics Software

NAICS

Software Publishers (513210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

akta.pro secondary industries

API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Wine data analytics
• DTC analytics software
• Wine club management
• Customer segmentation platform
• Beverage industry analytics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. SaaS Subscription (Licensing Fees): Annual subscription fees based on winery DTC Net Sales tiers (Net Sales = Gross Sales - Discounts, excluding shipping, handling, taxes, tips). Four tiers: Small (<$1M), Medium ($1M-$1.99M), Large ($2M-$3.99M), X-Large ($4M+). Subscription auto-renews annually unless cancelled.
2. Professional Services: Dedicated training and analysis at $150/hour in 15-minute increments. Programming work (expert-level support) billed at $200/hour. Setup fees due 100% upon sign-up, non-refundable.
3. Free Tier (Lead Generation): Free daily DTC performance reports (ENO Insights) for wineries with compatible DTC systems. Generates qualified leads for paid subscription conversion.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Enolytics is a wine and spirits data analytics SaaS platform that unifies winery point-of-sale, ecommerce, and wine club data into a single dashboard. It provides RFM customer segmentation, churn prediction, industry benchmarking, and two-way marketing integrations to drive direct-to-consumer (DTC) revenue growth. Complementary offerings include wholesale/depletion analytics, free daily performance reports, and data migration services for wineries.

Product overview

Enolytics is a wine and spirits data analytics platform offered as a unified product portfolio combining multiple integrated modules. The core offerings are Enolytics DTC for direct-to-consumer sales analytics and Enolytics Depletion for wholesale/distribution tracking. These are supplemented by ENO Insights (free daily DTC reports), Enolytics SNAPSHOT (free industry benchmarking), Data Migrations (Commerce7 migration services), Consultation Services with unlimited 1:1 support and Master Classes (educational sessions), and an ROI Guarantee program. The platform integrates with major DTC systems (Commerce7, WineDirect, Shopify) and marketing platforms (Klaviyo, Mailchimp, RedChirp) to unify data into a single analytics dashboard.

Differentiator

Problem solved

Functional benefit

Brands

• Enolytics DTC: Direct-to-consumer wine data analytics platform for wineries
• Enolytics Depletion
• ENO Insights
• Enolytics 101
• Enolytics SNAPSHOT
• Enolytics Live

Products and services

• Enolytics DTC The primary direct-to-consumer analytics platform that unifies POS, ecommerce, and wine club data into actionable insights. Helps wineries optimize DTC revenue, enhance member retention, and fuel sustainable growth through advanced data analytics.
• Enolytics Depletion Wholesale and distribution analytics platform that tracks new points of distribution, analyzes sales and margins down to SKU level, and provides forecasting and trend analysis for distributor performance.
• ENO Insights Free daily DTC performance reports delivered via email to any winery with a compatible DTC system. Includes daily and year-to-date performance metrics, benchmarking against industry peers, and contribution to an anonymized industry-wide ticker.
• Enolytics SNAPSHOT Free wine DTC metrics at-a-glance dashboard providing instant visibility into key performance indicators. Includes daily reports and industry benchmarking accessible without subscription.
• Data Migrations Commerce7 data migration services with a proven 12-step process. Migrates all historical data including orders, customers, products, clubs, and memberships. Claims 99.95% success record with data enhancement opportunities during migration.
• Consultation Services Professional services including unlimited 1:1 support and training sessions. Expert-level consultation available at $150-200 per hour for programming work and dedicated analysis.
• Master Classes Educational program with eight sessions monthly covering topics including Wine Club management, Tasting Room optimization, Analytics, and Finance. Included in subscription for WineDirect and Commerce7 users.
• ROI Guarantee 100% ROI guarantee program where Enolytics helps wineries earn back their subscription cost within 45 days through campaign execution, or the winery pays nothing.
• Enolytics Live Real-time mobile app for tracking wine sales performance on-the-go, providing mobile access to winery sales data and analytics.

Quantifiable outcome

• Average DTC sales growth of +17.9% in 2022 and 2023 for partner wineries vs 5.2% national average
• +6 more outcomes

Named customers18 records

Segments3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WineDirectcoreStrategic or Co-development Partner · 17 December 2021Strategic partnership to produce groundbreaking wine industry ecommerce insights report featuring 162M+ ecommerce orders and 25M+ customer records from 1300+ wineries. Joint development of annual and supplemental industry reports with benchmarking, trend analysis, and predictive analytics. Enolytics integrated with WineDirect since early 2021.
• Commerce7coreTechnology or IntegrationPrimary DTC platform integration. Enolytics is the leading Commerce7 data migration partner with proven 99.95% migration success rate. Deep integration for unified winery data analytics.
• Georgia TechcoreStrategic or Co-development PartnerEnolytics sponsors 30 master's degree students in data science at Georgia Tech for practicum projects. Students work on real-world wine industry analytics projects. CTO Ron Scott leads the partnership. Goal: develop ML tools for customer persona personalization and wine club churn prediction.
• KlaviyocoreTechnology or IntegrationTwo-way marketing integration. Push targeted customer segments directly from Enolytics to Klaviyo. Campaign performance automatically syncs back to Enolytics.
• MailchimpcoreTechnology or IntegrationTwo-way marketing integration for email marketing automation. Push customer segments and receive campaign performance data.
• Silicon Valley Bank Wine DivisionminorGTM or Marketing PartnerRob McMillan, Founder of SVB Wine Division, provides industry endorsement and thought leadership. Author of Annual State of the Wine Industry Report. Provided quote: 'To me, Enolytics is one of the baseline industry analytic companies who can help most wineries gain sales and strategy insights from their data.'

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WineDirect: WineDirect is the largest wine DTC platform serving 2,000+ winery brands, integrating ecommerce, wine club, and POS functionality. It is Enolytics' strategic data partner (co-published industry report on 162M+ orders) and a primary distribution channel, but it also competes for the same analytics/insights budget at the customer level.
• Commerce7: Commerce7 is a leading direct-to-consumer ecommerce and wine club platform purpose-built for wineries, with native CRM, POS, and analytics functionality. It is both Enolytics' deepest integration partner (Enolytics is its recommended data migration partner at 99.95% success rate) and the most credible potential disintermediator if it expands its built-in analytics depth.
• vinSUITE: vinSUITE is a direct-to-consumer wine platform offering ecommerce, POS, and club management for wineries. It overlaps with Enolytics at the data ingestion layer and provides basic native reporting, competing for the same analytics-driven winery segment.
• Figure (formerly Wine Folly DTC): Figure (formerly Wine Folly's commercial DTC product) is a wine DTC platform offering ecommerce, wine club, and consumer engagement tools. It serves the same small-to-mid winery segment and integrates with similar marketing platforms, competing for both data and wallet share.
• OrderPort: OrderPort provides ecommerce, POS, and reservations for wineries and tasting rooms. As a newer Enolytics integration partner (announced July 2025), it competes for the same DTC technology budget from small and mid-sized wineries.
• eCellar: eCellar is a wine DTC platform with ecommerce, point-of-sale, and wine club capabilities tailored to wineries. It is an Enolytics integration partner and competes at the front-end transactional layer that generates the data Enolytics analyzes.

Emerging players

• SevenFifty: SevenFifty is a B2B marketplace and data platform for the wine and spirits industry, providing industry intelligence, supplier discovery, and analytics. While primarily a wholesale marketplace, its data and analytics layer competes for the industry-insights and benchmarking budget adjacent to Enolytics' core product.
• Tock: Tock is a reservation and tasting-room management platform increasingly used by wineries for customer experience data. As an Enolytics integration partner, it provides reservation data into the analytics layer, but it also offers basic customer analytics that overlap with the bottom of Enolytics' funnel.
• Bump: Bump (formerly Bump Wine) is a wine-specific marketing and tasting-room platform offering CRM, texting, and customer engagement tools with built-in analytics. It overlaps with Enolytics in customer segmentation and DTC marketing attribution for tasting-room-driven wineries.

Broad incumbents

• Klaviyo: Klaviyo is a leading ecommerce marketing automation platform that powers customer segmentation, RFM analysis, and campaign attribution for thousands of DTC brands, including wineries. As both a deep integration partner and a potential competitor, Klaviyo could encroach on Enolytics' customer segmentation and churn prediction use cases at the analytics layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/enolytics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enolytics