Sales Renewal

What Sales Renewal does

Sales Renewal is an outsourced marketing agency founded in 2009 and headquartered in Concord, Massachusetts. The firm operates as a marketing general contractor, assembling and managing teams of best-of-breed specialist subcontractors (SEO, advertising, content, social, PR) to deliver coordinated marketing programs for small and mid-sized businesses. Its flagship product, the trademarked JointSourcing Solution™, follows a three-step methodology: (1) a collaborative Marketing Strategy Blueprint (6-12 client hours over 5-7 discussions, no obligation to continue), (2) Build Services (1-3 months of implementation setup), and (3) Sell Services (annual contract with fixed monthly fees plus performance-based revenue commissions that align the firm's incentives with client outcomes).

The firm's business model combines recurring fixed monthly fees with performance-based revenue sharing, and includes a lower-commitment FlexMarketing Solution™ subscription tier starting at $400/month for businesses not yet requiring full JointSourcing services. Sales Renewal targets horizontal SMB customers with secondary reach into B2B, B2C, professional services, and Massachusetts manufacturers, distributed across a 1-10 employee operation. The company also holds registered trademarks on JointSourcing Solution™ and FlexMarketing Solution™, and operates proprietary Natural Search Landing Pages design techniques for local SEO conversion. In April 2022, Sales Renewal Corporation was acquired by Figmints Digital Creative Marketing, a Providence-based full-service marketing firm and HubSpot ambassador partner; the firm had no disclosed venture or institutional funding prior to the acquisition.

Name

Sales Renewal

Legal name

Sales Renewal Corporation

Website

https://salesrenewal.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

1–10 employees

Short description

Sales Renewal is a Concord, Massachusetts-based outsourced marketing agency serving SMBs with a "general contractor" model, delivering its trademarked JointSourcing Solution and FlexMarketing subscription through coordinated specialist teams under shared risk/reward economics.

Ownership category

akta.pro rank

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. JointSourcing - Fixed Monthly Fees: Fixed monthly professional fees determined by the ongoing services provided under the annual Sell Services contract. Combined with performance-based revenue sharing.
2. JointSourcing - Revenue Commissions: Sales Renewal earns a small percentage of the revenue they help generate, aligning economic interests with client success. They also pay that same percentage of big-ticket marketing expenses they recommend.
3. FlexMarketing Subscriptions: Monthly subscription starting at $400/month for businesses needing guided marketing support without full JointSourcing requirements.
4. Marketing Essentials: Entry-level marketing solution for small businesses needing easy-to-adopt guided marketing and technology support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sales Renewal is an outsourced marketing agency that operates as a general contractor for marketing services, providing small and mid-sized businesses with a complete, hand-picked expert marketing team (including an outsourced CMO and VP of Marketing) to develop, implement, and manage custom marketing plans. Its flagship JointSourcing Solution delivers enterprise-level marketing through a three-step process (Blueprint, Build, Sell Services) with a shared risk and reward pay-for-performance model, complemented by a lower-commitment FlexMarketing monthly subscription starting at $400/month.

Product overview

Sales Renewal is an outsourced marketing agency offering a portfolio of marketing services centered around its core JointSourcing Solution—a comprehensive, integrated marketing program that shares risk and reward with clients. The company provides three main engagement tiers: the full-service JointSourcing Solution with an expert marketing team and shared economics, the more accessible FlexMarketing Solution as a $400/month subscription alternative, and Marketing Essentials for guided marketing support. Additional à la carte services include SEO, local marketing, EasyAuthoring content tools, strategic marketing consulting, and educational seminars. The three-step JointSourcing process (Blueprint, Build, Sell Services) combines marketing strategy development, implementation, and ongoing management with a pay-for-performance model.

Differentiator

Problem solved

Functional benefit

Brands

• JointSourcing Solution: A complete, one-stop marketing program that shares risk and reward to cost-effectively grow revenue. Combines expert marketing team, outsourced CMO, and VP of Marketing for comprehensive marketing management.
• FlexMarketing Solution
• Marketing Essentials

Products and services

• JointSourcing Solution A comprehensive, integrated outsourced marketing program that delivers a hand-picked expert marketing team (including an outsourced CMO and VP of Marketing) to develop, implement, and manage custom marketing plans through a three-step process (Blueprint, Build, Sell Services) under a shared risk and reward model. Targeted at small and mid-sized businesses needing enterprise-level marketing.
• FlexMarketing Solution A monthly subscription marketing program starting at $400/month providing guided marketing support for businesses that do not yet have enterprise-level marketing needs, offering an accessible on-demand alternative to the full JointSourcing program.
• Marketing Essentials An easy-to-adopt, guided marketing and technology solution to jump-start business growth for small businesses, structured as part of the 3-Steps to Growth framework.
• Strategic Marketing Strategic marketing consulting services including Marketing Investment Analysis and Exit Planning Analysis to help business owners optimize marketing spend and plan for eventual business sale.
• SEO Services Search engine optimization services designed to improve website visibility and organic search rankings for clients, leveraging Sales Renewal's Natural Search Landing Pages methodology.
• Local Marketing Local marketing services that help businesses attract customers in their geographic service areas through targeted, location-specific strategies including Natural Search Landing Pages for multiple towns.
• EasyAuthoring A content marketing tool that helps small businesses create and share quality content efficiently, balancing time investment with content quality for customers and prospects.

Quantifiable outcome

• B2B Client leads increased 380% (87% CAGR) over 2.5 years with 74% reduction in cost per lead (-42% CAGR)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Figmints Digital Creative MarketingflagshipStrategic or Co-development Partner · 1 April 2022Figmints Digital Creative Marketing, a Providence-based full-service marketing firm and HubSpot ambassador partner, acquired Sales Renewal Corporation in April 2022. Figmints integrates Sales Renewal's Implementation Business clients and staff into existing business units. The acquisition expands the range of products and services available to Sales Renewal clients while maintaining service quality.
• MassMEPcoreStrategic or Co-development PartnerMassachusetts Manufacturing Extension Partnership collaboration to provide a 4-part marketing workshop series specifically designed for Massachusetts manufacturers. Workshops covered topics including Cutting Through the Marketing Clutter, What Most Manufacturers Get Wrong About Marketing, and The Power of Integrated Marketing.
• Concord Chamber of CommerceminorOthersSales Renewal is a member in good standing with the Concord Chamber of Commerce, supporting local business community involvement.
• Exit Planning ExchangecoreGTM or Marketing PartnerSales Renewal participates in Exit Planning Exchange New England Summits. CEO Keith Loris presented on leveraging intangible assets to increase business value. The partnership targets business owners considering exits.
• SBANE (Small Business Association of New England)coreGTM or Marketing PartnerSales Renewal participates in SBANE events including the Lifecycle of an Innovative Company series and Manufacturing Showcase. Presented on sales and exit strategies for small businesses.
• Liquid Capital AssociatesminorGTM or Marketing PartnerJoint presentation on marketing essentials for business growth at Liquid Capital breakfast event.
• Middlesex West Chamber of CommerceminorGTM or Marketing PartnerSales Renewal presented at Middlesex West Chamber Business Education Seminar series on cutting through marketing clutter.
• Best-of-Breed SubcontractorscoreTechnology or IntegrationSales Renewal assembles and manages a team of best-of-breed subcontractors including specialists in SEO, advertising, social media, content marketing, PR, and other disciplines. These specialists work under Sales Renewal's coordination as part of the JointSourcing solution.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Figmints Digital Creative Marketing: Providence-based full-service marketing firm and HubSpot ambassador partner that acquired Sales Renewal in April 2022. Provides a directly comparable full-service digital marketing and creative offering to SMB and mid-market clients, now overlapping under the same parent.
• SmartBug Media: Outsourced inbound marketing agency serving B2B SMB and mid-market clients, similar in size and target segment to Sales Renewal. Both function as fractional marketing teams delivering strategy, content, and demand generation under recurring engagements.
• WebFX: Digital marketing agency offering SEO, content, social, and lead generation services primarily to SMBs and mid-market clients. Comparable service stack, recurring engagement model, and revenue-share-style pricing tiers to Sales Renewal's JointSourcing offering.
• Main Street ROI: Digital marketing agency specializing in SEO, PPC, and lead generation for small and mid-sized businesses. Closely mirrors Sales Renewal's SMB focus and integrated digital marketing delivery model.
• KlientBoost: Performance marketing agency focused on paid acquisition, conversion optimization, and creative for SaaS and B2B SMB clients. Comparable in targeting growth-stage SMBs with measurable performance outcomes.
• Single Grain: Digital marketing agency offering SEO, paid media, content, and CRO for B2B and SaaS clients. Comparable fractional/outsourced marketing team positioning to JointSourcing.
• LYFE Marketing: Social media and digital marketing agency serving small businesses with subscription-based service tiers. Closely parallels Sales Renewal's FlexMarketing recurring subscription product.
• Coalition Technologies: Full-service digital marketing agency offering SEO, PPC, web design, and content for SMB and e-commerce clients. Comparable integrated service model and SMB target segment.
• Fractl: Content marketing and SEO agency that builds integrated digital marketing strategies for mid-market and enterprise clients. Overlaps with Sales Renewal's content marketing and SEO service lines.

Broad incumbents

• HubSpot: Marketing, sales, and CRM platform with an embedded agency partner ecosystem (and partner firms like Figmints). Sets the broader tooling and partner-ecosystem standards within which Sales Renewal and its peers operate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/salesrenewal
• Facebookfacebook.com/110128309016576
• LinkedInlinkedin.com/company/sales-renewal-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Renewal