Asnica

What Asnica does

Asnica Inc. (アスニカ株式会社) is a Tokyo-based Japanese technology company founded in July 2013 that sells e-commerce-focused automation software and custom web development services to small and medium businesses in Japan. The company's core cloud products are FULLTIME, an EC-specialized cloud RPA tool launched in January 2019 that automates repetitive operations such as order processing and order modifications for e-commerce and catalog mail-order businesses, and CLOUD OFFER, an MA/SFA platform launched in June 2023 that manages multi-channel customer communication through SMS and integrates voice recognition IVR (added April 2023) plus the prior FORM+ form creation capability. The platform is built on Ruby, React, and Swift application stacks, with the software portfolio designed to interoperate so that form capture, customer outreach, and RPA workflows can be combined without modifying existing customer systems.

The company derives revenue primarily through SaaS subscriptions for FULLTIME and CLOUD OFFER, supplemented by professional services for custom web system development (Web System) and end-to-end solution delivery (Web Solution) covering planning, design, development, deployment, and maintenance. Go-to-market mixes product-led growth through self-serve product websites and free beta offerings with event-driven acquisition via Japan IT Week, e-commerce fairs, and PR-driven earned media through PRTIMES. Acquisition is supported by METI's IT導入補助金2022 certification, which makes its products eligible for partial government subsidies for SMB adopters. As of April 2023, FULLTIME had surpassed 624 cumulative RPA robot deployments across 100+ customer companies, with an April 2023 customer survey indicating an average of six hours of daily work automated per customer company. Asnica remains privately held with no disclosed funding or revenue, reports a headcount of 11-50, and operates exclusively in the Japanese domestic market.

Name

Asnica

Legal name

アスニア株式会社

Website

https://asnica.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Asnica is a Tokyo-based Japanese SaaS company founded in 2013 that provides e-commerce-specialized cloud RPA (FULLTIME), an MA/SFA multi-channel communication platform (CLOUD OFFER), and custom web system development services to Japanese SMBs in the EC and catalog mail-order sector.

Ownership category

akta.pro rank

Product category

Robotic Process Automation (RPA) Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Robotic process automation
• Marketing automation software
• Ecommerce automation tools
• Sales force automation
• Custom web development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. FULLTIME (RPA Software): Cloud-based RPA tool subscription for EC e-commerce companies, providing automated processing of repetitive business tasks. Revenue is generated through software licensing/subscription model.
2. CLOUD OFFER (MA/SFA Platform): Multi-channel customer communication tool with SMS capabilities for marketing automation and sales force automation, operating on subscription basis.
3. Custom Web System Development: Bespoke web application development and system integration services covering planning, design, development, testing, deployment, and maintenance. Includes hosting and content outsourcing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Asnica develops and sells cloud-based SaaS tools for e-commerce operations automation, including FULLTIME (an EC-specialized cloud RPA that automates repetitive computer tasks such as order processing and order modifications) and CLOUD OFFER (an MA/SFA multi-channel customer communication platform using SMS and voice recognition IVR). The company also offers custom web system development and end-to-end solution services using Ruby, React, and Swift for distribution, logistics, and ERP systems.

Product overview

Asnica offers a portfolio of products centered on e-commerce and B2C business automation, consisting of two main SaaS products: FULLTIME (EC-specialized cloud RPA) and CLOUD OFFER (MA/SFA multi-channel communication tool), plus FORM+ (form creation tool integrated into CLOUD OFFER). The products are designed to work together internally, with CLOUD OFFER explicitly linking to FULLTIME for automated customer outreach. Additionally, the company provides custom web system development and solution services using Ruby, React, and Swift, serving clients in distribution and logistics sectors.

Differentiator

Problem solved

Functional benefit

Brands

• FULLTIME（フルタイム）: EC通報特化型クラウドRPAツール。受注処理や注文変更などの定型業務を自動化し、EC担当者の業務効率化を支援。
• CLOUD OFFER（クラウドオファー）
• FORM+（フォームプラス）

Products and services

• FULLTIME (フルタイム) EC-specialized cloud RPA tool that automates repetitive computer-based tasks for e-commerce and catalog mail-order operations, including order processing and order modifications. Designed for SMB EC operators to free staff from repetitive computer work.
• CLOUD OFFER (クラウドオファー) Multi-channel customer communication MA (Marketing Automation) and SFA (Sales Force Automation) platform leveraging SMS to solve low-visibility email and direct mail challenges. Includes voice recognition IVR for automated telephone response and integrates with FULLTIME RPA.
• FORM+ (フォームプラス) RPA-connectable form creation tool that automates customer inquiry response workflows without requiring modifications to existing systems. Originally a standalone product, subsequently integrated into CLOUD OFFER.
• WEB SYSTEM (Webシステム) Custom web system development service using Ruby (primary), React, and Swift, specializing in distribution and logistics applications with track record in core system construction including procurement, ordering, sales, inventory management, and payment processing.
• WEB SOLUTION (Webソリューション) End-to-end system development and support service covering planning, requirements definition, design, manufacturing, testing, operation, and maintenance, with full-service capabilities from marketing and interface design to system architecture and server construction.

Quantifiable outcome

• Average 6 hours of daily work automated per EC company
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• 経済産業省 IT導入補助金2022coreGTM or Marketing Partner · 2 July 2022Asnica products (FORM+ Business Plan and FULLTIME) are registered as certified IT tools under the IT導入補助金2022 program managed by Japan's Ministry of Economy, Trade and Industry. This enables small and medium enterprises to receive government subsidies covering partial implementation costs, facilitating broader market access for Asnica's tools.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Money Forward: Japanese SaaS for SMB and personal finance back-office. Comparable as a Japanese SMB-focused SaaS operator and PLG-adjacent distribution model, though in a different functional vertical.
• freee K.K. Japanese SaaS company serving SMBs across HR, accounting, and back-office workflows. Comparable business model — vertical SaaS targeting Japanese SMBs — though freee's domain is finance/HR rather than EC automation.

Broad incumbents

• HubSpot: Leading marketing automation and CRM platform. CLOUD OFFER competes for the same marketing automation / customer engagement budget though HubSpot is horizontal and email-centric versus Asnica's SMS/IVR orientation.
• UiPath: Global leader in RPA platforms (UiPath Studio, Orchestrator). Directly comparable as a competing RPA vendor though Asnica differentiates by specializing in Japanese EC catalog/mail-order workflows versus UiPath's horizontal approach.
• Salesforce (Marketing Cloud): Global CRM and marketing automation incumbent. Comparable as an MA/SFA alternative to CLOUD OFFER for EC retailers, though Salesforce targets larger enterprise customers.
• Automation Anywhere: Global cloud-native RPA and intelligent automation platform. Competes with FULLTIME in the broader RPA category, with a larger enterprise footprint but less EC-domain specialization.

Emerging players

• Creatio: Low-code business process automation and CRM platform. Comparable to FULLTIME + CLOUD OFFER as an integrated automation/CRM suite targeting SMBs.
• BLUE-shop (Blue Maze / Plus Inc.): Japanese marketing technology company focused on EC operators. Comparable to Asnica's MA/SFA stack as a Japan-only marketing tech and EC operations peer.

Direct peers

• Geniee: Japanese ad-tech and marketing automation platform serving EC and app developers. Comparable to CLOUD OFFER as a Japan-based marketing and customer engagement tool for performance and ecommerce marketers.
• BizRobo! (RPA Technologies): Japan-headquartered RPA vendor focused on the Japanese SMB and enterprise market. Most directly comparable to Asnica's FULLTIME because of shared Japanese market focus and overlapping EC/back-office automation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/asnica_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asnica