Chab Events

What Chab Events does

Chab Events (legal entity Chab Pte. Ltd.) is a Singapore-headquartered, privately held B2B events and experiential marketing agency founded in 2013, operating across APAC, Europe, and North America via offices in Singapore, Bangkok, Paris, Aix-en-Provence, and Toronto. The firm delivers four core service lines — Experiential Marketing, Incentive Travel, Corporate Events, and Digital & Hybrid Events — for enterprise clients, with a client base anchored by luxury conglomerates (LVMH, Richemont, Kering brands such as Cartier, Bulgari, Dior, Guerlain, Zenith) and extending into MedTech (APACMed), professional services (McKinsey, Deloitte, Bain), and consumer goods (Pernod Ricard, SK-II, Shiseido).

Underlying technology is project-specific rather than productized: the firm builds custom virtual event platforms (e.g., a social-media-network-style platform with gamification for Guerlain's "In the Name of Beauty" seminar), dedicated event apps with AI-powered captioning and QR-based feedback, hyper-personalised itinerary systems, and VR/AR modules for venue previews and team-building activities. These are bespoke builds per campaign rather than a recurring SaaS offering. The company also holds Singapore Travel Agent Licence TA03076, supporting its incentive travel line.

Chab Events monetizes through professional-services, project-based engagements with custom quote-driven pricing tied to scope, guest count, venue, and complexity. The GTM motion is direct, relationship-led enterprise sales with no intermediaries, supported by a content-marketing engine (90+ blog articles) and active presence on LinkedIn, Instagram, Facebook, and YouTube. No funding rounds are disclosed; the firm is founder-owned and bootstrapped, with a leadership team led by Co-founder/CEO Alexis Lhoyer alongside COO Diana Sani and CCO Mark Masterson.

Name

Chab Events

Legal name

Chab Pte. Ltd.

Website

https://chabevents.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Chab Events is a Singapore-headquartered B2B events and experiential marketing agency serving enterprise clients in luxury goods, MedTech, and professional services across APAC, Europe, and North America via bespoke project engagements, custom virtual platforms, and VR/AR-enabled experiences.

Ownership category

akta.pro rank

Product category

Corporate Event Management & Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting) (THAHAIAN)

akta.pro secondary industry

Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Corporate event management
• Experiential marketing services
• Incentive travel programs
• Digital hybrid events
• Luxury brand activations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Experiential Marketing Services: Bespoke experiential marketing campaigns for luxury and premium brands including event execution, content development, logistics, and specialist consultancy services.
2. Incentive Travel Programs: End-to-end incentive travel management including destination planning, local partnerships coordination, sustainable travel arrangements, and program execution.
3. Corporate Events Management: Corporate events including team building, family days, galas, dinner & dances, and leadership seminars.
4. Digital & Hybrid Events: Virtual and hybrid event production including digital live interactions, streaming, gamification, and metaverse elements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Chab Events plans, organises, and executes bespoke corporate events, incentive travel programs, experiential marketing campaigns, and digital/hybrid events for enterprise clients. Services span end-to-end event production including venue sourcing, theming, logistics, content development, guest management, and on-site execution. The company also builds custom virtual event platforms and integrates VR/AR technologies to deliver immersive brand experiences across APAC, Europe, and the Americas.

Product overview

Chab Events is an event management and experiential marketing company offering four core services: Experiential Marketing, Incentive Travel, Corporate Events, and Digital & Hybrid Events. These are delivered through bespoke project-based engagements across APAC, Europe, and the Americas. The company also develops custom virtual event platforms (e.g., for Guerlain) with gamification features, and has expanded into emerging metaverse and immersive technology experiences for corporate incentive travel. Projects are typically branded around specific client campaigns (e.g., Bulgari Festa Jewellery Launch, Cartier Beautés du Monde HJ Launch, APACMed Virtual Forum) rather than sold as reusable software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Bespoke experiential marketing campaigns that connect brands with audiences through immersive events, covering event execution, content development, logistics, and specialist consultancy for luxury and premium brand clients.
• Incentive Travel End-to-end incentive travel management including destination planning, local partnership coordination, sustainable travel arrangements, and full program execution designed to connect brands and people through transformative travel experiences.
• Corporate Events Corporate events including team building, family days, galas, and dinner & dances designed to strengthen employee bonds in an out-of-office setting, with extendable concepts built to last beyond a single memory.
• Digital & Hybrid Events Digital experiences using emergent technologies, virtual events, and creativity to maximize employee engagement with company culture through digital live interactions, virtual and hybrid events, and gamification.

Quantifiable outcome

• +47% lift in post-event brand sentiment for Allianz Asia Leadership Summit case study
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• LVMHflagshipStrategic or Co-development PartnerLuxury conglomerate client served across multiple brands including Dior and other LVMH portfolio companies. Represents a flagship strategic relationship for luxury brand activations and experiential marketing.
• RichemontflagshipStrategic or Co-development PartnerLuxury conglomerate client including Cartier, Jaeger-LeCoultre, and other Richemont brands. Major client for jewellery and watch brand events.
• BulgariflagshipStrategic or Co-development PartnerLuxury jewellery and watch brand. Executed South-East Asian launch of Bulgari Festa Jewellery collection 2017 in Bali with exclusive preview events.
• CartierflagshipStrategic or Co-development PartnerIconic luxury jewellery and watch brand. Delivered Beautés du Monde High Jewellery launch experience at Capella Ballroom with 1,000 sqm culinary and jewellery exhibition.
• GuerlaincoreStrategic or Co-development PartnerLuxury cosmetics brand. Created 'In the Name of Beauty Seminar' virtual series with custom-built social media platform for Beauty Advisors.
• ZenithcoreStrategic or Co-development PartnerLuxury watch brand. Executed Dream-hers 2022 event celebrating visionary women with celebrity and media engagement.
• Pernod RicardcoreStrategic or Co-development PartnerGlobal spirits and wine company. Managed 30th Anniversary and Chinese New Year Celebration with over 10 performances and 400 guests.
• SK-IIcoreStrategic or Co-development PartnerPremium skincare brand under P&G. Partner for incentive travel and experiential marketing campaigns.
• ShiseidocoreStrategic or Co-development PartnerJapanese beauty conglomerate. Client for hybrid and digital event production.
• McKinsey & CompanycoreStrategic or Co-development PartnerTop-tier management consulting firm. Listed as brand client for corporate events and team building programs.
• DeloittecoreStrategic or Co-development PartnerProfessional services firm. Brand client for corporate events and incentive programs.
• Bain & CompanycoreStrategic or Co-development PartnerManagement consulting firm. Brand client for corporate events and team activities.
• APACMedcoreStrategic or Co-development PartnerAsia Pacific medical technology industry association. Executed first-ever virtual MedTech Conference in the region with over 1,450 delegates.
• Bolloré LogisticscoreStrategic or Co-development PartnerGlobal logistics company. Managed first-ever digital Earth Day event with LED wall-curved stage and sustainability focus.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Sparks: Philadelphia-headquartered brand experience agency that designs and produces live, digital and hybrid events for enterprise and luxury clients. Closely comparable in bespoke event execution and digital/hybrid capability.
• MKG: New York-based experiential marketing agency serving luxury and premium brands with bespoke live experiences. Highly comparable in client profile (luxury maisons) and bespoke project delivery model to Chab Events.

Emerging players

• TAXI Studio: Creative agency with brand experience and event capabilities, frequently working with premium and lifestyle brands. Comparable in creative-led, bespoke delivery model though smaller in scale than Chab.
• We Are Social: Global socially-led creative agency with growing experiential and event production practice. Comparable in blending digital-first content with live activations, particularly relevant given Chab's digital and hybrid events offering.
• BE Experiential: Boutique experiential marketing agency focused on luxury, fashion and lifestyle brands. Comparable in bespoke, creative-led delivery for premium clients, though with a smaller geographic footprint than Chab.
• Fever: Digital platform for live experiences and events with a strong presence in experiential marketing for premium brands. Comparable in producing immersive, branded experiences, though typically more consumer-facing than Chab's B2B mix.

Broad incumbents

• George P. Johnson Experience Marketing: Large global experiential marketing agency specializing in corporate events, brand activations and digital experiences. Directly comparable service portfolio to Chab's four core service lines, with broader geographic coverage and larger headcount.
• Jack Morton Worldwide: Global brand experience agency and a long-standing experiential marketing incumbent, part of the IPG network. Competes for the same luxury, technology and corporate event RFPs that Chab targets, but at significantly greater scale and geographic reach.

Regional players

• Pico Group: Hong Kong-based large event, exhibition and brand activation group with deep APAC presence. Comparable in serving luxury and corporate clients in Asia-Pacific, though Pico operates at greater scale and also runs venue and exhibition services.
• Red Events: Singapore-based events and experiential agency serving corporate and consumer clients. Direct regional peer with overlap in corporate events, brand activations and incentive programs in the Singapore market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@chabevents
• Facebookfacebook.com/chabevents
• LinkedInlinkedin.com/company/chab-pte-ltd
• Instagraminstagram.com/chab_events

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chab Events