Oficina

What Oficina does

Oficina Consultoria is a privately-held Brazilian strategic communication and reputation management firm founded in 2000 (as Oficina da Palavra), operating from offices in Brasília, Rio de Janeiro, and São Paulo with 200+ professionals. The firm serves large enterprises and government institutions across mining, banking, FMCG, healthcare, tourism, and multilateral sectors — including Vale, BNDES, Coca-Cola, Anglo American, Banco do Brasil, Itaú, World Bank, BACEN, and ANAC — providing integrated consulting and agency services spanning crisis management, media relations, public affairs, digital strategy, spokesperson training, and disinformation defense.

The company's core technology consists of proprietary communication methodologies rather than software products. These include RIG 4.0 (an institutional and governmental relations framework introduced in 2022) and the Hub de Proteção Reputacional, a disinformation-combat platform launched in May 2025 in partnership with Agência Lupa (Brazil's pioneering fact-checking agency) and Tema Editorial, built on four pillars: intelligence, narrative construction, digital reputation, and media literacy. The firm has also developed GEO (Generative Engine Optimization), a methodology for optimizing brand presence in AI-generated responses. Distribution is delivered through the Rede de Reputação e Influência, a Community as a Service (CaaS) network of 40+ partner companies — the first such model in the Brazilian communication sector — providing coverage of 100% of Brazilian municipalities.

Oficina operates a quote-based professional services revenue model with no publicly disclosed pricing, earning fees from strategic consulting engagements and communication agency services sold primarily through direct C-level relationships and senior relationship management. The firm has earned the TOP MEGA Brasil "Best Corporate Communication Agency" title three times (2019, 2024, 2025) and three Aberje Awards, and has trained 13,000 executives and spokespersons. Ownership is founder-led, with CEO Liliane Pinheiro and co-founder Patrícia Marins; no external investment, acquisition history, or public listing is recorded.

Name

Oficina

Legal name

Oficina Consultoria

Website

https://oficina.ci

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Oficina Consultoria is a Brazilian strategic communication and reputation management firm founded in 2000, serving large enterprises (Vale, BNDES, Coca-Cola, Itaú) and government institutions (World Bank, BACEN, ANAC) with proprietary methodologies (RIG 4.0, Hub de Proteção Reputacional, GEO) and a 40-partner CaaS network.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: High-impact reputation and influence consulting aligned with client business objectives. Services include crisis management, media relations, public affairs, digital strategy, training and mentorship, and business reputation management.
2. Communication Agency Services: Full-service communication agency including content production, digital campaigns, media planning, and integrated communication strategies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Oficina is a Brazilian strategic consulting firm that operates as both a consultancy and an agency, providing integrated reputation and influence management services. Its portfolio spans crisis management, media relations, digital strategy, training and mentorship, public affairs, and stakeholder relationship management for large enterprises and government institutions. The firm differentiates through proprietary methodologies (RIG 4.0 and GEO) and a dedicated platform, the Hub de Proteção Reputacional.

Product overview

Oficina Consultoria is a strategic consulting firm specializing in reputation and influence management, offering integrated communication and consulting services. The company operates as both a consultancy and agency, providing services including crisis management, media relations, digital strategy, training and mentorship, public affairs, and relationship management. The core offering includes the Hub de Proteção Reputacional, a proprietary platform developed in partnership with Agência Lupa and Tema Editorial for combating corporate disinformation and brand protection through SEO and GEO methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Hub de Proteção Reputacional

Quantifiable outcome

• 73% population approval of transformations in Cuiaba for World Cup 2014
• +15 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Agência LupacoreStrategic or Co-development Partner · 1 May 2025Strategic partnership for the Hub de Proteção Reputacional (Reputational Protection Hub). Agência Lupa, Brazil's pioneering fact-checking agency, contributes journalism expertise, analytical innovation, and media literacy education. The partnership develops comprehensive disinformation combat solutions for corporate clients.
• Tema EditorialcoreStrategic or Co-development Partner · 1 May 2025Strategic partnership for the Hub de Proteção Reputacional. Tema Editorial, specialist in deep content curation based on solid evidence, contributes to the platform's truth construction and institutional defense capabilities. Partner in developing comprehensive communication solutions.
• Rede de Reputação e InfluênciacoreOthersThe company's proprietary network model - the first Community as a Service (CaaS) in Brazilian communication sector. Network includes over 40 companies focused on technology, innovation, and high brand performance. Enables nationwide coverage including 100% of Brazilian municipalities.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Others

• Aberje: Brazilian Association of Corporate Communication; not a competitor but the awarding body whose Aberje Awards Oficina has won, signaling industry standing and ecosystem connectivity.

Direct peers

• CDN Comunicação: Brazilian strategic communications consultancy offering corporate reputation, public affairs and content services; comparable in scale and client mix to Oficina.
• FSB Comunicação: Largest Brazilian-owned integrated communications and public affairs firm; competes head-to-head with Oficina for enterprise, government and crisis mandates across Brazil.
• Approach Comunicação: Brazilian integrated communications agency serving large enterprises with corporate, digital and influencer marketing; comparable offering to Oficina's agency side.
• InPress Porter Novelli: Brazilian heritage PR and public affairs firm with multinational network affiliation; directly competes for corporate reputation, public affairs and crisis work in Brazil.
• GP Comunicação: Brazilian PR and content agency focused on corporate and institutional clients; competes for mid-to-large enterprise reputation and content mandates in Brazil.

Broad incumbents

• Weber Shandwick: Global PR and integrated communications network operating in Brazil; competes for multinational and large Brazilian enterprise mandates including crisis and corporate reputation.
• Edelman: Global PR leader with substantial Brazilian operations; competes for multinational and large enterprise accounts and offers broader geographic reach than Oficina.
• FleishmanHillard: Global PR network with a São Paulo office serving multinational and Brazilian clients; competes for corporate reputation, public affairs and crisis mandates.
• Burson: Global communications firm (post BCW merger) with Brazilian presence; broad portfolio including public affairs, corporate reputation and crisis, competing with Oficina for enterprise and government work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@arenadeideias/streams
• LinkedInlinkedin.com/company/oficinaconsultoria
• Xx.com/OficinaConsult
• Facebookfacebook.com/OficinaConsultoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oficina