What Svinando does

Svinando is an Italian direct-to-consumer wine and fine-beverage e-commerce platform operated as a registered trademark of Giordano Vini S.p.A., itself part of the listed wine group Italian Wine Brands S.p.A. (Euronext Growth Milan). Founded in 2012 and headquartered in Milan, the platform sells wines from across all Italian regions plus international producers (France, Argentina, Australia, Spain, Chile, New Zealand, South Africa, the US, Germany, Portugal, Uruguay, Greece, and Hungary), alongside spirits, craft beers, gourmet pantry items, wine accessories, gift cards, and curated multi-bottle packs. It also runs a premium Caveau collection and has strategically shifted from telephone-based sales to an online-only model, which contributed to a 97.6% increase in net profit at the parent group level in H1 2024 despite a 2.8% revenue decline as the legacy channel was wound down.

Name

Svinando

Legal name

Giordano Vini S.p.A.

Website

https://svinando.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Svinando is an Italian direct-to-consumer e-commerce platform, operated by Giordano Vini S.p.A. and parent Italian Wine Brands S.p.A., selling wines, spirits, beers, and gourmet foods to individual consumers across 8 European markets via localized websites and mobile apps.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Online wine retail
• Wine e-commerce
• Direct-to-consumer wine
• Italian wine store
• Wine subscription packs

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Online Wine Sales: Direct-to-consumer online wine retail through the Svinando e-commerce platform, selling wines from Italian and international producers. Revenue generated from product sales with strategic focus on premium wines including Prosecco.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Svinando is an Italian online wine e-commerce platform operated by Giordano Vini S.p.A. that sells wines, spirits, beers, and gourmet foods directly to consumers across 8 European markets. The platform offers a comprehensive catalog of Italian and international wines organized by region, grape variety, and pairing, alongside curated spirits, craft beers, and pantry specialties. It transitioned from telephone sales to a fully online direct-to-consumer model with localized country websites and mobile applications.

Product overview

Svinando is an Italian online wine and fine beverage e-commerce platform operated by Giordano Vini S.p.A. (part of Italian Wine Brands S.p.A.), offering a comprehensive digital marketplace for wines, spirits, beers, and gourmet foods. The platform operates as a single unified e-commerce website with mobile apps for iOS and Android, complemented by gift cards and curated subscription packs. The product portfolio centers on the core wine store (selling reds, whites, rosés, Prosecco, sparkling wines, Champagne, natural/bio wines, orange wines, and magnum bottles) and extends to spirits (whisky, gin, rum, grappa, amari, liqueurs), craft beers, a gourmet pantry section (oils, pasta, sauces, chocolates), wine accessories, and premium Caveau collections. The platform strategically transitioned from telephone sales to online-only sales, focusing on premium Italian wines particularly Prosecco.

Differentiator

Problem solved

Functional benefit

Products and services

• Svinando Online Wine Store Italian online wine e-commerce platform selling wines from Italian and international producers (Italy, France, Argentina, Australia, Spain, Chile, New Zealand, South Africa, North America, Germany, Portugal, Uruguay, Greece, Hungary) to individual consumers across Europe. Features comprehensive catalog organized by wine type, region, grape variety, and food pairing.
• Svinando Mobile App

Quantifiable outcome

• 97.6% increase in net profit in H1 2024

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Giordano Vini S.p.A.coreOthersSvinando is a registered trademark and operating brand of Giordano Vini S.p.A., a company headquartered in Milan. Giordano Vini operates as the parent company providing the operational infrastructure for Svinando's e-commerce wine business.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tannico: Italy's leading online wine retailer, offering direct-to-consumer sales of Italian and international wines with subscriptions and curated selections. Most direct domestic competitor to Svinando in the Italian wine D2C market.
• Callmewine: Italian online wine retailer with curated Italian and international wine assortment, mobile app, and subscription club offerings — directly competing with Svinando for Italian wine D2C consumers.
• Vivino: Global wine marketplace and app combining wine discovery, ratings, and e-commerce purchasing across multiple geographies. Competes with Svinando for online wine purchases and consumer mindshare across European markets.
• Laithwaites: UK-based wine subscription and D2C specialist (part of Direct Wines), offering curated cases across European markets. Direct competitor in the wine club / multi-bottle pack format that Svinando also pursues.
• Naked Wines: UK-listed online wine retailer using a crowdfunded subscription model to deliver wines directly from independent winemakers. Comparable subscription-driven D2C wine business model serving European consumers.
• Millesima: French online wine merchant specializing in Bordeaux and premium French wines with pan-European delivery. Competes for premium wine D2C spend across continental Europe, particularly in the Caveau-style premium segment Svinando offers.

Broad incumbents

• Wine.com: Largest US online wine retailer offering nationwide shipping and broad assortment. Less of a direct competitor in Europe but a useful benchmark for the scale and operating model of a national online wine pure-play.
• Hawesko Holding: Germany-listed wine retail group operating multiple D2C brands (Hawesko, Jacques', Vino, Wein & Co.) across DACH and broader Europe. Larger incumbent in the same online wine retail category as Svinando, especially in DACH markets.

Regional players

• Bodeboca: Spanish online wine club and e-tailer with curated Spanish and international wines. Comparable subscription + D2C model in Southern Europe, though primarily focused on the Spanish market rather than Italy/UK/DE.
• Vinissimus: Spanish online wine retailer focused on premium Spanish and international wines with pan-European delivery. Comparable D2C model with curated premium assortment, primarily competing in Iberia rather than Svinando's core markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Svinando
• Facebookfacebook.com/svinando
• LinkedInlinkedin.com/company/svinando

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svinando