What InstaSalud does

InstaSalud (legal entity INSTASALUD S.A.) is a private Ecuadorian integrated healthcare-services company founded in 2019 and headquartered in Sangolquí, with a workforce of 51-100 employees. The company operates a telemedicine platform that delivers 24/7 real-time doctor-patient interactions via video consultation, chat, and phone, combined with a physical specialty medical center (Centro Médico Valle de los Chillos) and home-based clinical services including laboratory sample collection, in-home medical visits (Médico a Domicilio), and physical rehabilitation. Its technical backbone includes a Unified Virtual Medical Record (Historia Clínica Virtual Unificada) that consolidates patient history, prescriptions, and consultation records across all service channels, and a WhatsApp integration that serves as a primary booking and communication channel. The company has reported over 800,000 cumulative medical attentions and a 90%+ patient satisfaction rate based on internal surveys.

InstaSalud generates revenue through multiple streams: (1) B2B white-label telemedicine contracts with insurance carriers (Saludsa, Tecniseguros, Confiamed, Maxiseguros) and large enterprises (PUCE, Pronaca, Colegio Americano, Asertec) under recurring/embedded arrangements; (2) direct-to-consumer telemedicine offered usage-based via the InstaSalud platform and WhatsApp; (3) professional-services occupational health programs delivered at employer sites including exams, lab tests, imaging, and health surveillance; and (4) physical rehabilitation and clinical laboratory services. Enterprise pricing is negotiated contract-by-contract and is not publicly disclosed.

The company is founder-controlled with David Borja identified as founder, operates exclusively within Ecuador (Sangolquí / Quito), has not disclosed funding rounds or external institutional investors, and has not filed for public listing. Its strategic posture is concentrated on becoming the dominant integrated virtual-plus-physical healthcare network in its domestic market rather than expanding internationally.

Name

InstaSalud

Legal name

INSTASALUD S.A.

Website

https://instasalud.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

InstaSalud is a private Ecuadorian integrated healthcare-services operator providing 24/7 telemedicine (video and chat consultations), a physical specialty medical center, and home-based clinical and rehabilitation services, primarily serving health-insurance policyholders and large enterprise clients including PUCE and Pronaca.

Ownership category

akta.pro rank

Product category

Telemedicine Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Acute Episodic Care Telehealth Platforms (non-emergent conditions) (HLALAJAI)

akta.pro secondary industries

Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ), Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC)

Keywords

• Telemedicine services
• Video medical consultations
• Occupational health programs
• Home medical visits
• Virtual clinical records

Headquarters

HQ city

Sangolquí

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Telemedicine Services: White-label telemedicine services provided to insurance companies and enterprise clients for their policyholders and employees. Includes video consultations, occupational health services, and home visits.
2. Direct Consumer Telemedicine: Video consultations and chat-based medical services offered directly to individual consumers through the platform.
3. Occupational Health Services: Comprehensive occupational health services delivered at enterprise premises including medical exams, laboratory tests, imaging, and health surveillance plans for corporate clients.
4. Physical Rehabilitation Services: Physical therapy services including respiratory therapy, geriatric therapy, and traumatological rehabilitation offered at medical centers and potentially home settings.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

InstaSalud operates a telemedicine and integrated health services network that delivers 24/7 remote medical consultations via video call and chat, supported by a unified electronic medical records system. The platform is complemented by occupational health programs for corporate clients, home-based clinical laboratory sampling, in-home medical visits, physical rehabilitation therapy, and a physical medical specialty center in Valle de los Chillos, Ecuador. Services are offered both directly to consumers and through white-label partnerships with insurance providers and enterprises.

Product overview

InstaSalud is a telemedicine and health services network platform offering multiple integrated services: the core Telemedicina service for 24/7 video consultations and chat-based doctor access, combined with complementary services including Medicina Ocupacional (occupational health), Laboratorio Clínico (home laboratory), Médico a Domicilio (home visits), Rehabilitación Física (physical therapy), and the Centro Médico del Valle (physical medical center). The platform also includes a unified virtual clinical history system (Historia Clínica Virtual Unificada) that connects all services, allowing patients to access prescriptions, medical records, and telemedicine follow-ups across the network.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemedicina Core telemedicine service providing 24/7 video consultations, chat-based medical consultations, and scheduled appointments with specialists across multiple specialties. Accessible via phone call, video call, WhatsApp, or the InstaSalud website.
• Medicina Ocupacional Occupational health service delivered at enterprise premises, including health surveillance plans, mandatory Ministry of Labor training sessions (charlas SUT), clinical histories, and laboratory and imaging examinations for corporate clients.
• Laboratorio Clínico Home-based clinical laboratory sample collection (blood, urine, feces) with processing of metabolic, hormonal, immunological, and other examinations.
• Médico a Domicilio In-home medical care service for patients with special needs or mobility limitations, providing integral evaluation, treatment, medication administration, wound care, and follow-up telemedicine monitoring.
• Rehabilitación Física Physical rehabilitation therapy services including respiratory therapy, geriatric therapy, and traumatological therapy, focused on personalized clinical evaluation, treatment of injuries, and restoration of motor capabilities.
• Centro Médico Valle de los Chillos Physical medical specialty center in Valle de los Chillos (Sangolquí) providing laboratory services, COVID-19 testing, in-person specialist consultations, and follow-up care aligned with technological and epidemiological profile-based diagnosis.

Quantifiable outcome

• Patients save 84 minutes per consultation compared to traditional clinic visits (average traditional visit: 109 minutes)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• SaludsacoreChannel Partner/ Reseller/ DistributorMajor insurance provider offering InstaSalud's telemedicine services as Dr Salud to their policyholders. White-labeled service accessible at instasalud.com/saludsa.
• TecniseguroscoreChannel Partner/ Reseller/ DistributorInsurance company providing online medical attention services to clients through InstaSalud platform. Dedicated portal at instasalud.com/tecniseguros.
• ConfiamedcoreChannel Partner/ Reseller/ DistributorInsurance provider whose members access medical consultations through InstaSalud's platform. Portal at instasalud.com/confiamed.
• MaxiseguroscoreChannel Partner/ Reseller/ DistributorInsurance company offering telemedicine services to policyholders through InstaSalud partnership. Redirects to maxiseguros.ec/telemedicina/.
• PUCE (Pontificia Universidad Católica del Ecuador)coreChannel Partner/ Reseller/ DistributorUniversity providing 24/7 doctor services (Úsame) to students, faculty and staff through InstaSalud platform at instasalud.com/usamepuce.
• PronacamajorStrategic or Co-development PartnerMajor food processing company using InstaSalud's occupational health services and telemedicine for employee healthcare.
• Colegio AmericanomajorStrategic or Co-development PartnerAmerican School providing medical attention services to school community through InstaSalud.
• AsertecminorChannel Partner/ Reseller/ DistributorTechnology services company offering Telemed services to employees through InstaSalud at instasalud.com/asertec.
• Akí TranquilominorChannel Partner/ Reseller/ DistributorPartner company offering telemedicine services to customers through InstaSalud platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Doctoralia (Docplanner): Operates one of the largest doctor-booking and telemedicine platforms in Latin America and Europe. Highly comparable to InstaSalud because it combines online appointment booking, patient-doctor communication, and increasingly telehealth consultations, targeting both consumers and B2B partners including insurers.
• Sofía (by Sofía Health): Mexican health-tech platform providing on-demand video consultations, prescriptions, and lab services. Comparable to InstaSalud in combining 24/7 telemedicine with home lab draws and integrated medical records for both consumers and enterprise clients.
• 1DOC3: Colombian telemedicine and online consultation platform offering chat, video, and asynchronous consultations across multiple specialties. Closely mirrors InstaSalud's general acute episodic telehealth model and serves as a direct regional peer in the Andean market.

Others

• Maple: Canadian virtual care platform providing on-demand text, audio, and video consultations with Canadian-licensed doctors. Comparable in product mechanics (24/7 acute episodic telehealth) and integrated medical records, though operating in Canada.
• Kry/Livi (Doccla parent): European digital primary care provider offering video GP consultations and chronic care via an app, distributed through public and private payers. Comparable in product (24/7 video/chat GP) and B2B payer model, though operating in Europe.

Broad incumbents

• Teladoc Health: Global telehealth incumbent offering 24/7 general medical, specialty, and behavioral health consultations to insurers, employers, and health systems. Comparable in core product (on-demand virtual consultations) and B2B insurance distribution, but at vastly larger scale and broader geographic reach.
• Amwell: US-listed telehealth platform serving health plans, employers, and health systems with on-demand and scheduled virtual care. Comparable in offering acute episodic telehealth plus integrated medical records, though focused on the US market.

Emerging players

• HealthTap: US-based virtual primary care platform providing chat, video, and AI-driven triage to consumers, insurers, and employers. Comparable in combining 24/7 doctor chat/video with B2B distribution to insurance and enterprise clients.
• MediQ: Latin American telehealth provider offering video and chat consultations with general practitioners and specialists, often distributed through insurance and employer partnerships. Comparable business model to InstaSalud's white-label insurance distribution.

Regional players

• Mediclic: Chile-based telehealth platform offering video consultations with specialists and general practitioners via B2B and B2C channels. Comparable in product mechanics and Spanish-language UX, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Instasaludpe
• Facebookfacebook.com/instasalud
• LinkedInlinkedin.com/company/instasalud

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InstaSalud