Optina
- Company typePrivate
- Founded2018
- HeadquartersSaint George, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Optina firmographics
Firmographics- Name
- Optina
- Website
- https://optinaio.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Optina industry classification
Industry- Product category
- Human Capital Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industry
- HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)
Keywords
Where Optina is headquartered
LocationHeadquarters
- HQ city
- Saint George
- HQ country
- United States
- HQ region
- North America
Markets served
Optina business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Optina product offering
Product offeringCore offering
Optina provides Human Capital Management (HCM) Technology, which by industry convention encompasses software tooling used by organizations to manage workforce-related processes such as employee records, talent, and people operations. The company's primary web property (optinaio.com) is currently a GoDaddy parked domain displaying no operational product, pricing, or customer-facing content, so the specific HCM product surface, modules, or deployment model cannot be verified from the available source material.
Differentiator
Problem solved
Functional benefit
Companies that use Optina
Customer profileIdeal customer profiles1 record
Optina technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optina competitors and assessment
Company assessmentDirect peers
- Namely: Namely is a mid-market HRIS and payroll platform. It is a direct peer because its core HR, benefits, and payroll product targets a similar mid-market HCM buyer as Optina.
- Rippling: Rippling is a unified HCM, IT, and finance platform focused on SMB and mid-market companies. It is a direct peer because it sells into the same HCM technology category to a similar buyer profile, combining HR, payroll, and workforce management.
- Zenefits: Zenefits provides HR, benefits, and payroll software aimed at SMB employers. It is a direct peer because its HCM/bundled HR offering competes for the same small-business HR technology budget as Optina.
- HiBob: HiBob is a modern HRIS platform aimed at SMB and mid-market companies with international workforces. It is a direct peer because its core HR and people management functionality targets the same HCM buyer category as Optina.
- Paylocity: Paylocity is a cloud HCM and payroll platform serving mid-market employers. It is a direct peer because its core HRIS, payroll, talent, and workforce management suite directly competes for the same buyer as Optina.
- Gusto: Gusto provides payroll, benefits, and HR software targeted at small businesses. It is a direct peer because Optina's described HCM technology offering overlaps materially with Gusto's SMB-focused HR/payroll platform.
- BambooHR: BambooHR is an SMB-focused core HR and employee records system. It is a direct peer because it sells an HRIS-style product into the same small/mid-market buyer that an HCM-focused entrant like Optina would target.
Broad incumbents
- UKG (Ultimate Kronos Group): UKG is a large established HCM, payroll, and workforce management vendor serving enterprise and mid-market. It is a broad incumbent because its HCM stack overlaps with Optina's category across HR, payroll, and talent.
- ADP: ADP is the dominant incumbent in payroll and HR services with broad HCM offerings from RUN Powered for SMBs up to Workforce Now for mid-market. It is a comparable peer because Optina targets the same HCM buyer persona across SMB and mid-market segments.
- Workday: Workday is the largest cloud-native HCM and ERP platform, serving mid-market and enterprise customers. It is a relevant peer because Optina's stated HCM technology focus puts it in direct category competition with Workday's core HR suite.
Market position
Customer concentration
Optina social profiles
Digital presenceOptina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optina leadership team
Management profileNumber of profiles
Optina funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optina
What does Optina do?
Optina provides Human Capital Management (HCM) Technology, which by industry convention encompasses software tooling used by organizations to manage workforce-related processes such as employee records, talent, and people operations. The company's primary web property (optinaio.com) is currently a GoDaddy parked domain displaying no operational product, pricing, or customer-facing content, so the specific HCM product surface, modules, or deployment model cannot be verified from the available source material.
When was Optina founded?
Optina was founded in 2018. It employs 11 to 50 people.
Where is Optina based?
Optina is headquartered in Saint George, United States, in the North America region.
Who are Optina's main competitors?
Direct peers on record are Namely, Rippling, Zenefits, HiBob, Paylocity, Gusto and BambooHR. Broad incumbents are UKG (Ultimate Kronos Group), ADP and Workday.
Does Optina have an API?
No public API is recorded for Optina.
What industry is Optina in?
Optina's product category is Human Capital Management Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAPAL, HR Service Delivery, Case Management & Employee Self-Service. Its NAICS code is 5132 and its SIC code is 7372.