Cyclefit Sports

Name

Cyclefit Sports

Legal name

CycleFit Multisport

Website

https://cyclefitmultisport.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Cyclefit Sports is a full-service bicycle and snow sports retailer in Fenton, Michigan, selling new and used bikes across 30+ brands alongside repair, ski/snowboard service, and data-driven bike fitting for Michigan cyclists of all skill levels.

Ownership category

akta.pro rank

Product category

Bicycle Retail and Repair Services

NAICS

Sporting Goods Retailers (45911), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Bicycle retail services
• Bike repair services
• Ski snowboard servicing
• Bike fitting services
• Used bicycle sales

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bicycle and accessory sales: New and used bicycles, parts, accessories, and apparel sold through retail storefront and online marketplaces including eBay and Facebook Marketplace.
2. Service and repair: Full service bike repair, tune-ups, e-bike service, and ski/snowboard service. Pricing tiers from basic tune-up ($94.97) to complete overhaul ($249.97).
3. Trade-in and consignment: Trade-in program using Bicycle Blue Book valuations for fair pricing; consignment with 30% commission on sales.
4. Layaway and financing: Layaway program requiring 10% down, balance paid within 90 days for same-as-cash pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cyclefit Sports is a full-service brick-and-mortar bicycle and snow sports retailer selling new and used bicycles, parts, accessories, and apparel from over 30 brands, complemented by in-house bike repair, professional bike fitting, ski/snowboard tuning, e-bike and Razor scooter service, fitness equipment repair, trade-in/consignment, layaway financing, and warranty programs. The business is anchored by a single retail showroom in Fenton, Michigan, supported by an online presence on eBay, Facebook Marketplace, and Locally.com.

Product overview

Cyclefit Sports is a full-service bicycle and snow sports retailer established in 2001, offering a single integrated retail model centered on bicycle sales supported by comprehensive service capabilities. The core offering consists of new and used bicycle sales across more than 30 brands (including Trek, Specialized, Cannondale, Scott, Giant, Bianchi, Cervélo, and e-bike brands like Rad, Aventon, Lectric, Ride1Up), supported by professional bike repair services (basic tune-up through complete overhaul), specialized e-bike and Razor scooter service, and ski/snowboard maintenance. The Rocket Science Fitting Lab provides data-driven bike fitting using smart-trainer technology. Value-added programs include trade-in and consignment services, a 90-day trouble-free guarantee, extended warranty options, layaway financing, and a referral rewards program. The company also services fitness equipment and hosts community programs including MiSCA team sponsorship, in-store bike maintenance clinics, and a ride information hub connecting customers with local cycling clubs and trail guides.

Differentiator

Problem solved

Functional benefit

Brands

• Rocket Science Fitting Lab: Professional bike fitting program that combines experience with research from industry pioneers and experts, offering data-driven fitting with coaching integrated into sessions.

Products and services

• Bicycle Sales Sales of new bicycles across categories including road, mountain, hybrid, comfort, cruiser, kids, and electric bikes, targeted at individual consumers in the Michigan market.
• Used Bikes Pre-owned bicycles in categories such as trikes, hybrids, cruisers, kids bikes, and accessories, priced from $50 to $299, for individual consumers seeking affordable options.
• Bike Repair and Service Tiered bicycle repair services including CycleFix Basic Tune-Up ($94.97), CycleFix Complete Tune-Up ($139.97), CycleFix E-Bike Tune/Assembly ($149.97), and C-Fit Complete Overhaul ($249.97); covers brake adjustments, derailleur tuning, wheel truing, hub adjustments, bearing replacement, and drivetrain maintenance.
• Bike Building Professional assembly of bicycles, frames, and components purchased online or separately, including hand-built wheels, drivetrain installation, suspension setup, and specification verification.
• Applied Bike Fitting (Rocket Science Fitting Lab) Data-driven bike fitting service using smart-trainer technology to measure pedaling efficiency, heart rate, cadence, wattage, and power output in real time on the rider's own bike, with integrated coaching.
• Electric Bike and Razor Scooter Repair Sales and service of electric bikes, plus authorized Razor service center providing warranty, repair, and diagnosis for Razor scooters, Crazy Cart, and ride-on products.
• Ski and Snowboard Service Full ski and snowboard servicing including Slick Stick Service ($60), edge and wax treatments ($35-$45), binding installation/adjustment ($40-$50), delamination repair ($40+), and certified binding adjustment.
• Fitness Equipment Service
• Trade-In and Consignment Program Trade-in program using Bicycle Blue Book valuations to provide credit toward new bikes; consignment option with 30% commission on bikes sold on behalf of customers.
• Layaway/Financing Program Layaway program requiring 10% down payment with balance paid within 90 days at the same price, allowing consumers to secure bicycle purchases over time.
• Gift Cards Gift cards available for purchase at Cyclefit Multisport locations, redeemable for products and services.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Greater Flint Athletic Club (GFAC)minorOthersCyclefit Sports Club merged to become the Greater Flint Athletic Club. The shop maintains an outreach relationship with GFAC, directing cycling enthusiasts to club activities and resources.
• Michigan Scholastic Cycling Association (MiSCA)minorOthersCyclefit sponsors the Cyclefit Composite MiSCA Team for middle and high school students, supporting youth cycling development in the region.
• CRAMBA (Clinton River Area Mountain Bike Association)minorOthersPartnership with CRAMBA for mountain bike trail advocacy and promotion of Holly and Holdridge mountain bike trails in the region.
• Bicycle Blue BookcoreTechnology or IntegrationThird-party valuation service used for trade-in assessments. Provides fair market valuations for bikes being traded in, ensuring transparency in the trade-in process.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Pro's Closet: Used and refurbished bike retailer/consignor with a trade-in program analogous to Cyclefit's Bicycle Blue Book trade-in and 30% consignment model. Closest comparable in the used-bike inventory flywheel, though operating at national digital scale rather than single storefront.
• Mike's Bikes: Multi-store independent bicycle retailer on the West Coast offering new bike sales, service, fittings, and community ride programs. Directly comparable multi-location IBD model with similar service-and-community positioning.
• Jenson USA: Online-direct cycling retailer selling bikes, parts, and apparel with value-oriented pricing. Comparable as a competing sales channel for the same Trek, Specialized, and Giant brands Cyclefit carries, and a primary disintermediation threat.
• Competitive Cyclist: Premium online cycling retailer with deep brand assortment and consumer-direct fulfillment. Represents the premium DTC channel that compresses margins for local dealers like Cyclefit on high-end road and mountain bike sales.

Broad incumbents

• REI Co-op: National sporting goods cooperative with cycling departments, service programs, and in-store clinics. Comparable as a broad-line incumbent offering overlapping bike, apparel, and service capabilities at scale, though not specialized to cycling.
• Scheels: Large-format sporting goods retailer with strong cycling, ski/snowboard, and fitness service departments. Overlaps with Cyclefit's multi-category service mix and competes for the same regional Michigan family demographic.
• Trek Bicycle Stores: Trek-owned and franchised retail network selling bikes the Cyclefit carries. Closest comparison on brand portfolio, fitting services (Trek Precision Fit), and service operations, with the added structural risk of being both a supplier and competitor.

Others

• Bicycle Blue Book: Third-party bike valuation platform that Cyclefit already uses for trade-in pricing. Comparable as a service-and-data business embedded in the used-bike ecosystem, and a potential acquisition or partnership vehicle for scaling trade-in operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CyclefitSportsFenton

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyclefit Sports