Michigan Scholastic Cycling Association (MiSCA)

What Michigan Scholastic Cycling Association (MiSCA) does

Michigan Scholastic Cycling Association (MiSCA) is a Michigan-based 501c3 nonprofit founded in 2010 and headquartered in West Bloomfield, Michigan, that develops and operates K-12 youth mountain biking programs across the state. Its core product portfolio consists of the MiSCA Race Series (a competitive mountain bike race series offering at least 24 categories of competition per event), MiSCA Coach Certification (volunteer coach training and credentialing), MiSCA Adventure (non-competitive checkpoint-navigation rides), MiSCA BRAVE: Girls Epic Adventures (girls-only group rides and events), MiSCA DEVO: Junior Elite Development (advanced athlete track), and a network of school- and community-based Teams and Clubs meeting twice weekly at local trails. Races in the 2026 series are held at six venues across Michigan (Stony Creek Metropark, Merrell Trail, Addison Oaks, Owasippe Scout Reservation, Heritage Park, and Bloomer Park), each anchored by a dedicated presenting sponsor.

MiSCA's technology stack is intentionally lightweight: a centralized online registration platform that separately manages student eligibility and individual race sign-ups, an event management system, and race timing/results infrastructure (with live results publishing). The organization operates with a community-led go-to-market model that relies on certified volunteer coaches, local trail partnerships (CRAMBA, POTO, MEMBA, WMMBA, SWMMBA, MCMBA), grassroots word-of-mouth, and digital channels (website, email newsletter, Facebook, Instagram, X, LinkedIn, YouTube). There are no AI/ML features, mobile apps, or proprietary technology platforms disclosed.

As a 501c3, MiSCA's revenue model is donations and corporate sponsorships, with all contributions reinvested into programming and operations supported entirely by volunteers. There are 5 employees on staff and no parent company, subsidiaries, M&A activity, or external funding rounds disclosed. Customer segments are K-12 student athletes (primary), female students via BRAVE (secondary), and schools/community organizations seeking to launch teams (secondary); financial assistance and scholarships are available for cost-constrained families. Race Director Zandra Inman leads event operations.

Name

Michigan Scholastic Cycling Association (MiSCA)

Legal name

Michigan Scholastic Cycling Association

Website

https://miscabike.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Michigan Scholastic Cycling Association (MiSCA) is a Michigan-based 501c3 nonprofit that develops and operates K-12 youth mountain biking programs, including a statewide race series, coach certification, and inclusive tracks for girls and elite juniors, funded by donations and sponsorships.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

akta.pro secondary industry

Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Youth mountain biking
• Scholastic cycling programs
• Coach certification training
• Youth race series
• Community cycling clubs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Sponsorships: As a 501c3 nonprofit organization, MiSCA is funded entirely through donations and sponsorships. All donations received are returned 100% to the MiSCA program, and the program is supported entirely by volunteers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

MiSCA operates a statewide youth mountain biking program portfolio for K-12 students in Michigan, including the MiSCA Race Series (six competitive cross-country races at parks across the state), MiSCA Coach Certification (training for volunteer coaches), MiSCA Adventure (checkpoint navigation rides), MiSCA BRAVE (girls-only riding events), MiSCA DEVO (junior elite development), and a network of community Teams/Clubs meeting twice weekly at local trails. Programs are delivered by certified volunteer coaches, funded through donations and sponsorships, and registered for via a centralized online system.

Product overview

Michigan Scholastic Cycling Association (MiSCA) is a nonprofit organization offering a comprehensive suite of youth mountain biking programs for K-12 students. The organization operates a multi-product portfolio consisting of the MiSCA Race Series (competitive mountain bike racing across Michigan with 24+ categories), MiSCA Coach Certification (coach training and credentialing), MiSCA Adventure (checkpoint navigation events), MiSCA BRAVE: Girls Epic Adventures (female-focused riding program), MiSCA DEVO: Junior Elite Development (advanced athlete development), and Teams/Clubs (community-based riding groups). Programs are delivered statewide through a network of certified coaches and volunteers, with races held at various Michigan trail locations including Stony Creek Metropark, Merrell Trail, Addison Oaks, Owasippe Scout Reservation, Heritage Park, and Bloomer Park.

Differentiator

Problem solved

Functional benefit

Brands

• MiSCA Race Series: Mountain bike race series for K-12 student athletes with courses designed for all ages and skill levels
• MiSCA Coach Certification
• MiSCA Adventure
• MiSCA BRAVE: Girls Epic Adventures
• MiSCA DEVO: Junior Elite Development

Products and services

• MiSCA Race Series Statewide mountain bike race series for K-12 student athletes, with courses designed for all ages, rider abilities, and skill levels and at least 24 categories of competition at each race.
• MiSCA Coach Certification Certification and training program for coaches of youth mountain bikers, covering curriculum development and coach education resources so volunteers can teach students of all abilities.
• MiSCA Adventure Non-competitive Adventure Challenge rides where students ride with coaches in teams of four to navigate trails and find checkpoints, with games and group riding at Michigan parks.
• MiSCA BRAVE: Girls Epic Adventures Gender-focused riding program enabling growth and friendships of female students and coaches within the cycling community through group rides and single-day learning events.
• MiSCA DEVO: Junior Elite Development Junior elite development program designed to support and develop high-potential young mountain bikers within the MiSCA pathway.
• MiSCA Teams and Clubs Network of youth mountain biking teams and clubs meeting twice weekly at local trails from late spring through fall, led by certified coaches and open to all skill levels with no try-outs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered top sponsor, core and supporting sponsor.

• Adams Sports Medicinetop sponsorGTM or Marketing PartnerOfficial sports medicine provider for MiSCA, serving as a top-level sponsor of the organization.
• Borah Teamweartop sponsorGTM or Marketing PartnerOfficial teamwear provider for MiSCA, appearing as a presenting sponsor for the Owasippe race.
• Cycletherapy Bicyclestop sponsorGTM or Marketing PartnerLocal bicycle shop serving as presenting sponsor for Addison Oaks races.
• KET Cyclingtop sponsorGTM or Marketing PartnerCycling-focused business serving as presenting sponsor for Heritage Park races.
• KOM Cyclingtop sponsorGTM or Marketing PartnerCycling business serving as presenting sponsor for Merrell Trail races.
• Rochester Bike Shoptop sponsorGTM or Marketing PartnerLocal bike shop serving as presenting sponsor for Stony Creek races.
• Szott Auto Grouptop sponsorGTM or Marketing PartnerAuto dealership serving as presenting sponsor for Bloomer Park races.
• Clinton River Area Mountain Bike Association (CRAMBA)coreStrategic or Co-development PartnerTrail maintenance partner for races held at Stony Creek and Addison Oaks. Responsible for trail upkeep and maintenance at these venues.
• Potawatomi Mountain Biking Association (POTO)coreStrategic or Co-development PartnerTrail maintenance partner for Heritage Park races. Maintains trails at the Adrian venue.
• Michigan's Edge Mountain Biking Association (MEMBA)coreStrategic or Co-development PartnerTrail maintenance partner for Owasippe Scout Reservation races.
• West Michigan Mountain Biking Alliance (WMMBA)coreStrategic or Co-development PartnerTrail maintenance partner for Merrell Trail races at Plainfield Premier Park.
• Southwest Mountain Biking Association (SWMMBA)coreStrategic or Co-development PartnerTrail maintenance partner for Warnaar Trail races at Meyer Broadway County Park.
• Motor City Mountain Biking Association (MCMBA)coreStrategic or Co-development PartnerTrail maintenance partner for Maybury State Park races.
• DICK'S Sporting Goodssupporting sponsorGTM or Marketing PartnerMajor sporting goods retailer supporting MiSCA as a sponsor.
• Cadieuxsupporting sponsorGTM or Marketing PartnerSupporting sponsor of MiSCA.
• Caffeine Soul Productionssupporting sponsorGTM or Marketing PartnerCreative production company supporting MiSCA.
• D&D Bicyclessupporting sponsorGTM or Marketing PartnerLocal bicycle shop supporting MiSCA.
• ERIK'ssupporting sponsorGTM or Marketing PartnerBicycle retailer supporting MiSCA.
• The Highlands Bike Parksupporting sponsorGTM or Marketing PartnerBike park supporting MiSCA.
• Icemansupporting sponsorGTM or Marketing PartnerSupporting sponsor of MiSCA.
• Pedal Industriessupporting sponsorGTM or Marketing PartnerCycling industry company supporting MiSCA.
• Wheels In Motionsupporting sponsorGTM or Marketing PartnerBicycle shop supporting MiSCA.
• Lakeview Trail / Whirlpool Cycling Clubtop sponsorGTM or Marketing PartnerPresenting sponsor for Warnaar Trail races, representing Lakeview Trail and the Whirlpool Cycling Club partnership.
• Hammerhead Bikestop sponsorGTM or Marketing PartnerPresenting sponsor for Maybury MTB Time Trial races.
• Tippins Markettop sponsorGTM or Marketing PartnerPresenting sponsor for Heritage Park races.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USA Cycling: National governing body for all disciplines of cycling in the United States, including sanctioning of events, athlete licensing, and national team programs. Broader scope than MiSCA but serves as the umbrella federation that MiSCA racers affiliate with through USA Cycling memberships.

Direct peers

• National Interscholastic Cycling Association (NICA): NICA is the national umbrella organization for scholastic mountain biking leagues and is the parent model that MiSCA-style state leagues operate under. It runs national championships, coach training, and league development frameworks that MiSCA implements at the state level.
• Colorado High School Cycling League: NICA-affiliated Colorado state league that runs youth mountain bike racing, coach training, and team-based programming across the state. Structurally identical to MiSCA, including presenting-sponsor model and inclusive no-cut participation policies.
• NorCal High School Cycling League: NICA-affiliated Northern California league running K-12 mountain bike racing, coaching certification, and adventure programming. Operates on essentially the same model as MiSCA with comparable race series, sponsor structures, and inclusive participation rules.
• Little Bellas: Nonprofit organization that mentors girls in mountain biking through camps, events, and rides. Directly comparable to MiSCA's BRAVE program and overall mission of growing youth cycling, with similar inclusive, mission-driven nonprofit structure.
• Trips for Kids: National nonprofit that introduces youth to mountain biking through rides, bike clubs, and earn-a-bike programs, often serving underserved communities. Comparable to MiSCA in mission and youth-focused mountain biking programming, though with different delivery model.
• SoCal High School Cycling League: NICA-affiliated California league operating youth mountain bike race series, coach certification, and adventure programs with similar inclusive policies. Directly comparable to MiSCA in structure and offerings but serving Southern California schools and clubs.

Regional players

• Cascade Bicycle Club: Pacific Northwest-based nonprofit that runs youth cycling programs, racing events, and education across Washington state. Comparable to MiSCA in youth cycling focus and nonprofit structure, but operates in a different regional market with similar seasonality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/misca_bike
• YouTubeyoutube.com/channel/UC8qZh7FmEUGqxH-DLV-OjPQ
• Facebookfacebook.com/miscabike
• LinkedInlinkedin.com/company/michigan-scholastic-cycling-association-misca-
• Instagraminstagram.com/misca_bike

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Scholastic Cycling Association (MiSCA)