Smile Stream Solutions

What Smile Stream Solutions does

The company operates a dual go-to-market model: a self-serve Shopify-based e-commerce storefront with multi-currency support serving SMB and individual orthodontic practices across more than 25 countries, complemented by a consultative direct-sales motion targeting dental and orthodontic support organizations (DSOs/OSOs). Revenue is generated primarily through unit-priced product sales of consumables and durable equipment, supplemented by group purchasing programs, the free Diamond Club loyalty savings program, lab and fabrication services via Stream Ligners and Smile Tech Labs, and marketing services via SmilePrint. Leadership is concentrated under CEO/President Tom Macari, who joined in 2020 with 28 years of orthodontic industry experience spanning sales, marketing, R&D, and procurement.

Name

Smile Stream Solutions

Legal name

Smile Stream Solutions

Website

https://smilestreamsolutions.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Smile Stream Solutions is a multi-brand orthodontic supplies distributor serving orthodontic practices globally through e-commerce and direct sales, offering brackets, wires, aligners, instruments, handpieces, and lab services across 25+ countries.

Ownership category

akta.pro rank

Product category

Orthodontic Supplies

NAICS

Dental Equipment and Supplies Manufacturing (339114), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)

Keywords

• Orthodontic supplies distribution
• Orthodontic brackets and wires
• Clear aligner materials
• Orthodontic instruments and pliers
• Dental handpieces

Headquarters

HQ city

Castle Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Supplies Sales: Direct product sales of orthodontic supplies including brackets, tubes, wires, bands, burs, instruments, handpieces, aligners, and accessories through e-commerce platform. One-time and recurring purchase model.
2. Diamond Club Membership: Free loyalty program offering savings on every order. Membership tier-based benefits for regular customers.
3. DSO/OSO Consultative Services: Tailored programs for dental service organizations and orthodontic support organizations to support their growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Smile Stream Solutions distributes a comprehensive catalog of orthodontic supplies including brackets, buccal tubes, archwires, elastomerics, handpieces, precision instruments, clear aligner materials, adhesives, and disposables, sold through its own Shopify e-commerce platform and direct sales channels. The company also offers proprietary exclusive product lines (Step-1 PumEtch, GT Flex thermoplastics, Synovate brackets, Ixion instruments), the Stream Ligners clear aligner solution, SmilePrint Marketing services, Smile Tech Labs fabrication services, and the Diamond Club loyalty program for orthodontic practices.

Product overview

Smile Stream Solutions is a full-service provider of high-quality orthodontic supplies operating as a multi-brand portfolio company. The core offerings are organized under three main sub-brands: the flagship Smile Stream Solutions brand, the premium Genesis Orthodontics line, and the value-oriented OrthoEssentials brand acquired in 2021. Key product categories include orthodontic brackets (metal, ceramic, gold-plated, self-ligating), buccal tubes, bands, archwires (Nickel Titanium, Stainless Steel, TMA, specialty coatings), elastomerics, handpieces (Speed Series, HydroStream, AeroStream), precision instruments (Ixion line), and clear aligner supplies (GT Flex thermoplastics, aligner accessories). Supporting services include Stream Ligners clear aligner solution, SmilePrint Marketing, Smile Tech Labs, and the Diamond Club loyalty program. The company positions itself as a strategic supplying partner focused on increasing practice efficiencies and decreasing cost bases for orthodontic practices.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis Orthodontics: Premium orthodontic supplies including metal brackets, aesthetic brackets, wires, bands, and instruments for orthodontic practices.
• OrthoEssentials
• SmilePrint Marketing
• Smile Tech Labs
• Stream Ligners
• GT Flex
• Ixion Instruments

Products and services

• Smile Stream Solutions Orthodontic Supplies (Core Brand) Primary brand offering a comprehensive range of orthodontic clinical supplies including brackets, tubes, wires, elastomerics, adhesives, instruments, handpieces, aligner supplies, and disposables for orthodontic practices.
• Genesis Orthodontics

Quantifiable outcome

• Savings on every order through Diamond Club program
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• OrthoEssentialscoreStrategic or Co-development PartnerAcquired in January 2021 as part of acquisition strategy to expand market reach. OrthoEssentials is a full-service provider of orthodontic supplies located in Mt. Holly, New Jersey. Most products are Made In The U.S.A.
• Genesis OrthodonticscoreStrategic or Co-development PartnerPremium bracket and wire brand with 28 years of orthodontic community experience. Offers competitive equivalents to other major brands. Provides premier level quality across traditional braces and full-service aligner systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Orthodontics: Privately held U.S. manufacturer and distributor of orthodontic brackets, wires, bands, and related supplies. Closely comparable to Smile Stream as a full-line orthodontic supplies specialist serving practices globally.
• G&H Orthodontics: U.S.-based manufacturer and supplier of orthodontic wires, brackets, elastomerics, and instruments. Comparable as a single-source orthodontic supply provider to practices and group practices.
• Ortho Technology: Distributor of orthodontic supplies and equipment with a value-tier catalog. Competes directly with Smile Stream's OrthoEssentials brand for cost-conscious practices.
• Rocky Mountain Orthodontics: Long-standing orthodontic product manufacturer offering brackets, bands, buccal tubes, and instruments. Comparable product breadth and orthodontic-practice customer base.
• DynaFlex: Manufacturer and distributor of orthodontic products including brackets, wires, and aligner accessories. Direct competitor in the multi-brand, full-line orthodontic supply category.

Broad incumbents

• Patterson Companies: Major dental and animal health distributor serving practices across the U.S. and Canada. Overlaps with Smile Stream on orthodontic supply distribution to practices and group accounts.
• Align Technology: Dominant clear-aligner brand (Invisalign) and iTero scanner maker. Comparable through its materials, instruments, and digital workflow ecosystem that increasingly overlaps with Smile Stream's GT Flex and Stream Ligners offerings.
• Solventum (formerly 3M Health Care): Major orthodontic supplies manufacturer (formerly 3M Oral Care) producing Clarity brackets and other widely adopted orthodontic systems. Represents a large-scale incumbent in Smile Stream's core bracket and consumables categories.
• Dentsply Sirona: Global dental equipment and consumables manufacturer with a significant orthodontic product line (brackets, wires, aligners). Competes across multiple of Smile Stream's categories with much greater scale.
• Henry Schein: Largest dental supply distributor in North America, offering orthodontic products as part of a much broader dental and medical portfolio. Comparable as a competing supply channel to orthodontic practices and DSOs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmileStreamSolutions
• LinkedInlinkedin.com/company/smilestreamsolutions
• Instagraminstagram.com/smile.stream
• Xx.com/smile_stream

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Stream Solutions