Smile Stream Solutions
Smile Stream Solutions is a multi-brand orthodontic supplies distributor serving orthodontic practices globally through e-commerce and direct sales, offering brackets, wires, aligners, instruments, handpieces, and lab services across 25+ countries.
- Company typePrivate
- Founded2016
- HeadquartersCastle Rock, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smile Stream Solutions does
The company operates a dual go-to-market model: a self-serve Shopify-based e-commerce storefront with multi-currency support serving SMB and individual orthodontic practices across more than 25 countries, complemented by a consultative direct-sales motion targeting dental and orthodontic support organizations (DSOs/OSOs). Revenue is generated primarily through unit-priced product sales of consumables and durable equipment, supplemented by group purchasing programs, the free Diamond Club loyalty savings program, lab and fabrication services via Stream Ligners and Smile Tech Labs, and marketing services via SmilePrint. Leadership is concentrated under CEO/President Tom Macari, who joined in 2020 with 28 years of orthodontic industry experience spanning sales, marketing, R&D, and procurement.
Smile Stream Solutions firmographics
Firmographics- Name
- Smile Stream Solutions
- Legal name
- Smile Stream Solutions
- Website
- https://smilestreamsolutions.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smile Stream Solutions is a multi-brand orthodontic supplies distributor serving orthodontic practices globally through e-commerce and direct sales, offering brackets, wires, aligners, instruments, handpieces, and lab services across 25+ countries.
- Ownership category
- akta.pro rank
Smile Stream Solutions industry classification
Industry- Product category
- Orthodontic Supplies
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
- akta.pro secondary industries
- Orthodontic Group Practices (HLABAKAC), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)
Keywords
Where Smile Stream Solutions is headquartered
LocationHeadquarters
- HQ city
- Castle Rock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smile Stream Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Orthodontic Supplies Sales: Direct product sales of orthodontic supplies including brackets, tubes, wires, bands, burs, instruments, handpieces, aligners, and accessories through e-commerce platform. One-time and recurring purchase model.
- Diamond Club Membership: Free loyalty program offering savings on every order. Membership tier-based benefits for regular customers.
- DSO/OSO Consultative Services: Tailored programs for dental service organizations and orthodontic support organizations to support their growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for orthodontic supplies |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Smile Stream Solutions product offering
Product offeringCore offering
Smile Stream Solutions distributes a comprehensive catalog of orthodontic supplies including brackets, buccal tubes, archwires, elastomerics, handpieces, precision instruments, clear aligner materials, adhesives, and disposables, sold through its own Shopify e-commerce platform and direct sales channels. The company also offers proprietary exclusive product lines (Step-1 PumEtch, GT Flex thermoplastics, Synovate brackets, Ixion instruments), the Stream Ligners clear aligner solution, SmilePrint Marketing services, Smile Tech Labs fabrication services, and the Diamond Club loyalty program for orthodontic practices.
Product overview
Smile Stream Solutions is a full-service provider of high-quality orthodontic supplies operating as a multi-brand portfolio company. The core offerings are organized under three main sub-brands: the flagship Smile Stream Solutions brand, the premium Genesis Orthodontics line, and the value-oriented OrthoEssentials brand acquired in 2021. Key product categories include orthodontic brackets (metal, ceramic, gold-plated, self-ligating), buccal tubes, bands, archwires (Nickel Titanium, Stainless Steel, TMA, specialty coatings), elastomerics, handpieces (Speed Series, HydroStream, AeroStream), precision instruments (Ixion line), and clear aligner supplies (GT Flex thermoplastics, aligner accessories). Supporting services include Stream Ligners clear aligner solution, SmilePrint Marketing, Smile Tech Labs, and the Diamond Club loyalty program. The company positions itself as a strategic supplying partner focused on increasing practice efficiencies and decreasing cost bases for orthodontic practices.
Differentiator
Problem solved
Functional benefit
Brands
- Genesis Orthodontics: Premium orthodontic supplies including metal brackets, aesthetic brackets, wires, bands, and instruments for orthodontic practices.
- OrthoEssentials
- SmilePrint Marketing
- Smile Tech Labs
- Stream Ligners
- GT Flex
- Ixion Instruments
Products and services
- Smile Stream Solutions Orthodontic Supplies (Core Brand) Primary brand offering a comprehensive range of orthodontic clinical supplies including brackets, tubes, wires, elastomerics, adhesives, instruments, handpieces, aligner supplies, and disposables for orthodontic practices.
- Genesis Orthodontics
Quantifiable outcome
- Savings on every order through Diamond Club program
- +1 more outcomes
Companies that use Smile Stream Solutions
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Smile Stream Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Smile Stream Solutions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OrthoEssentialscoreAcquired in January 2021 as part of acquisition strategy to expand market reach. OrthoEssentials is a full-service provider of orthodontic supplies located in Mt. Holly, New Jersey. Most products are Made In The U.S.A.
- Genesis OrthodonticscorePremium bracket and wire brand with 28 years of orthodontic community experience. Offers competitive equivalents to other major brands. Provides premier level quality across traditional braces and full-service aligner systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Smile Stream Solutions competitors and assessment
Company assessmentDirect peers
- American Orthodontics: Privately held U.S. manufacturer and distributor of orthodontic brackets, wires, bands, and related supplies. Closely comparable to Smile Stream as a full-line orthodontic supplies specialist serving practices globally.
- G&H Orthodontics: U.S.-based manufacturer and supplier of orthodontic wires, brackets, elastomerics, and instruments. Comparable as a single-source orthodontic supply provider to practices and group practices.
- Ortho Technology: Distributor of orthodontic supplies and equipment with a value-tier catalog. Competes directly with Smile Stream's OrthoEssentials brand for cost-conscious practices.
- Rocky Mountain Orthodontics: Long-standing orthodontic product manufacturer offering brackets, bands, buccal tubes, and instruments. Comparable product breadth and orthodontic-practice customer base.
- DynaFlex: Manufacturer and distributor of orthodontic products including brackets, wires, and aligner accessories. Direct competitor in the multi-brand, full-line orthodontic supply category.
Broad incumbents
- Patterson Companies: Major dental and animal health distributor serving practices across the U.S. and Canada. Overlaps with Smile Stream on orthodontic supply distribution to practices and group accounts.
- Align Technology: Dominant clear-aligner brand (Invisalign) and iTero scanner maker. Comparable through its materials, instruments, and digital workflow ecosystem that increasingly overlaps with Smile Stream's GT Flex and Stream Ligners offerings.
- Solventum (formerly 3M Health Care): Major orthodontic supplies manufacturer (formerly 3M Oral Care) producing Clarity brackets and other widely adopted orthodontic systems. Represents a large-scale incumbent in Smile Stream's core bracket and consumables categories.
- Dentsply Sirona: Global dental equipment and consumables manufacturer with a significant orthodontic product line (brackets, wires, aligners). Competes across multiple of Smile Stream's categories with much greater scale.
- Henry Schein: Largest dental supply distributor in North America, offering orthodontic products as part of a much broader dental and medical portfolio. Comparable as a competing supply channel to orthodontic practices and DSOs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Smile Stream Solutions social profiles
Digital presenceSmile Stream Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smile Stream Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Smile Stream Solutions subsidiaries and ownership
Company hierarchySubsidiaries3 records
Smile Stream Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smile Stream Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smile Stream Solutions
What does Smile Stream Solutions do?
Smile Stream Solutions distributes a comprehensive catalog of orthodontic supplies including brackets, buccal tubes, archwires, elastomerics, handpieces, precision instruments, clear aligner materials, adhesives, and disposables, sold through its own Shopify e-commerce platform and direct sales channels. The company also offers proprietary exclusive product lines (Step-1 PumEtch, GT Flex thermoplastics, Synovate brackets, Ixion instruments), the Stream Ligners clear aligner solution, SmilePrint Marketing services, Smile Tech Labs fabrication services, and the Diamond Club loyalty program for orthodontic practices.
Is Smile Stream Solutions a public or private company?
Smile Stream Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smile Stream Solutions founded?
Smile Stream Solutions was founded in 2016. It employs 11 to 50 people.
Where is Smile Stream Solutions based?
Smile Stream Solutions is headquartered in Castle Rock, United States, in the North America region.
How does Smile Stream Solutions make money?
Three revenue lines are on record. Orthodontic Supplies Sales are the primary driver. The others are diamond Club Membership and DSO/OSO Consultative Services.
Who are Smile Stream Solutions's main competitors?
Direct peers on record are American Orthodontics, G&H Orthodontics, Ortho Technology, Rocky Mountain Orthodontics and DynaFlex. Broad incumbents are Patterson Companies, Align Technology, Solventum (formerly 3M Health Care), Dentsply Sirona and Henry Schein.
Does Smile Stream Solutions have an API?
No public API is recorded for Smile Stream Solutions.
What industry is Smile Stream Solutions in?
Smile Stream Solutions's product category is Orthodontic Supplies. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication, with a secondary code of HLABAKAC, Orthodontic Group Practices. Its NAICS code is 339114 and its SIC code is 3843.