Verbund Pflegehilfe

What Verbund Pflegehilfe does

Verbund Pflegehilfe, legally organized as VP Verbund Pflegehilfe GmbH and headquartered in Mainz, Germany, operates what is self-described as Germany's largest care consulting service. Founded in 2008 as a social startup, the company runs a two-sided digital platform that provides free telephone and online consultation to care-dependent individuals and their families across the DACH region (Germany, Austria, and Switzerland), helping them navigate the German care system, determine their Pflegegrad (care-grade classification), identify applicable subsidies (up to €4,180 via nursing care insurance, up to €6,250 via KfW, up to €10,812 in Pflegegeld), and connect with vetted local service providers.

The underlying technology is an online portal combined with a phone-based consultation infrastructure staffed by 130+ care consultants available seven days a week from 8:00 to 20:00. The platform includes a digital provider-matching configurator and a free Pflegegrad-Rechner (care-grade calculator) that walk users through structured questionnaires. The site carries TÜV Saarland customer-satisfaction certification ("sehr gut"), a Datenschutz-Mit-Siegel data-protection audit, and a Trustpilot rating of 4.8/5 across 60,000+ reviews; over 2 million people have been advised, more than 1.5 million consultation conversations have been conducted, and the newsletter list exceeds 600,000 subscribers. Product surface spans 30+ care categories, including 24-hour care, stairlifts, walk-in bathtubs, bathtub-to-shower conversions, home emergency systems, mobility scooters, electric wheelchairs, nursing homes, assisted living, short-term and respite care, senior shared living, intensive care, care-property investment, and advance care directives.

Verbund Pflegehilfe monetizes as a marketplace: care seekers are not charged, and revenue comes from membership fees paid by care service providers (nursing agencies, home-modification companies, mobility-equipment suppliers) for access to pre-qualified leads, plus a paid €99 Vermittlungsgarantie (mediation-guarantee) add-on offering a money-back clause. Distribution is content-driven, relying on SEO-optimized informational pages and email to capture top-of-funnel demand, then converting via phone-based consultation at the bottom of the funnel. The company is led by Managing Director Johannes Haas and, per the source data, operates without external investors or a parent company.

Name

Verbund Pflegehilfe

Legal name

VP Verbund Pflegehilfe GmbH

Website

https://pflegehilfe.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Verbund Pflegehilfe, headquartered in Mainz, operates what it describes as Germany's largest care consulting platform, providing free telephone and online consultation and matching care-dependent individuals and their families in the DACH region with vetted care service providers, funded by provider membership fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Provider Membership Fees: The company generates revenue through fees charged to care service providers who are listed on their platform. Providers pay to be featured and receive pre-qualified customer leads.
2. Vermittlungsgarantie (Mediation Guarantee): Optional paid service (€99) providing a guarantee that a suitable provider will be found, with money-back guarantee if unsuccessful.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Verbund Pflegehilfe operates a free telephone and online care consultation service (Pflegeberatung) that advises care-dependent individuals and their families on care options, care grades, subsidies, and home accessibility modifications in the German care system. It also operates a two-sided Anbieter-Vergleich marketplace that matches consumers with vetted care providers (nursing services, stairlift companies, bathroom renovation firms, mobility aid suppliers) and monetizes those matches through provider membership fees and an optional €99 Vermittlungsgarantie mediation guarantee.

Product overview

Verbund Pflegehilfe is a digital care consultation and provider-matching platform operating as Germany's largest care advisory service. The platform offers a unified portal combining free telephone and online consultation with a provider comparison marketplace. The core offering consists of the Pflegeberatung (care consultation) service and the Anbieter-Vergleich (provider comparison) tool, supported by an extensive portfolio of specialized care service categories including 24-hour care, accessibility solutions (stairlifts, walk-in bathtubs, bathtub conversions, home emergency systems, lifts), mobility aids (electric scooters, wheelchairs, walkers), residential care options (nursing homes, assisted living, senior WG), and financial planning tools (care level calculator, care subsidies guidance). The platform monetizes through membership fees charged to listed providers rather than from end consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Kostenlose Pflegeberatung (Free Care Consultation)
• Anbieter-Vergleich (Provider Comparison and Matching)
• Vermittlungsgarantie (Mediation Guarantee)
• Pflegegrad-Rechner (Care Grade Calculator)

Quantifiable outcome

• Up to €4,180 subsidy for home modifications like walk-in bathtubs through nursing care insurance
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Care.com: Global two-sided marketplace for care services (senior care, child care, housekeeping). Conceptually analogous to Verbund Pflegehilfe's marketplace model but operating at much larger scale internationally; useful as a global benchmark for marketplace monetization.
• BARMER Compass Pflegeberatung: BARMER's statutorily required care advisory service and provider directory for ~8M+ insured members. Competes with Verbund Pflegehilfe as a free, brand-anchored alternative for care navigation, especially among BARMER insureds.
• AOK Pflegenavigator: AOK's statutory provider search and care advisory tool. Functions as a free, insurer-backed substitute for Verbund Pflegehilfe's consultation service, with a captive member base and regulator-mandated advisory offering.

Direct peers

• Pflegemarkt.de: German online care marketplace and comparison portal connecting care seekers with providers. Direct competitor to Verbund Pflegehilfe's Anbieter-Vergleich and consultation offering, operating with a similar two-sided marketplace model in Germany.
• Pflege.de: Major German care information and provider-matching portal serving care-dependent individuals and families. Closely comparable to Verbund Pflegehilfe in scope (care advice, subsidies, provider matching) and target audience (elderly Germans and their relatives).
• 24h-Pflege.de: Specialized German marketplace for 24-hour live-in care services. Overlaps with Verbund Pflegehilfe's 24-Stunden-Pflege category and shares the lead-generation/marketplace business model for in-home care.

Emerging players

• Sanubi: German care-products retailer focused on mobility aids and accessibility equipment. Adjacent category overlap with Verbund Pflegehilfe's Hilfsmittel and Barrierefreies Bad sections; could evolve into a more direct marketplace competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VerbundPflegehilfe
• LinkedInlinkedin.com/company/verbundpflegehilfe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verbund Pflegehilfe