AGConsult

What AGConsult does

AGConsult bv is a Belgian private limited company founded in 2001 and headquartered in Boom, Belgium, operating as a remote-first UX, conversion rate optimization (CRO), and user-research agency serving primarily Belgium and the Netherlands. The firm employs 11–50 people and is co-founded and led by Karl Gilis and Els Aerts, both internationally recognized practitioners. Its customer base spans enterprise (Nespresso, Carglass, Colruyt/Collect&Go, Yoast, AXA, TUI, itsme), government and public sector (MyPension/Federale Pensioendienst, Gemeente Amsterdam, Universiteit Gent), and non-profit/social-profit organizations (Solidaris).

The firm's core product is professional services delivered through a methodology-driven approach built on deep user research (top-tasks research, usability testing, logfile analysis), UX design and information architecture, and systematic CRO/A/B testing. The second product line is the AGConsult Academie, an online training platform offering 16+ video-based courses covering UX, e-commerce UX, copywriting, CRO, SEO, branding, customer experience, video marketing, content marketing, and A/B testing methodology. Distribution is purely direct: consulting engagements are sold to enterprise and public-sector buyers, while the Academie is sold via a self-serve e-commerce storefront (WooCommerce) globally, with courses priced at €450 individually, a €950 lifetime full-academie subscription, and tiered team pricing down to €350 per seat.

The business model is a hybrid of project-based professional services (the primary revenue engine) and a subscription/one-time-license training business. Marketing is content- and community-led: a bimonthly newsletter with 8,143 subscribers, 150+ international conference speaking engagements across 37 countries, the CRO Belgium meetup community, and a blog/cases portfolio. The firm positions itself as 100% independent (no agency-group affiliation and no software-vendor relationship), a deliberate differentiator in a market crowded with platform-tied consultancies.

Name

AGConsult

Legal name

AGConsult bv

Website

https://agconsult.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

AGConsult is a Belgian UX, CRO, and user-research consulting agency founded in 2001, serving enterprises, governments, and non-profits in Belgium and the Netherlands with professional services and a subscription-based online training platform (AGConsult Academie).

Ownership category

akta.pro rank

Product category

UX and Conversion Optimization Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• User experience consulting
• Conversion rate optimization
• Usability testing services
• UX research services
• Digital marketing training

Headquarters

HQ city

Boom

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - UX/CRO Consulting: Consulting engagements for user research, UX design, conversion rate optimization, and website redesign projects targeting enterprise clients, governments, and non-profits.
2. Online Academy - Individual Course Sales: Sale of individual online training courses at €450 per course covering UX, copywriting, CRO, SEO, video marketing, branding, and customer experience topics.
3. Online Academy - Annual/Lifetime Subscription: Lifetime access subscription to all 16+ online courses for €950, with team pricing discounts available. Annual subscriptions auto-renew unless cancelled.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AGConsult is a Belgian usability and conversion rate optimization (CRO) agency that delivers user research, UX design, information architecture, usability testing, and A/B testing consulting for enterprise, government, and non-profit clients. The company also operates the AGConsult Academie, an online training platform offering 16+ video-based courses on UX, copywriting, CRO, SEO, branding, and digital marketing, sold individually or via a lifetime-access subscription.

Product overview

AGConsult is a UX, CRO, and usability consulting agency founded in 2001, operating in Belgium and the Netherlands. The company offers two main product lines: (1) professional UX services including user research, UX design, information architecture, usability testing, and A/B testing, and (2) the AGConsult Academie online training platform. The Academie provides 16+ video-based courses covering UX, e-commerce, copywriting, content marketing, SEO, A/B testing, branding, video marketing, and customer experience. Courses are available individually (€450 each) or as a full-access bundle (€950 for lifetime access to all courses). Training is delivered by AGConsult founders (Karl Gilis, Els Aerts) and external experts. The company also hosts the CRO Belgium meetup and publishes a bimonthly UX/CRO newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Consulting Services Professional UX and CRO consulting engagements for enterprise companies, governments, and non-profit organizations, focused on user research, UX design, conversion rate optimization, and A/B testing to improve website and app performance.
• AGConsult Academie Online training platform offering 16+ video-based courses covering UX, copywriting, conversion optimization, SEO, branding, video marketing, and content strategy, delivered via subscription model with lifetime access option.
• Open Training Courses Individual public training sessions and workshops available for registration, both in-person and online, covering UX, CRO, and digital marketing topics.
• In-Company Training Customized workplace training programs and coaching engagements tailored to specific organizational needs, delivered on-site or remotely for teams wanting hands-on workshops.

Quantifiable outcome

• Revenue doubled in 1 year for Yoast through conversion optimization
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• UserTesting: UserTesting is a human-insights platform enabling on-demand usability testing and user research. Competes for the same client budget on user research, but delivers via a self-serve technology platform rather than a bespoke consultancy engagement.

Others

• Hotjar: Hotjar is a behavior analytics and user-feedback tool (heatmaps, recordings, surveys) commonly used by CRO professionals. Complementary ecosystem tool that AGConsult's clients adopt rather than a direct competitor.
• VWO: VWO (Visual Website Optimizer) is an A/B testing and conversion optimization platform widely used by CRO agencies. Adjacent ecosystem vendor that supports rather than competes with AGConsult's service delivery.
• Optimizely: Optimizely is a leading experimentation and A/B testing platform that powers many CRO programs AGConsult designs and runs. Adjacent infrastructure provider rather than a consulting peer.

Direct peers

• Invesp: Invesp is a CRO consultancy specializing in conversion audits, A/B testing, and UX optimization for e-commerce and B2B websites, closely matching AGConsult's methodology and service portfolio.
• Experience Dynamics: Experience Dynamics is a UX design and conversion optimization consultancy delivering usability testing, UX research, and CRO services — a direct niche competitor to AGConsult with comparable offerings.
• Conversion Sciences: Conversion Sciences is a digital agency focused on conversion rate optimization, persona research, and conversion copywriting, overlapping significantly with AGConsult's positioning and methodology.
• Widerfunnel: Widerfunnel is a conversion rate optimization agency combining user research, A/B testing, and UX strategy. Mirrors AGConsult's core service stack and client profile (mid-market and enterprise e-commerce).
• CXL: CXL (formerly ConversionXL) is a conversion optimization training and consulting firm offering CRO audits, experimentation programs, and an online academy — directly comparable to AGConsult's consulting-plus-Academie model, though operating globally rather than regionally.

Broad incumbents

• Nielsen Norman Group: Nielsen Norman Group is the largest dedicated UX research and training firm, offering UX consulting, training, and research reports. Comparable to AGConsult in research methodology and training, but operates at significantly larger scale and global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agconsult
• Xx.com/agconsult
• Facebookfacebook.com/agconsult.be

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGConsult