Functional Medicine of Idaho

What Functional Medicine of Idaho does

Functional Medicine of Idaho (FMI) is a privately held, multi-specialty functional medicine practice founded in 2018 by Dr. Mark Holthouse and headquartered in Meridian, Idaho, serving patients across the Treasure Valley and six U.S. states (Idaho, Oregon, Washington, Utah, Montana, Wyoming) via telemedicine. The practice operates three physical clinics in Meridian, Boise, and Eagle, staffed by 20+ providers including physicians, physician assistants, nurse practitioners, functional nutritionists, and a clinical lipid specialist, organized into Primary Care, Functional Care, Pediatric Care, Women's Health, Men's Health, and Specialty Care service lines.

FMI's core offerings combine insurance-billed conventional primary care with subscription-based root-cause functional care and cash-pay concierge longevity services. Revenue streams include: (i) insurance reimbursement for primary and functional visits (in-network with Blue Cross, Regence, Aetna, Select Health, Pacific Source, Cigna, and Mountain Health Co-op), (ii) a $69/month or $695/year functional care membership, (iii) cash-pay specialty care plans priced at $2,589 (Essentials), $3,568 (Elite Optimization), and $5,595 (Premier Metabolic Reset), (iv) compounded GLP-1 medications and peptides supplied through four core compounding pharmacy partners, and (v) proprietary supplement sales via funmedshop.com. Specialty services include BHRT, peptide therapy (Sermorelin, GLP-1s), IV therapy (NAD+, Myers, ozone, glutathione), PRP treatments, advanced cardiometabolic diagnostics, body contouring via Alma Accent Prime, and pediatric functional medicine. Marketing is driven by the "Functional Medicine Foundations" podcast, blog content, social media, and a 12+ affiliate partner network (Prolon, HigherDOSE, Sunlighten, Perspire Sauna, etc.). FMI holds LegitScript healthcare merchant certification and has no disclosed external funding, patents, or M&A activity.

Name

Functional Medicine of Idaho

Legal name

Functional Medicine of Idaho

Website

https://funmedidaho.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Functional Medicine of Idaho is a privately held multi-specialty functional medicine practice operating three Treasure Valley clinics and telemedicine across six states, delivering insurance-billed primary care, subscription root-cause functional care, and cash-pay concierge longevity services to individuals and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance-Billed Primary Care: Office visits billed through insurance for in-network patients covering acute care, annual exams, basic labs, and preventive screenings
2. Functional Care Membership: Monthly or annual subscription ($69/mo or $695/year) added to insurance-billed visits, covering extended functional consults, advanced testing access, personalized plans, and supplement discounts
3. Cash-Pay Specialty Care: Concierge-level specialty services including peptide therapy, BHRT, pellet therapy, PRP - not constrained by insurance. Initial consultation $375, with specialty plans from $2,589 to $5,595
4. Compounded Medications: GLP-1 medications including compounded Semaglutide (from $128) and Tirzepatide (from $180) billed separately from office visits
5. Supplement Sales: Proprietary supplement store (funmedshop.com) with exclusive partners offering vetted quality supplements with 15% discount for functional care members

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Functional Medicine of Idaho operates a multi-specialty clinical practice delivering primary care, functional medicine, and specialty/longevity services to individual patients across Idaho and surrounding states. Its sellable offerings include primary care, functional care memberships, pediatric care, women's and men's health, hormone replacement therapy, peptide therapy, IV therapy, weight loss programs, cardiometabolic care, PRP and regenerative treatments, body contouring, and adjunct wellness services.

Product overview

Functional Medicine of Idaho is a multi-specialty healthcare practice offering a tiered care model spanning Primary Care (insurance-billed foundational health), Functional Care (root-cause investigation with membership model), and Specialty Care (cash-pay concierge longevity medicine). The practice operates three clinics in the Treasure Valley (Meridian, Boise, Eagle) and provides telemedicine across multiple states. Key service lines include hormone therapy (BHRT, TRT, pellets), peptide therapy, IV therapy, weight loss programs, cardiometabolic care, pediatric care, and wellness services including body contouring with Alma Accent Prime technology. The practice also offers educational resources through its Functional Medicine Foundations podcast and publishes content via blog and events. Founded in 2018, FMI serves patients across Idaho, Oregon, Washington, Utah, Montana, and Wyoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Insurance-billed primary care for everyday health management including acute care, annual physicals, preventive screenings, basic labs, same-day care, prescriptions, and minor surgical procedures. Covers adult, pediatric, men's and women's health. Billed through in-network insurers (Blue Cross, Regence, Aetna, Select Health, Pacific Source, Cigna, Mountain Health Co-op).
• Functional Care Membership-based root-cause care for chronic and complex conditions, including extended 45-minute functional consultations, advanced diagnostic testing, personalized lifestyle plans, supplement discounts, and care coordinator outreach. Layered on insurance-billed office visits at $69/month or $695/year.
• Specialty Care Concierge-level longevity and performance medicine including peptide therapy, bioidentical hormone replacement (BHRT), pellet therapy, PRP, IV therapy, weight loss, and regenerative medicine. Cash-pay only; initial consultation $375 (45 minutes).
• Pediatric Care Functional and primary pediatric care for children birth to 18, addressing chronic conditions, developmental issues, neurodevelopmental disorders (ADHD, autism), autoimmune, eczema, food intolerances, and routine health needs using laboratory and genetic testing with lifestyle and nutrition interventions.
• Women's Health Specialized women's healthcare addressing hormonal imbalances, menopause and perimenopause management, PCOS, fertility, sexual wellness, and GYN wellness through a functional medicine approach, delivered by WHNP-BC providers.
• Hormone Therapy Hormone optimization programs including bioidentical hormone replacement therapy (BHRT), testosterone replacement therapy (TRT), pellet therapy, and hormone balancing for men and women. Comprehensive hormone panels precede any prescription, with protocols adjusted through follow-up labs.
• Peptide Therapy Physician-led peptide protocols including Sermorelin for growth hormone optimization, GLP-1 medical weight loss (Semaglutide and Tirzepatide), and recovery/repair peptides. Protocols begin with comprehensive lab work and 45-minute specialty consultations, with ongoing provider monitoring and dose titration.
• IV Therapy Intravenous nutrient and adjunct therapy including NAD+ for energy and brain function, Myers Cocktail for fatigue and illness, high-dose Vitamin C for immune support, Phosphatidylcholine for cell membrane repair, Ozone therapy for detoxification, Chelation therapy for heavy metals, and Glutathione pushes.
• Weight Loss Programs Medical weight management using compounded GLP-1 and GIP/GLP-1 receptor agonists (Semaglutide and Tirzepatide, with B6 or B12), combined with nutrition coaching, InBody composition tracking, and peptide support across primary, functional, and specialty care levels. Compounded Semaglutide/Cyanocobalamin from $128; Tirzepatide/Pyridoxine from $180.
• Cardiometabolic Health Root-cause cardiovascular and metabolic care including advanced lipid panels (LDL particle number, ApoB, Lp(a), particle size), fasting insulin and HOMA-IR insulin resistance testing, cardiovascular risk assessment, and personalized treatment plans addressing heart health and metabolic dysfunction.
• PRP Treatments Platelet-rich plasma therapy for sports injuries, joint pain, tendon and ligament injuries, the P-Shot for erectile dysfunction, and the O-Shot for sexual wellness in women, using the patient's own biology for tissue regeneration.
• Accent Prime Body Contouring Non-invasive fat reduction and skin tightening using Alma Accent Prime technology, combining ultrasound and radiofrequency for body contouring without surgery or downtime.
• Wellness Services Detoxification and restoration therapies including ionic foot baths, infrared chromotherapy saunas, Blood Purification Protocol (EBO2), and Flowpresso compression therapy.

Quantifiable outcome

• Advanced lipid panels measuring LDL-P, ApoB, Lp(a) for more accurate cardiovascular risk prediction
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• ProlonminorGTM or Marketing PartnerFood & beverage partner offering 20% discount to FMI patients. Provides fast-mimicking diet products for cellular regeneration.
• Purity CoffeeminorGTM or Marketing PartnerToxin-free, antioxidant-rich coffee partner with 10% off discount code FUNMEDID for FMI patients.
• Sprout LivingminorGTM or Marketing PartnerPlant-based protein partner offering 20% off (code IDAHO20) for FMI patients.
• Higher DOSEminorGTM or Marketing PartnerInfrared, PEMF, and red light device partner with 15% off (code FUNMEDRENEW) for FMI patients.
• Sunlighten SaunaminorGTM or Marketing PartnerPartner sauna company offering savings up to $600 for FMI patients seeking infrared sauna therapy.
• Progress PharmacycoreOthers503B/503A pharmacy partner located in West Palm Beach, FL, for compounded medications including peptide therapies.
• Olympia PharmacycoreOthersCompounding pharmacy partner in Orlando, FL for customized medication formulations.
• Vertisis Custom PharmacycoreOthersCustom pharmacy partner in Scottsdale, AZ specializing in compounded medications.
• Staska PharmaceuticalscoreOthersPharmaceutical partner in Bennet, NE for medication sourcing and compounding.
• Perspire Sauna StudiominorGTM or Marketing PartnerLocal partner offering 30% off sauna memberships for FMI Functional Care and Wellness Plan patients. Locations in Boise and Eagle.
• Work Gym - MeridianminorGTM or Marketing PartnerFitness partner offering 15% off unlimited or 8x/month memberships for FMI patients in Meridian, ID.
• Fire Cold PlungeminorGTM or Marketing PartnerCold plunge and wellness equipment partner with $100 off (code FUNCTIONALMEDICINEOFIDAHO) for FMI patients.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Hospital-affiliated functional medicine program within a major health system, offering insurance-reimbursed functional medicine consults and integrative care. Comparable by clinical philosophy, but operates within a broader health system rather than as an independent specialty clinic.

Emerging players

• Amen Clinics: Cash-pay, multi-location brain health and wellness clinic network leveraging SPECT imaging and integrative protocols. Comparable on the high-ticket cash-pay concierge model and integrative diagnostics, but with a narrower brain-health focus.

Direct peers

• BodyLogicMD: Network of physician practices specializing in bioidentical hormone replacement therapy, integrative wellness, and preventive medicine with a cash-pay membership model. Comparable on BHRT, hormone optimization, and cash-pay annual plans.
• Parsley Health: Tech-enabled functional medicine membership practice operating virtually across the U.S. with an annual subscription model, root-cause care focus, and advanced diagnostics. Directly comparable on the Functional Care membership ($69/mo-style) and telemedicine distribution model FMI is building.
• Next Health: Multi-location longevity and performance optimization centers combining IV therapy, hormone optimization, peptides, and advanced diagnostics in a cash-pay concierge model. Comparable on specialty tier offerings (IVs, peptides, hormone, body composition) and concierge annual plans.
• Fountain Life: Membership-based preventive longevity medicine practice offering advanced diagnostics, hormone optimization, peptide protocols, and whole-body imaging. Comparable on the cash-pay longevity tier and root-cause cardiometabolic focus.
• UltraWellness Center by Mark Hyman: Pioneering functional medicine clinic in Lenox, MA offering insurance-accepted primary and functional care with a physician-led, root-cause focus. Closest comparable by clinical model: hybrid insurance + functional medicine with specialty nutrition, hormone, and cardiometabolic services.
• Forum Health: Network of integrative and functional medicine clinics offering primary care, hormone replacement, IV therapy, peptides, and advanced diagnostics across multiple U.S. states. Directly comparable multi-modality functional medicine platform with similar revenue tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxVhLJO5xGTkPUgEIESn7gg
• Facebookfacebook.com/funmedidaho
• LinkedInlinkedin.com/company/funmedidaho
• Instagraminstagram.com/funmedidaho
• Pinterestpinterest.com/funmedidaho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Functional Medicine of Idaho