Tates Rents
Tates Rents is an Idaho-based, employee-owned (ESOP) equipment rental provider operating 12 retail locations across Idaho, serving contractors, businesses, and homeowners with construction, landscaping, and industrial equipment, plus parts, service, used sales, and OSHA-compliant safety training.
- Company typePrivate
- Founded1946
- HeadquartersBoise, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Tates Rents firmographics
Firmographics- Name
- Tates Rents
- Legal name
- Tates Rents, Inc.
- Website
- https://tatesrents.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tates Rents is an Idaho-based, employee-owned (ESOP) equipment rental provider operating 12 retail locations across Idaho, serving contractors, businesses, and homeowners with construction, landscaping, and industrial equipment, plus parts, service, used sales, and OSHA-compliant safety training.
- Ownership category
- akta.pro rank
Tates Rents industry classification
Industry- Product category
- Equipment Rental Services
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)
Keywords
Where Tates Rents is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Tates Rents business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Core revenue stream from renting construction, landscaping, and general equipment to contractors, businesses, and homeowners on daily, weekly, or project-based rates. Equipment categories include aerial lifts, earth moving, concrete, material handling, lawn/garden, power/lighting, trailers, trucks, and welding equipment.
- Parts & Service: Over 50,000 parts from more than 100 suppliers. Parts and service revenue from repairs, maintenance, and parts sales at all locations and the dedicated Parts & Service facility in Meridian.
- Used Equipment Sales: Sale of used equipment from the rental fleet and auction items through Bidadoo platform, with financing options available through SLS Financial.
- Safety Training Services: OSHA-compliant training certifications including MEWP (Mobile Elevating Work Platforms), forklift training, fall protection, and excavation/trench safety courses delivered by Training Coordinator Kodi Newberry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Charitable/Non-profit Discount Program |
| Usage-based | Pay-as-you-go | Standard Rental Rates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Tates Rents product offering
Product offeringCore offering
Tates Rents rents construction, industrial, and homeowner-grade equipment on a daily, weekly, or project basis from 12 retail locations across Idaho. The fleet spans aerial lifts, earth moving, concrete, material handling, lawn/garden, power/lighting, trucks, trailers, and welding equipment. Complementary offerings include used equipment sales, a parts and service department stocking 50,000+ parts, and OSHA-compliant safety training certifications.
Product overview
Tates Rents is Idaho's premier, employee-owned equipment rental provider operating as a single unified rental service. The company offers a comprehensive fleet of construction, industrial, and homeowner equipment across 12 retail locations throughout Idaho. The core offering centers on the Equipment Rental Fleet encompassing aerial equipment, earth moving machinery, material handling (forklifts), concrete tools, lawn/garden/tree equipment, trucks/trailers, welding, power/lighting, and specialty items like 2,000-gallon Water Trucks and Vermeer 1000 CFM Vacuum Excavators. Supporting services include Used Equipment Sales with financing, a Parts & Service department with over 50,000 parts, and OSHA-compliant Safety & Training certifications for MEWPs, forklifts, fall protection, and excavation safety.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rental Fleet Comprehensive rental fleet of construction, industrial, and homeowner equipment including aerial lifts, earth movers, material handling, concrete tools, lawn/garden equipment, power tools, trailers, trucks, and welding equipment. Available across 12 Idaho retail locations on daily, weekly, or project-based terms.
- Used Equipment Sales Sale of pre-owned rental fleet equipment and auction items, with financing options available through partner SLS Financial and auction listings via Bidadoo. Targets contractors, businesses, and individual buyers seeking affordable used equipment.
- Parts & Service Parts department offering over 50,000 parts from more than 100 suppliers, with repair and maintenance services available at all retail locations and the dedicated Meridian Parts & Service facility. Serves rental customers and external equipment owners.
- Safety & Training Services OSHA-compliant certification training for Mobile Elevating Work Platforms (MEWPs/scissor lifts/booms), forklifts, fall protection, and excavation/trench safety courses. Delivered by an American Rental Association-certified, Genie-certified training coordinator for contractors and operators needing compliance certifications.
- Water Truck Rentals (2,000-gallon) 2,000-gallon water trucks available for rent, used for dust management on job sites, construction dust suppression, agricultural applications, and fire abatement. Targets contractors needing large-scale dust or fire control.
- Vermeer Vacuum Excavator Trailer Rentals Vermeer 1000 CFM towable vacuum excavator trailers available for rent, used for potholing, daylighting, utility location, and debris removal. Targets excavation contractors and utility crews.
Quantifiable outcome
- Ranked 89th in Idaho's Private 100 (2023), up from 96th place
- +2 more outcomes
Companies that use Tates Rents
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Tates Rents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tates Rents partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Jesse TreecoreCo-branded forklift wrap partnership with Jesse Tree, a local nonprofit dedicated to preventing homelessness in the Treasure Valley. A percentage of rentals from this wrapped asset will be dedicated to Jesse Tree's mission. The partnership reflects Tates Rents' commitment to community support and employee ownership values.
- Boise Rescue MissionminorNonprofit organization focused on providing services to meet the needs of homeless and addicted individuals in Boise and Nampa areas since 1958. Tates Rents team ran holiday raffle benefiting Boise Rescue Mission's City Light Home for Women and Children, raising $3,060.
- Camp Rainbow GoldminorNonprofit supporting families faced with pediatric cancer. Tates Rents raised $8,085 through holiday raffle for Traeger grill supporting Camp Rainbow Gold's multiple programs, including sending kids to camp.
- BidadoominorAuction partner for selling used equipment from Tates Rents' rental fleet. Auction items available through Bidadoo platform.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Tates Rents competitors and assessment
Company assessmentBroad incumbents
- United Rentals: World's largest equipment rental company (NYSE: URI), operating ~1,500 locations across North America with a portfolio spanning aerial, earthmoving, material handling, trucks, and specialty equipment. Tates Rents competes in the same product categories on a regional Idaho basis, while URI represents the scale-driven competitive benchmark.
- Sunbelt Rentals: Second-largest North American equipment rental company with 1,000+ locations and a similarly broad fleet spanning aerial, earthmoving, and specialty equipment. Operates a national branch footprint that increasingly extends into the Pacific Northwest, directly competing for Idaho-area contractor accounts.
- Caterpillar (CAT Rentals): World's largest construction equipment manufacturer, with a dedicated CAT Rentals division and a global dealer rental network (including Stotz and other Cat dealers in Idaho). Represents a different category of competitor through OEM scale and dealer-led rental services that occasionally overlap with Tates Rents' fleet categories.
Direct peers
- Herc Rentals: Public equipment rental company (NYSE: HRI) with a focused fleet across aerial, material handling, earthmoving, and specialty equipment. Operates a more focused branch footprint than URI/Sunbelt and is a closer operating model analog to Tates Rents' specialty in aerial and construction equipment rental.
- H&E Equipment Services: Public (Nasdaq: HEES) equipment rental and sales company with a regional concentration in heavy construction equipment including aerial, earthmoving, and material handling. Highly comparable in fleet composition and customer mix to Tates Rents.
- Ahern Rentals: Privately held, family-founded equipment rental operator with 12 Western U.S. locations serving Nevada, California, Arizona, Colorado, Utah, and Hawaii. Closely comparable to Tates Rents in private-ownership culture, regional depth, breadth of fleet, and diversified contractor/customer mix.
Others
- BrandSafway: Industrial services and access/scaffolding company. Thematically related because Tates Rents was originally founded in 1946 as 'Safway Scaffolding Company' before pivoting into general equipment rental. Not a current direct competitor but reflects the company's industrial-equipment heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tates Rents social profiles
Digital presenceTates Rents compliance and trust
Trust signalCompliance6 records
Tates Rents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tates Rents leadership team
Management profileNumber of profiles
Profiles12 records
Tates Rents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tates Rents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tates Rents
What does Tates Rents do?
Tates Rents rents construction, industrial, and homeowner-grade equipment on a daily, weekly, or project basis from 12 retail locations across Idaho. The fleet spans aerial lifts, earth moving, concrete, material handling, lawn/garden, power/lighting, trucks, trailers, and welding equipment. Complementary offerings include used equipment sales, a parts and service department stocking 50,000+ parts, and OSHA-compliant safety training certifications.
Is Tates Rents a public or private company?
Tates Rents is a private company. It is classified as management employee owned and is currently operating.
When was Tates Rents founded?
Tates Rents was founded in 1946. It employs 51 to 100 people.
Where is Tates Rents based?
Tates Rents is headquartered in Boise, United States, in the North America region.
How does Tates Rents make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are parts & Service, used Equipment Sales and safety Training Services.
Who are Tates Rents's main competitors?
Broad incumbents on record are United Rentals, Sunbelt Rentals and Caterpillar (CAT Rentals). Direct peers are Herc Rentals, H&E Equipment Services and Ahern Rentals. BrandSafway is listed as an others.
Does Tates Rents have an API?
No public API is recorded for Tates Rents.
What industry is Tates Rents in?
Tates Rents's product category is Equipment Rental Services. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 532412 and its SIC code is 7359.