Perth Digital Edge

What Perth Digital Edge does

Perth Digital Edge is a privately held, founder-led digital marketing agency headquartered in Wanneroo, Western Australia, established in 2017 by director Ben Tippett. The company provides an integrated portfolio of services spanning SEO (local, small business, enterprise, technical, international, and link building), Google Ads management (search, shopping, display, video, remarketing, Performance Max), social media marketing, content marketing and copywriting, web design and development on WordPress and WooCommerce, video production, branding, website hosting, programmatic advertising, and SEO training. Technology delivery relies on standard third-party platforms (Google Analytics, Google Search Console, Google tag management, WordPress/WooCommerce) plus a suite of free in-house SEO utility tools (Hreflang Tag Generator, Meta Length Checker, SEO Site Audit, Open Graph Preview, CPC Calculator, Schema Markup Generator) used for inbound lead generation. The agency operates as a Google Partner and is verified on Clutch, with a stated 4.9-star Google rating across 40+ reviews.

The firm operates a director-led, inside-sales GTM in which every client works directly with Ben Tippett rather than a delegated account manager, supported by a small in-house team of strategists and developers sized at 11-50 employees. Revenue is generated through monthly retainer engagements (SEO and Google Ads management typically $1,500-$10,000/month), project-based website build fees (from approximately $20,000 per project), and SEO training delivered across six Australian capital cities. Customers span local service businesses (tradies, plumbers, electricians), professional services and healthcare, ecommerce and product-based businesses, with named case studies across automotive, security, roofing, fencing, tourism, recruitment, finance, healthcare, education, and government sectors. Operations are anchored in Western Australia with national delivery to NSW, Victoria, Queensland, South Australia, and the ACT, executed remotely from the Perth headquarters via geo-targeted campaign management.

Name

Perth Digital Edge

Legal name

Perth Digital Edge Pty Ltd ATF BRT Family Trust

Website

https://perthdigitaledge.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Perth Digital Edge is a Perth-based, founder-led digital marketing agency providing SEO, Google Ads, web design, social media, and content marketing services to SMB and mid-market businesses across Australia, with monthly retainers from $1,500 and project work from $20,000.

Ownership category

akta.pro rank

Headquarters

HQ city

Wanneroo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SEO Retainer Management: Monthly SEO retainer services billed on a flat monthly fee model. Services include campaign setup, keyword research, ad copy creation, landing page recommendations, conversion tracking, weekly optimisation, and monthly reporting. Retainers range from approximately $1,500 to $10,000 per month depending on scope.
2. Website Design and Development: Project-based web design and development services. One verified project cost referenced is $20,000 for a website redevelopment. Scope includes custom WordPress and WooCommerce builds, UX redesign, and technical rebuilds.
3. Google Ads Management: Monthly management fees for Google Ads campaigns including search, shopping, display, video, remarketing, and Performance Max. Flat monthly fee model with no percentage-of-spend or setup fees.
4. SEO Training: SEO training programs offered across multiple Australian cities (Perth, Sydney, Melbourne, Adelaide, Canberra, Brisbane).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perth Digital Edge is a Perth-based digital marketing agency that delivers SEO, Google Ads management, social media marketing, web design, content marketing, video production, branding, and website hosting services to primarily Western Australian and Australian SMB and mid-market businesses. It builds and manages performance-focused digital marketing systems where spend is measured against qualified leads and gross revenue rather than clicks and impressions, with every client working directly with director Ben Tippett.

Product overview

Perth Digital Edge is a digital marketing agency offering a portfolio of interconnected services rather than a single unified software product. The core offering comprises SEO Services (encompassing local, small business, enterprise, technical, international SEO, and link building), Google Ads Management (search, shopping, display, video, remarketing, Performance Max), Social Media Marketing (Facebook, YouTube), Web Design (including WordPress-specific development), Content Marketing and Copywriting, Video Production, Branding, and Website Hosting. Additional offerings include Programmatic Advertising, SEO Training across major Australian cities, and a free internal SEO Tools Suite (Hreflang Tag Generator, Meta Length Checker, SEO Site Audit, Open Graph Preview & Generator, Google Ads CPC Calculator, Schema Markup Generator). The services work as an integrated system where SEO, Google Ads, and website development support each other to generate qualified leads and measurable business growth.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Westside Auto Wholesale: 4,900% ROI, 1.4 million visitors, 120,000 leads, 81 keywords in top 3
• +10 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators18 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• First Digital: Established multi-service Australian digital agency offering SEO, Google Ads, web development and broader digital strategy at greater scale than PDE. Provides similar services but as part of a wider portfolio targeting mid-market and enterprise accounts alongside SMB.
• Ogilvy Australia: Large multinational network agency with a major Australian presence offering paid media, SEO, content and digital strategy. Overlaps with PDE on Google Ads and content services but operates at very different scale and brand tier.
• Bonfire (formerly Soup): Australian full-service digital marketing agency offering SEO, paid media, content, branding and web. Comparable services but with a larger headcount, broader geographic reach, and blue-chip/mid-market client mix.

Direct peers

• Megaphone Marketing: Australian digital marketing agency delivering SEO, Google Ads, paid social and content services to SMB and ecommerce clients across Australia. Comparable revenue band, vertical mix, and reporting-driven value proposition.
• Web Profits: Australian digital marketing agency focused on performance-driven SEO, Google Ads and conversion optimization for SMB and mid-market clients. Operates nationally with similar outcome-based positioning and a comparable integrated SEO/ads/web stack.
• Dilate Digital: Perth-based digital marketing agency offering SEO, Google Ads, web design and conversion-focused services to WA and Australian SMBs. Operates in the same city and headcount band as PDE, competing head-to-head for local service businesses, tradies, and ecommerce clients.
• Reaprite: Perth-based SEO and digital marketing agency serving local service businesses and ecommerce clients. Directly comparable in geography, service menu (SEO, Google Ads, web design), and SMB target market.

Emerging players

• Studio Digital: Australian digital marketing agency specializing in SEO, web design and Google Ads for trades and professional services. Closely comparable vertical specialization (tradies, professional services) but smaller scale and primarily single-metro.
• Supero Studios: Brisbane-based digital agency offering web design, SEO, Google Ads and CRM work. Operates in the same Australian SMB agency category as PDE but is more weighted toward web design and conversion-rate optimization.
• Media Moguls: Perth-based full-service digital agency offering SEO, paid media and web design. Comparable local competitor with overlapping service menu and similar SMB/tradie focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PerthDigitalEd
• YouTubeyoutube.com/@PDEAUS
• Facebookfacebook.com/Perth-Digital-Edge-294417427835682
• Instagraminstagram.com/pdeaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Digital Edge