What Hololabs Studio Inc. does

Hololabs Studio Inc. is a private creative technology studio headquartered at 31 Bastion Square, Victoria, British Columbia, that designs and engineers immersive, real-time interactive experiences for location-based entertainment, theme parks, and attractions. Its service portfolio spans themed entertainment (gamified e-ticket attractions and dark rides with real-time rendering), mixed-reality attractions combining AR, VR, projection, and motion tracking, free-roam location-based VR (LBVR) experiences optimized for compact play spaces, interactive walls and projection installations with cloud-based content distribution, and autonomous gallery or museum installs with remote monitoring. The studio's flagship proprietary product is Abyss: Vault, a 2-6 player free-roam VR title distributed globally through VR venue platforms Spawnpoint, Vex, and Synthesis across venues in at least 11 countries.

Underlying technology centers on distributed rendering, real-time messaging, synchronized events, motion tracking, pose detection, and operations software capable of managing hundreds of networked computers in production, as deployed in Universal Studios Japan's Mario Kart: Koopa's Challenge attraction. The studio also develops mobile AR experiences (Sky Haven, Epic Universe Preview Center, Survive Vancouver), interactive art installations (Phonophotopia, Afroquatics, Glowshrooms), and consumer-facing mobile games (Floor Kids).

Revenue is generated primarily through project-based custom development and engineering services for enterprise clients in themed entertainment, complemented by licensing and platform distribution of proprietary experiences such as Abyss: Vault to free-roam VR operators. The go-to-market motion combines direct enterprise engagement (highlighted by Universal Studios Japan and Universal Parks as flagship references) with channel distribution through VR venue platforms and a small portfolio of mobile app store titles. Pricing is quote-based and not publicly disclosed, consistent with bespoke engineering services.

Name

Hololabs Studio Inc.

Legal name

Hololabs Studio Inc.

Website

https://hololabs.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Hololabs Studio is a Victoria-based creative technology studio that designs and engineers immersive real-time experiences — themed attractions, mixed-reality, free-roam VR, and interactive installations — for theme parks, location-based entertainment venues, museums, and cultural institutions.

Ownership category

akta.pro rank

Product category

Immersive Experience Design & Location-Based Entertainment Services

NAICS

Software Publishers (5132), Other Amusement and Recreation Industries (7139), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Amusement & Recreation Services (7900), Services-Prepackaged Software (7372)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

akta.pro secondary industries

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Immersive experience design
• Location-based entertainment
• Real-time rendering services
• Themed attraction development
• Mixed reality attractions

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Development & Engineering Services: Project-based custom development for themed attractions, VR experiences, and interactive installations. Working directly with clients to design, prototype, and build immersive experiences from concept through deployment.
2. Licensing & Platform Distribution: Distribution and licensing of proprietary experiences like Abyss: Vault through venue platforms (Spawnpoint, Vex, Synthesis) to free-roam VR operators globally

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hololabs Studio is a creative technology partner that designs and engineers immersive, real-time experiences for location-based entertainment, theme parks, and attractions. The company delivers end-to-end services spanning concept art through deployment, including themed e-ticket attractions, dark rides, mixed-reality attractions combining AR/VR with projection and motion tracking, free-roam location-based VR (LBVR) multiplayer experiences, interactive walls and projection installations, and autonomous gallery/museum exhibits. Its work also includes a portfolio of self-produced projects such as the Abyss: Vault free-roam VR game distributed globally through venue operators and partner platforms.

Product overview

Hololabs Studio is a creative technology partner specializing in interactive, immersive experiences for location-based entertainment, theme parks, and attractions. The company offers a portfolio of services including themed entertainment (gamified e-ticket attractions and dark rides), mixed-reality attractions (combining AR/VR with projection and motion tracking), free-roam LBVR, interactive walls and projection installations, and gallery/museum installs. Their notable projects include Abyss: Vault (a multiplayer free-roam VR sci-fi adventure), Mario Kart: Koopa's Challenge (theme park attraction at Universal Studios Japan), Floor Kids (breakdance battle game), Sky Haven (AR-enabled mobile game), Epic Universe Preview Center (AR mobile application), and various interactive art installations like Phonophotopia, Glowshrooms, Afroquatics, and Brain Rot Revolution. With roots in video game development and over 15 years of experience building real-time experiences, they combine creative design with deep engineering expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Themed Entertainment Attractions Custom design and engineering of gamified e-ticket attractions and dark rides with real-time rendering that integrates interactive media with showset, ride systems, and practical effects; intended for theme parks and major entertainment brands such as Universal Studios Japan.
• Mixed-Reality Attractions Immersive entertainment experiences that combine AR and VR with projection and motion tracking in a single space, designed for high-throughput themed experiences in location-based entertainment venues.
• Free-Roam LBVR Multiplayer VR experiences designed for free-roam arenas (such as 5m x 5m spaces) with spatial design, game mechanics, and immersive storytelling; built for location-based entertainment venues.
• Interactive Walls & Projection Installations Large-format experiences using real-time motion tracking and pose detection that allow guests to sync phones and interact via QR code; powered by a cloud-based distribution system for constant live updates.
• Gallery & Museum Installs Permanent or touring immersive exhibits that are autonomous, sensor-driven, and interactive with low operational overhead and built-in monitoring and alerting systems; designed for museums and galleries.
• Custom Concepts & Prototypes Prototype, validation, and build services for novel immersive projects that do not fit into standard categories; offered to clients with unique creative concepts.
• Abyss: Vault A sci-fi adventure free-roam VR multiplayer game for 2-6 players in a 6m x 6m play area with a 30-minute session duration, distributed through VR venue platforms (Spawnpoint, Vex, Synthesis) and operators like The Park Playground across Europe, North America, and beyond.
• Epic Universe Preview Center Mobile App A mobile application and AR experience developed for Universal Parks' Epic Universe preview center, featuring integrated immersive AR content that brings the theme park's five lands to life with animated and interactive components.
• WalkThruMusic A VR music experience that lets guests step inside a grunge music world, wandering through jam rooms, graphic spaces, and a gymnasium while manipulating real-time sound through movement.
• Floor Kids A breakdance battle game featuring unique freestyle gameplay, rhythm challenges, and multiplayer sessions with stylized hand-drawn graphics and an original soundtrack by Kid Koala; available on mobile app stores.
• Sky Haven A mobile AR game where players research and protect creatures living in the skies, featuring merge puzzles, casual gameplay, and location-based interaction with AR-enabled devices and agency-issued drones.
• Phonophotopia An interactive installation as part of the McLaren Wall-to-Wall initiative at Place des Arts in Montreal where users place colored blocks on a film strip conveyor belt, triggering unique sounds when projected onto Théâtre Maisonneuve; created in collaboration with the National Film Board of Canada and Kid Koala.
• Afroquatics An immersive interactive art installation inspired by African spiritual practices of Orisha and underwater worlds imagined by artists of the African diaspora, with game design and UX expertise provided in collaboration with artist Kemi Craig.
• Glowshrooms An interactive art installation where guests interact with large-scale projections using their phones, joining teams and engaging through movement or sound.
• The Education of Ursula An interactive exhibit featuring a conversational AI agent that plays a game with guests to create objects from hopeful futures, building Futures Literacy through The Thing From The Future game; built in partnership with Doha Debates and Imposter Media.
• Survive Vancouver An AR scavenger hunt experience that transforms real Vancouver locations into post-apocalyptic scenes inspired by The Last of Us, launched in May 2025 in collaboration with Destination Vancouver and OneNet.
• Brain Rot Revolution An immersive experience in which players embody the AI entity Shoggoth to train and break an algorithm trained on memes, noise, and fragments of internet culture, transforming algorithmic overload into interactive social gameplay.

Quantifiable outcome

• Hundreds of computers managed with real-time monitoring for Mario Kart attraction deployment
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Universal Studios JapanflagshipStrategic or Co-development Partner · 1 January 2021Hololabs served as contractor for Mario Kart: Koopa's Challenge attraction development, handling gameplay, interactive media, core ride architecture, real-time messaging, synchronized events, distributed rendering, VR simulation, and operations software deployment to hundreds of computers.
• Universal ParksflagshipStrategic or Co-development PartnerDevelopment of Epic Universe Preview Center mobile application and AR experience featuring integrated immersive content that brings the theme park model to life with animated and interactive components.
• National Film Board of CanadacoreStrategic or Co-development PartnerCollaboration for Phonophotopia installation as part of the McLaren Wall-to-Wall initiative and Quartier des Spectacles in Montreal, featuring interactive film strip experience with recording artist Kid Koala.
• The Park PlaygroundcoreChannel Partner/ Reseller/ DistributorDistribution partner for Abyss: Vault at multiple locations across Belgium (Antwerp, Ghent, Kortrijk, Hasselt, Leuven), Netherlands (Eindhoven), and Portugal (Porto) through their VR venue network.
• Spawnpoint PlatformcoreTechnology or IntegrationPrimary platform for Abyss: Vault distribution to free-roam VR venues globally.
• Kemi CraigminorStrategic or Co-development PartnerCollaboration with artist Kemi Craig for Afroquatics immersive art installation, providing game design and user experience expertise for interactive underwater experience.
• Doha Debates & Imposter MediaminorStrategic or Co-development PartnerPartnership for Ursula interactive AI exhibit as part of Necessary Tomorrows documentary project, creating a conversational AI agent for futures literacy through play.
• Destination VancouverminorStrategic or Co-development PartnerOrganized Survive Vancouver AR scavenger hunt experience for tourists at filming locations from The Last of Us, launched May 27th, 2025.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magnopus: Magnopus is a mixed-reality and immersive experience studio that builds location-based entertainment, themed attractions, and virtual production experiences for major entertainment brands. It is the closest direct peer to Hololabs given the overlap in combining creative design with deep real-time engineering for LBE and theme park clients.
• Vertigo Games: Vertigo Games is a VR game studio developing premium VR titles including Arizona Sunshine and is distributed across multiple VR platforms including location-based venues. Comparable to Hololabs as a VR game developer targeting both consumer and LBE channels.
• nDreams: nDreams is a UK-based VR game studio with dedicated location-based entertainment division building multiplayer VR titles for free-roam arenas. Direct overlap with Hololabs' free-roam LBVR and Abyss: Vault product line.
• Resolution Games: Resolution Games is a VR/AR game studio known for multiplayer titles such as Demeo and Angry Birds VR. Comparable as a VR-native game studio developing social multiplayer experiences that span consumer and LBE channels.
• ILM Immersive (ILMxLAB): ILM Immersive (formerly ILMxLAB) develops Star Wars and other franchise-based immersive entertainment including VR, AR, and location-based experiences. Comparable to Hololabs in delivering premium immersive experiences for major IP holders and themed entertainment contexts.
• Owlchemy Labs: Owlchemy Labs is a VR game studio behind Vacation Simulator and Job Simulator, focused on accessible VR experiences. Comparable as a VR-first game studio with multi-platform distribution including LBE venues.
• Two Bit Circus: Two Bit Circus operates micro-amusement parks combining VR, AR, and physical gamified experiences, and develops proprietary content for its venues. Comparable to Hololabs at the intersection of immersive games and physical location-based entertainment.
• Meow Wolf: Meow Wolf creates large-scale immersive art installations and exhibitions that blend interactive technology with physical environments. Comparable to Hololabs' gallery/museum and interactive installation work for cultural institutions.

Broad incumbents

• Disney Imagineering: Disney Imagineering designs and builds theme park attractions worldwide, including rides that integrate interactive media, AR/VR, and practical effects. Relevant as the dominant incumbent in themed entertainment where Hololabs competes for projects.

Emerging players

• Felix & Paul Studios: Felix & Paul Studios is an immersive media studio producing VR/AR experiences and location-based installations for museums, cultural institutions, and major brands. Comparable to Hololabs' museum and cultural institution vertical work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hololabs
• Instagraminstagram.com/hololabs.studio
• Xx.com/hololabs
• Facebookfacebook.com/hololabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hololabs Studio Inc.