What Kera does

Kera Software Inc. is a Toronto-based SaaS company founded in 2012 that provides user onboarding and engagement tools to other SaaS businesses. The company's platform is built around a JavaScript-embeddable 'Get Started Widget' that displays mission-based guidance to new users of the host application, walking them through predefined workflows ('Missions') such as adding a friend, creating a project, or checking a report. The product stack includes three integrated components: the user-facing Get Started Widget, a Mission Builder for configuring missions with click actions (show message, run JavaScript, visit URL) and engagement scoring, and a Metrics Dashboard for tracking mission completion, expert user counts, and individual user progress. Integration uses a lightweight ~35k JavaScript library loaded after the host site, with kera.track(), kera.identify(), and kera.nickname() methods for tracking.

Kera operates on a freemium SaaS subscription model. The Free tier ($0/month) provides user progress tracking and analytics dashboard access, while the Widget tier ($149/month) adds the Get Started Widget and messaging capabilities. Distribution is primarily self-serve through kera.io, with a 14-day free trial and no credit card required. The company is venture-backed, having received seed funding of $50,000 from HIGHLINEvc in September 2012, and is led by three co-founders—Cameron Westland (Technology), Max Cameron (Product), and Jon Friis (Design)—with a small team of approximately 7-8 people including engineers, designers, and product marketing.

The company's named reference customers include Parsely, NetApp, and EduGuide. Kera has minor technology partnerships with MixPanel and Intercom.io, and a low-tier marketing partnership with socialboss.org. The platform is currently not optimized for mobile browsers, does not offer a public API, and is positioned as a horizontal solution for SaaS businesses seeking to improve new user activation, engagement, and retention.

Name

Kera

Legal name

Kera Software Inc.

Website

https://kera.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kera Software Inc. is a Toronto-based SaaS company that sells a JavaScript-embeddable mission-based onboarding widget and engagement analytics dashboard to SaaS businesses seeking to improve new user activation and retention, with pricing from free to $149 per month.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Free Tier: Free tier offering User Progress Tracking and Analytics Dashboard. No revenue from this tier but provides onboarding and viral growth.
2. SaaS Subscription - Widget Tier: Paid subscription at $149/month providing Messaging and The Get Started Widget features. Primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kera provides a JavaScript-based user onboarding and engagement platform for SaaS companies. It combines an interactive Get Started Widget shown to end users with a Mission Builder for product teams to define guided tasks and a Metrics Dashboard for analytics on mission completion, drop-off points, and expert-user counts. The product is delivered via a lightweight ~35k client library that loads after the host site and is sold through a free tier and a $149/month Widget subscription.

Product overview

Kera is a unified SaaS onboarding and user engagement platform consisting of three integrated components: the Get Started Widget (interactive user-facing guidance), the Mission Builder (for creating guided tasks), and the Metrics Dashboard (for analytics and insights). The product operates on a tiered pricing model—Free (tracking and analytics) and Widget ($149/month with the full interactive experience). The platform uses JavaScript integration to track user progress as they complete missions, providing real-time feedback and behavioral analytics for SaaS businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Get Started Widget

Quantifiable outcome

• Highly engaged users churn less and convert more

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• socialboss.orgminorGTM or Marketing PartnerSMM (Social Media Marketing) partner - described as 'Kera IO SMM partner. Best place to buy IG followers and likes.'

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Pendo: Pendo is a larger product analytics and digital adoption platform that includes in-app guides, walkthroughs and onboarding — overlapping with Kera's analytics dashboard and onboarding widgets but as part of a much broader product suite.
• WalkMe: WalkMe is an enterprise digital adoption platform offering on-screen guidance, onboarding flows and analytics — serving a similar onboarding use case as Kera but at a much larger enterprise scale with on-prem options.
• Whatfix: Whatfix provides digital adoption and in-app guidance for enterprise SaaS and web apps — comparable onboarding functionality to Kera but with broader analytics, content authoring, and enterprise-grade deployment options.

Others

• Mixpanel: Mixpanel is a product analytics platform already displayed as an integration partner on kera.io; while not a direct onboarding competitor, it is a complementary analytics tool and an ecosystem signal for the SaaS analytics stack Kera targets.
• Intercom: Intercom offers Product Tours alongside its messaging and customer support suite, partially overlapping with Kera's onboarding widget; it is also listed as a data source partner used by Kera.

Direct peers

• Userpilot: Userpilot provides in-app onboarding flows, checklists and engagement analytics aimed at SaaS product teams — a close functional analog to Kera's mission-based onboarding product.
• Appcues: Appcues is a direct competitor offering no-code user onboarding flows, product tours and in-app messaging for SaaS — overlapping head-to-head with Kera's Get Started Widget and Mission Builder.
• Userflow: Userflow offers a no-code builder for user onboarding flows and product tours targeted at SaaS companies — directly comparable to Kera's Mission Builder.
• Chameleon: Chameleon builds in-product tours, tooltips and microsurveys for SaaS onboarding and adoption — directly overlapping Kera's mission widget and analytics use cases.
• Product Fruits: Product Fruits offers onboarding checklists, in-app messages and feedback widgets for SaaS product teams — a direct SMB-focused analog to Kera's Get Started Widget and Mission Builder.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/keraproject
• LinkedInlinkedin.com/company/kera-software-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kera