Velocate

Name

Velocate

Legal name

PSP Pauli Services & Products GmbH

Website

https://velocate.com

Company type

Private

Founded year

2006

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Nürtingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. GPS Tracking Hardware Sales: One-time purchase of GPS tracking devices (vc|mini², vc|maxi) with lifetime tracking license included. Hardware sales are the primary revenue stream with premium pricing reflecting no ongoing subscription costs. Optional accessories and replacement parts available.
2. GPS Device Only (without license): The vc|maxi is also available as device-only without included license for €199.00. Users can purchase annual or lifetime licenses through the portal separately, offering flexibility for different customer preferences.
3. QR Code Products (vc|contact, vc|vinder): Sale of QR code-based products for anonymous contact and lost item recovery. vc|contact starts at €7.97, vc|vinder at €9.97. No ongoing fees - one-time purchase for perpetual use.
4. Sensor Accessories: Sale of complementary sensors including temperature/humidity sensors (€44.90), SensorSet I (€189.00), MOPEKA gas/water level sensors, tire pressure monitoring, door/window contacts, and IR motion sensors. Various price points for different sensor capabilities.
5. Accessories & Add-ons: Additional revenue from accessories such as replacement charging pads (€12.95), external battery kits, protective cases, carrying bags (€22.00), vehicle battery adapters (€19.50), and mounting solutions.
6. Theft Support Services: Premium theft support services available for a fee in case of actual theft. This includes prioritized alarm data review, guidance on police/insurance steps, and coordination support. Not part of standard tracking license.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Velocate designs, manufactures and sells GPS tracking hardware (vc|mini² portable tracker, vc|maxi long-term tracker, vc|universal sensor hub) and complementary QR-code products (vc|contact, vc|vinder) for theft protection of motorhomes, caravans, vehicles and personal items. Hardware is sold on a one-time purchase basis with a lifetime tracking license included — no monthly subscription fees — and is managed through the velocate² mobile app and Webportal 3.0.

Product overview

Velocate is a German GPS theft protection company specializing in recreational vehicles (motorhomes, caravans) and mobile assets. The product portfolio consists of GPS tracking hardware devices (vc|mini² portable tracker, vc|maxi long-term tracker, vc|universal sensor hub, and upcoming vc|drive entry-level solution), QR-code-based auxiliary products (vc|contact for anonymous vehicle contact, vc|vinder for lost item recovery), a complementary fuel price app (Tankschwabe), and a ecosystem of sensors (temperature, gas, door/window, motion, voltage) for the vc|universal system. The platform is anchored by the velocate² App (iOS/Android) and Webportal 3.0 (desktop), which provide live GPS tracking, movement alerts, geofencing, and route history. Velocate operates on a no-subscription model with lifetime licenses included with device purchase. The company also resells MOPEKA ultrasonic level sensors as an official German partner.

Differentiator

Problem solved

Functional benefit

Brands

• MOPEKA: Ultrasonic fill level sensors for propane gas bottles, water and fuel tanks. Velocate is official MOPEKA Check Partner in Germany.
• Tankschwabe

Products and services

• vc|mini² Portable GPS Tracker Portable GPS tracking device for vehicles, machines, equipment and people, supporting LTE Cat M1/NB-IoT with 2G fallback, real-time location tracking, movement alerts, geofencing and SOS functionality. Sold for €299.00 with a lifetime tracking license included; targeted at individuals and small businesses needing a portable tracker.
• vc|maxi Long-Term GPS Tracker (with Lifetime License) Long-term GPS tracker with IP67 waterproof rating, wireless inductive charging and battery life up to one year at one position per day, designed for leisure vehicles such as cars, motorhomes, motorcycles, trailers and boats. Sold for €449.00 with lifetime tracking license included; CE and RoHS certified.
• vc|maxi (Device Only, no License) vc|maxi GPS tracker sold as hardware only (€199.00) without an included tracking license, for buyers who prefer to purchase annual or lifetime licenses separately through the velocate portal.
• vc|universal GPS Security System for RVs GPS security system for motorhomes, caravans and transporters, designed to integrate environmental and security sensors (temperature, humidity, gas level, door/window, tire pressure). Currently positioned as being replaced by vc|universal 2.
• vc|contact Anonymous QR Contact Sticker QR-code adhesive sticker (indoor windshield or outdoor exterior variants) for vehicles that lets passersby contact the owner anonymously via the velocate messenger without disclosing phone numbers or email. Starting at €7.97 with volume discounts; no subscription.

Quantifiable outcome

• GPS accuracy better than 2.5 meters using u-blox GNSS receivers
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• MOPEKA Products LLCcoreTechnology or IntegrationOfficial MOPEKA Partner in Germany for ultrasonic level measurement sensors. MOPEKA Check sensors (Pro Universal Green/Blue, PRO 200B) integrate with the Velocate ecosystem, particularly vc|universal for remote gas level monitoring via Bluetooth. Velocate acts as official German distributor and support provider with German-language documentation. Partnership enables Velocate to offer comprehensive camper monitoring including gas, water, and fuel level sensors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PAJ GPS: German GPS tracker manufacturer and direct e-commerce competitor with very similar positioning — subscription-free GPS tracking devices for vehicles, assets, and persons. PAJ's product portfolio (GPS Finder, PROFESSIONAL, Allround Finder) overlaps almost entirely with Velocate's vc|mini² and vc|maxi lines.
• Teltonika Telematics: Lithuanian manufacturer of GPS tracking hardware and telematics devices sold globally to fleet operators and integrators. Comparable in core product (vehicle GPS trackers with LTE/2G connectivity) and in operating a hardware-plus-platform model, though Teltonika operates at significantly larger scale and via B2B channel.
• Queclink Wireless Solutions: Global manufacturer of IoT and GPS tracking devices for vehicle, asset, and person tracking. Sells to OEMs and channel partners across vehicle security, fleet, and personal tracking — overlapping with Velocate's GPS hardware product lines and target use cases (anti-theft, asset monitoring).
• Ruptela: Lithuanian telematics hardware and platform provider focused on European fleet and vehicle tracking. Comparable in offering GPS tracking devices with connectivity and a tracking platform, and in serving European markets. Primarily B2B fleet focus, contrasting with Velocate's DTC consumer orientation.
• Concox Information Technology: Chinese manufacturer of GPS trackers and telematics devices (vehicle, personal, asset). Competes in the same hardware product category and supplies OEMs/channel partners globally. Direct comparable for GPS hardware manufacturing capability and product range.
• Jimi IoT (Jimi Technology): Chinese IoT company manufacturing vehicle GPS trackers, asset trackers, and personal trackers with LTE/4G connectivity. Direct comparable in product category (vehicle and asset GPS hardware) and in serving anti-theft and fleet use cases globally.
• ThinkRace Technology: Chinese GPS/IoT hardware OEM producing vehicle trackers, asset trackers, and wearable personal trackers. Direct comparable in GPS hardware category, particularly for the personal/portable tracking product line (vc|mini²).
• TKSTAR: GPS tracker brand selling portable and vehicle GPS devices direct-to-consumer globally at low price points (€30–€120 range). Competes with Velocate in the portable/asset GPS tracker category and represents the low-cost e-commerce competitive threat.

Broad incumbents

• Samsara: US-listed enterprise IoT and fleet management platform with hardware (vehicle gateways, GPS trackers, sensors) plus subscription software. Operates at vastly larger scale with subscription funding; relevant as the dominant subscription-based incumbent that Velocate's no-subscription model is positioned against.
• Geotab: Global fleet telematics leader with GPS vehicle tracking hardware (GO device) plus subscription analytics platform. Represents the subscription-incumbent model that Velocate's lifetime-license approach contrasts against; relevant for benchmarking commercial fleet feature expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/velocate
• Facebookfacebook.com/velocategps

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocate