Taxi Solutions
Taxi Solutions is a UK-based, founder-owned digital marketing agency and software provider serving exclusively the taxi and private hire vertical, offering website design, SEO, social media, and call advertising alongside ReviewMaster and QR Taxibooker software integrated with major dispatch platforms.
- Company typePrivate
- Founded-
- HeadquartersBradford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Taxi Solutions does
Taxi Solutions (trading as TaxiSolutions) is a privately held, UK-based digital marketing agency and software provider that operates exclusively in the taxi and private hire vertical. The company is headquartered in Bradford, West Yorkshire, and was co-founded by Mark Gallon (Chief Executive Officer) and Salman Zaidi (Chief Operations Officer), who together claim more than 40 years of collective industry experience working inside taxi firms.
The company's offering has two layers. The first is a portfolio of digital marketing services for small and mid-sized taxi operators, including mobile-responsive website design, search engine optimization, social media management, paid call advertising, professional photography and video/drone services, and targeted driver recruitment campaigns. The second is a set of proprietary software products integrated with the major UK taxi dispatch platforms: ReviewMaster, a subscription review-management tool that automates post-journey review requests and assists with response management; Taxibooker, a tablet kiosk for venues; and QR Taxibooker, a scan-to-book QR-code product launched in 2025 with a free one-month trial. All products integrate with Autocab, iCabbi, iCabbiUK/ETGL, Cab9, Cordic/Cabfusion, and CabGuru dispatch systems, and distribution is being expanded through a venue partnership network targeting hotels, bars, restaurants, and reception areas.
Commercially, Taxi Solutions combines bespoke, project-based agency pricing with low-ARPU recurring subscriptions (ReviewMaster from £30 per month) and usage-based Call Ads (from 35p per call). GTM is sales-led and direct, using website callbacks, WhatsApp, phone outreach, free advisory calls, and embedded access via dispatch-system partners. The company appears to be bootstrapped and founder-owned, with no disclosed external funding, and serves SMB taxi firms across the United Kingdom.
Taxi Solutions firmographics
Firmographics- Name
- Taxi Solutions
- Legal name
- TaxiSolutions
- Website
- https://taxisolutions.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Taxi Solutions is a UK-based, founder-owned digital marketing agency and software provider serving exclusively the taxi and private hire vertical, offering website design, SEO, social media, and call advertising alongside ReviewMaster and QR Taxibooker software integrated with major dispatch platforms.
- Ownership category
- akta.pro rank
Taxi Solutions industry classification
Industry- Product category
- Taxi and private hire digital marketing services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)
- akta.pro primary industry
- Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)
- akta.pro secondary industries
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)
Keywords
Where Taxi Solutions is headquartered
LocationHeadquarters
- HQ city
- Bradford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Taxi Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Ongoing digital marketing services including website design, SEO, social media management, and branding. Pricing is flexible and results-focused without a standard payment structure. Services are tailored to each taxi firm's needs and budget.
- ReviewMaster: Review management software subscription generating genuine 5-star reviews for taxi firms. Priced from £30/month as a fixed subscription model. Includes review building and responding capabilities.
- Call Ads / Online Advertising: Pay-per-call advertising model where taxi firms pay only when a potential customer clicks to call. Cost per call starts from 35p. Advertisers can control budgets, targeting areas, and timing of ads.
- Taxibooker & QR Taxibooker: Booking automation tools for taxi firms. QR Taxibooker offers free 1-month trial for early adopters. Revenue likely generated through subscription or per-booking fees after trial period.
- Driver Recruitment Campaigns: Targeted advertising campaigns to help taxi firms recruit drivers. Includes job listing creation, strategic advertising, application filtering, and streamlined hiring process management.
- Photography & Video Services: Professional photography, videography, and drone footage services for taxi firms. Included as part of social media packages or available separately. Features include content shoot plans, on-location shooting, voice over, and 1080p minimum resolution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ReviewMaster - from £30/month |
| Usage-based | Pay-as-you-go | Call Ads - from 35p per call |
| Hybrid | Monthly | Digital Marketing Services - Custom Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Taxi Solutions product offering
Product offeringCore offering
Taxi Solutions is a digital marketing agency and software provider serving UK taxi and private hire firms. It sells an integrated suite of digital marketing services (taxi website design, SEO, social media management, driver recruitment, pay-per-call advertising, and photography/video) alongside two proprietary SaaS products, Taxibooker (tablet/QR-code booking) and ReviewMaster (review generation and management), both integrated with major UK taxi dispatch systems.
Product overview
Taxi Solutions is a digital marketing agency and software provider offering a platform of services exclusively for taxi and private hire firms. The core offering consists of digital marketing services (taxi website design, social media marketing, SEO services, call ads, and driver recruitment campaigns) complemented by two proprietary SaaS products: Taxibooker/QR Taxibooker for venue-based and QR code taxi booking automation, and ReviewMaster for review generation and management. All products integrate with major taxi dispatch systems including Autocab, iCabbi, Cab9, Cordic, and CabGuru.
Differentiator
Problem solved
Functional benefit
Brands
- Taxibooker: QR code and tablet kiosk-based taxi booking system that allows venues like bars, restaurants, hotels, and offices to offer instant taxi booking without downloads or calls. Integrates with dispatch systems including Autocab, iCabbi, Cordic, and Cab9.
- ReviewMaster
- ReviewAssistant
Products and services
- Taxibooker A tablet-based taxi booking kiosk system for deployment at venues such as bars, restaurants, hotels, and reception desks, allowing customers to book taxis without app downloads or phone calls. Configurable, integrates with major UK dispatch systems, and captures customer details for council compliance.
- QR Taxibooker QR code-based taxi booking solution that lets passengers scan a code at a venue and instantly request a taxi without downloading an app or making a phone call. Integrates with major dispatch systems, supports configurable destination input, pre-bookings, email receipts, vehicle selection, multi-language support (7+ languages), and venue loyalty management.
- ReviewMaster Review management platform for taxi and private hire firms that generates genuine 5-star reviews through automated post-journey requests and provides review response management to improve Google rankings and online reputation. Includes Review Builder and Review Responder components, with a companion ReviewAssistant service.
- Taxi Website Design
Quantifiable outcome
- One Call Ads campaign generated over 50,000 calls for a single taxi firm
- +3 more outcomes
Companies that use Taxi Solutions
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Taxi Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Taxi Solutions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AutocabcoreAutocab is a major taxi dispatch system provider. TaxiSolutions' ReviewMaster and Taxibooker products are fully integrated with Autocab, allowing taxi operators using Autocab to access review management and QR booking capabilities directly within their dispatch system.
- iCabbicoreiCabbi is a leading taxi dispatch platform. ReviewMaster and Taxibooker are fully compatible with iCabbi, enabling integrated review generation and QR booking for iCabbi users.
- Cab9coreCab9 dispatch system integration allows ReviewMaster review generation and Taxibooker QR booking for Cab9 taxi operators.
- CordiccoreCordic (also known as CabFusion) integration enables ReviewMaster and Taxibooker functionality for Cordic taxi dispatch users. ReviewMaster announced official partnership with Cordic.
- ReviewMastercoreReviewMaster is a proprietary review management product developed by TaxiSolutions that integrates with multiple dispatch systems to automate review collection and response for taxi firms.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
Taxi Solutions competitors and assessment
Company assessmentDirect peers
- TaxiFrog: UK digital marketing agency targeting taxi and private hire operators with website design, SEO, and booking solutions. Directly competes with TaxiSolutions in the same vertical and customer base.
- GetTaxiMarketing: Specialist taxi marketing agency offering website design, SEO, and digital advertising services to UK taxi and private hire firms. Direct competitor with overlapping service mix.
- Cab Advertising: UK taxi advertising and marketing specialist focused on taxi-top advertising and digital marketing for taxi firms. Operates in the same niche customer segment.
Broad incumbents
- iCabbi: Major taxi dispatch platform and TaxiSolutions integration partner. Comparable as a software provider serving taxi operators, though at much larger scale and as a dispatch incumbent rather than a marketing agency.
- Cab9: Taxi dispatch software provider and TaxiSolutions integration partner. Comparable as a software vendor serving UK taxi operators.
- Cordic: UK taxi dispatch software provider and TaxiSolutions integration partner. Comparable as a software platform serving UK taxi operators.
- Autocab: UK taxi dispatch and booking platform incumbent, with a direct-to-passenger consumer brand. Comparable as a software platform serving taxi operators; could also evolve into a competitor if it builds native review/booking features.
Emerging players
- Birdeye: Multi-vertical review management and customer experience platform. Comparable to ReviewMaster as a SaaS review-generation product, though operating across all SMB verticals rather than taxi-specific.
- Revoo: Review management and customer feedback platform with overlap to TaxiSolutions' ReviewMaster product in the broader SMB review-generation category.
- Cawley Digital: Vertical-specialist digital marketing agency serving niche SMB industries. Comparable to TaxiSolutions as a specialized agency model targeting a single industry vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Taxi Solutions social profiles
Digital presenceTaxi Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taxi Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Taxi Solutions subsidiaries and ownership
Company hierarchySubsidiaries2 records
Taxi Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taxi Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taxi Solutions
What does Taxi Solutions do?
Taxi Solutions is a digital marketing agency and software provider serving UK taxi and private hire firms. It sells an integrated suite of digital marketing services (taxi website design, SEO, social media management, driver recruitment, pay-per-call advertising, and photography/video) alongside two proprietary SaaS products, Taxibooker (tablet/QR-code booking) and ReviewMaster (review generation and management), both integrated with major UK taxi dispatch systems.
Is Taxi Solutions a public or private company?
Taxi Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taxi Solutions founded?
Taxi Solutions was founded in -1. It employs 11 to 50 people.
Where is Taxi Solutions based?
Taxi Solutions is headquartered in Bradford, United Kingdom, in the Europe region.
How does Taxi Solutions make money?
Six revenue lines are on record. Digital Marketing Services are the primary driver. The others are reviewMaster, call Ads / Online Advertising, taxibooker & QR Taxibooker, driver Recruitment Campaigns and photography & Video Services.
Who are Taxi Solutions's main competitors?
Direct peers on record are TaxiFrog, GetTaxiMarketing and Cab Advertising. Broad incumbents are iCabbi, Cab9, Cordic and Autocab. Emerging players are Birdeye, Revoo and Cawley Digital.
Does Taxi Solutions have an API?
No public API is recorded for Taxi Solutions.
What industry is Taxi Solutions in?
Taxi Solutions's product category is Taxi and private hire digital marketing services. Its primary akta.pro industry code is BPAMAHAA, Ridesharing & Taxi Dispatch Platforms, with a secondary code of THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms). Its NAICS code is 485310.