Black Cab Advertising
Black Cab Advertising, founded in 1995 and based in Borehamwood, UK, is a small private company that places advertising on taxis in London and across the United Kingdom, serving brands seeking out-of-home urban media exposure.
- Company typePrivate
- Founded1995
- HeadquartersBorehamwood, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Black Cab Advertising does
Black Cab Advertising is a privately held, for-profit company founded in 1995 that provides advertising on taxis in London and throughout the United Kingdom. Its core offering is out-of-home (OOH) media placement on black-cab and broader taxi inventory, serving brands and agencies seeking mobile, urban advertising reach in UK city centers. The firm is headquartered in Borehamwood, United Kingdom, and operates with a small team (1-10 employees).
The company's business model centers on brokering taxi-based advertising inventory — supplying brands with media placement on the physical surfaces of licensed taxis. As a niche OOH specialist, it competes in the same broad category as larger UK OOH media owners (e.g., outdoor billboard and transit media operators) but at a much smaller scale, with a focus specifically on the taxi-cab sub-channel. No further product detail, pricing model, customer segmentation, revenue mechanics, or technology stack is publicly documented in the available source data: the company website returned only a verification/loading page, limiting visibility into commercial detail.
Evidence available is thin: there is no disclosed revenue, no funding history, no published customer list, no named technology platform, no patents or trademarks, no awards or third-party recognition, and no regulatory or M&A activity on record. Given the company has operated since 1995, the most that can be inferred is a long-tenured, small-scale specialist brokerage rather than a scaling platform business.
Black Cab Advertising firmographics
Firmographics- Name
- Black Cab Advertising
- Website
- https://blackcab-advertising.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Black Cab Advertising, founded in 1995 and based in Borehamwood, UK, is a small private company that places advertising on taxis in London and across the United Kingdom, serving brands seeking out-of-home urban media exposure.
- Ownership category
- akta.pro rank
Black Cab Advertising industry classification
Industry- Product category
- Taxi Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)
- akta.pro secondary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
Keywords
Where Black Cab Advertising is headquartered
LocationHeadquarters
- HQ city
- Borehamwood
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Black Cab Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Black Cab Advertising product offering
Product offeringCore offering
Black Cab Advertising sells advertising space on the exterior and interior of London black cabs (taxis) for brands and agencies seeking high-visibility, mobile out-of-home exposure across London and the wider United Kingdom. The company operates as a small private firm based in Borehamwood, UK, focused exclusively on taxi-based advertising placements.
Product overview
No product information available. The source page (http://blackcab-advertising.com/) displayed only a loading/verification prompt without revealing any product, service, or company offering details.
Differentiator
Problem solved
Functional benefit
Products and services
- Taxi Advertising on London Black Cabs
Companies that use Black Cab Advertising
Customer profileIdeal customer profiles1 record
Black Cab Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Black Cab Advertising partnerships and signals
Strategic signalRecent moves1 record
Black Cab Advertising competitors and assessment
Company assessmentDirect peers
- Carvertise: Carvertise wraps paid advertising on consumer and rideshare vehicles across the US, operating the same driver-participation, wrap-based monetization model as Black Cab Advertising but applied to ride-hail drivers. Comparable business model and inventory model.
- Wrapify: Wrapify wraps consumer cars (and some rideshare drivers) with brand campaigns and pays drivers per mile in a model directly analogous to taxi-wrap advertising. Operates the same crowdsourced fleet wrap model that Black Cab Advertising extends to licensed cabs.
- Ubiquitous: Ubiquitous operates taxi-top digital screen networks on London and other UK black cabs, focusing on programmatic, geo-targeted campaigns. Directly comparable UK-based competitor in the same inventory (London black cabs) with a more digital native product.
- Firefly (Hivestack by Havas): Firefly pioneered taxi-top digital advertising screens deployed on London and other UK black cabs, offering geo-targeted, programmatic impressions. Directly comparable to Black Cab Advertising's core medium (London taxi OOH) but with a digital-and-programmatic product layer on top.
Emerging players
- Intersection: Intersection focuses on digital OOH in transit environments (subway, street furniture) and has explored taxi/ride-hail formats. Related OOH/transit category to Black Cab Advertising's taxi-led format.
- Nickelytics: Nickelytics places ads on rideshare vehicles including Uber/Lyft and has explored taxi formats, combining wraps with QR/AR add-ons. Overlaps on the vehicle-wrap OOH product that Black Cab Advertising runs on UK black cabs.
Broad incumbents
- JCDecaux UK: JCDecaux is one of the two dominant global outdoor advertising conglomerates and operates a substantial UK OOH portfolio including transport-adjacent formats. Competes with Black Cab Advertising for advertiser budgets in UK outdoor, though much broader.
- Clear Channel UK: Clear Channel is the other dominant UK OOH operator, running roadside and transit formats across the country. Competes head-to-head with Black Cab Advertising for share of UK advertiser OOH spend but at significantly broader portfolio scale.
- Global (Primesight/taxi-media): Global (formerly Primesight) operates a UK OOH portfolio that historically included taxi wraps and other transport-adjacent formats. Overlaps with Black Cab Advertising on UK taxi OOH inventory but at far broader conglomerate scale.
- OUTFRONT Media: OUTFRONT Media is a leading US-based OOH operator with transit and taxi formats in its portfolio. Same OOH category as Black Cab Advertising, but broader geographic and format reach and a public-company scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Black Cab Advertising social profiles
Digital presenceBlack Cab Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Cab Advertising leadership team
Management profileNumber of profiles
Black Cab Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Cab Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Cab Advertising
What does Black Cab Advertising do?
Black Cab Advertising sells advertising space on the exterior and interior of London black cabs (taxis) for brands and agencies seeking high-visibility, mobile out-of-home exposure across London and the wider United Kingdom. The company operates as a small private firm based in Borehamwood, UK, focused exclusively on taxi-based advertising placements.
When was Black Cab Advertising founded?
Black Cab Advertising was founded in 1995. It employs 1 to 10 people.
Where is Black Cab Advertising based?
Black Cab Advertising is headquartered in Borehamwood, United Kingdom, in the Europe region.
Who are Black Cab Advertising's main competitors?
Direct peers on record are Carvertise, Wrapify, Ubiquitous and Firefly (Hivestack by Havas). Emerging players are Intersection and Nickelytics. Broad incumbents are JCDecaux UK, Clear Channel UK, Global (Primesight/taxi-media) and OUTFRONT Media.
Does Black Cab Advertising have an API?
No public API is recorded for Black Cab Advertising.
What industry is Black Cab Advertising in?
Black Cab Advertising's product category is Taxi Advertising. Its primary akta.pro industry code is BPAFALAC, Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit), with a secondary code of BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 54185 and its SIC code is 7310.