What MiFleet does

MiFleet is a cloud-based GPS fleet tracking and asset management software platform operated as the flagship fleet-management brand of Direct Communication Solutions, Inc. (DCS), a publicly traded IoT solutions integrator listed on the OTCQX (DCSX), Canadian Securities Exchange (DCSI), and Frankfurt Stock Exchange (7QU). The platform delivers real-time location tracking, geofencing, driver behavior monitoring, ELD hours-of-service compliance, video telematics, vehicle maintenance tracking, cold-chain temperature sensing, and routing/dispatch via a Google Maps-integrated logistics module, and it is structured as a core platform with modular add-ons (SpeedGauge, ChatterBox, Hecterra, OpenWeather, Fleetrun, +Vision, Logistics) plus companion mobile apps (MiFleet Mobile, MiFleet Drive, MiTrak) and a hardware line that includes the MFL320 personal tracker, a solar-powered asset tracker, OBDII devices, and trailer/dash-cam units.

The technical architecture emphasizes customizability: customers get 150+ reporting templates, configurable alerts for speeding, geofences, and driver behavior, and selectable add-on modules rather than monolithic provisioning. Connectivity spans 4G-LTE (via UScellular for the +Vision launch and through Teltonika's hardware ecosystem under a 2023 Master Partnership), CAT M1 for low-power personal trackers, and IPX5-rated ruggedized hardware for harsh environments. The platform serves SMB and enterprise fleets across at least 12 verticals, with construction (e.g., Henriksen Concrete Washout Systems, 275+ solar-tracked bins) as the named primary vertical and distribution/electronics (e.g., Epson America, 400+ tractor-trailer loads during a warehouse relocation) as a flagship enterprise reference.

MiFleet operates a sales-led, go-to-market motion with quote-based subscription pricing and hardware attach (some models priced around $100 per device), distributing through direct enterprise sales, a dealer/reseller channel, carrier partners (UScellular), and an online storefront, while also reaching consumers through MiFleet Drive, MiTrak, and MiEbike. Revenue is a mix of recurring SaaS subscriptions and hardware sales, anchored to a multi-vertical vertical segmentation approach rather than a single end-market concentration, and is delivered through a brand-led subsidiary structure under DCS rather than as a venture-backed independent.

Name

MiFleet

Legal name

Direct Communication Solutions, Inc.

Website

https://mifleet.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MiFleet is the cloud-based GPS fleet tracking and asset management brand of publicly traded DCS, offering customizable telematics software, modular add-ons, mobile apps, and ruggedized hardware to SMB and enterprise fleets across construction, distribution, healthcare, and other verticals.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Transportation Services (4700)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

GPS Fleet Tracking & Mapping (TLABAJAA), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Geofencing, Security & Theft Recovery (TLABAJAJ)

Keywords

• Fleet management software
• GPS vehicle tracking
• Asset tracking solutions
• Telematics platform
• Video telematics

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscription: MiFleet operates as a cloud-based SaaS platform providing subscription-based fleet management software. Customers pay recurring subscription fees for access to the platform and its features.
2. Hardware Sales: Sale of GPS tracking devices and hardware components including ruggedized trackers, solar-powered trackers, and personal tracking devices. Hardware is priced around $100 each for some models.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MiFleet provides a highly customizable, cloud-based GPS fleet tracking and management software platform that delivers real-time vehicle and asset visibility, geofencing, driver behavior monitoring, maintenance tracking, and alerting. The offering is sold as a SaaS subscription bundled with GPS hardware devices (trackers, dash cams, OBDII, solar-powered and personal trackers) and supported by a suite of add-on modules and mobile applications for fleet operators across multiple industries.

Product overview

MiFleet is an all-in-one, highly customizable cloud-based fleet management platform with a modular architecture combining a core platform with specialized add-on modules and mobile apps. The MiFleet Platform serves as the central hub providing GPS tracking, real-time monitoring, geofencing, custom reporting (150+ templates), and alert notifications. The ecosystem includes software add-ons (SpeedGauge for driver behavior, ChatterBox for driver communication, ELD for hours of service compliance, Hecterra for agriculture, OpenWeather for weather monitoring, Fleetrun for maintenance tracking, +Vision for dash cam video telematics, and Logistics for delivery management), mobile applications (MiFleet Mobile for field access, MiFleet Drive for consumer/small business, and MiTrak for smartphone-based personal tracking), and specialized hardware devices (MFL320 personal tracker, Solar Powered Asset Tracker, Asset Tracker). The platform serves diverse industries including construction, healthcare, hospitality, cold chain, public safety, distribution, oil/gas/mining, utilities, delivery, and cannabis.

Differentiator

Problem solved

Functional benefit

Brands

• MiLogistics: Delivery management solution for transportation arrangements, delivery route optimization and cost saving.
• MiTrak
• MiWirelessForms

Products and services

• MiFleet Platform Enterprise-grade, cloud-based GPS fleet tracking and management software that provides full asset visibility, real-time monitoring, geofencing, custom reporting with 150+ templates, and SMS/email alert notifications for fleet optimization. Sold to fleet operators across multiple industries.
• MiFleet Mobile
• MiLogistics (Logistics) Delivery management solution with web-based dispatcher tools for order placement, planning, distribution, Google Maps-based routing, delivery process monitoring, and coordination, paired with a mobile app for drivers.
• SpeedGauge Driver behavior and speed management module that rates and ranks drivers, compares vehicle speed to posted speed limits, enables coaching from performance data, and supports insurance rate improvements.
• ChatterBox Two-way locked communication module that enables dispatch to communicate directly with drivers without ability to edit or change communications, with instant SMS notifications for addresses, job details, and instructions.
• ELD (Electronic Logging Device) Electronic hours of service (HOS) compliance module that automatically tracks driver logs, reduces inspection time, maintains Record of Duty Status (RODS), and eliminates paper logbooks for professional truck drivers and commercial motor carriers.
• Fleetrun Vehicle maintenance tracking module that helps fleets track maintenance schedules, sends reminders, reduces overall vehicle maintenance repair costs by 25%, and provides unlimited cloud-based storage for reports.
• MiFleet +Vision Commercial dash cam solution combining video telematics with fleet management that provides real-time in-vehicle video, driver coaching based on KPIs, and video intelligence for accident or litigation events, operating on UScellular's 4G-LTE network.
• MiFleet Drive Consumer and small business mobile application for personal vehicle monitoring, family protection, and tracking small fleets of 10 or fewer vehicles with real-time location tracking and vehicle health information.
• MiTrak Mobile App Personal tracking application that turns smartphones or tablets into GPS tracking devices for personnel monitoring, non-vehicle tracking, door-to-door sales, security guard tracking, or construction boss tracking with GPS, battery modes, data sending, and chat features.
• MFL320 Personal Tracker Compact personal tracking device designed for lone worker, vehicle, pet, and asset tracking with thumb-sized SOS button, superior GPS performance, 3-axis accelerometer, IPX5 waterproof rating, rechargeable 2600mAh battery (7-day life), and CAT M1 network connectivity.
• MiEbike Cloud-based asset tracking IoT solution for E-Bikes providing real-time location tracking, theft detection with alerts and notifications, geozones, and location sharing. Features LTE GPS tracking with 30-day battery at 5-second reporting and low battery notifications.
• Solar Powered Asset Tracker Solar-powered GPS asset tracking device for remote asset monitoring without requiring direct power access, suitable for assets like concrete washout bins at construction sites.
• Asset Tracker GPS tracking device built to go anywhere and track everything, providing location management for various asset tracking applications.
• Trailer Tracker GPS tracking device designed specifically for trailer monitoring and management.
• OBDII Tracker Vehicle monitoring and tracking solution using OBDII port for easy installation and comprehensive vehicle data.

Quantifiable outcome

• Reduction in overtime costs
• +5 more outcomes

Named customers2 records

Segments13 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Epson America Inc.flagshipStrategic or Co-development Partner · 10 July 2023Successful collaboration between MiFleet and Epson in the fight against cargo theft. MiFleet provided real-time monitoring, location tracking, fuel consumption monitoring, engine diagnostics, and idle time management. MiFleet protected over 400 tractor-trailer loads during Epson's warehouse relocation with no losses or incidents.
• Teltonika TelematicscoreTechnology or Integration · 16 May 2023DCS became a Master Partner of Teltonika Telematics in the USA and Canada. The partnership provides access to Teltonika's full product portfolio including GPS trackers, video telematics equipment, and other IoT devices. DCS receives exclusive access to priority technical support and training.
• Henriksen Concrete Washout SystemsminorStrategic or Co-development Partner · 22 December 2022Henriksen selected MiFleet cloud-based SaaS platform to manage and monitor more than 275 of their concrete washout bins. MiFleet created a solution using solar-powered GPS asset trackers to solve power access issues.
• UScellularcoreTechnology or Integration · 8 April 2021MiFleet + Vision was approved for use on UScellular's 4G-LTE network. The partnership enables small, medium, and enterprise businesses to efficiently operate and protect their vehicles and drivers by providing real-time video within the MiFleet platform.
• Direct Communication Solutions (DCS)flagshipOthersMiFleet is a product of Direct Communication Solutions (DCS), a technology solutions integrator focusing on connecting the Internet of Things. MiFleet operates as a DCS company, with all products and services offered for sale by MiFleet being subject to DCS terms and conditions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samsara: Samsara is a leading cloud-based fleet telematics and IoT platform offering GPS tracking, video-based safety, equipment monitoring, and workflow applications for fleets and industrial operations. It is a direct competitor to MiFleet with overlapping features (dash cams, GPS, asset tracking) and a similar SaaS business model.
• Geotab: Geotab is a major provider of GPS fleet management and vehicle telematics solutions with a cloud platform (MyGeotab), extensive third-party marketplace, and broad customer base across SMB and enterprise fleets. It directly competes with MiFleet's core GPS tracking and fleet management offerings.
• Motive: Motive (formerly KeepTruckin) is a cloud-based fleet management platform with GPS tracking, ELD compliance, dash cams, and spend management for commercial fleets. It directly competes with MiFleet in telematics, ELD, and video telematics for SMB and mid-market fleets.
• Fleetio: Fleetio is a fleet maintenance and management SaaS platform with GPS integrations, vehicle/equipment tracking, and fuel card connectivity for SMB fleets. It overlaps with MiFleet's Fleetrun maintenance module and broader fleet management capabilities, targeting similar customer profiles.
• Azuga: Azuga is a GPS fleet tracking and driver behavior platform offering telematics, video telematics, and fleet management software for SMB and mid-market customers. It directly competes with MiFleet on core GPS tracking, dash cam, and driver safety features.
• Linxup: Linxup is an affordable GPS fleet tracking and asset management SaaS platform focused on small-to-medium businesses and specific verticals like construction. It directly competes with MiFleet on price-sensitive SMB fleet tracking.
• Fleet Complete: Fleet Complete provides GPS fleet management, asset tracking, and connected vehicle IoT platforms for SMB and enterprise fleets across North America and internationally. It directly competes with MiFleet on core fleet and asset telematics with a similar modular SaaS offering.

Broad incumbents

• Verizon Connect: Verizon Connect is a large incumbent fleet telematics and asset tracking provider built on Verizon's wireless network, serving enterprises with GPS tracking, video telematics, and fleet management. It overlaps with MiFleet's offerings as part of a wider telecom-led portfolio rather than a specialized SaaS play.
• Trimble Transportation: Trimble Transportation provides enterprise fleet management, telematics, and logistics software as part of Trimble's broader industrial technology portfolio. It overlaps with MiFleet's offerings but serves large enterprise customers across transportation, logistics, and construction.
• Webfleet (Bridgestone): Webfleet, formerly TomTom Telematics and now owned by Bridgestone, is a global fleet management platform with GPS tracking, vehicle diagnostics, and driver behavior tools. It competes with MiFleet as part of a much larger mobility and tire-services ecosystem rather than a dedicated SMB SaaS play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mifleetiot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiFleet