WTB

What WTB does

WTB Group (legal entity SARL WTB GROUP, RCS Rennes) is a privately held French bedding company founded in 2012 and headquartered in La Chapelle-des-Fougeretz, France. The company designs, manufactures, and sells mattresses and complementary bedding products directly to consumers through ten proprietary sub-brands (Royal Palace Bedding, Litier Deluxe, Prestige Literie, Marmottes & Co, Actisom, Sept nuits, Vitalit, SleepFit, BodyCare, and Somness), each oriented to a distinct consumer segment spanning luxury hotel comfort, eco-friendly materials, athletic recovery, and general-purpose comfort. Manufacturing is conducted in Portugal, while customer service and operations are run from France by a 60-person team co-directed by founders Damien Delanoë and Anthony Dapolo.

The product portfolio spans mattresses, headboards, bed bases (upholstered, divan, slatted), mattress toppers, and sleep accessories (pillows, duvets). WTB uses five core mattress technologies — hybrid (pocket springs plus memory foam), pocket springs, memory foam, latex, and HD foam — sourced through OEKO-TEX Standard 100 certified textiles. The company operates an exclusively direct-to-consumer, 100% digital channel: each mattress is produced to order in Portugal, compressed, rolled, and shipped the same day via compressed-rolled logistics that reduce transport carbon footprint by approximately 4x. Distribution covers 10 countries through owned e-commerce brand storefronts, with no intermediary retailers in the supply chain.

The business model is a high-velocity, low-friction DTC mattress retailer with sustainability positioning. WTB reports over 100,000 mattresses manufactured and sold per year, a cumulative 200,000+ customer base reached in just a few years, and a 97% customer satisfaction rate. Environmental commitments include recycling 200+ tonnes of materials annually through partner Ecomaison and donating 1,500+ mattresses per year through Emmaus. The company discloses no revenue, no external funding rounds, and no institutional investors, indicating it has scaled through reinvested operating cash flow and founder capital. Customer concentration is structurally low (mass-market long-tail), pricing is not publicly disclosed, and there are no AI/ML capability signals in the data — WTB is a traditional consumer-products e-commerce operator.

Name

WTB

Legal name

SARL WTB GROUP

Website

https://wtbgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

WTB Group is a privately held French bedding company founded in 2012 that designs, manufactures in Portugal, and sells mattresses and complementary bedding products directly to consumers through ten proprietary sub-brands across ten countries, serving over 200,000 customers with a 97% satisfaction rate.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (337910), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Bed Frames, Foundations & Headboards Retail (CRAIABAE), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Pillows & Pillow Systems Retail (CRAIABAC), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Mattress manufacturing
• Bedding products
• Direct-to-consumer sleep
• Online mattress retail
• Multi-brand bedding

Headquarters

HQ city

La Chapelle-des-fougeretz

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Mattress and Bedding Sales: WTB Group operates as a 100% digital company selling mattresses and bedding products directly to consumers through its e-commerce brands. The company sells over 100,000 mattresses per year through multiple proprietary brands. Products are produced to order in Portugal and shipped directly to customers, with a satisfaction rate of 97% and over 200,000 customers served.
2. Bedding Accessories and Complementary Products: In addition to mattresses, the company generates revenue from related bedding products including headboards, bed bases, mattress toppers, and accessories such as ergonomic memory foam pillows, feather pillows, percale pillows, and duvets in various sizes.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

WTB Group designs, manufactures, and sells mattresses and bedding products through 10 proprietary direct-to-consumer e-commerce brands. Products are made to order in Portugal using hybrid, pocket spring, memory foam, latex, and HD foam technologies, then compressed, rolled, and shipped directly to consumers across 10 countries. The portfolio spans mattresses, headboards, bed bases, mattress toppers, and sleep accessories (pillows, duvets), with each brand targeting a specific sleeper profile such as luxury hotel comfort, eco-friendly materials, athletic recovery, or general comfort.

Product overview

WTB Group is a multi-brand bedding company offering a portfolio of 10 distinct sub-brands (Royal Palace Bedding, Litier Deluxe, Prestige Literie, Marmottes & Co, Actisom, Sept nuits, Vitalit, SleepFit, BodyCare, and Somness) alongside core product categories including mattresses, headboards, bed bases, mattress toppers, and accessories. The company operates a made-to-order manufacturing model in Portugal with distribution across 10 countries. Each brand targets specific consumer segments: luxury hotels (Royal Palace Bedding, Litier Deluxe, Prestige Literie), eco-friendly/natural materials (Marmottes & Co), athletic recovery (SleepFit, BodyCare), regenerating sleep (Somness), memory foam expertise (Sept nuits), and general maximum comfort (Actisom, Vitalit). The product portfolio encompasses 100+ ranges across 20 colors, utilizing technologies including hybrid construction, pocket springs, memory foam, and latex. A 97% customer satisfaction rate is achieved through in-house customer service teams located in France.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Palace Bedding: Luxury hotel-style bedding brand offering high-comfort mattresses
• Litier Deluxe
• Prestige Literie
• Actisom
• Vitalit
• Sept nuits
• Bodycare
• Marmottes & Co
• Somness
• Sleepfit

Products and services

• Royal Palace Bedding (Sub-brand)
• Litier Deluxe (Sub-brand) Premium bedding sub-brand of WTB Group offering top-of-the-range mattresses with luxurious comfort inspired by fine hotels, with 4 models: Le Trente, Le Vingt Huit, Le Vingt Quatre, Le Vingt Six. Targeted at consumers seeking upscale hotel-inspired sleep at home.
• Prestige Literie (Sub-brand) Hotel-industry inspired premium bedding sub-brand of WTB Group, designed to meet the requirements of prestigious hotels, with 4 ranges: Privilège, Suite, Supérieur, and Exclusive. Targeted at consumers and hospitality buyers seeking hotel-grade quality.
• Marmottes & Co (Sub-brand) Eco-friendly bedding sub-brand of WTB Group using plant-based materials including Biocell, bamboo, Tencel from eucalyptus wood, and organic cotton. Offers 8 mattress models with various dimensions and firmness levels. Targeted at environmentally conscious consumers.
• Actisom (Sub-brand) Maximum comfort mattress sub-brand of WTB Group offering a wide choice of ranges using best technologies, with 6 models: Actiflex Ergo, Actiflex Touch, Actilatex Night, Actilatex Pur, Actimemo Dream, Actimemo Max. Targeted at general consumers seeking high-quality comfort.
• Sept nuits / Seven Nights (Sub-brand) Memory foam specialist sub-brand of WTB Group offering state-of-the-art mattresses adapted to different body types, with 6 models: Mémo Zen, Mémo, Mémo Bio, Mémo Luxe, Mémo Plus, Mémo Spring. Targeted at consumers seeking memory foam solutions.
• Vitalit (Sub-brand) Energizing bedding sub-brand of WTB Group combining comfort, support and flexibility, with 7 models including Vital Care, Vital Ergo, Vital Power, Vital Power Zen, Vital Relax, Vital Soft, and Vital Spa. Targeted at consumers seeking energizing sleep.
• SleepFit (Sub-brand) Athletic recovery mattress sub-brand of WTB Group that adapts to body anatomy and eliminates pressure points that block blood circulation, with 4 models: Ultra, Active, Flexy, and Soft. Targeted at athletes and physically active individuals.
• BodyCare (Sub-brand) Sport recovery bedding sub-brand of WTB Group supporting athletes with products for optimal recovery, with 6 models: Biocare, Bodyfit, Bodyflex, Bodyform, Bodymax, and BodyOne. Targeted at athletes and sport-focused consumers.
• Somness (Sub-brand) Regenerating bedding sub-brand of WTB Group for active people who strain their bodies and need recovery optimization, with 4 ranges: Energy, Form, Regen, and Boost. Targeted at active lifestyle consumers.
• Mattresses (Core Product Category) Core bedding product category offered in different sizes, support types, and technologies (pocket springs, micro-springs, memory foam, HD foam, and latex). Sold across all 10 sub-brands to individual consumers, with more than 100,000 mattresses produced and sold per year.
• Headboards Elegant, functional headboards available in different colors and textiles, designed to add sophistication to bedroom décor. Sold as part of WTB Group's bedding product portfolio to individual consumers.
• Bed Bases Bed bases designed to improve mattress comfort and durability, available in one-piece upholstered, divan, and slatted (kit form) options. Sold to individual consumers as part of the complete bedding offering.
• Mattress Toppers Selection of mattress toppers made from innovative materials including memory foam, goose feather, and hybrid versions, designed to suit every type of sleeper. Sold to individual consumers as an add-on to existing mattresses.
• Sleep Accessories (Pillows and Duvets) Sleep accessories including ergonomic memory foam pillows, feather pillows, percale pillows, and duvets in various sizes. Sold to individual consumers as complementary bedding items.

Quantifiable outcome

• 100,000+ mattresses manufactured and sold per year
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• EmmausminorOthersCharitable partnership where the majority of mattresses returned by customers during the trial period are donated to Emmaus if they meet required health and safety standards for use. This forms part of WTB Group's commitment to reducing waste and supporting the community.
• EcomaisonminorOthersEcomaison is an organization approved by French public authorities to manage the collection, sorting, recycling, and energy recovery of used furniture. When a new mattress is delivered, WTB Group takes care of the old one by sending it to Ecomaison for proper disposal and recycling.
• R2 Agence DigitaleminorImplementation/ SI/ Consulting PartnerR2 Agence Digitale is credited as the designer/creator of the WTB Group website (www.wtbgroup.com), providing digital agency services for the company's web presence.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casper: Pioneer of the DTC mattress-in-a-box category, selling mattresses and sleep accessories directly to consumers online and through retail partners. Comparable to WTB on DTC mattress commerce, compressed shipping, and accessory upsell strategy.
• Simba Sleep: UK-based DTC mattress brand selling hybrid mattresses direct to consumers across multiple European markets. Comparable to WTB on multi-technology hybrid mattress focus, DTC model, and European multi-market footprint.
• Tediber: French DTC mattress brand selling direct to consumer online with made-to-order production and compressed/rolled shipping. Closely comparable to WTB on geography, channel, and product, and the most direct head-to-head competitor in France.
• Eve Sleep: UK DTC mattress brand selling memory foam and hybrid mattresses direct to consumers online. Comparable to WTB's Sept nuits and broader portfolio on DTC mattress commerce and direct-to-consumer fulfilment model.
• Emma Matratzen (Emma Sleep): German-founded, now global DTC mattress brand with compressed/rolled shipping and multi-country e-commerce presence. Highly comparable to WTB on business model, technology stack, and international multi-market expansion.
• Kipli: French DTC mattress brand specializing in natural latex and eco-friendly materials. Directly comparable to WTB's eco-focused Marmottes & Co brand on positioning, materials, and online-only distribution.
• Hypnia: French DTC mattress and bedding brand selling exclusively online to consumers. Directly comparable to WTB on geography, customer segment, and direct-to-consumer e-commerce mattress model.
• Purple Innovation: US DTC mattress and sleep technology company selling directly to consumers online and via retail. Comparable to WTB on DTC mattress category, proprietary material technology, and accessory bundling.

Broad incumbents

• Bultex: Established French mattress manufacturer (part of a larger bedding group) selling through traditional retail channels. Comparable to WTB on geography and mattress category, but operates via wholesale/retail rather than DTC e-commerce.
• Tempur Sealy International: Global mattress and bedding manufacturer and retailer with leading brands including Tempur-Pedic and Sealy. Comparable to WTB on mattress category and multi-technology portfolio, but operates at massive scale with omnichannel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTB