Retina

What Retina does

Retina is a privately held marketing and communications agency headquartered in San Francisco, United States, founded in 2012. The company operates with a headcount in the 101-250 range and positions itself toward business-to-business clients, as indicated by its branded domain retinab2.com. Its service offering is described broadly as marketing and communications, suggesting agency-style engagements covering brand, creative, and communications work for B2B buyers rather than consumer audiences.

The leadership structure is consistent with an established mid-sized agency: Ted Kohnen serves as Chief Executive Officer, with Dragos Andrei as Chief Technology Officer, Simona Nan as Chief Operations Officer, Michael Ruby as Chief Creative Officer, and Lynn Kozak as Managing Partner. The presence of a dedicated CTO and COO alongside a Chief Creative Officer and Managing Partner indicates the firm has built both delivery (creative/operational) and platform/technology functions internally, rather than relying on a flat founder-team structure.

The revenue model is not disclosed in the provided source material, but as a marketing and communications agency, plausible mechanics include project-based fees, monthly retainers, and/or performance-linked engagements with B2B clients. No productized offerings, proprietary technology platforms, AI capabilities, funding history, customer logos, partnerships, patents, awards, or geographic footprint data are present in the input, which materially limits visibility into the company's underlying economics and competitive positioning.

Name

Retina

Website

https://retinab2.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Retina is a privately held marketing and communications agency based in San Francisco, founded in 2012. It serves business-to-business clients with a 101-250 person team led by a full C-suite including CEO, CTO, COO, Chief Creative Officer, and Managing Partner.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Rebrand & Brand Refresh Programs (MPAAAEAJ)

Keywords

• Marketing communications
• Brand strategy
• Creative services
• Advertising agency
• Digital marketing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Retina is a marketing and communication agency that provides brand strategy, creative development, and integrated marketing services to business clients. The firm operates from San Francisco and is structured as a for-profit private company employing 101-250 staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and Communication Services

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Pentagram: Established independent design and branding agency. Provides overlapping creative and brand services but specializes in branding rather than full marketing/communications delivery.
• R/GA: Larger, established digital and creative agency operating across strategy, design, and technology. Overlaps with Retina in services but at greater scale and as part of a wider portfolio.

Direct peers

• Droga5: Independently operated creative advertising agency of similar scale and ambition, providing strategy, creative, and integrated marketing services to major brands.
• Stein IAS: Long-standing B2B creative and marketing agency serving enterprise technology and industrial brands. Directly comparable positioning in the B2B marketing services category.
• Mekanism: Independent creative and media agency with a comparable integrated services model, serving a mix of B2B and consumer brands with creative-led campaigns.
• 72andSunny: Independent creative advertising agency with a comparable mid-to-large independent structure and broad client portfolio. Operates in the same agency services category.
• Huge: Digital-first experience and marketing agency with a comparable full-service, technology-enabled model serving enterprise and growth-stage clients.
• Velocity Partners: B2B marketing agency focused on technology and SaaS clients, offering integrated strategy, content, and creative services — directly comparable to Retina's likely service profile.
• Anomaly: Independent creative and marketing agency operating with a similar unconventional, full-service model for major consumer and B2B brands. Comparable in operating structure and client engagement style.
• Godfrey: Independent B2B marketing and communications agency with a similar full-service model focused on technology, industrial, and B2B clients. Closely comparable in customer profile and service mix.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/retina_agency
• LinkedInlinkedin.com/company/retinab2

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retina