Boom Online Marketing

What Boom Online Marketing does

Boom Online Marketing is a UK-based digital marketing agency founded in 2010 in the East Midlands, delivering a full-service suite spanning Search Engine Optimisation, Paid Search and Shopping (PPC), Content Marketing and Digital PR, Paid Social, Conversion Rate Optimisation and UX, and Design and Web Development. The firm has historically specialised in ecommerce and retail clients, with deep, multi-platform capability across WooCommerce (Woo Pro Partner), Shopify, Magento, and headless builds, and has held Google Premier Partner status continuously since 2014 alongside Microsoft Advertising Partner status. Customer segments are organised vertically and include Home and Garden (the category that built its reputation), Ecommerce and D2C, Retail, Lifestyle Brands, SaaS and Tech, and Service Industry, with named case-study clients such as Parkacre (contract manufacturing) and Appliance City (online electrical retail). Named customers, case studies, and the agency's own channels (website, LinkedIn, Facebook, X, YouTube) are concentrated in the UK, with a particular density in the East Midlands regional market.

The business operates on a professional-services revenue model, selling bespoke engagements with custom scopes, fees, and reporting, and acquiring clients through direct enquiries, strategy calls, and an account-management-led retention motion. There is no proprietary technology platform; all capability is delivered by an in-house team of 11-50 people. In 2024-2025, Boom Online Marketing was acquired by The Digital Maze, and the Boom brand, team, client relationships, partner credentials, and service line-up have been consolidated under the TDM brand, with the website redirecting to thedigitalmaze.com and operations continuing from Ground Floor, 1 Woburn House, Vernongate, Derby DE1 1UL. Ian Lockwood is identified as a Director. There is no disclosed revenue, funding, or institutional ownership history.

Name

Boom Online Marketing

Legal name

Boom Online Marketing

Website

https://boom-online.co.uk

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Boom Online Marketing is a UK digital marketing agency founded in 2010, delivering SEO, PPC, content, paid social, CRO, and web development to retail, ecommerce, home and garden, and B2B clients. It has been acquired by The Digital Maze.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Digital marketing agency
• Search engine optimization
• Paid search advertising
• Ecommerce marketing services
• Conversion rate optimization

Headquarters

HQ city

Long Eaton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Professional services revenue model providing digital marketing services including SEO, PPC, content marketing, paid social, CRO, and web design/development to business clients. Revenue is generated through ongoing client engagements with scope, fees, reporting, and account management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boom Online Marketing is a digital marketing agency providing SEO, paid search and shopping (PPC), content marketing and digital PR, paid social, conversion rate optimisation, and design/web development services to business clients. The agency is best known for ecommerce and home retail specialism, and now operates as part of The Digital Maze following acquisition.

Product overview

Boom Online Marketing is a digital marketing agency offering a unified suite of services. The core portfolio includes six interconnected service areas: Search Engine Optimisation (SEO), Paid Search and Shopping (PPC), Content Marketing and Digital PR, Paid Social, CRO and UX, and Design and Web Development. These services are delivered through specific sub-services including SEO audits, keyword research, technical SEO, local SEO, ecommerce SEO, international SEO, SEO copywriting, GA4 setup, Google Ads management, Microsoft Ads management, Google Shopping management, display advertising, PPC audits, PPC training, link acquisition, digital PR, Meta and TikTok ads, LinkedIn ads, CRO audits, landing page designs, UX audits, web development, and email marketing. The agency, founded in 2010, was known for ecommerce and home retail specialism and held Google Premier Partner status continuously since 2014. The company has since been acquired by The Digital Maze.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimisation (SEO)
• Paid Search and Shopping (PPC) Paid search and shopping campaign management across Google Ads, Microsoft Ads, Google Shopping, Display, and YouTube. Premier Partner status held continuously since 2014. Includes Google Ads management, Microsoft Ads management, Google Shopping management, display advertising, PPC audits, and PPC training. Ecommerce-led expertise built across hundreds of campaigns for UK retail and ecommerce clients.
• Content Marketing and Digital PR Content strategy, copywriting, link acquisition, and reactive digital PR services. The same content team responsible for link-earning campaigns continues to deliver for clients under The Digital Maze.
• Paid Social Paid social advertising across Meta, LinkedIn, TikTok, and X, with both organic strategy and paid campaign delivery. Ad creative is produced in-house. Includes Meta and TikTok ads management and LinkedIn ads management.
• Conversion Rate Optimisation (CRO) and UX Conversion rate optimisation, UX audits, and landing page work. Integrated with in-house web design and development, so recommendations can be built as well as written up. Includes CRO audits, landing page designs, and UX audits.
• Design and Web Development Bespoke ecommerce builds and web design/development on WooCommerce, Shopify, Magento, and headless platforms. Includes email marketing services. Capability is now under one roof at The Digital Maze.

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status held continuously since 2014. The partnership involves Google Ads certification, access to Google marketing tools and resources, and recognition for advertising performance. This is a key credential for the agency's PPC and paid search services.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Partner status providing expertise in Microsoft Ads, Bing search, and related advertising platforms. Indicates certified competence in search engine advertising beyond Google.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Builtvisible: UK-based digital marketing agency specializing in SEO, content marketing, and digital PR with a focus on retail and ecommerce clients. Directly comparable to Boom in offering mix, vertical specialism, and UK regional positioning.
• Click Consult: UK digital marketing agency offering SEO, PPC, paid social, and content services with strong ecommerce and retail focus. Comparable in service portfolio, UK market, and client vertical overlap.
• Semetrical: UK ecommerce SEO specialist agency serving retail and D2C brands. Closely comparable in ecommerce-vertical SEO specialism and UK market presence.
• Rise at Seven: UK-based digital PR, SEO, and content agency with strong retail and ecommerce client portfolio. Comparable in SEO + digital PR integrated offering and vertical focus.
• Impression Digital: UK digital performance agency providing SEO, PPC, content, and CRO services. Similar full-service digital performance offering and UK-mid-market client focus.
• Croud: Global digital marketing agency offering paid media, SEO, content, and programmatic services with significant retail and ecommerce client base. Comparable in full-funnel digital performance offering.
• Hallam: Multi-award-winning UK digital marketing agency offering SEO, PPC, paid social, and content services. Comparable UK regional positioning and digital performance offering.
• Re:signal: Ecommerce-focused SEO and digital PR agency with retail and D2C specialism. Directly comparable vertical focus on ecommerce SEO and content-led link acquisition.
• The SEO Works: UK SEO and PPC agency serving ecommerce and retail clients with measurable performance focus. Highly comparable in service mix and B2B-to-retail client overlap.

Broad incumbents

• Brainlabs: Large global digital marketing agency with significant paid media, SEO, and programmatic capabilities across retail and ecommerce. Comparable in full-service digital performance offering but at a much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-digital-maze
• Xx.com/boomweb
• Facebookfacebook.com/codebase8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boom Online Marketing