soft-nrg Development

Name

soft-nrg Development

Legal name

soft-nrg Development GmbH

Website

https://soft-nrg.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Aschheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (Long-term): Non-exclusive, long-term right to use software on specified number of workplaces. Upon full payment, customers receive perpetual usage rights. Revenue recognized upfront for licenses.
2. Software Licensing (Temporary/Subscription): Non-exclusive right to use software with monthly remuneration payments. Minimum contract duration of 24 months. Enhanced versions provided during contract term. Revenue recognized recurring monthly.
3. Software Maintenance and Care: Care services including delivery of new versions, defect rectification, and hotline support. Charged according to service certificate. Customers required to use latest versions.
4. Professional Services: Installation, monitoring tools, employee training, software adjustments offered separately. Remote access setup required at customer expense.
5. SMS Services (sendSMS): SMS messaging service for sending messages via soft-messenger application. Billed based on sent items.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

soft-nrg Development GmbH develops and sells SOFT-SOLUTIONS, a DMS-compatible software suite for car dealerships and workshops. The offering centers on the proprietary TKP® appointment and capacity planning system and includes modular add-ons for workshop control, parts/tire management, fleet management, customer relationship management, online booking, contactless vehicle check-in, analytics, and the cloud-native planning|plus predictive platform. Customers acquire the software through one-time licenses or recurring subscriptions, with optional professional services for installation, training, and customization.

Product overview

soft-nrg Development offers SOFT-SOLUTIONS, a modular DMS-compatible software suite for automobile dealership and workshop management. The portfolio centers on soft-planning (TKP®), the core appointment and capacity planning software, supported by specialized modules for workshop control (soft-workshop, soft-clock, soft-confirm), customer relationship management (soft-messenger, soft-communicator), parts management (soft-wheeler), and fleet management (soft-fleet). The platform is complemented by soft-analytics for data visualization and planning|plus, a cloud-based predictive software platform. Supporting services include soft-academy (training), soft-support (maintenance), and soft-lab (custom development). The company serves over 4,100 customers with more than 54,000 users across multiple languages, with solutions compatible with major automotive manufacturers' guidelines.

Differentiator

Problem solved

Functional benefit

Products and services

• soft-planning Termin- und Kapazitätsplanung (TKP®) software for service appointment planning that takes into account check-in intervals of service advisers and workshop capacities; the core planning product for daily appointments and efficient workshop utilization in car dealerships and workshops.
• soft-expert Comprehensive service appointment planning and management software for specialist departments and specialized divisions in car dealerships.
• soft-communicator Integration product that opens SOFT-SOLUTIONS and links to the dealership's telephone system when incoming customer calls arrive.
• soft-pad Mobile vehicle check-in functionality on iPad that includes all relevant information from soft-planning and soft-expert.
• soft-net Online appointment booking application that allows customers to schedule service appointments via mobile online booking.
• soft-agent Third-party support product for workshop appointment planning, providing needs-based assistance.
• soft-workshop Workshop planning software that provides access to existing appointments and orders for managing subsequent workshop process steps.
• soft-clock Internal controlling module with clocking in/out for recording and identifying all staff, performance and transaction data in car dealerships and workshops.
• soft-confirm

Quantifiable outcome

• 54,000+ users worldwide rely on the software for dealership operations
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core and minor.

• regiotec Autohaus ExpertengremiumcoreGTM or Marketing Partner · 12 May 2026Annual expert forum bringing together Volkswagen Group partner business decision-makers and executives. Event at VELTINS-Arena (Schalke) in Gelsenkirchen. soft-nrg participates to present software innovations for smooth service processes.
• Nextlane Ecaros RoadshowcoreGTM or Marketing Partner · 1 January 2026Roadshow events across Germany (Munich, Stuttgart, Hannover, Düsseldorf) for automotive dealership software showcase.
• BMW Group DealershipscoreOthersBrand-specific solution packages developed for BMW dealerships. Solutions may be known under different brand names.
• Mercedes-Benz DealershipscoreOthersBrand-specific solution packages developed for Mercedes-Benz dealerships. Solutions may be known under different brand names.
• Volkswagen Group DealershipscoreOthersBrand-specific solution packages for Volkswagen, Audi, Porsche, Skoda, SEAT/Cupra dealerships. Solutions may be known under different brand names.
• activeMind AGminorOthersData protection officer service provider. Located in Munich.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDK Global: Global leader in automotive retail software (DMS, CRM, marketing, fixed ops). Its integrated dealership management suite overlaps with soft-nrg's scheduling and workshop planning modules at much larger scale, especially for franchise dealer groups.
• Cox Automotive (Dealertrack): Cox Automotive's Dealertrack division provides DMS, dealer financing and aftersales software. Comparable as a broad incumbent offering overlapping scheduling/service functionality within a much wider dealer software portfolio.
• Reynolds and Reynolds: Established North American DMS and retail management system provider for franchised dealers. Competes indirectly through bundled service scheduling and shop management functionality inside its enterprise DMS.
• Solera / DealerSocket: Broad automotive software portfolio (DMS, CRM, service, F&I) under Solera. Comparable broad incumbent with overlapping scheduling, CRM and workshop management products for franchised dealers globally.

Emerging players

• Tekion: Cloud-native automotive retail platform (formerly associated with DealerSocket) serving dealers with DMS, CRM and service operations. Represents a cloud-native challenger whose product scope competes with soft-nrg's planning|plus roadmap.
• Tjekvik: Self-service and customer check-in solutions for automotive service drives. Competes specifically with soft-nrg's soft-drop and soft-net online appointment booking products at the customer-facing touchpoint layer.

Direct peers

• TIME-TANK: Workshop and appointment planning software for automotive service operations in Europe. Direct competitor to soft-nrg's TKP® and soft-planning products, focused on similar dealership and independent workshop customers.
• PBS Systems: Provider of dealership management systems with strong service-department workflow tools. Comparable as a DMS-focused competitor with overlapping workshop scheduling and customer communication modules.
• Nextlane: European provider of automotive dealer and aftersales software, including CRM, DMS-adjacent, and customer engagement tools. Soft-nrg co-markets with Nextlane (Ecaros Roadshow) and competes for the same European dealer software wallet.
• Autosoft: DMS provider for independent and franchise automotive dealers. Direct competitor in the dealer-management space, including scheduling and workshop planning functionality for the SMB dealer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SoftnrgDevelopment
• LinkedInlinkedin.com/company/soft-nrg-development-gmbh
• Instagraminstagram.com/softnrg_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about soft-nrg Development